• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.567-576
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• 2017

Foods are cultural texts. Recipes, cultural peculiarities, and relationships between people. Foods can expand into narratives. This study will compare and analyze the characteristics of the Korean - Japanese visual texts, and . The aim of this study is to examine the between-space and gender, and to examine the universality and specificity of the text of Korean - Japanese image culture. If the movie reproduces the world of reality fictionally from the viewpoint of the between-space, it can be seen that the artistic has differentiation by realistically reproducing the fictional world, but universally creates the hyper reality. Second, in the dimension of gender, both images suggest universality in which the dissolution of sex role becomes paradoxical product. However, has differentiation from the fact that it presents the aspect of gender equality more specifically.

• The Journal of the Korea Contents Association
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• v.5 no.3
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• pp.151-157
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• 2005

There are successful multinationals like McDonald's, and International hotel chain. The reason is efficiency managing diversity workforces. Therefore, purpose of this study suggests practical guidelines to handling global workforce for creative ideas, diversity for network, and pool for superiority workforces. 1. The company or university we provided by training program for cross-culture seminar, and education program for global culture & manner. 2 The employees express their perceptions and feelings in their own language, the discussions were videotaped, and used for decreasing misfactors such as misperceptions, misevaluations, and mistrust. 3. It builds up various program for understanding cultural difference like seminar, world business manner, and costume & food culture for each country. 4. Top manager should keep in mind that cross-culture has diversity and consistency at the same time.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.130-139
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• 2009

This paper introduces the secondary cultural productions of game fandom that have been underestimated. The participatory cultural activities of game users are broadly expanding owing to machinima technology based on game engine. It allows gamers to make the three dimensional digital animations simple and easy way. This paper studies that how simple game consumers change their role as producers through machinima. This study is focused on the relationship between polysemy of participatory Machinima and former fandom's the secondary culture studies using ethnographic research method. It is to clarify relationship between the game users' psychological motivation for culture practice and the machinimas. We verify practically the machinima's effects on fandom culture through analysing viewers' reaction using replies on the machinimas and then find out machinima is a very important tool for expanding the game culture realm as the main body.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.40-50
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• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.145-156
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• 2017

Mecenat is a company support to cultural and artistic activities. It has developed as not only a patronage of the arts but also a strategic method for a business performance and a company's influence. And mecenat has impacted on customers, interested parties, local communities, and corporate culture. This study analyzes how individual and organizational interests and participation on Mecenat activities affect organizational trust, commitment, and loyalty. As a result of surveys from 438 employees, there would be a pro rata increase in an employee's interest and participation in Mecenat, if organizational interest goes up. The interest also affects trust in organization, organizational commitment, and employee loyalty in a positive method. The result clearly indicates necessity of company's support for cultural and artistic activities and importance of changing company's perspectives. Hence companies would be recognized that supporting Mecenat activities would strengthen organizational culture.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.239-243
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• 2009

A various regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city developing, a serial activation polices are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the ciies's tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is estibilished and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing for the implication on the sustainable reproductive city.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.961-966
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• 2009

2008 Korea-Japan Cartoon Festival is a cultural enterprise, sponsored by 8 cities of Korea and Japan. 8 cities include Pusan, Choen Nam Province, Kyung Nam Province, Cheju, Fukuoka, Saga, Nagasaki, and Yamaguchi. It was held under the sponsorship of Fukuoka, Japan, in 2007. In 2008, it was held in Pusan under the sponsorship of Korea Character Designers' Association and Pusan Becksko. Even though local autonomous entities, recently, sponsor various Festivals, 2008 Korea-Japan Cartoon Festival has so unique characteristics that it is appropriate for paper. Unique characteristics of this Festival include that it is held only two years and it is for amity of young people of East Asia. In 2008 Korea-Japan Cartoon Festival, there were cartoon contest, exhibition, seminar, and experience event. It would be the basic ideas for industries of characters, animations and games, and would broaden cultural interchange between Korea and Japan.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.292-302
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• 2018

This article examines how India's major colonial cities-Madras, Calcutta, Bombay (today, Chennai, Kolkata, Mumbai) and New Delhi- are described in India's history textbooks and analyzed them from the perspective of Indians. It is explained the major colonial cities as the process of making the cities and their political, social, economic and cultural changes, the separation between British and Indian, urban planning, colonial architectures built by British colonial power in Indian history textbooks. The viewpoint of its descriptions is featured by the coexistence of 'deprivation, exclusion, discrimination, resistance, challenge' and 'grant of opportunity, acceptation, absorption'. That is, this characteristic maintains a mutual confrontational and inseparable relation. And in a multi-layer, it enables to consider the inherent characteristics of a colonial city reflecting the British ruling ideology and the society within which the rulers and proprietors are forming without simplifying the cultural characteristics. It is clear that there was a resistance against the unreasonable discrimination and exclusion that had been suffered by the British colonial government as well.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.65-77
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• 2018

Recently, the number of 'single-person household' is increasing rapidly. It brings about changes in the societal cultural aspect. Examples of television programs focused on their lifestyle provoked the societal attention as a important social agenda. This research investigated to figure out inherent ideologies in of tvN through Semiotic and Discourse analyses. As a result, predominant ideologies were revealed on the basis of representations of such single-person households. The authors also tried to find out how the media represent attitudes of single-person households and figure out how the media approach their ways of lives on bases of specific discourses and ideologies.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.125-139
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• 2014

In this study, we're going to look at the formation process of Youth film Festival and factors affecting that process. The Youth film Festival didn't appear suddenly in a day. There have been various trial regarding media education by civil society organizations (NGO) until the mid 1990s, principal Youth film Festival has been held from 1997s to 2001s and established a framework for Youth film Festival. There were some progress after those times and then in 2008 Youth film Festival faced some changes such as screening online, and responded rapidly to the current image industry and the cultural stream like the appearance of HD camcoder and smart phone till now. We can divide two areas regarding factors that affecting those formation process of Youth film Festival. First, they are explained as economic and social factors that the situation of South Korea extremely such as the efforts of civil society organizations (NGO), image technology and development of the industry, IMF bailout era and so on, second cultural and educational factors that the rise of virtual culture, the University entrance and results of awards. Thus Youth film Festival has been evolved in various affects, so we can look into the various sections of korea society through these formation process of Youth film Festival.