• Title/Summary/Keyword: Cultural Management

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The Effects of Socio-cultural Attitudes Toward Appearance, Self-Esteem, and the Perception of Physical Attractiveness on Behaviors of Facial and Hair Care (외모에 대한 사회문화적 태도, 자아존중감, 신체매력 지각이 얼굴 및 헤어관리행동에 미치는 영향)

  • Hwang, Yun-Jung;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.58 no.6
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    • pp.85-95
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    • 2008
  • The purpose of this study is to research appearance management behaviors through their interests in appearance and the degree of their management among the undergraduates to research the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on their face and hair management behaviors and to provide the effective data to form the marketing strategies for the beauty and fashion markets for the undergraduates. Total 900 questionnaires were distributed to the female/male undergraduates students in Daegu and Gyungbuk. 873 questionnaires out of 900 were collected and 825 questionnaires were selected as the final objects of this study. Frequency analysis, factor analysis, and Cronbach a were used to analyze the data using SPSS 12.0 statistics program. To examine the effects among variables, univariate analysis of variance and multiple regression analysis were conducted. The followings are the findings of analyzing and considering the research results through statistically processing each variable and those of the existing researches. 1. In terms of face management behaviors, internalization and awareness as sociocultural attitudes and social physical attractiveness among physical attractiveness perceptive showed positive effects. 2. In hair management behaviors, social physical and personal physical attractiveness out of physical attractiveness perceptive seemed to have positive effects.

A Study on City Image Management for City Marketing - Quantitative Analysis to Derive Management Programs of City Image - (도시마케팅을 위한 도시이미지 관리방안 연구 - 도시이미지 관리 프로그램 도출을 위한 정량적 분석 -)

  • Byeon, Jae-Sang;Cho, Ye-Jee;Choi, Hyung-Seok;Kim, Song-Yi;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.4
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    • pp.81-89
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    • 2007
  • Urban landscape represents a city's internal identity as well as external form. Therefore, urban landscape and image planning has to involve marketing strategies to deliver the economic growth and regional revitalization through recreating the environmental and cultural value of the city. This study intends to develop practical city image management programs as city marketing tools which consider opinions of local authorities, related experts, and residents. To achieve this purpose conjoint analysis was applied on three components which symbolically reflects features of assets and resources in Anseong. This study can be summarized as follows: 1. The first consideration for Lake Geumgwang is to develop farm experience Programs on waterside fields. 2. The rot consideration for Bauduki Festival is to make efforts for public relations(PR) to be able to merchandise festival-related goods and develop unique products. 3. The first consideration for Anseong Grapes is to build leisure-oriented theme parks for local farm products. This study is meaningful to develop the efficient and quantitative management method of city image for marketing. The integrated approach to the management programs to reflect opinions of local policies, experts and citizens is expected to become a useful foundation in studying city images and marketing.

A Study on the Effects of Organizational Culture on Sharing Knowledge (조직문화가 지식공유에 미치는 영향에 관한 연구)

  • Lee, Too-Young;NamGoong, Min
    • Journal of Information Management
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    • v.33 no.4
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    • pp.1-23
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    • 2002
  • In knowledge-based society, it is understood that the knowledge is an essential resources for effective management of the organization. Lately, knowledge management has been accepted by many organization as a new theory of management. But the problem is that people, a component of the organization tend not to open their own knowledge to others, but to keep seeking knowledge of others. It can be found in many research papers that there have been very little efforts for sharing knowledge among members of organization. The purpose of the study is to investigate the reasons for not sharing knowledge or ideas with others, to identify some cultural factors effecting their closed-minded attitude towards the sharing knowledge, and to find the solutions from the organizational culture.

Current CRM Adoption in Korean Apparel Industry (국내 의류업체의 CRM 도입현황)

  • Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.1-11
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    • 2006
  • The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

Managing Resistance and Change: Paradox in IS Implementation (저항과 변화의 관리: IS 도입의 패러독스)

  • Lee, Jung-Woo;Kim, Min-Seok
    • Information Systems Review
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    • v.6 no.2
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    • pp.25-45
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    • 2004
  • As information systems are implemented in business organizations, users and other stakeholders are known to resist changes incurred by information systems being implemented. For successful implementation, it is critical to manage changes overcoming resistance. Through literature review and expert panel, this study derives four underlying dimensions of resistance (anxiety, suspicion, imposition and self-centeredness) and five categories of change management activities (vision, leadership, communications, education and training, and organizational culture). A Survey was designed to measure the relationship between these dimensions and activities, and administered among information systems consultants. It is found that activities related to vision and leadership is underpinning other change management activities. Anxiety and imposition can be mitigated by education and training while suspicion is to be overcome by communications and self-centeredness by activities related to cultural changes. Implications are discussed and further researches are suggested.

Development of the Pilot Island Information System for Efficient Management and Utilization of Islands (국가 도서의 효율적 관리 및 활용을 위한 도서정보 실험시스템 개발)

  • Choi, Yong-Bok;Oh, Seung
    • Spatial Information Research
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    • v.20 no.3
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    • pp.51-56
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    • 2012
  • Many countries have interested in islands with their values in nature such as future sustainable resource and new expansion of marine territory. As territorial and cultural assets, these islands have been the source of our national competitiveness and, then, Korean government has initiated island management policy that provides a basis for the development and protection of islands. Consequently, spatial data and database for resource management have been required. In this sense, the purpose of this paper is to investigate the condition and status of various natural resources in Jeju islands. Jeju has 63 islands including 55 uninhabited islands. Then, an Island Information System(IIS) based on geographical information system(GIS) has been proposed. This ISS will provide not only a measure for effective resource management but also systematic services for releasing useful resource information.

A Study on the Meaning and Tasks of Vitalizing Private Archives : Focused on Maeul-community Archives (민간 아카이브 활성화의 의미와 과제 마을공동체 아카이브를 중심으로)

  • Sohn, Dong You
    • The Korean Journal of Archival Studies
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    • no.65
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    • pp.89-108
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    • 2020
  • Twenty years after the Records Managemen Act was first enacted, the archiving environment has changed a lot. The advent of the electronic records environment, the importance of presidential records management, and the importance of managing private records have been a direct background to the 2006 revision of the Records Management Act. The field of electronic records management and the field of presidential records management have challenges and limitations, but have been steadily developing. However, in the private sector, archiving has not changed significantly compared to the voluntary activity. Now the maeul-community is calling for a response from the records management community. A society develops when the private and public sectors cooperate with each other and form healthy check-ups. In the archiving field, it must also become active through cooperation.

Analysis on the Global Trends for the Preservation of Public Audiovisual Heritage and the Urgent Tasks for Korea Public Audiovisual Heritage Preservation (국내 공공영상아카이브 관리 체계 마련을 위한 과제 프랑스 INA FRAME 영상아카이브 국제연수 참가를 통해 살펴본 해외 동향 분석)

  • Choi, Hyo Jin
    • The Korean Journal of Archival Studies
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    • no.58
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    • pp.95-145
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    • 2018
  • As a communication language, non-text records and archives such as photographs, images, and videos are becoming more important than text records. As a result, domestic institution, organizations, and specialists related to record management have been emphasizing the necessity of the archive management system appropriate for the distinctive characteristics of image records. This paper summarizes the points to be considered for the establishment of the Korean audiovisual archives management system, based on the writer's experience of participating in the International Audiovisual Archives Management Training for professionals in the world(INA Frame) of 2018. In particular, various types of contents including cinema, broadcasting, cultural should be managed at the national level. Furthermore, the necessity of a new concept establishment for "public audiovisual heritage" is accentuated. In addition, the tasks regarding the establishment of foundation, such as the modification of the related systems and infrastructures, and the layouts of the institution or governance, should be reviewed and revised. Moreover, the preliminary tasks revised, should be lead to the establishment of stable management system for public audiovisual archives of Korea.

Record, Information, Knowledge : A Preliminary Study for Knowledge & Information Resources of Records (기록과 지식·정보 기록의 지식·정보 자원화를 위한 시론적 분석)

  • Kim, Myoung-hun
    • The Korean Journal of Archival Studies
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    • no.54
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    • pp.45-79
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    • 2017
  • This paper examines the significance of records as knowledge information resources that are illuminated by the electronic record environment nowadays based on existing research results and examples. As the production mode of records changes, it is possible to avoid the tendency to prioritize historical and cultural values when keeping records. In addition, according to the change of the operating mode and the work pattern of an organization, the value of knowledge information resource is also important. For this purpose, this paper reviews the recent changes in the work environment in Chapter 2 and then examines attributes not only as evidence but also as information. Based on these discussions, the paper explores the relationship between the records and the information that has been discussed in western academic circles since the 1980s in Chapter 3. With this, it also analyzes the correlation between record management and knowledge management. In Chapter 4, it reviews recent trends to link records management and knowledge management in Australia, the United Kingdom, and the United States. In addition to the current state of public records management in Korea, this paper presents the direction of institutional improvement in three aspects.

Analysis of Health-related Push and Pull Factors in Mountain Climbing (등산활동의 건강관련 동기요인과 유인요인 분석)

  • Kim, Jae Jun;Lee, Hye Rin;Lee, Min Ha;Kang, Min Ji;Park, Su Jin
    • Journal of Korean Society of Forest Science
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    • v.100 no.3
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    • pp.327-333
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    • 2011
  • This study was aimed to specify health-related push and pull factors in mountain climbing and provide effective management strategy for mountain-based recreational setting through the identification of the reciprocal relationship between the push and pull factors. The results of survey by 440 mountain climbers at Mt. Dobong, Mt. Bukhan, Mt. Kwanak, and Mt. Cheonggye showed that three dimensions were respectively derived from health-related 15 push items and 11 pull items; therapeutic care, mental health, physical fitness in push factors and cultural, socio-economic, and natural environment in pull factors. According to an analysis of influence between push and pull factors, natural environment was reported to be the greatest influencing pull factor on therapeutic care and physical fitness, and socio-economic environment was on mental health.