• 헤리티지:역사와 과학
• /
• 제46권2호
• /
• pp.26-45
• /
• 2013

최근 스마트폰 보급이 3천만 대를 넘어서고, 증강현실(Augmented Reality) 기술에 대한 관심이 높아지면서, 많은 분야에서 증강현실 기술과의 접목이 시도되고 있다. 문화유산 분야도 그 중에 한 분야이며, 그동안 인터넷이나 3D 기술 등을 이용하여 구축되던 문화유산도 이용자가 보다 현실감 있게 체험할 수 있는 증강현실 기술로 빠르게 전환되고 있다. 국내외 관광객들로 늘 붐비는 서울의 궁궐들은 턱없이 부족한 문화유산 해설사나 리플릿 등 단조로운 안내서비스로 일관하고 있어, 모바일 시대에 좀 더 입체적이고 종합적인 안내서비스 제공이 요구되고 있다. 본 연구에서는 증강현실 기술을 활용하여 덕수궁 관광안내서비스 앱(App)구축에 적용하였으며, 지금까지 위치기반 증강현실 기술보다 앞서는, 비 마커(Markerless)기반 증강현실 인식기술을 실제로 덕수궁의 다양한 건축물에 적용하여 구현하였다. 현실 세계에 있는 궁궐 현판이나, 문양, 입체물인 임금님의 좌대 등 특정 이미지를 인식하여 가상의 세계로 전환(트래킹, Tracking)하여 훼손된 문화재를 3D로 재현하고, 과거의 사진과 현재 건물을 합성하여, 그 당시의 시대적인 모습을 엿볼 수 있게 해줌으로써 현실감과 몰입감을 높이고 흥미를 유발함으로써, 문화재 관람이나 역사를 쉽게 이해시켜주는 효과가 있다. 또한 스마트폰에서 스토리텔링 기반의 문화유산 구현을 통해 증강현실(Augmented Reality)이라는 IT 신기술과 인문학과의 융합(Convergence)을 시도하여, 증강현실 기술이 실제 현실 세계를 기반으로 무한한 창의성을 발휘할 수 있다는 강점이 있음을 입증할 수 있었다.

• 복식
• /
• 제59권1호
• /
• pp.119-135
• /
• 2009

The purpose of this study was to examine formative aesthetic characteristics and aesthetical value of the intraculturalism expressed in contemporary fashion and to confirm the functions of intraculturalism to establish, visualize, perform the racially indeterminate, ethnically neutral, culturally diverse or ambiguous identity. For this study, the applications of the intraculturalism shown in mass media and consumer culture, such as music, fashion advertisements and collections of high fashion designers from 2004 to 2008 have been analyzed and compared. The results were as follows: The Intraculturalism is reflected in the muticultural music such as Afropean, Jawaiian, Reggaeton and Asian Hip Hop. Intracultural music genres create the hybrid music and fashion culture through mixing, matching and blending one and another culture. Advertisement campaigns for Louis Vuitton, YSL Beauty, Gap and H&M stores have all purposely highlighted models with mixed racial heritage. It is reflected in the latest youth fashion market trend using face that are ethnically ambiguous. The increasingly multiracial, multicultural population is due to intermarriage and waves of immigration. The rising mixed race designers, Narciso Rodriguez, Hussein Chalayan, Vera Wang and DooRi Chung, not only compromise and amalgamate different cultural elements of their heritage and contemporary life but also create new look and fashion image. The characteristics of intraculturalism expressed in the 21st century fashion could categorized into de-genre, de-nationality, de-race and de-culture.

• 헤리티지:역사와 과학
• /
• 제56권2호
• /
• pp.282-294
• /
• 2023

국제적으로 근현대 유산의 조경적 가치에도 주목하고 이를 전승하기 위한 노력이 전개되고 있지만, 아직 우리나라는 근현대 조경유산의 등록문화재 등록이 미미한 실정이며 이와 관련한 제도개선 방안에 대해서도 논의된 바가 거의 없다. 이에 따라 본 연구는 근현대 조경유산도 법제도권 내에서 보호받고 그 가치가 조명될 수 있도록 등록문화재 제도의 등록기준과 분류체계 개선 방안을 모색하였다. 현재 등록문화재의 등록기준은 유산의 유형별로 규정되어 있지 않고 포괄적인 단일 기준으로 규정되어 있다. 유산의 조경적 가치가 검토될 수 있도록 등록기준이 별도로 마련되어야 한다. 영국과 일본의 유사 제도를 참조하여 등록기준은 첫째, 조경문화의 발전을 이해하는데 중요한 가치를 지니고 있는 것, 둘째 시대를 반영하거나 특징짓는 조경이 잘 남아있는 것, 마지막으로 주요 작가의 작품, 중요한 인물 또는 역사적 사건과 관련된 것으로 규정되어야 한다. 분류체계는 기연구된 대분류-중분류-소분류의 건조물 문화재 분류체계와 정합성을 이루면서 근현대 조경유산의 세부 유형이 구체적으로 명시되어야 한다. 대분류는 건조물 분류체계를 따르되 중분류에 단일 조경유산이라고 할 수 있는 공원 및 녹지, 광장, 정원이 추가되어야 한다. 건조물 유산과 결합된 정원 등의 조경유산은 건조물의 중분류를 토대로하여 소분류에 세부 유형이 명시되어야 한다. 이러한 분류체계는 향후 전수 조사되어야 할 등록 가능성이 있는 근현대조경유산의 분류 근거로도 활용될 수 있을 것이다.

• 한국문화재보존과학회:학술대회논문집
• /
• 한국문화재보존과학회 2003년도 제18회 발표논문집
• /
• pp.15-16
• /
• 2003

• 농촌계획
• /
• 제17권1호
• /
• pp.43-58
• /
• 2011

This paper is performed to study for the plants ecosystems for the rural community forest of designated as natural monument. In addition, it is also proposed the plan of the rural community forest's conservation and restoration for avoiding to the destroy of indiscriminate development such as land-use, cultivation. The rural community forest is a mirror that reflect the regional culture and history, as well as environment. According to this view, undoubtedly, we need to recognise the formative background of rural community forest, the relations between the environment around and the characteristic of plants ecosystem comprehensively. For the purpose of proposing to the plan of rural village forests' conservation and restoration, therefore, this study is: 1) reviews the previous research and ancient documents, and 2) surveys the vegetation structure and the growing conditions in rural village forest directly.

• 한국의류학회지
• /
• 제45권4호
• /
• pp.630-647
• /
• 2021

As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashion brands' heritage in the digital era, this study examines how brands express their heritage through fashion film, categorizing those expressions in terms of implicit meaning. The case study analyzed films from Louis Vuitton, Chanel, Dior, and Burberry uploaded to YouTube between 2018 and 2020. First, to retain their status as luxury, brands emphasize historical legitimacy. Specifically, they highlight their iconic historical image, their succession of creative directors, valuable historic locations, and diversity of consumer's brand experiences. Second, by stressing craftsmanship, integrating contemporary art and local culture, and utilizing a museum aura, they use brand heritage to acquire luxury status. Third, they attempt to mythify the founders by creating the persona of the fashion designer and the artist. The results show that the heritage depicted in fashion films is a key way in which luxury fashion brands resolve the tension between accessibility and exclusivity that they encounter and to get consumers emotionally engaged with brands.

• International Journal of Advanced Culture Technology
• /
• 제8권2호
• /
• pp.116-128
• /
• 2020

In this study, we introduce a multi-modal mixed reality (MR) application for advertising the main touristic landmarks on Jeju Island, and evaluate its effectiveness based on the Technology Acceptance Model (TAM) with a focus on the user's involvement in Korean culture (K-Culture). Specifically, we deployed several stimuli to enable users to retrieve information, visualize a variety of heritage content such as text, images, videos, virtual artifacts, and immerse in a VR environment to experience the heritage locations. The results of the online survey with 436 participants showed that for consumers with low K-Culture involvement, Perceived Usefulness and Perceived Ease-of-Use did not affect their Intention to Visit the island. Still, it had a significant impact on their Intention to Use the application. On the other hand, for the group with high K-Culture involvement, Perceived Usefulness had no effect on the Intention to Use and Intention to Visit. However, Perceived Ease-of-Use had a significant impact on their Intention to Use the application and Intention to Visit Jeju Island. Therefore, when user involvement in K-Culture is high, convenience of use has played a significant role in sensory media usage and the intention to visit, regardless of the usefulness of the mixed reality content. In contrast, users with low K-Culture involvement primarily focused on the functional aspects of the application. These findings open the path for follow-up studies on K-Culture involvement and immersive media tourism marketing, which will benefit digital tourism marketing and Korea's tourism industry.

• Journal of Multimedia Information System
• /
• 제7권1호
• /
• pp.25-32
• /
• 2020

This paper proposes a mobile augmented reality mashup for cultural heritage sites such as natural monuments. Several benefits of mobile augmented reality solutions are ideal for preserving and protecting cultural heritage sites. By presenting mobile augmented reality mashup scenarios and mobile mashup framework, we introduce how user-generated multimedia contents can be added. We present two scenarios of Mashup Viewer and Mashup Maker. In Mashup Viewer mode, visitors can create new AR contents using mashup tools for memo, Twitter, images and statistical graphs. In Mashup Maker mode, other visitors also can view the user-generated multimedia AR contents using QR codes as access points. To show feasibility of our approach in mobile platforms, we compare several detection algorithms on PC and mobile platform and report on deployment of our approach in a natural monument museum. With our proposed mashup tools, visitors to the cultural heritage sites can enjoy default AR contents provided by the site administrators and also participate as active content producers and consumers.

• 아태비즈니스연구
• /
• 제1권1호
• /
• pp.61-72
• /
• 2010

A view of cultural heritage as a form of capital considers the long term, dynamic, evolutionary, inter-temporal and inter-generational aspects of cultural heritage. The principles of sustainability provide a basis on the broader issue of culture in economic development. They might be capable of specifying a pattern of development that is "culturally sustainable" in the same way as somewhat similar set of criteria derived for the natural world, the criteria for defining ecologically and environmentally sustainable development. Thus we might accept the principles of material and non-material advancement, intergenerational and intra-generational equity, the maintenance of cultural diversity, the precautionary principle, and the recognition of system interdependence as benchmarks in assessing a cultural development process.

• 한국의상디자인학회지
• /
• 제9권1호
• /
• pp.141-148
• /
• 2007

As Backje(B.C. 18-A.D. 600) is the whole area of Chungcheong, Jeonra, Kangwon and Gyeongsang provinces, the son of the founder of Goguryeo, King Onjoe, making the castle Wu'irae capital of the nation, founded Backje. The capital was transferred to Hansung by B.C. 5 and then to Gongju by A.D. 475. Backje governed the east of China and the northeastern coast. Due to the effect of Chinese culture there are remarkably Chinese cultural elements in dress and its ornament of Baekje. Therefore on the side of cultural part, the noble culture was formed more polished than that of Goguryeo, which affected the culture of dress and ornament. And also there were class differentiation noticeably. Baekje created splendid culture and affected the culture development of Shinra and Japan. The motive of culture creation could be the top of three countries in the foreign trade because there were geographically the widest vast plain and coastline which stretches out from north to south. Although there haven't been many materials about the cultural heritage and records more than other countries, through the modern visual point its design is fresh and more elegant those of other countries. But the fact is that there are few materials related to Baekje. What is worse, there rarely remains all original form and most of them are broken and lost. According1y, we cannot understand not only an original form of Baekje culture and but also the meaning included in it. It goes without saying that there are few materials about the clothes and fabrics. As understanding the culture of Baekje itself is insufficient, a culture enterprise utilizing it - to improve both the added value and economical achievement while combining the latest culture resources with other fields - hasn't been successful. In this study, the purpose is to improve economic power through commercialization and industrialization of the sources of the culture of Baekje. By reanalyzing a form and an image of Baekje relics, it is designed with new motif and modem preference on the condition of our peculiar cultural heritage. And while using this motif with Jacquard pattern, we made it possible to be applied to real life such as interior trinkets, etc.