• 한국게임학회 논문지
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• 제6권4호
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• pp.71-77
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• 2006

많은 게임 개발자와 마케터들은 고객의 정보 분석과 질적 서비스 제공을 위해 지속적으로 진보하는 다양한 인터넷 기술을 이용하고 있다. 하지만 일반적으로 활용되는 인터넷 고객분석 기술로서는 웹 페이지나 커뮤니티 활동으로부터의 단편적인 게임이용자의 정보만을 얻을 수 있을 뿐이다. 따라서 본 논문은 실제로 게임이용자에 대한 정보를 지속적으로 수집하고 분석할 수 있는 시스템을 구축하여 효과적인 서비스를 제공하기 위하여 고객에 대한 체계적인 관리 모델인 CRM(Customer Relationship Management)을 게임에 적용 하고자 한다. 이러한 CRM을 게임 시스템에 적용하기 위해서는 1) CRM의 구성요소 2) 게임 분야의 고객의 특징 3) 효율적인 게임에 CRM 시스템 구현 모델을 기초하여 연구한다.

• The Journal of Asian Finance, Economics and Business
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• 제9권7호
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• pp.81-91
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• 2022

The aim of this paper was to analyze the determinants of the extent of individual credit rationing at Can Tho Military Commercial Joint Stock Bank (MB). The data was collected from 150 customers according to the systematic random sampling method listed in the bank. This study employed quantitative analysis methods, and Tobit regression model, to test the proposed hypotheses. The results showed that the average loan amount of an individual customer was 1,181.3 million VND, the average credit limit was 48.6%, and the average interest rate was 10.9% per year. Most of the individual customers borrowed money to buy properties. In addition, the analysis results also indicated that individual borrowers still faced some difficulties in accessing bank credit, such as cumbersome procedures, long waiting times, insufficient collateral assets, and loan documents. The results of the Tobit model pointed out that there were five factors affecting the degree of credit rationing to individual customers at the bank, including (1) Collateral, (2) Income, (3) Credit history, (4) Loan purpose, (5) Relationship between borrower and bank. Based on the empirical findings, the possible solutions for the bank and individual borrowers to improve credit efficiency for individual customers at commercial banks are obtained.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.211-225
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• 2010

This research investigated the purchasing behaviors of fur clothing consumers to verify fur clothing consumption and to establish marketing strategies for the fur clothing market. Since fur clothing has clear characteristics distinguishing it from other clothes, there are many differences in customers' interest. Therefore, it is needed to identify some differences in the customers' interest by their own buying habits. A survey was conducted with a questionnaire and revised by using a theoretical background. Questionnaires were given to 322 ladies in their over 20s. SPSS 12.0 was used to analyse the result with analysis of frequency, a primary factor, crossing, cluster and ANOVA. There were several results as follows. First, purchase behaviors of fur clothing were significantly different between groups divided by demographic variables such as marital status, age, and income level of household. Second, factor analysis on sought clothing benefits resulted in 4 dimensions such as symbolic value, brand value, economical value and practical value. Cluster analysis on the 4 factors of clothing benefits being sought resulted in 3 groups such as one group pursuing symbolism, one group pursuing practicism/economism and a group pursuing brand. Third, purchase behaviors of fur clothing and demographic variables were significantly different between the groups divided by clothing benefits being sought.

• Asian Journal of Business Environment
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• 제10권3호
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• pp.35-42
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• 2020

Purpose: Islamic banking products and services have always claimed to be unique from its traditional interest-based counterpart. However, in practice, many Islamic banks are alleged to have drifted away from its paradigm version. The purpose of this study is to gauge the perception of university students in Malaysia towards Islamic banking products. Research design, data and methodology: Data were collected from 250 Malaysian university students. Structural Equation Modeling (SEM) was performed to test proposed hypotheses to identify factors influencing customers' perception toward Islamic banking products. Results: The main finding indicates that most of the respondents are familiar with Islamic banking products and consider Islamic banking products as useful as its conventional counterparts. The regression results show that respondents are less convinced of adherence to Shari'ah, efficiency and helpfulness of existing Islamic banks. Conclusions: This is a cue to the Islamic banks' stakeholders that they need to realign their practices in an ethically responsible way in accordance with Shari'ah if they wish to secure existing customers and attract potential ones. In a competitive banking environment, most banks provide efficient and readily available service; thus, focusing on this as a strategy hardly distinguishes an Islamic bank from an interest-based bank.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.391-401
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• 2021

Technological developments facilitate payment transactions. In 2020, Bank Indonesia issued a regulation that supports QR payments using the Indonesian Standard Quick Response Code (QRIS). PT ABC is one of the banks that launched a QR payment feature on mobile banking with QRIS standards to make it easier for customers to make payment transactions at various merchants. In its implementation, the interest of QR payment users still tends to be small, so an analysis of the interests of QR payment users is carried out. The purpose of this study is to analyze the factors that influence user interest by using a modified UTAUT model. The UTAUT model was modified by adding variables to perceived trust, perceived risk, perceived regulatory support, and promotional benefits. The population taken is the company's customers in the DKI Jakarta area and it takes 403 samples for this case study. The results of empirical analysis show that 8 out of 12 hypotheses are considered proven where business expectations, social influence, perceived trust, perceived risk, perceptions of regulatory support, promotion benefits, age-moderated performance expectations, and age-moderate effort expectations have a significant effect on behavioral intentions, while performance expectations, facilitation conditions, business expectations are moderated by experience and social influence.

• 한국산업융합학회 논문집
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• 제26권2_2호
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• pp.349-358
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• 2023

This study aimed to identify factors influencing awareness and interest in male nail care and nail art among people in their 20s and 30s, using a survey that included 390 men and women. The survey consisted of sub-factors, including awareness of appearance management, interest in nails, perception of male nail care and nail art, behavioral factors in nail care, and image factors in nail care. The results showed that the overall average interest in male nail care and nail art was 3.76, which fell between "average" and "yes". Women showed higher interest in male nail care than men did. While there was no statistically significant difference in the average value, interest in male nail care and nail art was higher among those in their 30s than those in their 20s. Unmarried individuals showed more interest in male nail care than married ones, and higher levels of education were associated with higher interest. In terms of occupation, service workers showed the highest interest in male nail care and nail art. In conclusion, the findings suggest the need for marketing research that caters to the development of services and programs targeting the male nail industry. The study also highlights the importance of segmenting and differentiating marketing strategies that target male and female customers with a high interest in male nail care and nail art. Based on these findings, this study aims to provide direction for the male nail care industry and serve as a basis for the development of customized programs. Additionally, it aims to provide basic data to aid in the development of the nail industry in Gyeongnam.

• 디지털콘텐츠학회 논문지
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• 제14권4호
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• pp.419-428
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• 2013

유비쿼터스 컴퓨팅 환경의 전자상거래에서 실시간성과 추천의 정확도를 높이는 연구가 활발히 진행되고 있다. 대부분의 기존 추천기법들은 프로파일 방식의 문제로 고객의 관심도나 고객성향을 분석하기에는 많은 어려움과 비용의 문제가 있으며 고객은 여전히 만족하지 못하고 있다. 이는 구성되어있는 데이터베이스들의 문제가 아니라 기존 자료를 분석하기 위한 평가 자료인 신규로 프로파일을 생성하거나 다양한 프로파일을 생성하는데 문제가 있다. 또한 기존 추천기법에서는 다양한 특성을 가진 각 사용자 계층별로 차별화된 개인화 추천이 어렵다. 따라서 이 논문에서 기존의 평가 자료 방식과 다르게 구매로 인해 발생되어진 자료를 기반으로 사용자에게 번거로운 질의 응답 과정이 없이 묵시적인 방법을 이용하였다. 다양한 개인화 성향과 정확한 고객성향의 내용 분석이 가능한 FRAT 기법을 적용하였다.

• 유통과학연구
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• 제13권12호
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• pp.5-11
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• 2015

Purpose - The purpose of this research is to investigate the influence of social status perception and interest in social issues on the authenticity perceived by consumers of the corporate social responsibility (CSR) activities of premium brands. Research design, data, and methodology - Behavioral experiments were performed to observe the impact of consumers' social status perception and interest in social issues on their perceived authenticity of CSR motivation related to premium brands and consumer behavior. Results - We found that the possibility of social mobility and the degree of individuals' interest in the environment and CSR enable them to reconsider the authenticity of CSR motivation, thereby having positive effects on purchase intention, willingness to recommend the product, and brand value. This research also showed that proactive customers who seek to move up the social ladder have a stronger interest in social issues such as the environment or CSR. Conclusions - Our research suggests that when conducting a consumer segmentation analysis for the launch of CSR products (products released for CSR), a positive mind-set toward social mobility serves as an effective criterion.

• 한국의류산업학회지
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• 제20권3호
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• pp.312-322
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• 2018

This study investigates customers' possession, usage, and satisfaction of newborn clothing, and analyzes their satisfaction with textiles of baenaet jeogori (the most basic Korean item of newborn clothing). The survey was conducted on 102 mothers with infants under 24 months old. The baenaet jeogori was the most commonly possessed item, followed by swaddling blanket, shirt and pants set, bodysuit, one-piece, and baenaet gown. About 52.6% of respondents used the swaddling blanket all day, 52% of respondents possessed 4-6 baenaet jeogories, and most respondents used the baenaet jeogori 4 weeks or more. Two most important selection criteria of the baenaet jeogori were textiles and season suitability which are closely related to functionality. Respondents were satisfied with the baenaet jeogori; however, there are a few problems with difficulty in putting and taking off as well as textiles. Most baenaet jeogories chosen by respondents were made of cotton and 68.8% of them were made of eco-friendly textiles. Respondents were dissatisfied with textiles when they are unsuitable for the season. Eco-friendly textiles were chosen for baby health and eco-friendliness, and respondents were satisfied with a baenaet jeogori made of eco-friendly textiles in general. The results show customers' high interest in textiles and the popularization of newborn clothing made of eco-friendly textiles. There was little interest in eco-friendly or safety certification marks despite the significant interest in the functionality and safety of textiles. Therefore, correct information on those certification marks is required.

• Asia pacific journal of information systems
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• 제22권4호
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• pp.51-73
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• 2012

Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.