• Title/Summary/Keyword: Customer Knowledge

Search Result 540, Processing Time 0.034 seconds

An Exploratory Study on the Determinants of Mobile Application Purchase (모바일 앱 구매 결정에 끼치는 영향요인 : 탐색적 연구)

  • Kim, Hee-Woong;Lee, Hyun-Lyung;Choi, Su-Jin
    • The Journal of Society for e-Business Studies
    • /
    • v.16 no.4
    • /
    • pp.173-195
    • /
    • 2011
  • The ability of offering various and abundant mobile applications has emerged as the knowledge of the smartphone has grown in the smartphone market. The mobile application market has emerged as a competitive new market with enormous potential. Although many users download paid or free mobile applications through the app markets such as the Appstore, there is no significant research regarding customer's application purchase yet. Hence, we refer to the purchase motivation of mobile applications among experienced users who have bought paid applications. We conducted the interview with 30 users and suggest four categories of applications (productivity, entertainment, information, and social networking) and also classify the purchase intentions on each category based on the ground theory. The comparison analysis of the interview provides us what factors affect the application purchase. This framework may advance effective mobile application business model development, implicate the strategy for boosting mobile application market.

An Analysis of Financial Consumer Education in the Practical Arts (Technology·Home Economics) Curriculum and Textbook (실과(기술·가정) 교육과정 및 교과서의 금융소비자교육 실태 분석)

  • Kim, Eun Jeung
    • Journal of the Korean Home Economics Association
    • /
    • v.50 no.8
    • /
    • pp.21-40
    • /
    • 2012
  • This study is to respond to the urgent demands of both society and times on public schools in regards to training an educated person who can cope with the financial environment of this diversified modern society. Therefore, this study will explain the concept of Financial Consumer Education and its trends of several other countries. By focusing on the current state of Korean Financial Consumer Education, it will call attention to the needs of introducing Financial Consumer Education to the school curriculum in order to educate students about finance systematically. To support our viewpoint, this paper analyzed and organized the materials concerning Financial Consumer Education in two curricula (2007 and 2011 Revised National Curriculum), and in a Practical Arts (Technology Home Economics) textbook of the 2007 revised version. Hence, the purpose of this study is to explore the desired direction and revitalization of Financial Consumer Education by analyzing the existing curricula. Even though the content of finance education begun from one of the subcategories of consumer education called 'Financial Management,'the number of research about financial education through public education has been increased in response to the social and academic consensus. Therefore, we suggest the re-conceptualization of consumer education for financial education is necessary. Therefore, this paper suggests that Financial Consumer education in a Practical Arts (Technology Home Economics) should not be regarded as only one of the components of Consumer Education. Instead, by raising it to the status of Financial Customer Education, it is required to teach the learners to improve their personal financial management skill as well as to help them achieve financial knowledge, skill, and attitude as financial consumer.

Developing the Linkage System Between Statistical Quality Control and ISO 9000 Series (통계적 품질관리와 ISO 9000 시리즈와의 연결시스템 개발)

  • 김형준;오성균
    • Journal of the Korea Society of Computer and Information
    • /
    • v.3 no.4
    • /
    • pp.174-192
    • /
    • 1998
  • These day in the Quality Assurance System, it required that computer system is able to utilize SQC and ISO 9000 series, just then. However. because SQC is necessary to special branch of statistical experience, it is very hard to use and have a bound in that apply to practical business. Therefor in this paper, we proposed the software system which is control, at the same time, SQC and ISO 9000 series, in addition to avail without statistical knowledge. For the shake of this point, the substance of this study is largely separated dual part that ISO 9000 system for which is limited to use design of basic system, test, experiment, tracking incongruent part, analysis condemned goofs, and SQC system for which is to limited to use control chart, estimate, statistical testing, design of experiment(DOE) which used to commonly in Quality Control System. Expected efficiency of this paper is to set Qualify Management System, transfer qualify consciousness, satisfy the customer, increase reliability, in particular, it is expected that it is very useful to minor enterprises of manufacturing-centered.

  • PDF

Recognition of the national health insurance for dental scaling and change in oral health care interest (스케일링 건강보험 급여화 사업에 대한 인식 및 구강건강관리 관심도 변화)

  • Jung, Eun-Seo;Kim, Min-Ji;Park, Ga-Young;Kim, Min-Ji;Park, Ju-Hyun;Kim, Soo-Kyung
    • Journal of Korean society of Dental Hygiene
    • /
    • v.18 no.2
    • /
    • pp.177-189
    • /
    • 2018
  • Objectives: To provide necessary information for stable establishment of the national dental scaling reimbursement system. Methods: This study was conducted in 380 adults in their twenties or older for about one month from July 2017. The questionnaires were composed of general characteristics, recognition (awareness) of dental scaling, knowledge of the dental scaling reimbursement program, changes in perception before versus after introduction of the dental scaling reimbursement program, and interest in oral health. To investigate into any factors affecting changes of interest in oral health care after introduction of the dental scaling reimbursement program, a multiple regression analysis was performed. Results: The investigation into any factors affecting changes of interest in oral health care after introduction of the dental scaling reimbursement program showed that higher usual interest in oral health (p<0.001) and the consideration that the dental scaling charges have been affordable after introduction of the scaling reimbursement program (p<0.01) led to more changes in interest in oral health care. Conclusions: The above-mentioned results suggest that the dental scaling reimbursement program has brought favorable changes in the perception of dental scaling. It is expected that the said program will contribute significantly to the improved national oral health, and the Government should make constant efforts to develop it as a long-term policy for oral health improvement.

A Study on ICT Conversion and Change of Industrial Society (ICT 융합과 산업사회의 변화에 대한 연구)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.4
    • /
    • pp.653-658
    • /
    • 2021
  • Convergence of ICT technology and various industry have been proliferated. It makes human life affluent pulling existing industry paradigm down while they do not realize. Also, it impacts on personal life and becomes a driving force which strengthen the state level and its competitiveness. Complexity is increasing, knowledge is expanding and ICT technology is evolving in the present industrial society. Thus, new business model is being created, established business without competitiveness is eliminated and new ecosystem is constructed for industry change or creation. The new business and its competitive order driving in current convergence environment is apt to be exposed to uncertainty risk. These changes promote the collapse of existing industry or create new business models. There are digital transformation and ICT convergence in the center of the changes. The change of society and industry caused by this phenomenon will be analyzed. Also, development direction, strategy and execution method for securing industry competitiveness of ICT convergence will be researched.

Influence of Fast-Food Kiosk Quality on User Intention of Reuse (패스트푸드점 키오스크 품질이 사용자 지속사용 의도에 미치는 영향)

  • Lee, Damie;Kim, Minjin
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.11
    • /
    • pp.350-360
    • /
    • 2021
  • Due to COVID-19 and minimum wage raise, rate of adoption of zero contact payment methods, such as kiosk, had increased rapidly in 2018. Although there exist users who have trouble utilizing it, kiosk is growing consistently, especially in food service industry. Main goal of this research is to verify antecedent of satisfaction level which affects continuance intention of kiosk in terms of quality and execute through examination of kiosk users on fast-food industry, which employs kiosk most predominantly. The result of this research showed that information accessibility (environment quality), convenience of order process (process quality), and addition of beneficial supplementary service (process quality) of kiosk had influence on customer satisfaction level which in turn, also affected continuance intention, but order payment readiness, which is consequence quality, had no effect on satisfaction level. With pervasion and indispensable increase in zero contact payment market, this research expanded our knowledge on kiosk user and established kiosk quality figure that can improve user satisfaction level and continuance intention, ultimately proposing selection guide of kiosk and securing competitiveness for stores.

Domestic development situation of precision nutrition healthcare (PNH) system based on direct-to-consumer (DTC) obese genes (소비자대상 직접 (DTC) 비만유전자 기반 정밀영양 (PNH)의 국내 현황)

  • Oh Yoen Kim;Myoungsook Lee;Jounghee Lee;Cheongmin Sohn;Mi Ock Yoon
    • Journal of Nutrition and Health
    • /
    • v.55 no.6
    • /
    • pp.601-616
    • /
    • 2022
  • In the era of the fourth industrial revolution technology, the inclusion of personalized nutrition for healthcare (PNH), when establishing a healthcare platform to prevent chronic diseases such as obesity, diabetes, cerebrovascular and cardiovascular disease, pulmonary disease, and inflammatory diseases, enhances the national competitiveness of global healthcare markets. Furthermore, since the government experienced COVID-19 and the population dead cross in 2020, as well as numerous health problems due to an increasing super-aged Korean society, there is an urgent need to secure, develop, and utilize PNH-related technologies. Three conditions are essential for the development of PNH technologies. These include the establishment of causality between obesity genome (genotype) and prevalence (phenotype) in Koreans, validation of clinical intervention research, and securing PNH-utilization technology (i.e., algorithm development, artificial intelligence-based platform, direct-to-customer [DTC]-based PNH, etc.). Therefore, a national control tower is required to establish appropriate PNH infrastructure (basic and clinical research, cultivation of PNH-related experts, etc.). The post-corona era will be aggressive in sharing data knowledge and developing related technologies, and Korea needs to actively participate in the large-scale global healthcare markets. This review provides the importance of scientific evidence based on a huge dataset, which is the primary prerequisite for the DTC obesity gene-based PNH technologies to be competitive in the healthcare market. Furthermore, based on comparing domestic and internationally approved DTC obese genes and the current status of Korean obesity genome-based PNH research, we intend to provide a direction to PNH planners (individuals and industries) for establishing scientific PNH guidelines for the prevention of obesity.

Implementation of Scenario-based AI Voice Chatbot System for Museum Guidance (박물관 안내를 위한 시나리오 기반의 AI 음성 챗봇 시스템 구현)

  • Sun-Woo Jung;Eun-Sung Choi;Seon-Gyu An;Young-Jin Kang;Seok-Chan Jeong
    • The Journal of Bigdata
    • /
    • v.7 no.2
    • /
    • pp.91-102
    • /
    • 2022
  • As artificial intelligence develops, AI chatbot systems are actively taking place. For example, in public institutions, the use of chatbots is expanding to work assistance and professional knowledge services in civil complaints and administration, and private companies are using chatbots for interactive customer response services. In this study, we propose a scenario-based AI voice chatbot system to reduce museum operating costs and provide interactive guidance services to visitors. The implemented voice chatbot system consists of a watcher object that detects the user's voice by monitoring a specific directory in real-time, and an event handler object that outputs AI's response voice by performing inference by model sequentially when a voice file is created. And Including a function to prevent duplication using thread and a deque, GPU operations are not duplicated during inference in a single GPU environment.

Consumer Awareness and Preferences Regarding Apparel Sizing in Online Shopping (온라인 쇼핑에서 의류 제품 사이즈에 대한 소비자 인식 및 관여도 조사)

  • Eun-Jin Jeon;Ah Lam Lee
    • Fashion & Textile Research Journal
    • /
    • v.26 no.1
    • /
    • pp.25-34
    • /
    • 2024
  • This study investigates consumer awareness and concerns regarding apparel sizing in the realm of online shopping. A survey was conducted with 450 women aged 18-59 who had engaged in online clothing purchases within the past year. It was observed that consumers shop for clothes online an average of 1.6 times per month, with those under 50 shopping more frequently. The importance of size is higher when buying pants than jackets, especially in online shopping compared to offline purchases. Key references guiding online shopping decisions encompassed product sizing codes, customer reviews, and garment dimensions, which were notably favored by consumers with significant concerns. Respondents opted for Korean-style sizing codes for jackets but chose inch-sizing codes for pants. While awareness of height and weight remains high, knowledge of specific body measurements crucial for clothing size design is lacking, suggesting inadequate communication of size information. Respondents prioritized specific areas for jacket and pants fit, yet the lack of comprehensive self-measurements beyond height and weight might present challenges in determining fit based solely on product dimensions. To address this issue, online retailers should display essential garment dimensions and visually suggest clothing sizes according to various body types. These findings provide valuable insights for online retailers to effectively present size information and lay a foundational framework for consumer size education.

Improving Government Website Chatbot UX Based on User Journey Map: A Focus on NTIS Chatbot ND (사용자 여정 지도를 기준으로 정부 웹사이트 챗봇 UX 개선: NTIS의 챗봇 ND 를 중심으로)

  • Haeyoon Lee;Inyoung Park
    • The Journal of the Convergence on Culture Technology
    • /
    • v.10 no.4
    • /
    • pp.601-606
    • /
    • 2024
  • Today, governments are evolving into digital governments that actively leverage digital technologies to promote national development. Government websites play a crucial role as key elements in reshaping the interaction between individuals and the government. Within this context, government website chatbots play an important role in facilitating citizens' easy access to information. However, the chatbot ND on the National R&D Knowledge Information Portal (NTIS) exhibits low usage rates. This study proposes a framework based on user journey mapping to address the usability issues of chatbot ND. By delineating the user journey into pre-usage, in-usage, and post-usage stages, the study aims to identify points of inconvenience experienced by users at each stage and provide enhanced user experiences.