• 한국실내디자인학회논문집
• /
• 제21권6호
• /
• pp.46-53
• /
• 2012

The purpose of present study is that according to the changing tourism environment, detailed cultural environment will be utilized in the active way as systematized theme-based cultural space, and the increase of small theme-based cultural space will contribute to active participation of customers and local development with various programs. TCS was classified to theme-based cultural space contents E5(Education, Entertainment, Experience, Emotion and Economy) in focus of contents in which software is regarded more importantly than hardware, and was analyzed as contents of ten key tourism trend of the future. The present study indicate that experience centered tourism environment stood out in theme-based cultural space, and new era of cultural tourism to which storytelling in focus of emotion is applied will be coming.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
• /
• pp.26-29
• /
• 2007

By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

• 디지털융복합연구
• /
• 제17권9호
• /
• pp.367-373
• /
• 2019

현대사회에서 라이프 스타일의 변화로 복합문화공간에 대한 수요가 높아지고 다양한 복합문화공간이 생겨나고 있다. 그러나 아직 사용자 중심에서의 복합문화공간 연구는 미흡한 실정이다. 본 연구는 복합문화공간의 다양한 문화체험 기능과 사용자 경험이 올바르게 전달되고 있는지 알아보기 위해 국내 대표 복합문화공간인 '별마당 도서관'과 '아크앤북'을 비교하여 분석하였다. 연구 방법으로 사용자 경험 분석 도구와 심층 인터뷰를 하였다. 그 결과, 두 공간 모두 상업 공간과 브랜드 도서관이 조화롭지 않다는 반응을 보였고, 복합문화공간의 서비스 이용이 일부 불편하다는 사실을 알 수 있었다. 이는 현재 복합문화공간이 제공하는 체험 가치와 사용성에 개선의 조치가 필요하다는 결과로 해석되며, 본 연구를 기반으로 향후 복합문화공간의 발전에 도움이 될 것으로 기대한다.

• 한국실내디자인학회논문집
• /
• 제21권3호
• /
• pp.31-39
• /
• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• 한국실내디자인학회논문집
• /
• 제40호
• /
• pp.52-59
• /
• 2003

Complex-cultural facilities in the contemporary era are significantly influenced by the anti-modernism and space relativism movement of the 20th century. Complex-cultural facilities have the complex-layered space. In many contemporary buildings, this complex-layered space has void center space within it which primarily functions as indoor plaza. This study pays attention to the fact that the design of indoor plaza has developed differently in Europe and the US, which vividly demonstrates spatial relativism in contemporary buildings. With this backdrop, I analyze the architectural and cultural backgrounds of indoor plaza in Europe and the US. In addition, I examine the cultural functions and visual interpretation of indoor plaza in the regions to compare the design features and functionality.

• 한국실내디자인학회논문집
• /
• 제17권3호
• /
• pp.68-76
• /
• 2008

This study investigated composition elements and estimation of image in lobby from user viewpoint that is the central space of local cultural institution, and spectator mainly utilizes. Progress process of study develops investigation device including literature investigation, professional panel and lobby space image measurement tool through on-the-spot probe and, executed supporting research to spectator. As the result of the study, first, lobby space image exerts absolute effect to local cultural institution image-building, and is grasped on constituent that floor, ceiling, entrance and lighting and decoration is important in image-building of lobby space. Second, the image of the important lobby space was grasped in order of convenient image(M = 3.98) bright image(M = 3.87), and cozy image(M = 3.80). Third, the results on investigating semantic structure of the lobby image, emotional factor, styling factor, spatial factor, and peculiar factor are composed of important factors that decides image of lobby space. Fourth, as the result of image analysis for lobby space, the degree of satisfaction for the local cultural institution was entirely low against the importance. In particular, the image for convenience, individuality, locality and dignity was not sufficient in all the three places. Therefore, lobby design of local cultural institution shall also suggest more various lobby space image from culture oriented viewpoint.

• 한국콘텐츠학회논문지
• /
• 제19권10호
• /
• pp.341-352
• /
• 2019

최근 지역적으로 문화 사업을 다양하게 진행하고 있는 시점에서 문화예술을 제공받을 수 있는 공간 또한 관심이 높아지고 있다. 따라서 본 연구에서는 부산에 소재하는 F1963을 선정하여 분석하였다. 복합문화공간의 브랜드 자산은 브랜드 이미지, 브랜드 인식, 브랜드 품질에 대한 자각, 충성도 4가지 브랜드 자산 요인이 고객의 만족도와 지역 발전에 미치는 영향을 알아보고, 복합문화공간의 브랜드 자산과 지역발전의 관계에서 고객만족이 매개 효과를 하는지 알아보고자 한다. 분석결과 복합문화공간의 브랜드 자산은 이용객들의 만족도에 정(+)의 영향이 있었다. 또한 복합문화공간의 브랜드 자산은 지역 발전에도 긍정적인 영향이 있다고 나타났다. 이용객들이 복합문화공간에서 얻은 만족감은 복합문화공간 자체가 가지는 브랜드 자산이 지역 발전에 영향을 미치는데 매개 효과를 한다고 나타났다. 본 연구를 통한 시사점은 복합문화공간이 지역에 중요한 역할을 하고 있음을 시사하면서 지역사회 및 지자체에서는 문화예술 활동의 다양성을 통해 복합문화공간의 브랜드화를 할 필요가 있다.

• 디지털융복합연구
• /
• 제18권7호
• /
• pp.57-71
• /
• 2020

산업화와 도시화에 따라 지역중심으로 주민들을 위한 복합문화공간이 계발 되어오고 있다. 이러한 변화에 주목하여, 복합문화공간이 어떠한 기능을 가지고 있으며 이러한 기능이 복합문화공간을 이용하는 고객의 고객가치와 재방문의도에 어떤 영향을 미치는지 알아보고자 하였다. 이 연구를 통해 복합문화공간을 운영하는 지자체나 기업에게 복합문화공간을 운영할 때 어떤 기능에 중점을 둘 것인가 하는 운영전략 도출에 실질적인 도움이 되고자 하였다. 이를 위해 복합문화공간 관련 문헌연구를 바탕으로 설문지를 작성하여 자료를 수집하였으며 SPSS Win Ver. 22.0과 PROCESS macro v3.4를 이용하여 분석하였다. 그 결과 복합문화공간의 기능은 고객가치와 재방문의도에 일부 유의미한 영향을 끼치는 것으로 나타났으며, 각각의 기능들이 이용고객의 고객가치와 재방문의도에 어떻게 영향을 주고 있는지가 도출되었다. 도출된 결과는 기업이나 지자체 운영자에게 적용 가능한 운영전략과 경영방향을 세우는데 의미 있는 시사점을 제안하였고, 향후 복합문화공간을 활용한 지역 활성화라는 보다 거시적인 복합문화 공간의 역할을 연구하는데 있어 유용한 자료로 기여할 것이다.

• 한국실내디자인학회논문집
• /
• 제21권5호
• /
• pp.317-327
• /
• 2012

Recent studies show that social networking within community is becoming more valuable than individualism, and many discussions of importance of social networking are taking place. In architectural term, the ultimate goal of designing public community space is to increase retention of people. Retention of people, in other words, making people "Stay Longer" is not exactly same as "The purpose of Public Community Space", but it is one of the most effective methods to increase retention of people. An attempt of increasing retention of user through offering public community space suggests a significant change in spatial composition of Herman Hertzberger's cultural space as they are becoming a new social interaction trend. This study aims to analyze architectural progress for the implementation of public of Herman Hertzberger's cultural project. Access. The Characteristics of public community space used in cultural space were extracted and organized into the systemized elements. The systemized elements are comfort, connect, continuity, sphere, transition, and abide. Also, the extracted elements were activated Herman Hertzberger's cultural space and processed the his architectural characteristics.

• International Journal of Advanced Culture Technology
• /
• 제9권3호
• /
• pp.232-237
• /
• 2021

Pre-Corona cultural content was largely formed face to face. For example, the service was great while visiting tourist attractions, visiting performances to see K-Pop, or visiting lectures to learn K-Beauty. However, after the coronation, the virtual world-centered Metaverse began to take the spotlight as non-face-to-face services changed. IT and cultural contents have been combined and developed into various digital services. In that sense, Metaverse, which breaks the boundaries between real-world space and virtual space, has the potential to escape from physical time and space constraints. However, Korea still lacks a Metaverse platform for cultural content. In particular, it is necessary to match each other's necessary services by providing Metaverse -oriented cultural contents that users want, including experienced cultural contents such as K-pop and K-beauty, away from cultural contents that are developed around history museums. Therefore, in this paper, we would like to propose a Metaverse-based cultural content matching platform where users can experience cultural content directly or indirectly.