• Title/Summary/Keyword: Cultural Management

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Analysis of Customers' Satisfaction Factors Regarding Large Food Court Service (푸드 코트 서비스의 고객만족 영향요인에 관한 연구)

  • Park, Jung-Sook
    • The Korean Journal of Community Living Science
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    • v.19 no.4
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    • pp.537-546
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    • 2008
  • The purposes of the study was to identify customers' satisfaction factors regarding foods and services in food courts in big department stores and discount stores in Seoul and Cheonan. A survey of 235 customers was conducted regarding customer satisfaction levels and factors of food and services. Customers' perceived level of attributes were identified into eight underlying dimensions by factor analysis as follows: factor 1 was "cleanliness": factor 2 "service quality": factor 3 "accuracy": factor 4 "atomosphere": factor 5 "food quality": factor 6 "menu information": factor 7 "price" and the eighth factor was "food result". Regression analysis indicated that "cleanliness" was found to be the most important factor contributing to customers' overall satisfaction. There were significant differences in customers' perceived satisfaction level of "food quality"(p<0.01), "accuracy", and "price" factors(p<0.05) between department stores and discount store. The customers' perceived satisfaction levels of "accuracy", "food quality" and "price" factor at a large store food court are higher than those of department store food court. Comparing location of food court, there were significant differences in customers' perceived satisfaction level of "accuracy" and "price" factors between in Seoul and Cheonan(p<0.001). The customers' perceived satisfaction levels of "accuracy" and "price" at the discount store in Seoul are lower than those of food court at Cheonan. It is suggested that the management should pay attention to the sanitation of their dinning halls, kitchens, hygienic dishes, hygienic water fountain, employee hygiene, and a proper place to put used dishes to increase the customers' satisfaction.

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A Study on Social Responsibility in Academic Libraries (대학도서관의 사회적 책임에 관한 연구)

  • Cho, Yoon-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.1
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    • pp.289-305
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    • 2007
  • Library laws and code of ethics for librarians declared social responsibility ensuring equal access and available support of information resources through open services all being no discrimination due to rate, creed, gender, age or for any other reason. University libraries should accomplish the social responsibility ensuring equality of information access and intellectual freedom for all users that the cultural development of organization, community, and Nation are contributed. This study reviewed the criteria for social responsibility making such as legal, stakeholder, and information demanded approach based on Library laws, ISO 26000, and Access to Libraries for Persons with Disabilities: Checklist. This research established the basic concept for social responsibility and tried to provide the basic materials for the starting of social responsibility activities through providing of activity programs in social responsibility.

Ten Year Plan for Kyungbuk Agricultural Technology Innovation in the 21st century (21 세기 경북농업기술혁신 10 개년 계획;기술혁신 추진전략을 중심으로)

  • Kim, Hyong-Kook
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.1
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    • pp.75-100
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    • 2000
  • In the 21th century, many people predict the change of agricultural conditions in our country because of the arrival of knowledge- information age. Now it is supposed that agricultural technology comes to $45%{\sim}50%$ level compare to advanced countries. So the development of new technology in agriculture are demanded all the more. Agriculture in the 21th century will be grown based on the connection of environment, knowledge and taffeta. The agricultural conditions in Kyongbuk has more profitablity and potentiality, because there are wide lands, distinguished 4 seasons, various main production crops and cultural inheritance etc. For the innovation of agricultural technology in Kyungbuk, province this plan presented 7 visions; such as foods-life, knowledge-brain, precisious environment, resouces-saving, export-market, traditional- specialization and development-participation agriculture and 7 basic strategies; such as environment-stabilization, speciality-discrimination, standard-modeliztion, demand-market, field-practicality, management-information, specialization-cooperation strategy. The major contents of this plan were presented to achieve strengthen -ment and advancement of competitive power on the agriculture of Kyongbuk; 21 superme technologies get to develop the highest technique, 21 major conventional projects will be mown continuously, 21 main clops snakes to intensify competitive power. Wheras, we will be propulsed 21 special projects for increasing a phase of Kyongbuk R D. A. and we inculuded 74 items of Si-Gym region for balanced development of area This plan consisted of 1,730 items in 84 fields and about 260 billion won will be invest every year. When it is finished successfully in 10 years, agricultural technical level of Kyungbuk will be not only promote to $80{\sim}90%$ level to advanced country, but also clanged to competitive industry, and farming villiages might be changed to a space of comfortable life.

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A Study on the Analysis of News Data for the Improvement of Local Flower Festival (지역 꽃 축제 개선사항 도출을 위한 뉴스 데이터 분석 연구)

  • Lee, Jeongwon;Lee, Choong Ho
    • Journal of Industrial Convergence
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    • v.17 no.4
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    • pp.33-38
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    • 2019
  • Regional tourism is an effective means of revitalizing the local economy and improving the image of the region. In order to revitalize this, efforts should be made to create regionally specialized tourism products and to preserve the unique culture and traditions. Among them, gathering information about visitors and securing the quality competitiveness of the contents of tourism contents are very important to increase the potential of cultural tourism festival. This paper collects, refines, and processes the festival-related data in a specific area in order to enhance the visitor's tourism needs and satisfaction. In particular, negative words and positive words raised during the festival were analyzed through big data visualization using word cloud.

Comparative study of application method of OSMU(One-source Multi-use) in digital contents creation (디지털 영상콘텐츠의 원소스 멀티유스(One-Source Multi-Use) 제작방식 비교 연구)

  • Choi, Jeung-Il
    • Journal of Digital Contents Society
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    • v.9 no.4
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    • pp.551-560
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    • 2008
  • The basic strategy of OSMU(One-source Multi-use) in digital image is a marketing that applying one source to other genres for leverage based on that cross-referencing in different genre enabled that one material(one-source) has synergy effect when reproduced to various products(multi-use) as cultural sources are available through on-line and digital format. Recently, according to the characteristics of culture industry with Window Effect, many culture contents such as movies, games, animations and characters are carefully planned at its design stage to get the maximum effect. Especially, the fact that one leading-trend source makes it easier to produce additional products with the least cost is observed and it enables organized management which resulted in low marketing and PR cost. This paper confirmed that OSMU strategy in Korea mainly get started from online to offline comparing to Japan and USA.

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A study on creative strategy of visual expressed in silver design. -Focusing on the advertising design of print media. - (실버 디자인에 표현된 비주얼 이미지의 크리에이티브 전략에 대한 연구 -인쇄매체 광고디자인을 중심으로-)

  • 여훈구;남후남
    • Archives of design research
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    • v.15 no.2
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    • pp.101-114
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    • 2002
  • On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

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A Study on Assessment and Classification about Rural Landscape Resources - Centered on Comprehensive Development Project of Rural Village - (농촌경관 보전 및 관리를 위한 경관자원 분류 및 평가에 관한 연구 - 농촌마을종합개발사업을 중심으로 -)

  • Lee, Dong-Kun;Ok, Ju-Hee;Hong, Chnn-Sun;Youn, So-Won;Park, Chang-Sug;Yoo, Heon-Seok
    • Journal of Korean Society of Rural Planning
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    • v.11 no.2 s.27
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    • pp.21-34
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    • 2005
  • The objective of this study is to suggest a planning direction for the management and conservation of a rural landscape. For suggesting the planning direction, this study was classified rural landscape resources based on spatial type to understand the assessment of rural landscape. This study examined literature reviews and site investigations for collecting the data on the resources of a rural landscape to maintain rurality. First above all, it was classified into physical and non-physical resources. Non-Physical resources include elements such as inhabitants' will, leaders' will and the software. It is also to reflect all these factors on the planning. Next, this study classified the resources of a landscape into artificial and natural resources and applied these resources to rural areas which were divided into five types: industry area, life area, natural landscape area, program area and human behavior area. The pictures obtained from this field survey were used for a questionnaire survey to understand the value of a rural landscape. The contents of questionnaire survey were divided into two parts: the presentation condition of a rural land-scape and assessment of a rural landscape. Especially, the value of a rural landscape was divided into the ecological value, socio-cultural value and holistic value.

Teachers' Perceived Dimensions on Elementary School Health Education Curriculum: An Experimental Trial Based on Concept Mapping Approach (초등학교 보건교육 교과영역에 대한 교사들의 인식도 속성: Concept mapping 기법을 활용한 실험적 시도)

  • Park, Kyoung-Ok
    • Korean Journal of Health Education and Promotion
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    • v.24 no.1
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    • pp.93-108
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    • 2007
  • Background: School is a primary health education setting for children and the continuous support should be provided to renew school health education curriculum correspondent to socio-cultural changes in Korean society. Objectives: This study was conducted to identify the principals' and teachers' needs of health education topics for their students and to analyze their conceptual map for health education curriculum in Korean elementary school. Methods: The sample size of the first survey was 179 and that of the second survey was 691 of elementary school principals and teachers from stratified sampling over Korea. The self-administered mailing survey was conducted to o identify the factor structure of the health education topics and to analyze the conceptual properties with exploratory factor analysis and multidimensional scaling analysis in SPSS 12.0. Results: A total of 21 health education topics were collected from the first survey and 31 topics were, comprehensively, generated for the second survey. The five factors were determined: 'life health promotion behavior,' 'drug control and mental health,' 'bulling and aggression prevention,' 'safety perception and injury prevention,' and 'sex education and sexual harassment.' The educational need scores were the highest in 'safety perception and injury prevention.' The two-dimensional cooperates were generated for the 31 health education topics and the two dimensional properties which divided the conceptual space were 'health-safety' for one and 'public/environmental-individual/personal' for the other. Conclusions: Health education curriculum and textbook should be developed considering teachers' needs and conditions for health education in school fields. The field-based health education programs or textbook would make more possible problem-solving health education for children in real school fields.

A Study on Satisfaction, Revisit Intention, and Recommendation Intention Regarding Local Food Restaurants Based on Visitors' Motivation for a Local Festival (지역축제의 방문동기에 따른 향토음식점 만족도와 재방문 의도, 추천 의도에 관한 연구)

  • Min, Kye-Hong
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.210-223
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    • 2014
  • This study aims at analyzing influential relations among satisfaction, revisit intention, and recommendation intention regarding local food restaurants, based on the motivation to visit the Gimje local festival, a representative festival in Korea. It also offers useful basic materials for related organizations. From October 2 to October 6, 2013, a survey was conducted and a statistic processing was performed with 283 copies of questionnaire for credibility analysis, factor analysis, and regression analysis. The results are as follows. First, three motives for visit were drawn as cultural experience factor, deviation factor, and friendliness factor. Second, for hypothesis 1, the motivation for visiting the festival had a positive (+) significant influence on satisfaction with the local food restaurants. Third, for hypothesis 2, satisfaction with the local food restaurants had a positive (+) significant influence on revisit intention to the local food restaurants. Fourth, for hypothesis 3, satisfaction with the local food restaurants had a positive (+) significant influence on recommendation intention to the local food restaurants. Consequently, for the purpose of activating festivals, it is necessary to offer a variety of food, to manage the programs satisfying visitors' needs, and to give services continuously.

One Dimensional Seismic Response Analysis on Sub-ground of Architectural Heritage in Seoul, Korea (서울지역 주요 문화재 하부 지반에 대한 일차원 지진응답해석)

  • Jeon, Seongkon;Kim, Dukmoon;Kwon, Youngcheul
    • Journal of the Korean GEO-environmental Society
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    • v.15 no.9
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    • pp.29-36
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    • 2014
  • Under the situation that the seismic vulnerability are a worsening problem in many world's megacities, the disaster preparedness including earthquake hazards is a matter of primary concern in the capital city of Korea, Seoul. Especially, because it is hard to move or dismantle the architectural heritages, the mitigation of earthquake damages is potentially more difficult than other structures. Moreover, in order to decide the proper preparedness plan against future earthquakes, it is very important to understand how soils pass the seismic waves to architectural heritages. In this paper, therefore, the ground condition and depth of bedrock was investigated by the MASW-method at heritages located in Seoul. Then one-dimensional seismic response analysis was conducted based on the distribution of shear wave velocity. As the major result of analyses, peak acceleration, site amplification factor and natural period are proposed in each site for recurrence period.