Journal of Fashion Business (패션비즈니스)
- Volume 2 Issue 3
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- Pages.55-72
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- 1998
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- 1229-3350(pISSN)
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- 2288-1867(eISSN)
The Influences of Flapper Fashion on Modern Fashion
플래퍼 패션이 현대(現代) 패션에 미친 영향(影響)
- Park, Hye-Won (Dept. of Clothing and Textiles, Chang Won National University) ;
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Cho, Kyu-Hwa
(Dept. of Clothing and Textiles, Ewha Womans University)
- Published : 1998.10.31
Abstract
The purpose of this study is for consideration of the flapper fashion (1924-1928) in Jazz Age (1919-1929) of America and the influences of it on modern fashion. This study is started from the latest fashion trend which is pursuing it's inspiration into the Jazz Age, the 20s. The etimology of 'flapper' was based on mines is 'flap' such as 'flutter of skirt hemline', 'hands', 'arms', 'wings' and a slang which was applied to young women from 1830. In 20th century it has meant not only new American women but also their fashion and attitude. The designs of flapper fashion were expressed by simplicity, functionality, nudity and rhythm. Simplicity was the best value of this time and the simple image was considered the smartest. Functionality was represented by straight boyish style and loose baggy silhouette that was related to free dome. Nudity was expressed by revealing of legs, arms, backs in shapes and see-through by materials. It was related to sexual attraction and point to youth. Rhythm of flapper fashion expressed optical effect of movement. Using of light material was deep related to freedom of flappers, speed, rhythmical Jazz and dancing. The influences of flapper fashion were giving an opportunity that changed fashion leader from high class to young popular group and simple design of flapper fashion effected to modernization and popularization of American apparel business. And it influenced American casual fashion which was known as brightness, youth and openhearted mood. So flapper fashion can be reganded as the starting point of the street fashion of the 20th century.
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