• Korean Institute of Interior Design Journal
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• no.9
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• pp.3-9
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• 1996

When a certain particular department store is chosen by customers due to the good image, the department store will have provided for the conditions that it can precede in competition with other department stores. Based upon it, a survey was made of preference for the department store interior design image component. In order to make the department store image better based upon this study results, the designer should remember that department store is possessed of display and circultation planinorder to give consume the good image. And , as a result of analyzing customers' preference for the details of the interior design image component, the area, primary components of the department store space, should take on specialization , though narrow. The circulation should constitute the free flow system. The ornamental illumination should be emphasized for the secondary component of the department store space. The color planing should be made that is oriented to seasonality and products. The floor should finished with wood. The department store interior should be decorated in a modern and simple form. The display of the department store should be made in a fashion that it takes on seasonality and artistry. These measures can be said to be the desirable method to provide a good image for women customers paying a visit to the department store.

• Korean Institute of Interior Design Journal
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• no.9
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• pp.9-9
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• 1996

When a certain particular department store is chosen by customers due to the good image, the department store will have provided for the conditions that it can precede in competition with other department stores. Based upon it, a survey was made of preference for the department store interior design image component. In order to make the department store image better based upon this study results, the designer should remember that department store is possessed of display and circultation planinorder to give consume the good image. And , as a result of analyzing customers' preference for the details of the interior design image component, the area, primary components of the department store space, should take on specialization , though narrow. The circulation should constitute the free flow system. The ornamental illumination should be emphasized for the secondary component of the department store space. The color planing should be made that is oriented to seasonality and products. The floor should finished with wood. The department store interior should be decorated in a modern and simple form. The display of the department store should be made in a fashion that it takes on seasonality and artistry. These measures can be said to be the desirable method to provide a good image for women customers paying a visit to the department store.

• Journal of Korea Multimedia Society
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• v.24 no.4
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• pp.619-627
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• 2021

With growing competition in the market, more product differentiation in visual perception is needed to enhance competitive power of products. The purpose of this paper is to have a research on designer's cognitive differences in aesthetic preferences of female consumers in product CMF design, and the deviation result in different female consumer groups will be obtained based on collected data of CMF design preferences of different female consumer groups. The research method adopted is to conduct matching experiment with professional products designers as participant to test the matching through correlation analysis between designers' cognition of female consumers and their preferences and female consumer preferences on the basis of the constructed typical user roles of female consumers. The results of the research show the correlation between designers' understanding of female consumer groups and their own real needs, and the surface processing of product surface decoration is the highest aesthetic preference of female consumer groups. The research provides reference for product design industry and designers of small and medium-sized enterprises who have substantial difficulty in surface design analysis.

• Journal of Korean Institute of Industrial Engineers
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• v.35 no.2
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• pp.141-149
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• 2009

As the number of personal computers installed in vehicles increases, a touchpad often used in a labtop computer can be used for the control of an in-vehicle information system (IVIS). Using a touchpad to control the system allows the user to select among large amount of information with a single touch of dragging. For safety and convenience of a driver, the touchpad could be placed on a steering wheel. This research is designed to calculate the most efficient Control-Response Ratio (C/R ratio) for the menu interaction of a touchpad on a steering wheel. Since the menu pointer's rate of movement and proper C/R ratio is determined by the amount of selected information, the amount of displayed information and the movement of a menu pointer was chosen to be independent variables. The dependent variables are a user's preference and task completion time. Two factor full factorial within subject design was used 16 subjects. The investigation revealed that the amount of selected information increased with increasing C/R ratio. The movement of the pointer became slower as the amount of information increased. The best C/R ratio was calculated for each amount of information and preference regression of the user's preference was drawn accordingly. Through this research, the automobile interior designer can benefit from the guidelines suggested for the touchpad control.

• Journal of Korean Society of Rural Planning
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• v.22 no.3
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• pp.63-70
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• 2016

Due to the Korea's topographic characteristic, there are a lot of marine bridges to connect between islands and mainland. In addition, marine bridges play an important role in a regional landscape. For these reasons, landscape design of bridge is necessary in order to improve beautification of region. So, this studies analyzed image and landscape preference of marine bridges in rural area. The main results were summarized as follows: When rating the image of the background in sea and mountain image, 'stable' and 'natural' were rated highly. When rating the image of the arch bridge in sea and mountain image, 'beautiful', and 'attractive' were rated highly. When rating the image of the cable-stayed bridge in sea and mountain image, 'splendid', and 'attractive' were rated highly. When rating the image of the suspension bridge in sea and mountain image, 'beautiful', and 'splendid' were rated highly. Next, When rating the image of the background in sea and building image, 'stable' and 'natural' were rated highly. When rating the image of the arch bridge in sea and building image, 'beautiful', and 'splendid' were rated highly. When rating the image of the cable-stayed bridge in sea and building image, 'beautiful', and 'attractive' were rated highly. When rating the image of the suspension bridge in sea and building image, 'beautiful', and 'attractive' were rated highly. And, The image of suspension bridges in sea and mountain image is more highly preferred than other image. The background in sea and mountain image is landscape of the lowest preference. In the mountain and sea image, the preference of suspension bridge landscape has the highest rating. In the sea and building image, the preference of arch bridge landscape has the highest rating. In conclusion, the results illustrate that the marine bridge's shape and its background in rural area are important elements of a visual preference. When designing the marine bridge, designer have to choose a proper bridge shape for its background. However, this research's limitation is that this research consider only bridge shape and background to analyze landscape preference of marine bridges. Therefore, further research is necessary to consider various elements.

• Architectural research
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• v.15 no.2
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• pp.69-75
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• 2013

Within residential high-rise market there are many value determining factors. Site condition, view, program, units and structure are important parameters that are directly related to the financial aspect of the project. However, most of the studies of high-rise building design focus on the facade and the shape strategies from an esthetic point of view without considering these factors. The objective of this study is to investigate new design approach that incorporates site, program and structural information at an early stage as a generator of building form and explore a wide range of strategies to negotiate these factors in the process of design/decision making. Not being based on designer's subjective preference or style, architects still can create interesting building design through integration and negotiation of various building information. Since this form is based on real data, not just play of form, we can expect that this form has great potential to be developed into real one at the later design phase.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.260-266
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• 1997

The Navigation Streets Map that directly supplies information for a driver plays an important role in Car Navigation System(CNS). Therefore, cause the compatibility, preference, visibility, and readability of the navigation streets map will be hold sway over driver's information acquisition, safety, and performance in CNS, it is important that designer's requirements should be analyuzed for ergonomic design of navigation streets map. Especially, there are differences between the topographical objects marking method and that of the general map in a navigation streets map. Because much information is marked in a narrow space, it is important that the text information should be done in navigation streets map. Also, because it is a important factor to mark the text format for the marking method of the topographical objects, the design requirements will be drawn out through the factor analysis for the text marking method. And when ergonomic designers are doing, this result will be basic research for developing driving simulator of CNS and it will be a ergonomic guideline of navigation streets map.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.34 no.2
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• pp.112-120
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• 2011

The early phase of design intrinsically contains multiple sources of uncertainty in describing design, and nevertheless the decision-making process at this phase exerts a critical effect upon drawing a successful design. This paper proposes a set-based design approach for multi-objective design problem under uncertainty. The proposed design approach consists of four design processes including set representation, set propagation, set modification, and set narrowing. This approach enables the flexible and robust design while incorporating designer's preference structure. In contrast to existing optimization techniques, this approach generates a ranged set of design solutions that satisfy changing sets of performance requirements.

• Journal of the Korean Society of Costume
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• v.20
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• pp.151-167
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• 1993

The purpose of this study is to systematize the theory of the Fashion Marketing and merchandi-sing system as well as the strategy for the Mar-keting based on the related variable. Furthermore, this study deals with development of the mark-eting strategy to the relation between consumers and industry. The content conclusion on the research can be outlined as follows : 1. In order to inverstigate how the life-style of consumers affects their sense of fashion, awa-reness of brand, and decision making process of purchase, the life-style of women consumers is classified into 15 types. (1) Acording to the different life-style types, and important difference is found in the consum-ers' sense of clothes, a unique image of outfit and its own favorite image of womanliness. (2) The consumer's awareness of a particular brand has a reasonable relationship with their brand preference and possession of the brands. (3) Their is an important discrimination acco-rding to the life-style types in their brand awar-eness and preference and possesion of brands. (4) The consumers of each life-style type show noticeable difference in the decision making pro-cess of purchase including he motive of purchase, the source of information, the cause of purchase intention, price, the frequency of purchase and the degree of satisfaction of purchased goods. 2. The merchandising system and the market positioning among the fashion industry are compared and analyzed in the following terms ; (1-1) For the purpose of establishing the target market strategy, the industry uses unreasenalbe methods to analyze the life-style of the target customers and the real customers(36%) and the aging phenomenon of brands is remarkable : as much as 37% of brands show over 5 years-old age gap. (1-2) The price setting process depends highly on the cost-plus approach. (1-3) In color planning, too many colors are used in every season(the average number is 22.3) and the investigation of the consumers' favorite color is neglected. (1-4) The manufacturers of successful brands are much likely to employ the textile designer and allow them to develop the various fabrication. (1-5) The regular rate of sales in each season is extremely low(56.04%) : the rate of the succ-essful brands is relatively high at 65%, but that of the unsuccessful as low as 51%. (1-6) 47% of brands reveal the designer-orie-nted fashion merchandising system. The successful brands, on the other hand, show a high rate of merchandiser oriented system. (2) Since the brand positioning is highly cen-tered on each brand image, styles and target age, the new data are presented in this study for the new market development. (3) To set up the target market, the mapping of images between the differentiated market and the consumers is suggersted according to the market positioning of industry and 15 types of the life-styles of consumers.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.9-21
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• 2004

Among the factors of consumer preference, aesthetics has been importantly considered in competitive market environment. Generally, consumers' purchasing standard is influenced as their awareness increases relative to variations in their lifestyles and due to these changes in consumers' wishes, design techniques and methods are focused towards adapting to these changes. Thus, in order to satisfy consumers' needs, and markets characterized with the short durability cycle of products, a distinctive design should be developed with respect to the form of products. The proposed design should also support form as an important factor to attract consumers preference. This study attempts to understand typology based on a categorization theory, and the conceptual structure of aesthetics. Both are importantly considered simultaneously. In addition, the study proposes a new design process by extracting Rhythm affecting aesthetic. In conclusion, the result of this study aims at developing more consumer preferring design beyond the scope of the ordinary designer's idea and generation.