• 한국컴퓨터정보학회논문지
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• 제10권5호
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• pp.271-280
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• 2005

본 연구에서는 한방분야에서 검진에 영향을 미치는 요인들에 대하여 의사결정나무기법을 이용하여 도출하였고, 군집 분석을 통해 환자들의 특성에 대하여 알아보았다. 또한 질병간 연관성 분석을 재입원 환자 군들의 질병 구조를 파악하기 위하여 실시하였다 아울러 도출된 군집들은 병원수익에 어떤 영향을 미치고 있는지에 대한 결과를 도출하였다. 즉 한방분야에 대하여 데이터마이닝 기법을 적용한 데이터베이스 마케팅을 통해 내원 환자들의 특성을 파악하고 병원 수익에 영향을 미치는 요인들을 실증적으로 도출하였다. 본 연구를 통하여 병원의 효율적인 운영과 활성화를 위한 데이터베이스 마케팅을 실시함으로써 병원 경영 에 효율성을 도모할 수 있을 것이다.

• 무역상무연구
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• 제14권
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• pp.373-395
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• 2000

Recently international trade environment has been rapidly changed according to information age. In particular, international trade has been carried out with various ways under the digital revolution. In this regard, the companies are handling their business with the open network internet and doing their critical marketing activities which are very different from the existed trade customs. However, trade-related information database which is necessary to import and export activities is partly built, and there are many issues to be settled down. In other words, electronic trade opportunity website in the field of overseas marketing and customs clearance with EDI(electronic data interchange) are developed, but the database which companies can make use of their businesses is not fully supported. Therefore the structured database should be developed urgently from the stage of opening business to that of payment. This study closely analyzes the databases under the trade procedure, look into the problems of those database and suggest the solutions of trade information databases. Finally this study provides a sort of trade infrastructure for the development of international trade by internet through the building of trade information.

• 디지털콘텐츠
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• 3호통권70호
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• pp.56-63
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• 1999

국경도 없는 무한 경쟁의 상황하에서 경쟁을 위한 전략적 무기로서 정보기술은 결정적인 경쟁의 관건으로 인식되고 있다. 특히 최근에 부각되고 있는 이슈들 중에 CTI(Computer Telephony Integration), 인터넷 마케팅, 데이터베이스 마케팅(Database Marketing:DBM)등이 있다. 이들 요소들의 개념, 연계성, 구축방법에 대해 살펴본다.

• 한국IT서비스학회지
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• 제17권2호
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• pp.207-218
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• 2018

Recently, it becomes a big trend in the banking industry to apply a big data analytics technique to extract essential knowledge from their customer database. Such a trend is based on the capability to analyze the big data with powerful analytics software and recognize the value of big data analysis results. However, there exits still a need for more systematic theory and mechanism about how to adopt a big data analytics approach in the banking industry. Especially, there is no study proposing a practical case study in which big data analytics is successfully accomplished from the marketing perspective. Therefore, this study aims to analyze a target marketing case in the banking industry from the view of big data analytics. Target database is a big data in which about 3.5 million customers and their transaction records have been stored for 3 years. Practical implications are derived from the marketing perspective. We address detailed processes and related field test results. It proved critical for the big data analysts to consider a sense of Veracity and Value, in addition to traditional Big Data's 3V (Volume, Velocity, and Variety), so that more significant business meanings may be extracted from the big data results.

• 디지털융복합연구
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• 제12권11호
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• pp.257-264
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• 2014

효율적인 데이터베이스 마케팅을 위하여 고객들을 세분화하고, 새로운 지식을 탐색할 수 있는 데이터마이닝의 필요성이 증대되고 있다. 데이터마이닝 도구를 구축하기 위해서는 단계별 구현이 요구되어 지는데, 본 연구에서는 데이터마이닝을 위한 분산 환경에 적응 가능한 데이터 전처리 도구를 구성하였다. 기존의 데이터마이닝 도구인 앤서 트리, 클레멘타인, 엔터프라이즈 마이너, 캔싱턴, 웨카의 전처리 부분을 고찰하고, 분산 환경에서 효율적으로 사용할 수 있는 데이터 마이닝 전처리 도구를 구성하였다. 새로이 제안된 시스템은 엔터프라이즈 자바 빈즈와 XML을 기반으로 하였다.

• 한국조리학회지
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• 제7권1호
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• pp.203-227
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• 2001

The purpose of this study is to be groped promotion plan of internet marketing of Family Restaurant to get the motive, which is target market of Family Restaurant in Korea, and segment market of Internet users shows identity. Internet is observed as new marketing tool to understand customized needs of customer and to provide service to them in form of the customization. Based on the case study of Homepage of Family Restaurant in Korea, I would propose promotion plan as follow. First, enhance the function of the database marketing through the two-way communication. Second, enforce the e-commerce through the corporate-marketing in which same target market in cyber space. Third, develop the management skill for the Internet marketing in homepage as like specialty of contents.

• 패션비즈니스
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• 제5권4호
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• pp.37-55
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• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

• 한국데이터정보과학회:학술대회논문집
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• 한국데이터정보과학회 2004년도 춘계학술대회
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• pp.25-38
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• 2004

Association rule mining searches for interesting relationships among items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. In this paper we present the relation between the measure of association based on chi square statistic and the criteria of association rule for nominal database and propose the objective criteria for association.

• 디지털콘텐츠
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• 4호통권35호
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• pp.116-118
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• 1996

우리나라 조사업계를 이끌어온 한국갤럽 22년, 정확하고 수준높은 조사로 우리국민 68%가 이름을 알고 한국갤럽이 '여론조사 데이터베이스'의 문을 연다.(총 5,000여건 수록) 미국 ROPER CENTER의 여론조사 데이터베이스 수준을 지향하는 GALLUP DATABASE, 이제 우리나라 학계, 언론계, 사회단체, 연구소도 수준높은 GALLUP여론조사 활용으로 한걸음 더 나아갈 수 있게 되었다. 1974년 6월 17일에 설립된 한국갤럽조사연구소는 수준높은 마케팅조사와 여론조사를 행하는 조사전문기관이다. 갤럽국제조사기구(Gallup International)와 유럽조사기구(European Society for Opinion and Marketing Research:ESOMAR)에 가입한 한국 유일의 조사기관이다. 이번호에서는 지난 2월 천리안과 4월 하이텔을 통해 새로이 선보인 갤럽 데이터베이스를 소개하고자 한다.

• 경영과정보연구
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• 제3권
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• pp.257-285
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• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.