• Title/Summary/Keyword: Customer-oriented

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Building a Product Design of Innovative Strategy for Creating Enterprise Development

  • Liao, Shih-Chung
    • The Journal of Industrial Distribution & Business
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    • v.5 no.1
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    • pp.17-25
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    • 2014
  • Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.

A Design of Customer Oriented Mobile Advertisement System Using Filtering Technique (필터링 기법을 이용한 고객지향적 모바일 광고시스템 "ATPA"의 설계)

  • Lim, Kyu-Hong;Lee, Jong-Ho
    • Proceedings of the Korea Information Processing Society Conference
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    • 2002.11c
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    • pp.2199-2202
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    • 2002
  • 모바일 광고는 무선 디바이스의 발달로 인해 새로운 광고 수단 및 마케팅 수단이 되었다. 많은 이용자들이 무선 인터넷을 사용하고 있으며, 앞으로도 사용자는 증가할 것으로 보여진다. 그러나 무선 서비스는 단순한 SMS 형태의 서비스가 대부분이며, 이러한 SMS를 수신하는 이용자들은 자신이 원하지 않는 광고성 메시지의 수신 대해 상당한 거부감을 가지고 있는 것으로 조사되었다. 따라서 이러한 문제를 해결할 수 있는 광고 중계 모델 "ATPA" (Advertisement Transport Processing Architecture)을 제안한다. "ATPA"는 필터링 기법을 응용하여 고객 지향적인 모바일 광고 시스템으로서 이용자는 자신에게 적합한 광고의 수신하게 하고, 광고주는 이용자의 특성에 따른 차별적인 광고를 제공할 수 있다.

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Current Practices of the Customer-Oriented Web Site Development Methodologies and their Evaluation (고객지향적 웹 사이트 개발 방법론의 현황과 평가)

  • 이선로;김기영
    • Journal of Information Technology Applications and Management
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    • v.11 no.1
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    • pp.15-37
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    • 2004
  • This study attempts to investigate the industrial practices of the web site development methodologies and their impacts on the web site development project performance. Most of Korean web site development firms currently use customized component-based development(CBD) methodologies that have been internally developed. The methodologies generally being accepted by web site developers, however, did not emerge yet. In addition, this study shows that indiscreet applications of various methodologies and techniques might cause negative impacts on the project performance since the web site development projects are also exposed to most of the risk factors identified in the traditional systems development.

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A Comparative Study on the Factors Affecting the Loyalty to Cyber Communities: Focusing on Korea and India (가상공간에서의 사회적 교류가 가상공동체 몰입에 미치는 영향에 관한 연구: 한국과 인도를 비교하여)

  • Kim, Bong-Jun;Jeong, Chang-Mi;Cho, Nam-Jae
    • Asia pacific journal of information systems
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    • v.14 no.2
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    • pp.21-36
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    • 2004
  • Since IT industry has changed very rapidly in technology, market environments, the cyber communities raise new social space. In spite of such growth of cyber communities, academic discussion is relatively limited. This Paper suggested several factors that affect the level of participator's loyalty on cyber communities. Participator's loyalty was classified into two categories, the psychological loyalty, which measure the psychological responses, and the behavior loyalty, which measure the absorption of time, the volume and frequency of visit to cyber communities. Consequently, this research has showed social awareness about cyber community culture and suggested the strategy directions for customer-oriented cyber Community Company.

Replication of Internal Service Quality Battery : The Assessment of Its Reliability and Validity (내부서비스품질 측정 도구의 신뢰성 및 타당성 분석)

  • Kang, Gi-Du
    • Journal of Korean Society for Quality Management
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    • v.34 no.2
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    • pp.77-97
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    • 2006
  • Internal marketing has been suggested as the approach for service organizations to be service-and customer-oriented; and the issues of internal service quality has been one of topics widely discussed in the internal marketing literature. While previous studies have attempted to develop the instrument assessing the internal service quality, ISQB(internal service Quality battery) developed by Kang et al.(2002), compared to other instruments have received some attention given its rigorous approach to measure the internal service quality. However, it has been noted that the validity of ISQB does not appear to be thoroughly examined while the reliability of the instrument seems to be secured. The current study attempts to readdress the psychometric properties of ISQB through the replication of the instrument. The empirical testing including confirmatory factor analysis and correlational analyses show that the instrument is reliable and valid in terms of its discriminant and nomological validity.

Product Development Processes Supported by Integrated Telecooperation Systems for Small and Medium Manufacturing Enterprises

  • Lee, Gyu-Bong;Park, Hong-Seok
    • International Journal of Precision Engineering and Manufacturing
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    • v.5 no.2
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    • pp.5-15
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    • 2004
  • A telecooperation system supports synchronous cooperation among all the product development partners and enables compensation of deficits concerning traditional information/communication technologies. By analyzing the product development processes and communication scenarios of a company manufacturing automobile parts, the specifications for the suitable telecooperation system were defined. An integrated telecooperation platform that combines the commercial softwares with the new developed modules for customer-oriented functionalities was created as a product development guideline. Future work is strongly required in order to define the best way to improve the integrated platform, based on the functionality of ERP and PDM systems.

Managing Product Evolution in Agile Manufacturing Environments

  • Jin, Min.;Ting, T.C.
    • The Journal of Information Technology and Database
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    • v.3 no.1
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    • pp.45-63
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    • 1996
  • This paper presents an integrated object-oriented database approach for managing the evolution of products in agile manufacturing environments, Schema evolution modification facilities are provided to support full potential versioning of type definitions. All of the possible versions for a composite product are not explicitly represented to avoid version proliferation. However, valid configurations of any composite products can be provided to comply with customer demands, The attributes of composite products are classified in order to provide well-defined representation scheme for composite products and to be exploited in version control. The attributes are partitioned into composite-related and non composite-related categories. Composite-related attributes consist of subproducts and description ones. Subproducts attributes represent physical constituents of a composite product. Description attributes represent external features, assembling, and correspondence property. Interface attributes are introduced for managing configurability and version propagation. Version derivations due to the changes to the interface attributes are propagated toward the product composition hierarchy, The validity of configurations of composite products is checked by using configurability maps. Instance objects which represent the actual product instances are stored and manipulated in the database in order to support traceability during product life cycle.

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Exploring Corporate Knowledge Management Cases Based on Business Function Oriented Knowledge Asset Classification Schema (비즈니스 기능 중심 지식자산 분류체계에 따른 기업 지식관리 사례 탐색)

  • Kim, In-Sook;Choi, Byoung-Gu;Lee, Hee-Seok
    • Information Systems Review
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    • v.3 no.2
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    • pp.245-260
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    • 2001
  • While past knowledge management researches have focused on conceptualization and strategic implications, knowledge asset researches attempt to provide practical guidelines for companies. However, each research classifies knowledge asset from its own perspective, and thus it is not a trivial task to leverage consistent and inclusive criteria in managing corporate knowledge asset. The objective of this paper is to develop a knowledge asset classification schema on the basis of the three business functions: customer relationship management, product innovation, and infrastructure management. To demonstrate the feasibility of our schema, it has been applied to 9 Korean corporations. Knowledge assets are evaluated according to core capabilities, which are main drivers of sustainable competitive advantages. The results of case study show that the leveraged classification schema reflects current knowledge asset management and characteristics of corporations. Our finding is that most top-quality knowledge management corporations are likely to develop well-balanced knowledge asset.

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카탈로그 쇼핑시 패션 라이프스타일과 위험지각과의 관계에 관한 연구

  • 전달영;정혜연
    • Journal of Distribution Research
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    • v.4 no.1
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    • pp.185-203
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    • 1999
  • This paper is an exploratory study about perceived risks related to career women's fashion lifestyles in case of catalogue shopping. Three research questions are proposed: 1. The first is to examine the types of career women's fashion lifestyles. 2. The second is to find out the kinds of perceived risks when career women purchase fashion apparels through catalogues. 3. The third is to investigate the relationships between fashion lifestyles and perceived risks. The empirical results were as follows. First, career women's fashion lifestyles were distinctively divided into the fashion-oriented group, the casual preference group, and the brand-name preference group. Second, seven unique perceived risks such as socio-psychological perceived risks, product assortment perceived risks, quality/function perceived risks, customer services & conveniences perceive risks, economic perceived risks, and order waiting-time perceived risks were manifested when career women purchase fashion apparels using catalogues. Finally, significant differences in socio-psychological perceived risks, product assortment perceived risks, and quality/function perceived risks were shown among fashion lifestyle clusters. However, the others were not.

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Study on the Progressive Direction of 100PPM Quality Renovation (100PPM품질혁신활동의 발전방향에 관한 연구)

  • Koo, Il-Seob;Lim, Ik-Sung;Kim, Tae-Sung
    • Journal of Korean Society for Quality Management
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    • v.28 no.2
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    • pp.147-160
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    • 2000
  • An objective of the 100PPM Quality Renovation, which is settled as the Korea quality renovation activity as well as the form of customer-oriented management renovation climate, is strengthening an enterprise competitiveness by worldwide quality insurance. In long-term, the 21 century's quality problem would not be effective without synthetic approach from the view point of management strategy. Another method to obtain the quality ascendancy could be an strategic application of, manufacturing function. In this research, the progressive direction for an effective approach to the 100PPM Quality Renovation is examined through the interpretation of process capability index. Finally, the deployment direction of quality renovation activity is searched.

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