• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.326-340
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• 2017

This study explores the daily life of Korean designers in New York. We use in-depth interviews within the daily lives of participants to first reveal the time structure and meaning of everyday life. In this everyday time frame, this study reveals the content and meaning of life in New York, which is especially useful for fashion majors. Participants were 11 single Korean women around 30 years old working as designers in New York. Data was collected from Manhattan, New York, from November 2013 to February 2014 through the use of in-depth interviews and participant observation. Data collected daily life information on time usage, money, and energy that is first summarized into 229 meaning units. In the following, 55 central meanings were derived from stories common to behaviors for study participants and 19 subcategories were compressed into academic language. Finally, the generalized categories are divided into six categories of study life, work life, future life, family life, leisure life and fashion life. As a result of the first study, the daily time structure consisted of customary public time and personal repeat time. Second, the customary public time categories included the studying for 'Beginning to jump again to the best', 'Now working as a designer in New York', and future life expecting 'Future growing as a career woman'. Repeated personal time categories include family life: 'A single life of a lonely and poor gentile', leisure life: 'Healing life that is supported by abundant advanced culture', and fashion life: 'New York fashion life coexist with harmony'. Third, work was the center of everyday life for study participants versus fashion and leisure that were central to everyday life when not working.

• Journal of Fashion Business
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• v.2 no.3
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• pp.55-72
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• 1998

The purpose of this study is for consideration of the flapper fashion (1924-1928) in Jazz Age (1919-1929) of America and the influences of it on modern fashion. This study is started from the latest fashion trend which is pursuing it's inspiration into the Jazz Age, the 20s. The etimology of 'flapper' was based on mines is 'flap' such as 'flutter of skirt hemline', 'hands', 'arms', 'wings' and a slang which was applied to young women from 1830. In 20th century it has meant not only new American women but also their fashion and attitude. The designs of flapper fashion were expressed by simplicity, functionality, nudity and rhythm. Simplicity was the best value of this time and the simple image was considered the smartest. Functionality was represented by straight boyish style and loose baggy silhouette that was related to free dome. Nudity was expressed by revealing of legs, arms, backs in shapes and see-through by materials. It was related to sexual attraction and point to youth. Rhythm of flapper fashion expressed optical effect of movement. Using of light material was deep related to freedom of flappers, speed, rhythmical Jazz and dancing. The influences of flapper fashion were giving an opportunity that changed fashion leader from high class to young popular group and simple design of flapper fashion effected to modernization and popularization of American apparel business. And it influenced American casual fashion which was known as brightness, youth and openhearted mood. So flapper fashion can be reganded as the starting point of the street fashion of the 20th century.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.257-287
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• 1996

The late period of Choson was the renaissance of the modern literature and art of the 'common-people'. Appearance of the common-people class following the emergence of such literature and art highlighted the common costume culture and evoked a fashion. The common trend of fashion of all classes at that time included a exaggerated hair style, a jacket short and tight enough to expose the breasts, a belt looking like a sensual silhouette of a woman body were expressed. Appreciating the human body could be regarded as some social advances at that age, when all the woman's clothing behaviors were restricted and controlled by the Confucian rules. Although eroticism itself is quite dependent on the basic instinct of a human being, this way of expressing eroticism had a social significance, in that women tried to be freed from the long-lasting social bondage. Therefore, the erotic mode during the late half of Choson reflected the society as well the women's repression. In addition, was the disclosure of humanity shadowed by the crusts of the hypocritical and superficial Confucian morality. It implied advances and modernity of the literature and art of the common-people at that time.

• Journal of Digital Contents Society
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• v.11 no.1
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• pp.47-55
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• 2010

Cultural Content Industry, a core industry based on knowledge, is becoming an economic model making new benefits by adding human creativity, imagination, sensitivity and style in to information technology. Cultural Contents Industry representing cultures of each countries is facing major changes towards a new competitive industry of each nation. Cultural content of a country is upbringing new contents power developing into a new industry by flattening the barriers within nations. But cooperations face difficulties in launching the industry because of limited information about the current market and lack of understanding in cultural differences. In order to solve this problem, this paper aims to create global network leading to increase of export and creation of new market with cultural contents and train local specialists. In order to search for the ways to maintain Korean contents in other nations and expand exportation. cooperations invite leading cultural contents groups to South Korea, let the groups experience Korea's contents. Cooperations initiated invite training, dispatch training by Korean companies and international students training. The purpose of this paper is to support education system, ETS-CS(Educational Training System for Contents Specialist) and analyse practices applied in the field to develop a better cultural contents industry.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.313-326
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• 2018

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.364-373
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• 2018

This study aims to investigate the linguistic features of English signboards (ES) and socio-cultural aspects in Korea through university students' perspectives on the ES. The data comprised pictures and questionnaire on the ES from the students. The findings showed that ES reached to 55.4% for mainly the business of drink beverage and clothes. The text written by 'only English' included 2-3 words (43%), and that of 'combination of English and Korean' had 4-5 words (25%), which reached to 68% of the all. The 70% of ES were used for the business of drink beverage, food, and clothes, but these were not in harmony with the neighborhood, showing 42% of agreement. Good ES required 'visual factors (27%)', 'expression of business (23%)', 'elegant and luxurious style (19%)', and 'design and creativity (15%)', and these ES were the most in Shinchon areas. Overall, the present ES culture was insufficient to make harmonious atmosphere in Korea, which requires the support of policies and systems.

• The Research Journal of the Costume Culture
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• v.11 no.5
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• pp.778-792
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• 2003

This study is to review, in the social and cultural context, the main causes for the sportism that prevails in modern fashion, and to analyze the typical expressions in the domestic fashion. Many factors attribute to the advent of sportism such as rapid development and cultural changes toward sports, increase in leisure time and abundant opportunities, new fashion materials resulting from new technologies, emerging youth culture and increasing preference for such culture, and the postmodernism. With this background, sportism, which has been appearing in the domestic fashion, falls into 5 categories as follows based on the type of its expression. “Urban Street Sportism” is affected by the new sports culture of urban young people, which is characterized such that body line is disregarded with over-sized garment in layered style without considering T.P.O. concept. “Romantic Sportism” applies colors, fabrics and details of romantic images to sporty items, or culminates the feminine and elegant sportism by using the sporty fabrics and details along with romantic items. “Vintage Sportism” is characterized by its well-refined, high quality expression of naturally worn for long time, which is affected by the postmodernism. “Urban Utility Sportism,” which is developed with such design factors as fabrics, styles, details and colors with emphasis on their utility and functionality, explicitly accommodates the changed modern life styles particularly in urban areas. Lastly, the military image, which was developed during the Iraq War along with simultaneous anti-war activities, and the peace messages, which deliver the mankind's hope for the world peace and social wellness, formulate the “Military Sportism”.

• Journal of Environmental Science International
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• v.27 no.2
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• pp.123-133
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• 2018

The historical exchanges between the Republic of Korea and Japan have broadly occurred, in terms of both political and cultural aspects, from ancient to modern times. Regarding ancient gardening culture, in particular, Asuka developed gardens with the gardening techniques passed down by the Baekje people. The development of the basic form of a garden pond along with its characteristics, established through such exchanges, is suggested by investigating its components through analysis of data from the gardens of Baekje and Asuka. In terms of the garden pond structure, homogeneity was confirmed between Baekje and Asuka, with a linear rectangular form as the basic design. In addition, the vertical construction technique was used by both ancient kingdoms. In terms of the types of stone used in building the shore of the garden pond, Baekje used diverse types such as natural stone, crushed stone, and cut stone. In contrast, rounded river stone was used by Asuka. Regarding the floor of the garden pond, Baekje used soil, which enabled the planting of lotus flowers. In contrast, Asuka used stones to pave pond floors, which made the growth of plants impossible. In terms of layout, Baekje used ornamental stones for pond landscaping, while Asuka used manmade island and water intake facilities in their pond construction. The effects of Baekje's garden culture on Asuka's garden building can be seen from its influence on the form of the garden pond and shore construction style. In terms of the construction of the garden pond's shore with the same stones and the stone flooring, the garden ponds of the Asuka Kingdom reveal technically unified and refined aspects.

• Journal of the Korean Home Economics Association
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• v.17 no.3
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• pp.13-21
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• 1979

The purpose of this study were : (1) to analyze the commercial sizes in Korea , (2) to investigate the designs and materials of one-piece dresses, and (3) to ascertain the prices and tendency to sale of dresses. A questionaire and the interviews with some producers were used for this study. The questionaire was made with many items after the pretest. For the statistical analysis, 99 dresses were used among 141 dresses which were examined. The observation of ten observers was made in markets(group A), department stores (group B), and commercial agents of manufacture (group C). The period of observation was from April 10 to May 4 , 1979. The results of this study indicated that : (1) According to makers , the commercial sizes in Korea were different. The sizes were based on only waist in group A , body measurements in group B, and either of them in group C. (2) In dress style, the box dresses were popular in three groups. (3) The type of sleeve in group A, B and C showed in following order : set in sleeve > dropped shoulder > raglan sleeve. (4) The most necklines were finished with collars. The shirtwaist collars were popular in group A and C and the flat collars in group C. (5) In dress material , cotton/polyester was popular in group A, wool in group B, and silk in group C. The use of natural fiber and color in three groups decreased in following order : C>B>A. (6) The prices of dresses were from 10,000 to 35,000 won in group A, form 23,8000 to 49, 800 won in group B, and from 12,500 to 90,000 won in group C. (7) In case of group C, the elements which had influence on sale were color, design, and price.