• Asia Marketing Journal
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• v.21 no.3
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• pp.47-64
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• 2019

We analyze and study competition in differentiated product market using public data source. Understanding competitive market structure is critical for firms to assess how their products compete against other firms in a given market. In this paper, we estimate consumer demand, extend clout and vulnerability framework, and study competition among multi-product manufacturers in differentiated product market. For our empirical analysis, we adopt choice-based aggregate demand model and estimate consumer demand while accounting for unobserved product characteristics. Once we estimate consumer demand, we compute full price elasticity matrix and investigate intra- and inter- manufacturer substitutions among consumers. This research offers a framework for marketers to analyze and understand market structures, leading them to informed decisions.

• 한국신재생에너지학회:학술대회논문집
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• 2011.05a
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• pp.76.1-76.1
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• 2011

With the growing penetration of distributed generation including from renewable sources, smart grid power system is needed to address the reliability problem. One important feature of smart grid is demand response. In order to design a demand response program, it is indispensable to understand how consumer reacts upon the change of electricity price. In this paper, we construct an econometrics model to estimate the hourly price elasticity of demand. This panel model utilizes the hourly load data obtained from KEPCO for the period from year 2005 to 2009. The hourly price elasticity of demand is found to be statistically significant for all the sample under investigation. The samples used for this analysis is from the past historical data under the price structure of three different time zones for each season. The result of the analysis of this time of use pricing structure would allow the policy maker design an appropriate incentive program. This study is important in the sense that it provides a basic research information for designing future demand response programs.

• Archives of design research
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• v.14 no.1
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• pp.93-101
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• 2001

This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

• Environmental and Resource Economics Review
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• v.32 no.3
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• pp.167-190
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• 2023

This study analyzes the potential demand for automobiles based on fuel type using survey data in Korea. The dependent variable of the model is the future desired fuel type, including gasoline, diesel, hybrid, electricity, and hydrogen. The main explanatory variables are the respondent demographic characteristics, key reasons for choosing vehicle fuel type and environmental awareness extracted via principal component analysis (PCA). Using a multinomial logit (MNL) model, we find that respondents who consider fuel economy and infrastructure increase the demand for a hybrid car but decrease the demand for electric and hydrogen vehicles. The denial-types increase the demand for gasoline (petrol) and diesel (light oil), and decrease the demand for electric vehicles. The anxiety-types increase the demand of hybrid vehicles, and decrease the demand for electric vehicles. In contrast, in the case of pro-types, the demand for diesel (light oil) hydrogen vehicles decreased.

• Architectural research
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• v.15 no.4
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• pp.201-206
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• 2013

Special attention is required for the design of windows due to their high thermal vulnerability. This paper examines the problems that might arise in the application of the u-value, by reflecting the changes in the u-value of the window, depending on the window-to-wall ratio obtained in an energy demand analysis. Research indicates that the u-value of a window increases with an increase in the difference between the u-values of the frames and the glass. Relative to the changes in the u-value of the windows, the energy demand varied from 1.3% to 9.3%. Windows with a g-value of 0.3 or 0.5 displayed a higher energy demand than windows with a g-value of 0.7. Therefore, when the difference between the performance of the glass and the frame is significant, especially when the g-value is small, a modified heat transmission coefficient should be applied to the window size during the evaluation of the building energy demand.

• Proceedings of the KSR Conference
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• 2003.10b
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• pp.35-39
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• 2003

Effort has been given to improve demand forecast methodology of rail system since it can have great impact on project evaluation of rail system investment. However most of demand forecast softwares developed in western countries where concerns have been provided mostly to private transport and they should be updated in order to reflect our country's situation accurately. Therefore, this paper aims, especially focusing on rail system, to do comparison analysis of oversea's passenger demand forecast softwares and provide some ideas to develop the updated demand forecast system which enables to reflect our country's situation accurately. Main conclusions are that we will need to have well described model for real situation. So we will have to study for these aspects for travel demand forecasting system and develop the package architecture.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.12
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• pp.1285-1296
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• 2012

This study investigates the effects of changes in price, total consumption expenditures and economic sitations on Korean household demands for clothing and footwear using time-series data. The clothing and footwear category was reclassified as clothing, footwear and clothing services items for the demand analysis. This study utilized the Linearized Almost Ideal Demand System (LAIDS) model to analyze household demand. The results indicate that price and total consumption expenditures are significantly related to Korean household consumption expenditure allocations for clothing and footwear items. The effects of the IMF bailout crisis in 1997 and the global financial crisis in 2008 on household expenditure shares for clothing and footwear items were very weak and statistically insignificant. All the demand elasticities were estimated with respect to total consumption expenditures and prices. Clothing was expenditure elastic (greater than one) and other items were classified as inelastic. All the own price elasticities of demands were negative (other than clothing). Through the estimations of cross price elasticity the relationships between the demands for items and other item prices were evaluated (i.e., substitutes and complements).

• Journal of the Korean Society of Hazard Mitigation
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• v.8 no.6
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• pp.15-20
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• 2008

Hydraulic analysis of water distribution system can be divided into demand-driven analysis and pressure-driven analysis. Demanddriven analysis can give unrealistic results to simulate hydraulic conditions under abnormal operating conditions such as sudden demand increase and pipe failure. In Korea, demand-driven analysis has been used to establish emergency water supply plan in many water projects, but it is necessary to use pressure-driven analysis for establishment of emergency water supply plan. In this study, WaterGEMS model that was developed for pressure-driven analysis is used to evaluation of emergency water supply plan of J city. As the results, it was able to draw up more efficient plan for water supply in small block, and established emergency water supply plan of J city was determined to be appropriate.

• Journal of Korean Society of Transportation
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• v.32 no.1
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• pp.13-26
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• 2014

Depending most of its energy sources on foreign countries, Korea efforts to reduce energy consumption in transportation. While studies on the relationship between gas price and transportation demand are many in number, most previous studies have focused on automobile and Seoul. This study analyzes the impact of gas price on transit (bus and subway) demand using monthly data and for various metropolitan areas (Seoul, Busan, Daejeon, Daegu and Gwangju). The research utilizes a time-series model and a multiple regression model, and calculates modal demand elasticities of gas price. The result shows that elasticities of subway demand with respect to gas price is higher than those of bus demand. In addition, elasticities of predominantly automobile cities are more likely to be more sensitive to gas price than those of cities with well-structured transit system.

• Journal of Korean Society of Transportation
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• v.1 no.1
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• pp.28-42
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• 1983

In recent years, significant advances have been made enabling travel demand analysis and network design methods to be used as increasingly realistic evaluation tools. What has been lacking is the integration of travel demand analysis with network design models. This paper reviews some of advanced (integrated) modeling approaches and presents future research directions of integrated modeling system. To design urban transportation networks, it is argued that the travelers' free choice of mode, destination and route should be introduced into transportation network design procedure instead of assuming that trips from a zone to a workplace are fixed or deriving them in a normative procedure to achieve hypothetical system optima.