• Title/Summary/Keyword: Culture Identity

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A study on the impact of fashion brand Metaverse platform characteristics on perceived avatar identity and user purchase intention

  • Jihye Jeon;Eun-Jung Lee
    • International Journal of Advanced Culture Technology
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    • v.12 no.3
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    • pp.406-418
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    • 2024
  • In line with the rapid spread of Metaverse in various marketing areas, fashion companies have also begun to devise various activities using the Metaverse. Fashion experiences within the Metaverse platform must be conducted considering the characteristics of the Metaverse itself. However, there has yet to be any research on Metaverse fashion based on the characteristics of the Metaverse platform itself. Accordingly, this study sought to empirically analyze the impact of various characteristics of the Metaverse platform on consumers' virtual fashion experience within the platform. In particular, this study focused on the relationships among the Metaverse platform characteristics, perceived avatar identity, and the purchase intention of actual fashion products. In order to test the hypotheses, a survey was conducted on 300 Korean male and female consumers with an average age of 39.3 who had experience with virtual fashion through the Metaverse platform. In response to the recent increase in domestic and foreign brands' attempts to experience fashion using ZEPETO, the questionnaire provided an experience scenario that included detailed captured images of the use of avatars in the ZEPETO world. Data was subjected to statistical analysis using the SPSS 28.0 program. The results confirmed that the characteristic factors of the Metaverse platform (i.e., presence, social interactivity, anonymity) had a significant impact on the user's perceived avatar identification. Additionally, perceived avatar identity significantly affected users' purchase intention. Theoretical and managerial implications and study limitations are discussed.

The Issue of the Korean-Chinese Poetic Criticism in 1990's - Focusing on the Magazine Literature and Art(Munhakwayesul), Zhangbaikshan (1990년대 중국조선족 시문학 비평의 쟁점들 - 『문학과 예술』, 『장백산』을 중심으로)

  • Jang, Eun-Young
    • Cross-Cultural Studies
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    • v.40
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    • pp.159-183
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    • 2015
  • This study examined the issue of criticism in Korean Chinese literature in 1990's. This is transitional time why China introduced a market economy system. It had an important effect on Korean Chinese society not the cultural climate but also literature. Besides, Diplomatic Relation between Korea and China in 1992 gave an impulsion to changing literature. So this study tried to take note of directionality of Korean Chinese literature through the Korean Chinese magazine Literature and Art(Munhakwayesul) and Zhangbaikshan. First issue of Korean Chinese literature in early 1990's is crisis and restoration of criticism genre. At that time criticism faced with what is modernity. Some critics insisted that criticism should to improve. So it was necessary to accept foreign theory. Then they were concerned postmodernism and deideology tendency. What was important thing is that they would find their culture identity. So few critics tried to communicated with world literature. Especially they emphasized communication with Korean writer who lives in other country. Ultimately they thought that Korean Chines literature must get literal universality and ethnic speciality. For example poet Nam-YoungJeon's totem poetry is representative work. The issues of Korean Chines criticism in 1990's are not directivity of literature but also directivity of culture identity. Korean Chines literature had departed from Socialistic realism little by little and had getting diversity. Above all things criticism aimed for international sense and ethnic culture identity.

Mediating effect of self-Esteem in the Relationship between Dental Hygiene Students' Powerlessness and Career Identity in the IoT (사물인터넷에서 치위생과 학생의 임상실습관련 무력감과 진로정체감과의 관계에서 자아존중감의 매개효과)

  • Hae Sun Kim
    • Journal of Internet of Things and Convergence
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    • v.10 no.2
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    • pp.115-124
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    • 2024
  • This study aimed to examine the mediating effect of self-esteem on the relationship between clinical practice powerlessness and career identity among dental hygiene students with clinical practice experience in the IoT. A questionnaire was conducted on 172 dental hygiene students in a university located in Chungcheong area. For data analysis, Pearson's correlation analysis was conducted to exam the relationships between clinical practice powerlessness, self-esteem, and career identity. Baron & Kenny's three-step mediation analysis was used to investigate the mediating effect of self-esteem in the relationship between clinical practice powerlessness and career identity. The results of this study showed that the clinical practice powerlessness showed significant negative correlations with both self-esteem and career identity, and self-esteem showed a positive correlation with career identity. Partial mediating effects of self-esteem were found between clinical practice powerlessness and career identity. Thus, since self-esteem mediates the relationship between clinical practice powerlessness and career identity, it's essential to implement online-based programs aimed at increasing self-esteem among dental hygiene students before they participate in clinical practice.

A Study on the Design Method of Traditional Shape for the Development of Product to Cultural Identity (문화적 Identity 제품개발을 위한 전통적 조형화 방법에 관한 연구)

  • 이상락;홍정표
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.05a
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    • pp.66-67
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    • 1999
  • 오늘날 세계적인 국제화 조류는 싫든 좋든 자국의 시장을 개방하고, 세계 각국의 제품들과 경쟁을 벌여야 하는데, 이때 강력한 경쟁력의 수단이 되는 것은 결국 자국의 문화와 그에 바탕을 둔 상품가치의 개발이며, 바로 여기에서 디자인은 그러한 상품가치를 담아내는 구체적인 그릇인 것이다. (중략)

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Liminal but Competent: Latin American Migrant Children and School in Australia

  • Amigo, Maria Florencia
    • Child Studies in Asia-Pacific Contexts
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    • v.2 no.1
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    • pp.61-75
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    • 2012
  • Indisputably school is the main institution that socialises migrant children into the culture of their new country. Through school they learn the new language and customs, which will enable them to become cultural brokers between the new cultural world and their families. During this process migrant children often transit a liminal terrain where their roles and identity become at the same time diverse and ambivalent. Despite the challenges involved these children often become experts in juggling different cultures, environments and expectations. This study explores the experiences of Latin American children and their families as they start primary school in Australia.

'Nobody helps the family.' South Korean Cultural Identity in Bong Joon-ho's The Host (2006)

  • McSweeney, Terence
    • Cross-Cultural Studies
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    • v.20
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    • pp.275-294
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    • 2010
  • This article examines Bong Joon-ho's science fiction/horror film, The Host (2006) and interrogates its depiction of a contemporary South Korean family in crisis. The writer considers the film as a resonant cultural artefact and a manifestation of particularly new-millennial anxieties concerned with the continued involvement of the United States in South Korean affairs, fears of an erosion of traditional family values and mistrust of officious, state endorsed bureaucracy. The Host emerges as a profoundly visceral depiction of an ordinary family set against everyone with no one to turn to except each other.

The Marma from Bangladesh: A 'de-Arakanized' Community in Chittagong Hill Tracts

  • Htin, Kyaw Minn
    • SUVANNABHUMI
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    • v.7 no.2
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    • pp.133-153
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    • 2015
  • The Rakhine (Arakanese) from present-day Rakhine State (Arakan) in Western Myanmar and the Marma from the Chittagong Hill Tracts (CHT) of Southeast Bangladesh originated from the same region, share the same culture and practice the same religion. However, the people from CHT have developed a distinctive identity and are individualized by a different name "Marma". This development raises a number of historical questions. This paper explores how the Arakanese descendants became "Marma" in Bangladesh.

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The Influence of Korean Chinese Students' Sense of Cultural Identity on Second Language Acquisition -Mediating Effect of Learning Motivation and Learning Strategies- (재한 중국유학생의 문화정체감이 제2언어 습득에 미치는 영향 -학습동기와 학습전략의 매개효과-)

  • Gong Ruoning;Cho, Mi Young
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.749-761
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    • 2024
  • The purpose of this study analyzes the cultural identity, learning motivation, learning strategies, and second language acquisition trends of Chinese students living in Korea to reveal the structural relationship between these four variables, thereby revealing the cultural identity, learning motivation, and learning strategies of international students in the Korean language learning process. The purpose is to provide basic data to promote . This study verified reliability and validity through a preliminary survey targeting 200 people. This survey was conducted on 1,006 Chinese students studying abroad at six universities in Seoul, Gyeonggi-do, Busan, and Chungcheong-do from May 28 to June 15, 2023. As a result of the study, first, the structural relationship between variables was that cultural identity had a positive effect on learning motivation, learning strategies, and second language acquisition. Second, learning motivation had a positive (+) effect on learning strategies and second language acquisition. Third, learning strategies had a positive (+) (+) effect on second language acquisition. Fourth, learning motivation and learning strategy between cultural identity and learning strategy were found to play a positive (+) mediating role and multiple mediating roles. Therefore, in order to promote international students' cultural identity, learning motivation, and learning strategies in the Korean language learning process, it is necessary to increase opportunities for international students to directly experience the formation of cultural identity and to organize and teach a multifaceted curriculum centered on practice.

Korea's Design Prototypetyle (한국 디자인 원형 연구)

  • Kim, Bok-Kyung
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.175-181
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    • 2007
  • Design prototype is described from the stately aspect as a principle of formative art, and from the shapeable aspect of physical feature. The prototype can be a common denominator which is contained in one nation's culture, art and life, as the thing which corresponds to the daily industrial craft, architecture and art's production intention and activity with the thought and background of the culture. We have formed the design prototypes with time and space in the process which absorbs and integrates the new culture. Modern Korean design's prototype can be seen in the late Chosun. As the upper culture and sub-culture were combined, the active culture was developed. Nobody can deny that Chosun's culture and art becomes a basis of today's design and Korea's beauty. In creating the design prototype, the natural environmental factors such as topography and climate are the most important. Such natural environmental factor led the design recognition of art and craft art, as well as an architecture and indoor environment's form. Korea design produced the artisan sprite which is devoted to a moral duty and instinct as our nation's nature and emotion, and ensured the emotional process not the rational process. So, it created naturalism which accepted the material and shape. Our design prototype's path tracking as an energy of future society's new design identity, can be the important theme for our design development.

A Study on corporate identity of hotel industy (호텔기업의 CI에 관한 연구)

  • Choi, Woong
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.9
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    • pp.303-320
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    • 1998
  • Today the corporate environment is changing rapidly in a standpoint of politics, economics, society and technology environment. So corporates need a management strategy in another point of view. As a new menagement strategy it is introduced corporate culture. The corporate culture should be built with the core of CI, in order to be adapted to peripheral circumstances of the company. The purpose of this thesis is to contribute to manage the systematic management of corporate image by inquiring into corporate identity. Through the research of the deluxe hotels in seoul it is tried to find hotel CI-concept. As a result, the knowledge level of hotel managers is a little low and considered simply as the modification of basic elements and development of a visual idenification system. The emphasis must be on the coordination and integration to create a desired coroporate image and to communicate this image created for the target audience in a systematic and unified mannr.

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