• Lingua Humanitatis
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• v.2 no.2
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• pp.143-161
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• 2002

This essay explores the theories of Italian poet and filmmaker Pier Paolo Pasolini on the language of cinema. In essays such as "The Cinema of Poetry" and "The Written Language of Reality" composed during the 1960s, Pasolini argues for the special status of film language as "pre-grammatical" and links it to visual signifying processes such as dreams and memories. He also views cinema as the inroads towards a general semiotics of reality since, for him, the basic unit of film language is not the shot but those objects of reality that constitute the mise-en-scene of the shot, hence cinema is posited as the written language of reality whose minimal units of articulation are the very objects of reality itself. Accused by semioticians such as Umberto Eco of semiotic ingenuousness in trying to reduce the facts of culture to nature, Pasolini responded by arguing that he was trying to do the opposite, that is to say, to culturalize nature by examining it as a language. Against the constructed naturalism of both commercial and neorealist films, Pasolini argued for the creation of a poetic cinema able to exploit its constitutional pre grammatical, oneiric and sacred relationship with the world. The essay concludes with an analysis of the film Medea in which Pasolini′s attempt to restore a sacred vision of reality merges with his concerns over the cultural genocide of traditional and emarginated peoples at the hands of neocapitalist homologation.

• Communications of Mathematical Education
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• v.23 no.2
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• pp.461-481
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• 2009

The semiotic approach to the mathematics education has been studied in last 20 years by PME, ICME conferences. New cultural developments in multi-media, digital documents and digital arts and cultures may influence mathematical education and teaching and learning activities. Hence semiotical interest in the mathematics education research and practice will be increasing. In this paper the basic ideas of semiotics, such as Peirce triad and Saussure's dyad, are introduced with some mathematical applications. There is some similarities between traditional research topics for concept, representation and social construction in mathematics education research and semiotic approach topics for the same subjects. some semiotic applications for an arithmetic problem for work, induction, deduction and abduction syllogisms with respect to Peirce's triad, its meaning in scientific discoveries and learning in geometry and symmetry.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.45-54
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• 2023

The digital age start in earnest with the widespread use of the Internet. As a digital product, virtual idols bring new value to the design and dissemination of commercial brand images. "Luo Tianyi" is the world's first avatar and VOCALOID voice bank of Chinese. It has a large number of fans in China and is widely used in brand promotion. Therefore, "Luo Tianyi" is taken as the research object. Initially, we investigated the virtual idols through books, literature on the internet and other materials. Then we discussed semiotics and theories related to culture code brand design methodology (CCBD). After that, putting the above theories into practice, combined with brand design cases, we analyzed the strategy of virtual idols in brand promotion and dissemination, at last, we have the conclusion as followed. The results show that the virtual idols, visual symbol of "Luo Tianyi" can express the Index and Symbol corresponding to the brand information according to the characteristics of the brand. As an image of cultural code, "Luo Tianyi" can present three visual images at the same time, which are contemporary, traditional and future. In addition, these three visual images are presented in a strong and weak combination, which has a positive impact on the visual communication of the brand.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.155-162
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• 2018

This study explores the relationship between images and texts through advertising production using images and texts, and analyzes the student works with the semiotics of Roland Barth. Since Barth emphasized the interpreter's interpretation rather than the producer's intention in his work, he interpreted the work as a receiver. It was analyzed in terms of socio-cultural meaning of what students produced in the works. A total of 64 classes were held for the first two classes in D high school. The results of analyzing students' works after the advertisement production class are as follows. First, as a result of analyzing Barth 's myth structure model, advertisement image and text are symbols and have meaning. Second, advertising image and text complement each other and have the characteristic of interrelationship that constitutes meaning. Third, By attracting the socio-cultural implications inherent in the students' advertising, their values and interests could be discovered.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.79-86
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• 2013

In general, food depicted in animated films symbolically conveys cultural emotions. And yet, as diverse studies have shown, even from the perspective of cultural semiotics, there are different ways to interpret food symbolism. This study focuses on food depicted in American and Japanese animation, through a comparative analysis of scenes from "The Simpsons" (1989-present), the longest-running American animated program, and "Atashin'chi" (2002-2009), a much-beloved animated sitcom that follows the daily experiences of a Japanese family. It is hoped that the research presented here may be applied as a criterion in the production stage for understanding the cognitive function of cultural underpinnings and symbolic expression in animated works.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.171-178
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• 2018

Man is confronted with a lot of unknowable phenomena in his life. With the passage of time, man has interpreted the world by the accumulation of experience and development of thought. In the early days of the civilization when all the phenomena was not explained in a scientific way, man was dependent of the psycho-cultural interpretation by the accumulation of experience. Folk-Belief is one of the psycho-cultural interpretation about the nature. If Folk-Belief is paraphrased in a semiotic way, it is as follows : 'the traditional expression which believes that one or several sign and condition show one or several effects.' In this respect, Folk-Belief is the interpretation about the nature, man and society, as it were, the world. Folk-Belief is folkloristic semiotics. This article intends to clarify the process of Folk-Belief formation process. To investigate the Folk-Belief formation process, this article regards Folk-Belief as an interpretant which is the term from the semiotic theory of C. S. Peirce. Peirce explains the incessant semiosis that sign brings forth sign through the trichotomy relation among sign - object - interpretant. Folk-Belief is explained by the general characteristics of interpretant of Peirce when we regard Folk-Belief as an interpretant. By Peirce, Folk-Belief is 'something which believes that human mind represents something about some phenomena' The category of 'some phenomena' is included in a range of semiotics, we can look into Folk-Belief in a semiotic way.

• Cross-Cultural Studies
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• v.25
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• pp.35-54
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• 2011

Magnum Korea, a 2008 exhibit at the Hangaram Art Museum in the Seoul Arts Center, introduced representative images of Korea to commemorate the 60th year of the founding of the nation. Twenty photographers of various backgrounds participated in Magnum Korea. This study focuses on one of the exhibited photographers, the French photographer Bruno Barbey. Born in Morocco, Barbey occupies a special position in today's modern photography not to mention in the Magnum group of traditional medium of photography. His photographic world is affiliated with the humanism of Robert Diosneau, particularly as his photographic medium is based on communication and code. Among the photographs in the Magnum Korea collection, Barbey's photographs can be organized into six different subjects: industrial structures in nature, industrial buildings, traditional relics of culture, terminals, markets and restaurants, and daily life. This paper takes special interest in Barbey's unique perspective on Korea's traditional cultural assets focusing on 'Seoul, Jogyesa'. What is the uniqueness of our culture as contained in Barbey's works? In other words, how did he capture the special characteristics of our culture that are often overlooked or ignored because they are so familiar to us? A semiotic approach is used to discover what common but special situations and realities of Korea attracted this photographer and how he managed to capture them in his photographs.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.56-69
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• 2006

The purpose of this study was to analyze the characteristics of Korean costume colors according to the diachronic stages of culture(Chosun dynasty, Modern times, Present age) and to interpretate the meanings of costume colors as a cultural code. To examine the color characteristics according to the cultural change, the quantitative analysis and the qualitative analysis were used. For the quantitative analysis 1535 color samples were collected and for the qualitative analysis on the sensitive aspect of Korean costume color, 340 color names were collected. The results of this study as follows; 1.'Red' and 'Blue' were preferred throughout the periods. In Chosun dynasty, the higher saturation of 'Red' and 'Blue', its symbolic meanings were more emphasized. 2. In the Modern times, 'Pink' was more distinctive than 'Red'. 'Pink' meant that the ecdysis of the traditional view of color. 3.'Yellow' of the low Saturation was used frequently in Chosun dynasty but in the Modern times, the use of 'Yellow' increased and the high saturation were used. In the Present age, the frequency of 'Yellow' was reduced relating to the increasing use of 'Brown'. 4.'Neutral Color' has changed according to the diachronic stages of the culture. 'Black' was increased and had a big meaning in the cultural aspect of the Modern times. In the Present age, 'Gray' and 'grayish colors' were increased related to Technology, Metals and High rise buildings.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.258-266
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• 2006

시대의 흐름에 따라 문화적 차이를 극복한 전략적인 제품 디자인의 중요성이 커지고 있다. 이에 따라, 문화의 성향을 파악하여 적절하게 대응할 수 있는 디자인이 필요하지만, 지금까지는 제품에 대한 선호도 또는 감성어휘 중심의 설문조사를 통해 각 문화의 통계적인 경향성을 파악하는 것이 대부분이었다. 그러나 디자인의 선호에 차이를 발생시키는 근본적인 문화 배경적 원인을 파악하지 않으면 체계적이고 지속적인 디자인 전략의 수립이 어렵다. 본 연구는 상이한 문화권에서 발생하는 제품디자인 선호 차이에 대한 원인을 문화적 성향의 차이에서 찾으려고 하였다. 또, 문화적 성향이 제품의 선호에 미치게 되는 원인을 문화연구 방법의 하나인 기호학을 통해 분석하고, 그 관계를 체계적인 모델로 설명하고자 하였다. 이를 위해 한국과 프랑스, 두 문화권에서 웹 기반 설문조사를 실시하여 문화적 성향과 모바일 폰 이라는 제품에 대한 기본적 개념을 파악하고 선호하는 디자인을 조사하였다. 그 결과 첫째, 문화적 성향이 모바일 폰의 개념 형성에 영향을 미쳐 한국에서는 필수품이자 자신을 표현하는 제품으로, 프랑스에서는 필수적이지 않으며 개인에게 유용한 도구로 여기며 그에 따라 한국에서는 디자인을, 프랑스에서는 기능적 요소를 중요하게 생각하는 등의 차이가 발생하는 것을 발견하였다. 또, 상이한 제품개념이 디자인 선호에 차이를 유발하여 프랑스에서는 유(柔)하고 정적인 디자인을, 한국에서는 강하고 동적인 감성의 디자인을 선호함을 분석할 수 있었다. 더 나아가 이러한 결과를 종합하여 기호학적 개념에 입각하여 체계적인 모델을 제안함으로써 상이한 문화에서의 상이한 디자인 선호에 대한 원인을 규명할 수 있었다.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.170-181
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• 2012

The study on the analytical and productive methodolgy of visual culture contents is meaningful because cultural contents are regarded as a national growth industry. The fundamental notion of cultural contents is researched based on the notion of visual culture, and important factors of the fun are analyzed as a creative motive of visual culture contents. So this paper provides anaytical methodologies for the fun in visual culture contents, which are based on semiotic theories of Charles Morris, Roland Barthes and Roman Jakobson. These analytical matrix can be references for the study of the mechanism of fun and the basic theory for using fun effects in the visual culture contents.