• Title/Summary/Keyword: Customer Policy

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System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network (택배네트워크의 운영효율성 증진을 위한 시스템 사고)

  • Choi, Kang-Hwa
    • Korean System Dynamics Review
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    • v.12 no.1
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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The Case Study of the Cost Down of the Samgak Gimbab for the Customer Satisfaction (편의점 삼각 김밥 도입과 소비자 만족을 지향한 원가절감 CASE STUDY)

  • Kim Hui Sam;Cho Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.44-47
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    • 2004
  • In this practical case study I studied the launching process of Samgak gimbab(the triangle type of rice), which is one if the best selling products to the young generation convenience store these days. And also explained how to down the cost of samgak gimbab to the level of customer's satisfaction. This case is related to 'S' company's strategy. I studied also the generalization of marketing policy especially product development in th convenience store.

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A Study on Counter strategy of mobile communication enterprise and Customer satisfaction for Introduction Plan of Number Portability (번호이동성제도의 도입에 따른 이동통신업자의 대응전략과 고객서비스만족에 관한 연구)

  • Jung Kyung-Hee;Cho Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.31-37
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    • 2004
  • This study analyzes strategy and main contents between each business market by mobile phone Number Portability. And, grasps what each mobile company customer satisfaction factors is effected on mobile phone Number Portability and estimates relative importance about the factors and understand counter strategies by these factors. Therefore, purpose of this study investigate weather the mobile phone Number Portability can specific function to promote competition in mobile Number Portability and present proper policy introduction direction examining factors to succeed

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The Effect on Consumer Satisfaction through the Quality Characteristics of Consumer Perception for Smart Car Technology (스마트 카 기술에 대한 소비자 지각의 품질특성이 고객만족에 미치는 영향)

  • Back, In Sun;Chang, Seog Ju
    • Journal of Korean Society for Quality Management
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    • v.44 no.3
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    • pp.661-676
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    • 2016
  • Purpose: This study proposes to derive the quality characteristics recognized by the consumer for the smart car. The study contributes to the policy of the country automotive industry. This study confirms the impact on the customer satisfaction from the quality attribute. This study provides the information necessary for the establishment and management strategies of the Korean auto industry. Methods: This study was conducted adequate theoretical research on the subject first. Kano presents a model for the kind of smart car technology. Set the operational definitions for measuring and developing the questionnaire. Subjected to statistical analysis using the collected data, and carry out analysis Kano. It interprets the results of the study on the basis of the data obtained through the analysis. Results: Directly related to safety smart car technology improves customer satisfaction. Conclusion: The quality characteristics are required for user-centric Smart car.

The Effect of Perceived Service Quality of Web Portal Site on Trust, Satisfaction and Revisit Intention (포털사이트의 지각된 서비스 품질이 후속 행동에 미치는 영향에 관한 연구)

  • Lee, Seung-Hee;Kim, Hye-Kyoung
    • Journal of Digital Convergence
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    • v.6 no.1
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    • pp.75-82
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    • 2008
  • This paper is aimed to exam factors in the perceived service quality of web portal site and to analyze their effects on customer satisfaction. And this paper analysis satisfaction effects on revisit intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form literature survey, we drawn core factors. They are convenience, technologies, valuable of contents and service, communication, positioning. These core factors will affect on customer trust, satisfaction and satisfaction will affect on revisit intention. This study examined previous studies and summarized core factor in perceived service quality of web portal site. Fourteenth hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. The results of this study are as follows; First, we find that service, communication and positioning have positive influence on the trust. Second, convenience, valuable of contents and postioning factors have a positive influence on the satisfaction. Third, it is shown that satisfaction have a positive influence on the revisit intention.

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A Study on Service Quality, Trust and Satisfaction of Web Portal Site (인터넷 포털 사이트의 서비스 품질이 신뢰와 만족에 미치는 영향에 관한 연구)

  • Lee, Seung-Hui;Kim, Hye-Gyeong
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.475-488
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    • 2005
  • This paper aimed to exam core factors of the service quality and analyze their effects on trust, satisfaction. And this paper analysis trust and satisfaction effects on revisti intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form previous studies, we drawed core factor. Core factor is convenience, technologies, valuable of contents, service. These core factors will affect on customer trust, customer satisfaction and trust, satisfaction will affect on revisit intention. To be winner, companies must be consider these key factor(convenience, technologies, valuable of contents, service).

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Analysis of the Value of Yield Information under Periodic Review Inventory System (정기발주 재고모형에서 공급자 수율 정보 공유의 기대효과 분석)

  • Min, Dai-Ki
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.3
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    • pp.61-74
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    • 2011
  • The objective of this study is to evaluate the effects of sharing uncertain yield information with a downstream supply chain player. We are interested in understanding how the amount of yield uncertainty affects the supply-side benefits and/or costs, which has not been considered in the literature, in addition to the customer-side benefits. With that purpose, this work evaluates a supplier who provides yield information in comparison with another supplier who shares no information. We simulate an order-up-to type heuristic policy that is adapted from the literature and reasonably modified to represent yield information sharing with error. From the simulation study, we argue that the customer would experience cost reduction, but the cost for supplier's inventory is increasing when sharing yield information. Furthermore, the amount of benefits and costs are situational and affected by level of yield uncertainty and demand variance. Based on the simulation study, we finally make several recommendations for the supply-side approaches to yield information sharing.

Analysis of Brokerage Commission Policy based on the Potential Customer Value (고객의 잠재가치에 기반한 증권사 수수료 정책 연구)

  • Shin, Hyung-Won;Sohn, So-Young
    • IE interfaces
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    • v.16 no.spc
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    • pp.123-126
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    • 2003
  • In this paper, we use three cluster algorithms (K-means, Self-Organizing Map, and Fuzzy K-means) to find proper graded stock market brokerage commission rates based on the cumulative transactions on both stock exchange market and HTS (Home Trading System). Stock trading investors for both modes are classified in terms of the total transaction as well as the corresponding mode of investment, respectively. Empirical analysis results indicated that fuzzy K-means cluster analysis is the best fit for the segmentation of customers of both transaction modes in terms of robustness. We then propose the rules for three grouping of customers based on decision tree and apply different brokerage commission to be 0.4%, 0.45%, and 0.5% for exchange market while 0.06%, 0.1%, 0.18% for HTS.

Implementation of the Logistics Management System for the Small-Shopping Mall Based on Web Environment (웹 환경과 연동된 중소쇼핑몰 물류관리시스템 구현)

  • Kim, Yei-Chang;Choi, Sei-Hyun
    • Journal of Digital Convergence
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    • v.3 no.1
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    • pp.165-182
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    • 2005
  • Development of integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web by real time.

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An Analysis on the Needs for the Mobile Internet Service (휴대인터넷 서비스에 대한 니즈[Needs]분석)

  • Joo, Young-Jin;Lee, Kwang-Hee
    • Journal of Digital Convergence
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    • v.1 no.1
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    • pp.235-253
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    • 2003
  • In this research, we have developed a model that can explain the potential customer's needs for the potable Internet service, a concept with 'QoS guaranteed lower-price high speed mobile Internet service. Based on the developed model, we have also derived some empirical implications for the business firms interest in the potable Internet market. The developed model is incorporating a survey result, answering of potential customer's attitude for the portable Internet service, from the subscribers to the Internet service, wireless LAN service, and mobile Internet service. As a result, we have found that a very innovative group, such as wireless LAN users and 20's age group using mobile Internet service, could be the most attractive market segment. Moreover, the aspects of the service coverage and the price competitiveness at the service launching stage could be the most critical success factors for the portable Internet service.

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