• Title/Summary/Keyword: Customer Policy

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A Study on Location Analysis of Public Sports Facilities Using Big Data Analysis of Local Currency Consumption Activity Space - Focusing on Municipal Sports Facilities in Seo-Gu, Incheon (지역화폐 소비활동공간 빅데이터 분석을 이용한 공공체육시설 입지분석에 관한 연구 - 인천광역시 서구 구립체육시설을 중심으로 -)

  • Kim, Namghi
    • Journal of Urban Science
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    • v.12 no.1
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    • pp.35-48
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    • 2023
  • Recently increasing in marketing or policy decision is the trend of reflecting big data, which, however, has yet to be used directly for the location analysis of public facilities in terms of urban planning. This study examined how the local currency big data, issued often recently by municipalities throughout the country, can be used for the decision-making to select the location of public facilities more rationally. It is such an interesting attempt to acquire the big data of local currency payments by local residents and directly apply it to analyzing the location analysis of public facilities they use. The big data of local currencies which are issued by most municipalities now in Korea will continue to extend its role as the public data. Relatively easily available for municipalities with low cost, it is expected to be used for various policy decisions in future. Although the analysis of big data can make more accurate results than conventional survey methods, however, local residents' participation should not be scaled down in policy decisions. Rather, they should be given the findings of this kind of scientific survey so as to extend the citizen-participatory decision-making model.

A Study on Service Process Modeling for the Performance of the Non-face-to-face Call Center (비대면 접점 콜센터의 성과 제고를 위한 서비스 프로세스 모델링에 관한 연구)

  • Cho, Seong-Ho;Park, Kwang-Ho
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.149-161
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    • 2014
  • According to the economic advancement, the position of service industry in GDP has increased. Development of service industry has solved the employment issue and derived the activation of the internal market. It has contributed to demand creation in health care, education, and culture, enhancing competition of the manufacturing industry and entire economic development. By the development of information communication technologies, improvement of the quality of life from those, and changes in the competitive environment, customers, from businesses and public agencies, or the customer's needs are increasing. In these circumstances, companies are operating non-face-to-face contact call center for the purpose to communicate with customers, handle customer complaints, attract and retain new customers. In this study, to improve the performance of the non-face-to-face contact call center, this study tried to derive the call center's 'Service Process Modeling' and future policy assignment by analyzing the problem from the research of the service and process summary, performance evaluation, call center evaluation and etc.

The Effects of Professional Autonomy and Ideology on Occupational Satisfaction among Korean Physicians (우리나라 의사집단의 직업만족도에 영향을 미치는 전문직 자율성과 이념 요인)

  • Yoon, Hyung-Gon;Yoon, Seok-Joo;Yoon, In-Jin;Moon, Young-Bae;Lee, Hee-Young
    • Health Policy and Management
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    • v.18 no.1
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    • pp.63-84
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    • 2008
  • The aim of this study was to analyze the correlation between professional autonomy and ideology among Korean physicians and to investigate how these factors affect job satisfaction like social status satisfaction and economic reward satisfaction. This study utilized a self-administered questionnaire survey and collected data nationwide between July and August, 2003. 211 responses were used for final analysis. SPSS 12.0 was used for a chi-square test, one-way ANOVA, Pearson correlation analysis, independent t-test and hierarchical multiple regression analysis. The results of this study were as follows. First, many variables of ideological factor were related to job satisfaction. Second, physicians expecting the change of political influence has patient-centered attitude. Third, there were many relationships between professional autonomy and ideology variables. Fourth, physicians expecting the change of political influence and customer-centered healthcare system showed more job satisfaction. In conclusion, professional autonomy is related to ideology, and in order to enhance job satisfaction, ideological factor needs more development. In addition, market-oriented healthcare system would contribute to enhance the job satisfaction of physicians expecting the change of political influence and customer-centered healthcare system.

Queue Length Analysis of Discrete-time Queueing System under Workload Control and Single Vacation (일량제어정책과 단수휴가를 갖는 이산시간 대기행렬의 고객수 분석)

  • Lee, Se Won
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.1
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    • pp.89-99
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    • 2020
  • In this paper, we consider a dyadic server control policy that combines workload control and single vacation. Customer arrives at the system with Bernoulli process, waits until his or her turn, and then receives service on FCFS(First come first served) discipline. If there is no customer to serve in the system, the idle single server spends a vacation of discrete random variable V. If the total service times of the waiting customers at the end of vacation exceeds predetermined workload threshold D, the server starts service immediately, and if the total workload of the system at the end of the vacation is less than or equal to D, the server stands by until the workload exceeds threshold and becomes busy. For the discrete-time Geo/G/1 queueing system operated under this dyadic server control policy, an idle period is analyzed and the steady-state queue length distribution is derived in a form of generating function.

A Methodological Approach on the Evaluation of Patient Satisfaction: Focused on the Importance Performance Analysis(IPA) (환자만족도 평가에 대한 방법론적 접근: IPA기법을 중심으로)

  • Park, Jae-San
    • Health Policy and Management
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    • v.18 no.3
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    • pp.1-17
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    • 2008
  • The measurement and management of patient satisfaction has become one of the key issues in the last two decades. Hospitals must thoroughly understand the needs of their customers and design products and health services that meet and exceed their expectations. The importance-performance analysis(IPA) is a widely used analytical technique that yields strategies for managing customer satisfaction in a variety of applications. IP A is a two-dimensional grid based on customer-perceived importance of quality attributes and attribute performance. Depending on the interplay of these two dimensions, four strategies can be derived. The aim of this study is to develop the management strategies for improving patient satisfaction in university hospitals using the I-P analysis. The attributes on inpatient service quality in 4 university hospitals was investigated using the Martilla and James(l977)' s a mean adjusted I-P grid where the axes of the grid cross at the average rating point of all items. The patient satisfaction questionnaires were completed by 600 hospital inpatients. The main statistical methods are path analysis and IPA with SPSS 12.0 and AMOS 4.0 statistical softwares. The two attributes, physician and medical service, administrative staff kindness attributes position in first quadrant(Keep Up the Good domain). The nurse and nursing service attributes position in second quadrant(Possible Overkill domain). The two attributes, convenience of check-in service, facilities and physical environment position in third quadrant(Low Priority domain). Finally the quality of inpatient service(food etc.) attributes position in fourth quadrant(Concentrate Here domain). These findings show various implications on the development of strategies in university hospitals in the future. It was determined that quality of inpatient service(food etc.) need to concentrate more on investments. These investments include a taste, price, proper provision of food service and quick response of pain management. A low priority was given to investment in streamlining the check-in process of inpatient and hospital facilities and physical environment in the long run.

Analyses of the Non-Examinees' Characteristics for the Effective Health Screening Management (효율적 건강검진관리를 위한 미수검자의 특성 분석 - 건강보험 지역 가입자 중심으로 -)

  • Lee, Ae-Kyung;Lee, Sun-Mi;Park, Il-Su
    • Health Policy and Management
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    • v.16 no.1
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    • pp.54-72
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    • 2006
  • This study was conducted as the primary work to develop a customer relationship management (CRM) system to improve the performance of health screening programs. The specific aims of the study was to identify and classify the characteristics of the people who did not receive their health screening using decision trees and to propose management strategies according to their characteristics identified. The data on a total of 5,102,761 subjects of health screening provided by the National Health Insurance Program in the year of 2002 were used. The target variable was whether they underwent their health screening. The input variables included a total of 27. The SAS 9.1 version was used for data preprocessing and statistical analyses. SAS Enterprise Miner was used to develop the decision trees model. The decision trees identified the factors greatly affecting the health screening. In the non-disease group, the highest rate of non-examinees was characterized by: no experience of receiving a health screen, household's age, non-insured episode for the last one year, and patients' age. In the disease group, the one showing the highest rate of non-examinees was characterized by: no experience of receiving a health screening, no experience of going to public health center or midwife clinic for the last one year, and examinees' age. Developing CRM systems for health screening management taking into account the individual characteristics would be considerably helpful to increase the rate of receiving health screening.

A Study of QoS Mapping based on SLA in B3G Networks (B3G 네트워크에서 SLA 기반 QoS 매핑을 위한 연구)

  • Moon, Hyun-Joo;Lee, Jin-Kwan;Jung, Kyu-Chul;Lee, Jong-Chan;Park, Sang-Joon;Shin, Seong-Yoon
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.3
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    • pp.157-165
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    • 2011
  • The QoS management is an agreement of service user and service provider in B3G networks, and service provider must support proper the network service to service users by the agreement facts. The service provider must provide the QoS method to maintain the agreed service, which manages the detail method of system level from policy level. By the agreement of service policy, the service provider can give the QoS to the service customer with the service agreement. Hence, in this paper we propose a QoS mapping method of heterogeneous networks to provide the customer service through the service agreement based on the SLA of B3G networks.

Factors Affecting the Choice of Banks: Do Bank's Interest Rate, Employee Image and Brand Matter?

  • DAO, Le Kieu Oanh;LOC, Huynh Huu;NGUYEN, Van Chien;HANG, Le Thi Thuy;DO, Thi Tuyet
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.457-470
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    • 2021
  • The banking system provides a number of important functions for the economy and is also the lifeblood and financier of the economy in each country. Large amounts of idle money have not been exploited by banks; however, banks still depend on loans, including loans from foreign banks, to meet the growing demand, as such, for banks, the cost of capital is high, the stability and business efficiency are low and banks have not promoted their internal resources to grow steadily. To achieve the goal, this research analyzes the factors affecting the choice of bank for the deposit decisions of customers in Vietnam. The study used a sample data of 250 individuals and SPSS software was used to analyze the data. The results showed that customer policy has a positive effect on customers' deposit decisions in a bank, and this is new evidence regarding behavioral theory in the case of Vietnam. Results further demonstrated that other factors such as employee image, brand, interest rate, relative influencing, and transaction time positively impact the choice of bank for the deposit decisions of customers. However, the bank's promotion strategies had no impact on the choice of bank for the deposit decisions of customers. Besides, employee image is the most influential factor in the deposit decisions, followed by the bank's brand and interest rate.

The Influence of Convergence Characteristics of Social Economy Internet Shopping Malls on Customer Trust and Loyalty (사회적경제 인터넷 쇼핑몰의 융합 특성이 고객 신뢰도, 충성도에 미치는 영향)

  • Kim, Eun-Jeong;You, Yen-Yoo
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.127-137
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    • 2021
  • Korea's social economy promotion policy is a government-led policy, and its success or failure depends on how well it is known to the residents. The Jeonnam Social Economy Internet Shopping Mall was also established as a government-led road, but its popularity is low. This study examines the influence between reliability and loyalty of the 'Jeonnam Social Economy Shopping Mall'. 267 samples were used and verified with the SPSS 22.0 program. As a result of the study, the characteristics of shopping malls had a significant effect on customer trust and loyalty, and played a mediating role between reliability and loyalty. The residential area and the purpose of purchase had a moderating effect. The limitation of research is that comparative research with other shopping malls is insufficient. In the future, comparative evaluation should be carried out in relation to research on social economy enterprise products by region.

Market oriented Typology and Development Directions of Conventional Markets (재래시장의 시장 지향적 분류에 따른 발전방향)

  • Kim, Ju-Yeong;Park, Jeong-Eun
    • Journal of Distribution Research
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    • v.16 no.5
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    • pp.63-84
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    • 2011
  • There are about 1,500 small or large traditional markets in Korea. Those conventional markets have been struggling for survival in rapidly changing market environment with highly intensified competition by accelerating the entrance of the Large-scale Discount Store and Super Supermarket which are managed and supported by Large companies like Samsung and Lotte. The loosing power of conventional markets have threatened the local merchants' survival and have influenced local economics falling down. To create better value for the customers who have more preference for department store and discount stores than conventional markets, conventional markets should have market orientation, which has three sub dimensions; customer orientation, competitor orientation and inter-functional coordinations. First objective of study is to find the appropriate roles of conventional markets in local areas. Second is to find out the market orientation functions for conventional markets to be survival in local markets in the long terms. Finally, this study will suggest some policies for the appropriate types of successful conventional markets considering various local situations. To achieve those objectives, we did the following procedure. First, we review the previous reports and studies of policies for conventional markets and local economy development, and propose some pros and cons of the previous policies. Secondly, we develop a market orientation framework of conventional markets, in which we suggest the developmental types and functions of market-orientation of conventional markets in accordance with the characteristics of local market and economic conditions of local areas. Then we formulate and discuss the study's contributions, managerial implications, and directions for future policy development. Especially for the policy development, we suggest the efficiency and economical effects of policy, human being development and management system, and the role of government and protection of local merchants in the development process.

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