• Human Ecology Research
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• v.53 no.4
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• pp.341-350
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• 2015

This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-$\grave{a}$-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's ${\alpha}$ reliability test, confirmatory factor analysis, t -test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.17 no.4 s.121
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• pp.324-332
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• 2007

Sensor placement method for damage identification has been developed for model updating using Taguchi method. In order to select the optimal sensor location, the analysis of variance of objective function using orthogonal array was carried out. Then, modal data at the selected locations were used for damage identification using model updating. The numerical model of a cantilever beam was used in order to compare the damage identification results with conventional sensor location method.

• Communications for Statistical Applications and Methods
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• v.19 no.5
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• pp.721-729
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• 2012

Various methods control the influence of a covariate on a response variable. These methods are analysis of covariance(ANCOVA), RANK ANCOVA, ANOVA of (covariate-adjusted) residuals, and Kruskal-Wallis tests on residuals. Covariate-adjusted residuals are obtained from the overall regression line fit to the entire data set that ignore the treatment levels or factors. It is demonstrated that the methods on covariate-adjusted residuals are only appropriate when the regression lines are parallel and covariate means are equal for all treatments. In this paper, we proposed the new nonparametric method on the ANCOVA model, as applying joint placement in a one-way layout on residuals as described in Chung and Kim (2007). A Monte Carlo simulation study is adapted to compare the power of the proposed procedure with those of the previous procedure.

• Earthquakes and Structures
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• v.8 no.3
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• pp.541-553
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• 2015

Structural Health Monitoring (SHM) systems can provide valuable information regarding the safety of structures during and after ground motions which can be used by authorities to reduce post-earthquake hazards. Strain gages as a key element play an important role in the success of SHM systems. Reducing the number of required strain gages while keeping the efficiency of SHM system not only can reduce the cost of structural health monitoring but also avoids storage and process of uninformative data. In this study, a method based on performance based seismic design of structures is proposed for ideal placement of stain gages in structures. The robustness and efficiency of the proposed method is demonstrated through installation of strain gages on an Airport Traffic Control (ATC) Tower. The obtained results show that the number of required strain gages decrease significantly.

• Journal of the Korean Society of Manufacturing Technology Engineers
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• v.26 no.1
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• pp.50-58
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• 2017

This paper proposes a real-time robotic vision control scheme using the weighting matrix to efficiently process the vision data obtained during robotic movement to a target. This scheme is based on the vision system model that can actively control the camera parameter and robotic position change over previous studies. The vision control algorithm involves parameter estimation, joint angle estimation, and weighting matrix models. To demonstrate the effectiveness of the proposed control scheme, this study is divided into two parts: not applying the weighting matrix and applying the weighting matrix to the vision data obtained while the camera is moving towards the target. Finally, the position accuracy of the two cases is compared by performing the slender bar placement task experimentally.

• Journal of Korea Multimedia Society
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• v.2 no.1
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• pp.22-29
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• 1999

In video-on-demand systems, movies are striped across the disks of the array in a video server to support multiple access. The blocks of the movies have to be placed carefully on the disks of the array in a video server in order to avoid load imbalance across these disks as well as to achieve maximum utilization of both space and bandwidth of these disks. This paper proposes a movie placement method called the GARR (group-alternation round-robin) that is based on the dynamic disk striping method considering the popularity of movie. The GARR uses group-alternation as movie selection policy and round-robin as data placement policy, where group-alternation allocates popular movie and unpopular movie groups to disks alternately. The performance of the GARR is evaluated by simulations.

• Fashion & Textile Research Journal
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• v.9 no.2
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• pp.221-228
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• 2007

The purpose of this study was to investigate PPL(product placement) effect of apparel sponsorship in TV drama to adolescent female students. PPL effect was investigated in terms of brand recall, brand attitude, and purchase intention. The data were collected using a self-administered and structured questionnaire. Respondents were consisted of 270 middle school girls and 260 high school girls in Pusan. Cronbach's alpha, T-Test, frequency, and ANOVA test were used to conduct the data analysis on 524 out of 530 questionnaires. The result showed no difference in PPL effect between middle school students and high school students. Students shopping with friends or relatives showed higher brand attitude or purchase intention than ones shopping alone. The students watching 1-2 hours showed significantly higher brand recall, cognitive brand attitude, emotional brand attitude and purchase intention than other students watching TV drama longer. Implications for results and marketing strategies for PPL targeting adolescent students were discussed.

• Journal of the Korean Data and Information Science Society
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• v.24 no.1
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• pp.95-103
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• 2013

Nonparametric procedure in randomized block design (RBD) was proposed by Friedman (1937) for general alternatives. Also Page (1963) suggested the test for ordered alternatives in RBD. In this paper, we proposed the new nonparametric method in randomized block design using aligned method suggested by Hodges and Lehmann (1962) and the joint placement described in Chung and Kim (2007). Also, Monte Carlo simulation study was adapted to compare the power of the proposed procedure with those of previous procedure.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.29 no.11
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• pp.96-101
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• 2015

In recent years, researches regarding optimal placement of CCTV(Closed-circuit Television) cameras via architecture modeling has been conducted. However, for analyzing surveillance coverage through actual human movement, the application of VA(Video Analytics) function of IP(Internet Protocol) cameras has not been studied. This paper compares two methods using data captured from real-world cameras and data acquired from a virtual environment. In using real cameras, we develop GUI(Graphical User Interface) to be used as a logfile which is stored hourly and daily through VA functions and to be used commercially for placement of products inside a shop. The virtual environment was constructed to emulate an real world such as the building structure and the camera with its specifications. Moreover, suitable placement of the camera is done by recognizing obstacles and the number of people counted within the camera's range of view. This research aims to solve time and economic constraints of actual installation of surveillance cameras in real-world environment and to do feasibility study of virtual environment.

• Journal of Korea Multimedia Society
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• v.15 no.12
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• pp.1499-1505
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• 2012

Recently, the distributed processing system for big data has been actively investigated owing to the development of high speed network and storage technologies. In addition, virtual system that can provide efficient use of system resources through the consolidation of servers has been increasingly recognized. But, when we configure distributed processing system for big data in virtual machine environments, many problems occur. In this paper, we did an experiment on the optimization of I/O bandwidth according to the creation and placement of VMs and tasks with composing Hadoop cluster in virtual environments and evaluated the results of an experiment. These results conducted by this paper will be used in the study on the development of Hadoop Scheduler supporting I/O bandwidth balancing in virtual environments.