• 한국인공지능학회지
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• 제9권1호
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• pp.21-27
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• 2021

In this Paper, Since the 1990s, Korea's credit card industry has steadily developed. As a result, various problems have arisen, such as careless customer information management and loans to low-credit customers. This, in turn, had a high delinquency rate across the card industry and a negative impact on the economy. Therefore, in this paper, based on Azure, we analyze and predict the delinquency and delinquency periods of credit loans according to gender, own car, property, number of children, education level, marital status, and employment status through linear regression analysis and enhanced decision tree algorithm. These predictions can consequently reduce the likelihood of reckless credit lending and issuance of credit cards, reducing the number of bad creditors and reducing the risk of banks. In addition, after classifying and dividing the customer base based on the predicted result, it can be used as a basis for reducing the risk of credit loans by developing a credit product suitable for each customer. The predicted result through Azure showed that when predicting with Linear Regression and Boosted Decision Tree algorithm, the Boosted Decision Tree algorithm made more accurate prediction. In addition, we intend to increase the accuracy of the analysis by assigning a number to each data in the future and predicting again.

• 대한안전경영과학회지
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• 제6권3호
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• pp.275-285
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• 2004

This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

• 산업융합연구
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• 제20권9호
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• pp.109-118
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• 2022

이 연구는 장애인복지관 종사자의 성장욕구가 고객지향성에 미치는 영향과 이에 대한 참여적 의사결정의 매개효과를 검증하는 것을 목적으로 수행되었다. 연구 목적을 달성하기 위해 전국 장애인복지관 종사자를 대상으로 설문조사를 실시하였으며, 최종적으로 총 847부의 설문지를 분석하였다. 참여적 의사결정의 매개효과를 확인하기 위해 Baron과 Kenny가 제시한 3단계 위계적 회귀분석을 진행하였으며, 주요 분석결과는 다음과 같다. 첫째, 성장욕구는 고객지향성에 긍정적인 영향을 미쳤다. 둘째, 참여적 의사결정은 성장욕구와 고객지향성 간의 관계를 매개하였다. 이러한 연구결과를 바탕으로 장애인복지관 종사자의 고객지향성 제고를 위해 개인적인 차원과 조직적인 측면에서의 방안을 제언하였다.

• 산경연구논집
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• 제13권2호
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• pp.17-31
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• 2022

Purpose: The purpose of this study is to analyze factors affected by the ICT utilization with perspectives of employees (Study 1) and customers (Study 2) that are rarely approached in previous studies. In particular, this study examined how proposed factors on ICT utilization affect employee satisfaction, organization performance, customer satisfaction, and purchasing decision making. Research design, data and methodology: This study conducted an online survey to measure the effects. Cronbach's alpha was applied to test reliability and factor analysis was applied to check validity. Multiple regression analysis and ANOVA were applied to test hypotheses. Results: The results of this study found that the effects of self-development and organizational innovation on employee satisfaction were significant for study 1, while the effects of product satisfaction, promotional offers, and customer communication on purchase decision making were significant for study 2. Conclusions:This study provides managerial and policy implications. At the management level, it is necessary to make specific strategies to improve employee and customer satisfaction and organization performance associated with the utilization of ICT. The results of this study suggest that better policy should be prepared by government to foster utilization of ICT infrastructure and to enhance better relationships with employees and customers.

• Asian Journal of Business Environment
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• 제13권1호
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• pp.9-19
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• 2023

Purpose: The purpose of this research paper is to explore what factors that affect customer purchase decisions in the online environment, particularly after the COVID-19 pandemic in the case of Vietnamese customers. Research Design, Data and Methodology: To clarify which factor has the most significant impacts on online purchasing decision-making process, this study proposed a research model including factors such as customer trust, proposensity to trust, system assurance, the quality of website design, attitude, and customer satisfaction. This study collected the data via online survey. Data analysis was conducted by AMOS 25.0 using the Structural Equation Modeling (SEM) method. Result: The results of this study shows that the purchase decisions were positively affected by customers' attitude, satisfaction, trust, and the quality of websites design. Additionally, factors such as perceived size and reputation and system assurance, have impacts on buyers' trust, while the propensity to trust has no significant impact. Conclusion: This study provides managerial implications. The results provide which factors should be improved to foster trust, attitude, customer satisfaction, and purchase decision in the online environment. The results also provide managerial implication on marketing strategies how to enhance better relationships with customers and to consider environmental issues in the era of post COVID-19.

• 대한안전경영과학회지
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• 제8권3호
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• pp.171-187
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• 2006

Modern management considers customer satisfaction as a baseline standard of performance and a possible standard of excellence for any business organization including the college. Quality function deployment(QFD) is a structured approach to seek out voice of customers, understanding their needs, and ensure that their needs are met. The strategy value proposed by Chien et al. combines importance, satisfaction, performance, and ability to enhance decision making effectiveness. But in their model, the correlation among the strategic alternatives isn't considered the decision chain and is therefore eliminated. This paper proposes how to calculate the new weight of columns to consider various strength levels of correlations matrix, representing the correlation among the strategic alternatives, using normalization procedure. The aim of this paper is to present and original customer satisfaction survey conducted in the college. Thus, this paper presents an original customer satisfaction survey in the college and provides to demonstrate the practical usage of the design model to compare this model with Chien's model.

• 디지털산업정보학회논문지
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• 제19권4호
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• pp.1-11
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• 2023

Clustering analysis is used in various fields including customer segmentation and clustering methods such as k-means are actively applied in the credit card customer segmentation. In this paper, we summarized the input features selection method of k-means clustering for the case of the credit card customer segmentation problem, and evaluated its feasibility through the analysis results. By using the label values of k-means clustering results as target features of a decision tree classification, we composed a method for prioritizing input features using the information gain of the branch. It is not easy to determine effectiveness with the clustering effectiveness index, but in the case of the CH index, cluster effectiveness is improved evidently in the method presented in this paper compared to the case of randomly determining priorities. The suggested method can be used for effectiveness of actively used clustering analysis including k-means method.

• Asia Marketing Journal
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• 제16권2호
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• pp.15-38
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• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• International Journal of Computer Science & Network Security
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• 제24권8호
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• pp.153-158
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• 2024

This paper is an extended paper showing the role of Decision Support Systems (DSS) in other fields of Marketing Management (M.Mgnt). DSS facilitates in decision making many M.Mgnt concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2008년도 하계종합학술대회
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• pp.1047-1048
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• 2008

The objective of this paper is to build a decision method of the shape quality for the stainless steel and ensure reducibility of working-load for next rolling process. The criterion of the shape quality is derived from the customer needs, and Automatic Shape Decision System is implemented in SPM (Skin Pass Mill). The methods of shape decision are based on curve fitting and frequency analysis and so on. The Field Test with concerned customers is successful. The performance of right decision is 99% and the claims from the customer have been largely reduced.