• Title/Summary/Keyword: Customer Policy

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A Study on the Effect of Brand Value Through Residential Satisfaction for CRM of Home Builders (주택건설업체의 CRM에 의한 주거만족도가 브랜드가치에 미치는 영향)

  • Jung, Suk Hwang;Chang, Seog Ju
    • Journal of Korean Society for Quality Management
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    • v.44 no.2
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    • pp.425-450
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    • 2016
  • Purpose: This study can provide a strategic advantage for the marketing information of CRM of apartment provider microscopically. It is also expected to contribute to policy for public housing supply in the macro. Methods: This study is contained theoretical research on CRM & Residential Satisfaction & the brand of Apartments with the search for prior literature. Establish a research model to derive a hypothesis. It performs measurements aimed at an apartment tenant. After the test the hypothesis proposes a conclusion. Results: CRM activity of the housing construction companies is confirmed that a significant positive influence on residential satisfaction and brand value. Conclusion: Housing construction companies through improved residential satisfaction have on the growth strategy that takes the brand value in regardless of environmental factors. it is necessary to focus on CRM activities.

Comparative Analysis of a Competitive Technology for a Major Electrical Power System

  • Koo, Young-Duk;Kim, Eun-Sun;Park, Young-Seo
    • Journal of information and communication convergence engineering
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    • v.2 no.4
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    • pp.243-246
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    • 2004
  • Currently, advanced countries invest lots of efforts to develop improvement of electric power production and supply, confronting environmental problems and new energy development. They set up long term plan focusing on electric power transmission infrastructure construction technology, establishment of the customer care service network using electric technologies, improvement of economic productivity by innovative electric technology, prevention of global warming gas and clean and efficient energy use etc. Comparing to those countries, the level of technologies that we have are in behind and moreover, technological resources are limited. Therefore, Korea is required to reconsider efficient distribution of R&D investment by concentrating on limited R&D resources to important technologies which could be stepping stone to gain competitive advantage. It can be done through comparative analysis of electric technologies among advanced countries and analysis of electric technology development policy.

A Study on Promotion Menu of Hotel Restaurant and Customers′ Choice Attribute (호텔 레스토랑 프로모션 메뉴 개발시 고객의 선택속성에 관한 연구)

  • 고광덕;나태균;이동근
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.55-72
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    • 2003
  • This study systemized the theories of promotion menu and surveyed the clients using hotel restaurants. This study has a goal of establishing marketing plans of development of the promotion menu by observing the choice attributes of promotion menu. The followings are the results of this study. First, the distinctiveness from the previous food appeared to be very important when selecting the promotion menu. Second, one of the big problems in the hotels is that unreasonable price. Third, most of the people get information on the promotion menu from newspapers and magazines. Fourth, a thorough training of the employees is needed and a high-quality incentive policy needs to be done.

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Customer Stated Preference Analysis On Railroad Logistics Service by SP Method (SP기법을 이용한 철도물류서비스의 고객 선호도 분석)

  • Park Chan-Ik;Lee Jae-Won;Ryu Sung-Ryul;Kwon Yong-Jang;Yoo Jae-kyun
    • Proceedings of the KSR Conference
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    • 2005.05a
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    • pp.985-990
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    • 2005
  • The success of road transportation, in dominating the surface movement of freight, is now threatened by increased traffic congestion, falling average motorway speed and rising in logistics costs, oil price. Due to the necessity for an effective transport system, we need to improve domestic transport infrastructure to reduce logistics cost by shifting to rail system. To analysis the demand characteristics in advance against these hypothetical circumstances, Stated Preference, which is called SP, approaches have been adopted to analysis the shipper's mode choice behaviors as RP(Revealed Preference) approaches are not appropriate. The results also indicate that the most effective policy to divert the freight volume from road to railway is to reduce freight rates for the railway with improved reliability.

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A RETRIAL QUEUEING MODEL WITH THRESHOLDS AND PHASE TYPE RETRIAL TIMES

  • CHAKRAVARTHY, SRINIVAS R.
    • Journal of applied mathematics & informatics
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    • v.38 no.3_4
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    • pp.351-373
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    • 2020
  • There is an extensive literature on retrial queueing models. While a majority of the literature on retrial queueing models focuses on the retrial times to be exponentially distributed (so as to keep the state space to be of a reasonable size), a few papers deal with nonexponential retrial times but with some additional restrictions such as constant retrial rate, only the customer at the head of the retrial queue will attempt to capture a free server, 2-state phase type distribution, and finite retrial orbit. Generally, the retrial queueing models are analyzed as level-dependent queues and hence one has to use some type of a truncation method in performing the analysis of the model. In this paper we study a retrial queueing model with threshold-type policy for orbiting customers in the context of nonexponential retrial times. Using matrix-analytic methods we analyze the model and compare with the classical retrial queueing model through a few illustrative numerical examples. We also compare numerically our threshold retrial queueing model with a previously published retrial queueing model that uses a truncation method.

Performance Evaluation of Private R&D Projects using BSC/DEA (BSC/DEA를 활용한 기업 연구개발 프로젝트 성과평가)

  • Jeon, IkJin;Lee, Hakyeon
    • Korean Management Science Review
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    • v.34 no.2
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    • pp.67-83
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    • 2017
  • This paper proposes a R&D project performance measurement model for private firms combining balanced scorecard (BSC) and data envelopment analysis (DEA). The efficiency of R&D projects is measured in terms of each of the three perspectives of BSC by using DEA : the internal process perspective (DEA-P), the customer perspective (DEA-C), and the financial perspective (DEA-F). The performance indicators of the three perspectives of BSC are considered as outputs of the corresponding DEA models. To provide strategic implications for R&D planning, we also propose the R&D project performance matrices composed of two different types of efficiency dimensions. The proposed model is expected to be fruitfully utilized for R&D performance measurement of private firms.

A Decision Support System for Delivery Policies at an Internet Shopping Mall (인터넷 종합 쇼핑몰에서의 배송정책 의사결정지원시스템)

  • 이주영;박양병
    • Korean Management Science Review
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    • v.18 no.2
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    • pp.61-72
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    • 2001
  • This paper presents a decision support system (DSS) for selecting the best delivery policy at an internet general shopping mall with its own distribution center and many outside enterprises linked up with the mall. The DSS provides the decision maker with the performance information of three delivery policies (individual delivery, collective delivery, mixed delivery) for the given service level, customer order pattern, direct/indirect delivery ratio, unit costs of various delivery modes, upper level of goods characteristic index for collective delivery poller, etc. Furthermore, the DSS allows the decision maker to perform the sensitivity analyses of three delivery policies for their major parameters and unit costs of delivery modes. The DSS is developed with AweSim simulation 1anguage and Visual Basic programming 1anguage.

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A study on the effect of employment flexibility on the business performance in the computer programming, system consultancy and related service industry (고용유연성이 기업성과에 미치는 영향에 관한 연구 : 컴퓨터 프로그래밍, 시스템 통합 및 관리업을 중심으로)

  • Cho, Jae-Jeong;Rhew, Sung-Yul
    • Journal of Korean Society for Quality Management
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    • v.38 no.3
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    • pp.425-438
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    • 2010
  • This study investigates what effects employment flexibility have on the business performance in the computer programming, system consultancy and related services. An analysis of the effects of employment flexibility on outcomes of human resource management revealed that companies which had a higher proportion of temporary agency workers and adjusted employment more frequently had higher turnover rates. The study also showed that the higher the proportion of non-regular workers, outsourcing and the easier it was to adjust working hours, the higher the absence rate. Meanwhile, companies that made employment adjustments more often showed higher defect rates and lower customer satisfaction. It was also found that in companies with a higher proportion of outsourcing and higher possibility of employment adjustments, workers were less interested in new technologies.

Structural Dashboard Design for Monitoring Job Performance of Internet Web Security Diagnosis Team: An Empirical Study of an IT Security Service Provider

  • Lee, Jung-Gyu;Jeong, Seung-Ryul
    • Journal of Internet Computing and Services
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    • v.18 no.5
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    • pp.113-121
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    • 2017
  • Company A's core competency is IT internet security services. The Web diagnosis team analyzes the vulnerability of customer's internet web servers and provides remedy reports. Traditionally, Company A management has utilized a simple table format report for resource planning. But these reports do not notify the timing of human resource commitment. So, upper management asked its team leader to organize a task team and design a visual dashboard for decision making with the help of outside professional. The Task team selected the web security diagnosis practice process as a pilot and designed a dashboard for performance evaluation. A structural design process was implemented during the heuristic working process. Some KPI (key performance indicators) for checking the productivity of internet web security vulnerability reporting are recommended with the calculation logics. This paper will contribute for security service management to plan and address KPI design policy, target process selection, and KPI calculation logics with actual sample data.

Comparative Study of Safety Regulations: Focused on the Applied Frameworks of ensuring product safety in Korea and Japan (안전기준 비교분석연구: 한국과 일본의 제품안전 확보체계를 중심으로)

  • Kim, Jung-Gon;Kim, Tae-Hwan
    • Journal of the Society of Disaster Information
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    • v.10 no.1
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    • pp.116-122
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    • 2014
  • Recently, Korea has enacted the Framework Act on Product Safety to allow comprehensive control of product safety accidents. This is a government policy aiming to ensure product safety and customer protection by strengthening the obligation of producers. However, the framework has not yet been completed in Korea. Therefore, this paper deals with improvement assignments and directions by comparing the frameworks of applied in Korea and Japan for ensuring such production safety.