• Title/Summary/Keyword: Developing Strategies

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A Study on the Structural Relationship between Employee Services and Store Loyalty (종업원 서비스와 점포충성도간의 구조적 관계에 관한 연구)

  • Yoon, Sung-Wook;Suh, Geun-Ha
    • Asia Marketing Journal
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    • v.6 no.3
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    • pp.59-81
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    • 2004
  • Store loyalty is increasingly being recognized as a path to long-term business profitability. Customer contact employees deliver a service firm's promises and create an important image for the firm. A major purpose of this study is to investigate the effects of customer service and product value on store loyalty. In order to test research hypotheses, data were collected through surveys administered to 300 apparel store customers. Two hundred thirty nine usable data were used for the analysis. The findings of this research are as follows: First, a employee's voluntary service(EVS) has a positive impact on interpersonal r elationship, which then affects switching barrier and store loyalty. Second, a employee's regular service(ERS) has an influence on store satisfaction, which in turn affect store loyalty. Third, product value is shown to be a significant antecedent to store satisfaction, which have a direct effect on store loyalty. The study concludes with implications, contributions, and limitations of the research and the empirical findings of this research should be beneficial to marketing practitioners and retailing businessmen in developing effective marketing strategies.

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Multidisciplinary Approaches in Developing Guideline for Mediating Behavioral Problems in Children and Adolescents with Neurodevelopmental Disorders (발달장애 문제행동 치료 가이드라인 제작을 위한 다학제적 접근)

  • Hong, Kyungki;Song, Hokwang;Oh, Maehwa;Oh, Yunhye;Park, Subin;Kim, Yeni;Choi, SungKu
    • Journal of Korean Neuropsychiatric Association
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    • v.57 no.2
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    • pp.190-208
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    • 2018
  • Objectives To initiate and develop a treatment guideline in multidisciplinary approaches for related professions who are either working and/or living with children and adolescents with neurodevelopmental disorders who show behavioral problems. Methods To collect and reflect opinions from multiple professions who assumedly have different interventions or mediations on behavioral problems, a self-report survey and Focus Group Interview (FGI) were conducted for a group of child and adolescent psychiatrists, behavioral therapists, special education teachers, social welfare workers, and caregivers. Results According to a self-report survey and FGI results from multiple professional groups, aggressive behavior is the mostly common behavioral problem necessitating urgent interventions. However, both mainly used intervention strategies and effective treatment methods were different depending on professional backgrounds, such as pharmacological treatment, parent training, and behavior therapy, even though they shared an importance of improving communication skills. In addition, there was a common understanding of necessity to include parent training in a guideline. Lastly the data suggested lack of proper treatment facilities, qualified behavior therapists, and lack of standardized treatment guideline in the field needed to be improved for a quality of current therapeutic services. Conclusion It is supported that several subjects should be included in the guidelines, such as how to deal with aggressive behavior, parent training, and biological aspects of neurodevelopmental disorders. Also, it is expected that publishing the guideline would be helpful to above multiple professions as it is investigated that there are lack of treatment facility and qualified behavioral therapists compared to need at the moment.

A Study on Nutrition Education and Dietary Life Received at School in Adolescents (청소년들이 학교에서 받는 영양교육과 식생활에 관한 연구)

  • Jung-Suk Park
    • Journal of Industrial Convergence
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    • v.21 no.10
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    • pp.29-35
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    • 2023
  • This study aims to find out how the nutrition and eating habit education that Korean adolescents receive at school actually affects and affects their dietary culture. he subject and method of this study was a secondary analysis study using the data from the 18th Korea Youth Risk Behavior Survey(2022). Statistical significance was confirmed using the SPSS program as the frequency of breakfast, reason for skipping breakfast, fruit, high-caffeinated beverage, sweet beverage, fast food, vegetable, milk, water, and late-night snack intake frequency as variables. There was a significant difference in breakfast, fast food, and late-night snacks between the group that received nutrition and eating habits education at school and the group that did not(p<.001). Regarding breakfast consumption, the group that received education showed a higher proportion of students eating breakfast for seven days or more, whereas the group that did not receive education showed a higher proportion of students who did not eat breakfast at all. The group that did not receive education showed a higher proportion of students who did not drink milk, and a higher proportion of students who drank less than one cup of water per day. This study can serve as a foundation for further studies to improve nutritional and dietary education, breakfast consumption, and beverage intake in schools. It was hoped that this study will contribute to developing more effective nutritional and dietary education strategies in schools.

The Influence of Service Characteristic Factors of Metaverse Platforms on Intention to Use the Metaverse (메타버스 플랫폼의 서비스 특성요인이 메타버스 사용의도에 미치는 영향)

  • Kim, Hyojin;An, Myounga
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.173-190
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    • 2023
  • In recent times, with the development of virtual convergence technologies, the market for the Metaverse, a digitally virtual space that combines virtuality and reality, is experiencing significant growth. These Metaverses are realizing new value in both reality and virtual spaces through the development of diverse services and content. However, existing research on the Metaverse mostly revolves around its conceptualization and categorization, with limited exploration of intentions to use the Metaverse. Consequently, this study examined the impact of Metaverse service characteristic factors on trust and intention to use within the Metaverse. The results of this study are as follows. First, among the service characteristic factors of the Metaverse, presence, interactivity, and playfulness were found to have a positive impact on Metaverse trust. On the other hand, informativeness was found not to have a significant influence on trust in the Metaverse. Second, Metaverse trust was found to have a positive impact on intention to use the Metaverse. Based on the research results above, this study aims to propose effective communication strategies for activating the Metaverse and developing services within the Metaverse platform.

Analyzing Priority Management Areas for Domestic Cats (Felis catus) Using Predictions of Distribution Density and Potential Habitat (고양이(Feliscatus)의 분포밀도와 잠재서식지 예측을 이용한 우선 관리 대상 지역 분석)

  • Ahmee Jeong;Sangdon Lee
    • Journal of Environmental Impact Assessment
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    • v.32 no.6
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    • pp.545-555
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    • 2023
  • This study aimed to predict the distribution density and potential habitat of domestic cats (Felis catus) in order to identify core distribution areas. It also aimed to overlay protected areas to identify priority areas for cat management. Kernel density estimation was used to determine the distribution density, and areas with high density were classified in Greater Seoul, Chungnam, Daejeon, and Daegu. Elevation, distance from the used area and roughness were identified as important variables in predicting potential habitat using the MaxEnt model. In addition, the classification of suitable and unsuitable areas based on thresholds showed that the predicted presence of habitat was more extensive in Seoul, Sejong, Daejeon, Chungnam, and Daegu. Core distribution areas were selected by overlapping high-density areas with suitable areas. Priority management areas were identified by overlaying core distribution areas with designated wildlife sanctuaries. As a result, Gyeonggi, and Chungnam have the largest areas. In addition, buffer zones will be implemented to effectively manage the core distribution area and minimize the potential for additional introductions in areas of high management priority, such as protected areas. These results can be used as a basis for investigating the status of the cat's habitat and developing more effective management strategies.

ESG Management Strategy and Performance Management Plan Suitable for Social Welfare Institutions : Centered on Cheonan City Social Welfare Foundation (사회복지기관에 적합한 ESG경영 전략도출 및 성과관리방안 : 천안시사회복지재단을 중심으로)

  • Hwang, Kyoo-il
    • Journal of Venture Innovation
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    • v.6 no.3
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    • pp.165-184
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    • 2023
  • Since municipal welfare institutions operate for different purposes from general companies or public enterprises, ESG practice items and model construction should be conducted through various and comprehensive social welfare studies. Since there are not many studies available in domestic welfare institutions yet and there are no suitable ESG management utilization indicators, the Cheonan Welfare Foundation's strategy and management strategy system were established to spread the model to other welfare institutions and become a leading foundation through education and training. The foundation and front-line welfare institutions selected issues identification and key issues through the foundation's empirical analysis and criticality analysis, focusing on understanding ESG management and ways to establish a practice model that positively affects institutional image and business performance. Based on this, the promotion system was examined by establishing a performance management plan after deriving appropriate strategies and establishing a strategic system for social welfare institutions. Environmental and social responsibility, transparent management, safety management system establishment, emergency and prevention, user (customer) satisfaction system establishment, anti-corruption prevention and integrity ethics monitoring and evaluation, responsible supply chains, and community contribution programs. This study attempted to specifically present efforts to settle ESG management through the consideration of the Cheonan Welfare Foundation. Therefore, it is considered to be useful data for developing ESG management by referring to the systematic development process of the Cheonan City Restoration Foundation to develop ESG measurement indicators.

The Effect of the Innovation Capability and the Absorptive Capacity on Market Orientation, Technology Orientation, and Business Performance of IT-BPO Firms (IT-BPO 기업의 혁신역량과 흡수역량 요인이 시장지향성, 기술지향성 및 경영성과에 미치는 영향)

  • Kim, Wan-kang;Lee, So-young
    • Journal of Venture Innovation
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    • v.6 no.1
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    • pp.115-137
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    • 2023
  • This study analyzed the relationship between organizational innovative capability and absorptive capacity, market and technology orientations, and their impact on business performance for IT-BPO companies that are required to absorb new technologies from a leading perspective in the digital transformation era. To achieve this, an online specialized research company and offline surveys were conducted on 291 domestic IT-BPO companies, and SPSS 23 was used for descriptive statistics and reliability analysis while AMOS 23 was used for hypothesis testing including validity and mediating effects. The main findings were as follows: First, in the relationship between innovation and absorptive capabilities and Market Orientation Strategic(MOS), learning capability and knowledge network capability were found to have a statistically significant positive (+) effect on MOS. In the relationship between innovation and absorptive capabilities and Technology Orientation Strategic(TOS), R&D capability, potential absorptive capacity, and realized absorptive capacity had a statistically significant positive (+) effect on TOS. Second, in the relationship between innovation and absorptive capabilities and BP, only R&D capability was found to have a significant effect on BP. Third, both market orientation and technology orientation were found to have a significant positive (+) effect on BP. These findings suggest that effective competency factors can be identified according to the market and technology orientations pursued by IT-BPO companies to increase their growth and value creation, and provide implications for developing differentiated competency enhancement strategies based on strategic objectives.

The Mediating Effect of Resilience on the Relationship between Clinic Practice Stress and Psychosocial Well-being of Nursing University Students (간호대학생의 임상실습 스트레스와 사회심리적 건강의 관계에서 회복탄력성의 매개효과)

  • Mi-Jung Kim;Eun-Ha Na
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.595-604
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    • 2023
  • This study attempted to provide basic data for developing strategies to improve the psychosocial well-being on nursing university students by identifying the mediating effect of resilience on the relationship between clinic practice stress and psychosocial well-being of nursing university students. The subjects of the study were 175 nursing students in their 3rd and 4th year who had clinic practice experience at two universities in J province and G city. The SPSS/23.0 program was used to analyze the data with descriptive statistics; an independent t-test, analysis of variance ANOVA, Pearson's correlation coefficient, and mediating effect analysis were performed using Process Macro 4.0. The psychosocial well-being of nursing university students showed a positive correlation with clinical practice stress (r=.472, p<.001), and a negative correlation with resilience (r=-.860, p<.001). Resilience showed a mediating effect on the relationship between clinical practice stress and psychosocial well-being. Based on the results of this study, it is necessary to development and apply systematic programs to reduce clinical practice stress and increase resilience for improving the psychosocial well-being of nursing university students.

Communication of Nursing College Students Experienced in Clinical Practice in the COVID 19 Situation (코로나 19 감염병 상황에서 간호대학생이 경험한 임상실습에서의 의사소통)

  • Mi Suk Song;Jung Suk Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.941-949
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    • 2023
  • In this paper, the purpose of this qualitative research was to explore the communication experiences of nursing students during their clinical practice in the context of the COVID-19 pandemic among 4th grade nursing students. Data collection involved collecting reflective journals from 87 4th grade nursing college students who participated in clinical practice from December 19, 2022, to February 10, 2023. Participants were asked to freely write about their experiences following their clinical practice. The reflective journals were analyzed using Thematic Analysis by Braun & Clarke. In the context of the COVID-19 pandemic, the research findings have yielded 142 meaningful statements, 30 provisional themes, 9 sub-themes, and 4 central themes regarding the communication experiences of nursing college students during their clinical practice. The four central themes identified are as follows: "A mask that became a language barrier", "Broken Communication", "Fear that the quality of nursing care will decline", "Body and mind overcoming difficulties." In conclusion, this study has facilitated an understanding of the communication experiences of nursing college students during clinical practice in the context of the COVID-19 pandemic. Additionally, this research can serve as foundational information for improving ineffective communication due to the use of various medical equipment required in infectious disease situations and for developing practical strategies in nursing education under infectious disease conditions.

Development of Stream Cover Classification Model Using SVM Algorithm based on Drone Remote Sensing (드론원격탐사 기반 SVM 알고리즘을 활용한 하천 피복 분류 모델 개발)

  • Jeong, Kyeong-So;Go, Seong-Hwan;Lee, Kyeong-Kyu;Park, Jong-Hwa
    • Journal of Korean Society of Rural Planning
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    • v.30 no.1
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    • pp.57-66
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    • 2024
  • This study aimed to develop a precise vegetation cover classification model for small streams using the combination of drone remote sensing and support vector machine (SVM) techniques. The chosen study area was the Idong stream, nestled within Geosan-gun, Chunbuk, South Korea. The initial stage involved image acquisition through a fixed-wing drone named ebee. This drone carried two sensors: the S.O.D.A visible camera for capturing detailed visuals and the Sequoia+ multispectral sensor for gathering rich spectral data. The survey meticulously captured the stream's features on August 18, 2023. Leveraging the multispectral images, a range of vegetation indices were calculated. These included the widely used normalized difference vegetation index (NDVI), the soil-adjusted vegetation index (SAVI) that factors in soil background, and the normalized difference water index (NDWI) for identifying water bodies. The third stage saw the development of an SVM model based on the calculated vegetation indices. The RBF kernel was chosen as the SVM algorithm, and optimal values for the cost (C) and gamma hyperparameters were determined. The results are as follows: (a) High-Resolution Imaging: The drone-based image acquisition delivered results, providing high-resolution images (1 cm/pixel) of the Idong stream. These detailed visuals effectively captured the stream's morphology, including its width, variations in the streambed, and the intricate vegetation cover patterns adorning the stream banks and bed. (b) Vegetation Insights through Indices: The calculated vegetation indices revealed distinct spatial patterns in vegetation cover and moisture content. NDVI emerged as the strongest indicator of vegetation cover, while SAVI and NDWI provided insights into moisture variations. (c) Accurate Classification with SVM: The SVM model, fueled by the combination of NDVI, SAVI, and NDWI, achieved an outstanding accuracy of 0.903, which was calculated based on the confusion matrix. This performance translated to precise classification of vegetation, soil, and water within the stream area. The study's findings demonstrate the effectiveness of drone remote sensing and SVM techniques in developing accurate vegetation cover classification models for small streams. These models hold immense potential for various applications, including stream monitoring, informed management practices, and effective stream restoration efforts. By incorporating images and additional details about the specific drone and sensors technology, we can gain a deeper understanding of small streams and develop effective strategies for stream protection and management.