• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.228-229
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.44-45
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• 2003

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.111-120
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• 2013

As craft is representing the historical culture of one country based on the old cultural characteristics and traditions of the regions in our life and is also representing the contemporary cultural culture, the interest in the crafts is becoming bigger and bigger as days pass by. However, despite this potentiality for growth, the craft that we encounter is not reflecting the ever-changing environment of the times, is failing to go beyond the folk art industry level of 1970s to 1980s. Although most of the industrial craft corporations have highly developed craft technology, but the products are not sublimated into marketable products. Also, so far schemes for development of industrial craft have not been many and studies on industrial craft in a sense of the design management have not been performed. Accordingly, this study intends to survey the effect of the design management strategy on the industrial craft product purchase intention in the industrial craft. The main contents comprehended in the study process are as follows. The design management strategy affects the industrial craft product purchase intention. Among the lower elements of the design management strategy, which are cost reduction-oriented design strategy, image-oriented design strategy and the market-oriented design strategy, the image-oriented design strategy and the market-oriented design strategy showed to affect the industrial craft product purchase intention. Especially, the image-oriented design strategy showed to affect the industrial craft purchase intention more than the market-oriented design strategy does.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.238-239
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.84-85
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.42-43
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• 2003

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.54-55
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• 2004

• Journal of the Korea Institute of Building Construction
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• v.12 no.2
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• pp.169-182
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• 2012

In the past, a strategic management of work demands has been increasingly challenged to design-build (DB) firms. Such a management is capable of providing sufficient profitable impact of a project on them. Total project profit is mainly related to actual resources, work completion time, amount of rework, and costs. The degree of recycling work packages in the DB project delivery system is used as a measure of the quality of the performed work. However, there are few models available to evaluate the impact of a demand management strategy on the DB firms and to predict its behavior. We propose a decision-making support model as an aid for assessing the amount of rework and for predicting project profit resulting in a convincible demand management strategy. This model is constructed by using a dynamic feedback approach that can analyze the problems arising in complex managerial systems. For the purpose of illustration, widely acceptable strategies were applied into the model to explore their impacts on the DB firms. The results indicate that the model is helpful for the managers in selecting the most appropriate demand management strategy for successfully achieving their objectives.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.338-345
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• 2023

Nowadays, many companies are striving to turn customer value into business value. Customer Relationship Management is a management system that develops effective and efficient marketing strategies by classifying customers in detail based on their information, i.e. databases, and consists of various information technologies. To implement this management system, a customer integration database must be established, and customer characteristics (buying behavior, preferences, etc.) must be analyzed with the databases established and the behavior of each customer must be predicted. This study aims to systematically manage a large amount of customer data generated by companies that apply Customer Relationship Management, in order to develop data design and data governance strategies that should be considered to increase customer value and even company value. We mainly looked at the characteristics of customer relationship management and data governance, and then explored the link between the field of customer relationship management and data governance. In addition, we have developed a data strategy that companies need to perform data governance for customer relationship management.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.192-200
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• 2009

Market in the 21st century innovative products is not the same as marketing traditional products and services. Whether for survival or to sustain market leadership, Design Marketing Strategy is the key in the new era of world competition. Design Strategies are also more critical issues in the future, because most business and firms depend on successful design project. In order to effectively bring creative professional output to market, design leaders who can use design intelligence to shape the future of their organizations and business must evidence marketing strategy technology, creative and managerial skill. Design Management links design and related business activities into a creative and coordinated strategy for creating value and sustainable advantage for the firm. Design education has focused primarily in the training of professional designers within their specific disciplines. But it dose not provide training in the management skills necessary to effectively lead a design project team. Most design colleges do not provide any integrated education in leadership and team building, strategy, finance, marketing or project management. This is the time that Design Management Program should be prepared to provide design students who want to manage design project in creative industry. The program has to be prepared to provide all the business skills and information that design students need to know in an upper-level undergraduate school. The Program's goal is to graduate design leaders able to strategically manage a design project for the challenge of managing in the 21st century.