Proceedings of the Korean Society for Emotion and Sensibility Conference
/
1998.04a
/
pp.30-37
/
1998
The purpose of this study is to develop the Korean-style tractors for agriculture with international competative advantage meeting consumer needs. In order to perform this program, we induce the suitable design procisses through provide customer-oriented product design processes with academic and practitional guides from an objective design development systim by using appropriate sampling and statistic methods.
The Colonial House is one of the most popular styles in America. The purpose of this study is to closely examine this style based on interior features classified by patterns and elements during America's colonial period. Results of this study show that the interior style of the Colonial House was, at first, similar to Europe style. It was then integrated into the Georgian style of England and affected by Palladio as time passed. The interior style of the American Colonial House was based on rationality and practicality in concern with American weather and regions rather than imitation. The side of the roof was clapboard and the windows arranged with symmetry and rules around the entrance hall. It was generally Palladian style and was decorated with classical details. Timber frame of the interior was based on log cabins that appeared early in the American immigration. Furniture styles such as Jacobian, Queen Ann and Chippendale were matched with unique wood-oriented details and folkways like Chest, Rush Chair and Windsor Chair The house was also decorated with pictures, mirrors and ornaments, etc.
This study is on the image evaluation of the hair up-style and the wedding dress styles of prospective brides. Based on some prior theoretical studies, and information obtained from wedding magazines and interviews conducted at the beauty business places, four kinds of the hair up-style were selected, namely, top-point, golden-point, back-point, and nape point. Three styles of necklines were selected: boat necklines, V-necklines, and off-shoulder necklines. The surveyor herself did the hair styling for models, and dressed up the models, to produce the stimuli. And the stimuli were presented to percipients along with questionnaires for measuring the image evaluations. Prepared were total 12 different kinds of stimuli, in which four hair up-styles and three dress styles were combined into 12 combinations ($3^*4$), and, with respect to these 12 stimuli, 26 itemized questions were included in the questionnaire. From the factor analysis on the image evaluation of the hair up- style and wedding dresses, five factors were derived as fallowing: attractiveness, boldness, purity, cuteness, feminity. This study revealed that wedding dress styles are more sensitive to the contemporary trend, compared to the hair styles; and the selection in the wedding style is quite influenced by the dress style, but not by the hair up-style. Also, prospective brides evaluated the hair up-styles and the wedding dress styles separately without recognizing their mutual relationship, and thus did not recognize the two as the mutually coordinated relationship, but rather recognize the two as two separate elements.
The purpose of this study was to suggest the most appropriate design concepts for sportive fashion product based on the analysis of consumers' acceptance of the recent sportive fashion trends according to their lifestyle. The subjects consisted of 295 males and females, between 17 and 35 year-old. A self-report questionnaire with 4 stimuli was employed for data gathering, and the data were analyzed by the methods of frequency, factor analysis, cluster analysis, and Pearson's correlation coefficient. The results of this study were summarized as follows: For the First, the recent sportive fashion trends were categorized into four groups; 'street- sportive' trend, 'futuristic-sportive' trend, 'ethnic-sportive' trend and 'urban-utility sportive' trend. Secondly, based on the result of cluster analysis on consumers' lifestyle, total four consumer groups were identified; 'pursuing sense' group, 'pursuing culture' group, 'pursuing utility' group, and 'indifference' group. Thirdly, the consumers relatively preferred two sportive styles among the four groups, typically representing 'urban-utility' trend and 'street' trend. The typical 'urban-utility' style was particularly preferred by the consumers who desired to express themselves as urban, modern, and luxurious. The typical 'street' style was preferred by the consumers who tried to express themselves as active and fashionable. Finally, preferences of the sportive trends according to consumers' lifestyle were interpreted as follows: the 'pursuing sense' group relatively preferred 'urbanutility' style and 'street' style, the 'pursuing culture' group preferred 'street' style and the 'pursuing utility' group preferred 'urban-utility' style, meaningwhile the 'indifference' group preferred 'street' style and 'urban- utility' style.
Magoja is a jacket for men and women. Magoja was worn between the jacket, jogori and the coat durumagi; that is over the jacket and under the coat. In the 19th century, Daewon-kun, who was wearing maqua, was in China and he came back to Korea. So, it was believed that the origin of magoja was from maqua from Qing. But, there were differences between magoja and maqua in their design. Therefore, I researched the origin of magoja and tried to know the design and the method of wearing magoja in the Chosun dynasty. The results are as follows. The design of magoja, especially its collar, was different from Chinese maqua. As analyzed above, it is difficult to regard the origin of magoja as deriving from Daewon-kun's maqua, which he wore when he went to Qing. Magoja-style jacket can be found from many old pictures. The collar of those jacket, whose style was waonsam-git unlike the present-day magoja, is consistent with the collar of sagyusam or baeja. And this kind of git style had existed for a long period of time as already studied in bangryungbangbi. Furthermore, the origin of this kind of jacket dated back to the maeksu of the Sung Dynasty; maek meaning Koguryo, maeksu was understood to indicate the style of the Koguryo jacket of short sleeves for the convenience of horseback riding. Maeksu, which varied in its kind and style, had been used as the equestrian clothes in China and was assumed to be particularly put on widely during the Yuan and Sung Dynasties. Maeksu continued to exist as daegeumeui during the Ming Dynasty but, later called magua, it was worn more widely ding the Qing Dynasty of the Manchus. This kind of maeksu or magua was the jacket which could be put on the coat and this style of wearing it during the Chosun Dynasty could be confirmed by the pictures. Therefore, magoja is not the jacket which was all of sudden derived from Qing's magua but one of traditional Korean clothes of the northern provinces which had existed for a long period of time. And magoja seemed to be put on more widely during the latter part of the Chosun Dynasty because of the influence of Qing's magua.
The purpose of this research is to study face images according to the difference of facial shape and make-up. A variety of face images can be formulated by computer graphic simulation, combining numerously different facial shapes and make-up styles. In order to check out the diverse images by make-up styles, we applied five forms of eye brows, two types of eye shadows, and three lip shapes to the round-shaped face of a model. The question sheet, used with a operational stimulant in the experiment, contained 28 articles, composed of a pair of bi-ended adjective in 7 point scale. Data were analyzed using Varimax perpendicular rotation method, Duncan's Multiple Range Test, and Three-way ANOVA. After comparing various results of make-up application to various face types, we could find that facial shape, eye-brows, eye-shadow, and lip shapes influence interactively on total facial images. As a result of make-up image perception analyses, a factor structure was divided into mildness, modernness, elegance, and sociableness. Speaking of make-up image in terms of those factors, round form make-up style showed the highest level of mildness. Upward and straight style of make-up had the highest of modernness. Elegance level went highest when eye shadow style was round form and lip style was straight. Lastly, an incurve lip make-up style showed the highest of sociableness.
The purpose of this study is to comprehend strengthening Hwaban(flower-shaped support) design in the Two-lkgong style government buildings in the late Joseon period through the T-shaped wooden shrines, the architectures of royal palace and royal ancestral shrine. Following conclusions have been reached through the study. First, Janghwaban(the long plate carved with flower-shaped support) was installed in Injeongjeon(1805) for the first time. It took 40 years to introduce Janghwaban to the government building of Two-lkgong style compared with Injeongjeon. Second, the quantity of Hwaban had been increased from 1 to 5 for 300 years in the government building of Two-lkgong style. This had been steadily increased with the aim of strengthening design. Third, there was a limit to the increase in the quantity of Hwaban. The first reason was to control the rhythm between the Hwaban and the Pobyeok(the wall between Hwabans). The second reason was that if the Pobyeok was too narrow, it was difficult to plaster. The latter was solved by introducing the Janghwaban. Fourth, in attempting to stylize differently from Jusimpo(simple bracket system), the quantity of Hwaban increase played a very important role in the government building of the Two-lkgong style. Since the reconstruction of Gyeongbokgung Palace, Hwaban combined style with Ungong served as the norm of the royal palace architecture in the last Joseon period.
The purpose of this study is to analyze characteristics of each of the types of Seon which was expressed in costume of worldly figures illustrated in Koryo Buddhist paintings. The types of 'Seon' are largely classified into Standard and Application types. Among these types, standard type are reclassified into the types of same color and no pattern, different color and no pattern, same color and pattern and different color and pattern. And Application type is reclassified into the types of Buseon, wrinkle, feather and leaf, Regarding styles of Seon, most costumes for men and women used Seon of Standard style, especially that of different color and no pattern style. In addition, costumes for men more often used Seon of Standard style, especially that of different color and pattern style. While, costumes far women more often used Seon of application style, especially that of feather or wrinkle style. Seon was practically used to reinforce the edge of clothes, whether for men or women, and at the same time, and at the same time decorated the clothes brilliantly. In regard to aesthetic qualities of clothes in accordance with types of Seon, clothes having Seon of same color and no pattern type was natural and simple and different color and no pattern type, artificial and simple, same color and pattern type, natural and brilliant and different color and pattern type, artificial and brilliant. And costumes having Seon of Buseon type was decorative and simple, wrinkle type, sophisticated and dynamic, feather type, voluminous and dynamic and leaf type, brilliant and dynamic.
The clothing behavior of male homosexuals were examined. Especially their clothing preference, clothing purchase behavior and clothing symbols as a group took were analysed. The subject was 49 male-homosexuals and the survey was done at the tray bars in Yi-Tae-Won in Seoul. The questionnaire and interview method were broth used to collect the data. The findings from the study were as follows : 1. The casual style was mostly preferred and lightly-fitted style was more preferred than loose style. Both straight type blue jeans and tight-fit style were widely worn by the subject. 2 Among design, price, color, fashion trend and sewing quality. design was the most important factor In clothing purchase. Besides design, color and fashion trend were counted more seriously than price or sowing quality. Blue and black were preferred as clothing colors. 3. Department stores were the most popular shopping place. and then traditional markets and shops near Universities were also preferred. Over 60% of the subjects answered that the decision of clothing purchase was made by himself and 20% of the subject used friend as personal information sources. The score stimuli was the most frequently used information for apparel shopping, and fashion magazines were also used as an important information source. 4. The clothing related symbols used to represent group look were lightly-fitted style. right ear-piercing, tight-fit plaid pants, leather look, rainbow flag, bandannas, reversed triangle. etc. And the subjects thought the symbols were not meaningful as group look because they were already adopted by the non-homosexual people. And they thought that their style of fashion has influenced on that of mass.
Design took a radical turn in the 1980's, deconstructing the rigid ideology of the Modernism, often with great humor. Contemporary representable Avant-garde designers, Philippe Starck and Ron Arad brazenly borrowed from the 'historical elements' of previous styles and created bio-morphic forms with whimsical names of furniture. This study is proposed to understand the diversity of contemporary design, by comparing these two furniture designers. It also covers the common factors in contemporary furniture design, and analyzes their individual differences and similarities in design. It helps to plan the foundation of design methods for 21C, and predict and respond to the future as a reference point. Philippe Starck links Romantic Rationalism within Minimal style and Ron Arad links Deconstructivism within High-tech style but both of them pursue of Organic concept design in their furniture through the concept of humanism. They are able to establish a base of contemporary furniture design by adapting new conceptual form, and design process for the general public.
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