• Asia pacific journal of information systems
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• v.33 no.2
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• pp.318-341
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• 2023

Mobile TV refers to the service that provides live broadcasting and video-on-demand content through a mobile device. In addition to the advertisement as the early-stage revenue model, the paid subscription model has emerged as a more sustainable revenue source for mobile TV services. In this study, with the surveys of 450 free mobile TV users, we examine the motivational factors influencing their intention to adopt a paid subscription model. Results show that three extrinsic motivations, price fairness, subjective norm, and mobile TV utilization, are positively associated with free users' paid subscription intention. In contrast, intrinsic motivations, such as hedonic need, spatiotemporal convenience, and self-efficacy, have no significant influence on the intention. We also found that the expected value is positively associated with attitude toward mobile TV service, also positively influencing the paid subscription intention.

• International conference on construction engineering and project management
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• 2024.07a
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• pp.1264-1271
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• 2024

Tatami serves as a multi-functional flooring and furniture material in traditional Japanese houses, and Westerners use it with suitable arrangements. Some choose to sleep on tatami for health reasons, while others adopt the lifestyle of 'floor living' to solve the spatial problems in cities. In any case, people use tatami for practical reasons rather than due to a cultural preference. I surveyed 750 respondents, including 463 non-Japanese people, and conducted both quantitative and qualitative analysis. I also interviewed European vendors and users of tatami during 2022-2023. The results showed that non-Japanese customers, especially Europeans, wanted authentic tatami mats made of natural materials such as igusa and rice straw to ensure health and sustainability. On the other hand, Japan's tatami industry is shifting towards artificial, or alternative, tatami-like mats. Few authentic tatami rooms exist in Japanese homes nowadays, and producers of tatami materials are almost extinct in Japan. Chinese farmers who supply almost 80% of igusa to the Japanese market may also discontinue their trade because the production is time-consuming and yields low profit. This paper discusses the possibilities of continuously producing and selling tatami in and outside Japan.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.171-182
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• 2014

As several kinds of social public affairs come into the fore, public service advertising gets more important. In addition, the theme of the public service advertising differs depending on a country's political, economic, social and cultural characteristics, and there are unique public service advertising operating systems. This study assumed that the operating systems of the public service advertising might differ in Korea and China because of political, social, and cultural differences. Thus, the public service advertising operating system carried out by KOBACO and CCTV, the subjects of the public service advertising operation of Korea and China were classified into three categories (public service advertising operation status, public service advertising theme and public service advertising management and supervision) for a comparison. Through literature review and expert in-depth interview, data were collected and analyzed. Based on the data, 5 public service advertising development policies were proposed. The results of this study will contribute to the public service advertising production strategy and institutional development of Korea and China in the future.

• Asian-Australasian Journal of Animal Sciences
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• v.11 no.5
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• pp.586-596
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• 1998

The relevance and importance of buffalo production under coconut plantations in the North Westen Province of Sri Lanka was studied in three districts (Bingiriya, Pannala, Kuliyapitiya). The objective of the study was to collect baseline information on socioeconomic and cultural aspects of buffalo production, with a view to promote and disseminate new technologies. The survey technique used consisted of a formal survey using a structured questionnaire (71 households) and rapid appraisal (55 households). The results indicate the existence of a wide stratification of dariy farmers which ranged from skilled dairy operators with high levels of production and management of efficiency to marginal subsistence farmers with low levels of productivity. The most frequent family size of households ranged from 4-5 members (58%), and the average family size was 4.7. The actual average land ownership accounts to 2.4 ha of upland and 0.5 ha of lowland, but when their accessibility to common property resources are taken into account, the land availability was assessed at 13 ha and 0.7 ha of upland and lowland, respectively. The highest average monthly income (Rs. 13,590) was received by farmers with off-farm employment (primary) who are also engaged in livestock production (secondary), and livestock contributed 43% of the total income. Livestock farmers who practised integrated crop farming as a secondary source of income received a monthly income of Rs. 10,843, and those involved in crop production as the primary source received the lowest average income (Rs. 7,295). The survey revealed a high investment cost on concentrate feeds (47%) for milk production. However some farmers obtained higher milk yields (11 litres/cow/day) at lower ration costs, and this could be attributed to the entrepreneurship skills and management efficiency. The study area had a well developed market infrastructure for fresh milk, principally due to the existence of the Nestle's company and the Coconut Triangle Milk Union. On an average the producer collected Rs. 10 per litre of milk marketed.

• Journal of the Ergonomics Society of Korea
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• v.34 no.6
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• pp.563-581
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• 2015

Objective: This study was conducted to investigate the potential of sematic network analysis for design research. Background: As HCD (Human-Centered Design) was emphasized, lots of design research methodologies were developed and used in order to find user needs. However, it is still difficult to discover users' latent needs. This study suggests the semantic network analysis as a complementary means for design research, and proved its potential through the practical application, which compares multi-screen purchase and usage behaviors between America and China. Method: We conducted an in-depth interview with 32 consumers from USA and China, and analyzed interview texts through semantic network analysis. Cross cultural differences in purchase and usage behaviors were investigated, based on measuring centrality and community modularity of devices, functions, key buying factors and brands. Results: Americans use more services and functions in the multi-screen environment, compared to Chinese. As a device substitutes other devices, traditional boundaries of the devices are disappearing in the USA. Americans consider function to recall Apple, but Chinese consider function, design and brand to recall Apple, Sony and Samsung as an important brand at the time of their purchase. Conclusion: This study shows the potential of semantic network analysis for design research through the practical application. Semantic network analysis presents how the concepts regarding a theme are structured in the cognitive map of users with visual images and quantitative data. Therefore, it can complement the qualitative analysis of the existing design research. Application: As the design environment becomes more and more complicated like multi-screen environment, semantic network analysis, which is able to provide design insights in the intuitive and holistic perspective, will be acknowledged as an effective tool for further design research.

• Journal of the Korean Society of Costume
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• v.50
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• pp.85-96
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• 2000

The study is aimed to analyse social and cultural background and to compare the changes of the cosmetic culture in Korea and the western countries accompanied by the developemnt os the cosmetic industry in the 20th century. The cosmetic culture of Korea has kept on changing adopting the new western style make up, These changes were very closely related with the current sociocultural environments and the developments of the cosmetic industry. The analysis and comparison of Korean cosmetic culture and that of Western countries can be summarized as following: Fistly the cosmetic culture of korea came out after Korean War through the improt of western movies. Secondly at the beginning of accommodation of the western concept of beauty the standards of beauty were confused with that of traditional make up. Thirdly in terms of the history of costumes in the western cosmetic culture the trend was feminine and curve lineal style in the 1910s straight and young style in the 1920s Young elegant curve lineal style and straight-line style replaced among themselves in every 10 years and the cycle became more rapid after the 1970s and there were diversity in the cosmetic culture affected by the postmodernism Fourthly the cosmetic culture of :total fashion" was taken into consideration. Fifthly the cosmetic culture of "total fashion" was taken into consideration. fifthly the make up of Korean and that of western countries are not only a way to express of aesthetic desire for beauty but sanitary management and it is a kind of an expansion of value for management for an inner self. Now is the time to refuse the attitude of accommodation of the western cosmetic culture without any consideration. We need to rediscover our traditional cosmetic culture and cultural distinctiveness and try to mix them with the western cosmetic culture in order to develop our own peculiar style which will be able to Korean design remain in the international stage and grow further.d grow further.

• Health Policy and Management
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• v.27 no.1
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• pp.63-74
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• 2017

Background: This study aims to analyze quality of and satisfaction with Korea medical services and identify factors affecting medical service satisfaction, revisit, and recommendation intention among international patients. Methods: Secondary analysis of survey data conducted by Korea Health Industry Development Institute from June 10th to July 17th in 2013 was done using multiple regression and logistic regression analysis. The 191 international patients from 9 medical institutions in Seoul were enrolled. Results: The results showed that international patients were satisfied with 85.6 points out of 100.0 points. International patients appraised higher in staff service rather than other services. Factors influencing medical service satisfaction were gender, religion, medical specialty, length of stay, and quality of medical services. Quality of medical service explained 29.8% of medical service satisfaction and especially, 'doctor's care' and 'communication and patient respect' were significantly related to medical service satisfaction. Medical specialty had a significant influence on revisit intention. There were no statistically significant influencing factors of recommendation intention. Additionally, more satisfied patients were associated with higher revisit and recommendation intention. Conclusion: This study implies that quality of medical services is a critical factor for patient satisfaction and that satisfaction with medical services is an important factor for increasing revisit and recommendation intention among international patients. In addition, health care providers should consider cultural differences to enhance satisfaction with medical services for international patients. Therefore, multidimensional strategy is required to strengthen the cultural competency of healthcare providers.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.23
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• pp.10071-10077
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• 2015

Background: Cervical cancer has become a major public health problem worldwide. Iran, like other developing countries, is facing a number of challenges in managing the disease. This qualitative study documents challenges encountered in cervical cancer preventing programs in Iran. Materials and Methods: In-depth interviews were conducted with 28 participants including eleven patients with cervical cancer, three gynecologic oncologists, five specialists in Obstetrics and Gynecology, five midwives, three health care managers and one epidemiologist in Mashhad Iran, between May and December of 2012. The sample was selected purposively until data saturation was achieved. Data credibility verified via allocated sufficient time for data collection, using member checking and peer debriefing. Data analysis was carried out using conventional content analysis approach with ATLAS. ti software. Results: Findings from data analysis demonstrated 2 major themes and 6 categories about challenges of providing cervical cancer prevention programs including: individual and social challenges (cognitive/behavioral challenges and socio/cultural challenges) and health system challenges (stewardship, financing, competency of health care providers and access to services). Each category included some subcategories. Conclusions: Managing the cervical cancer prevention programs need to include the consideration of individuals, health care providers and health system challenges. Addressing the low level of knowledge, negative attitudes, socio cultural challenges, Poor intersectional collaboration and coordination and intra-sectional management, financing and competency of health care providers are essential steps toward significantly reducing the burdens of cervical cancer.

• Journal of the Korean Society for information Management
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• v.21 no.4 s.54
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• pp.49-65
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• 2004

As the Internet becomes a part of the infrastructure of the world, so will the process of creating useful digital libraries become an important part of our society. Previous generations of Internet were focused mainly on the technology. Today the focus has shifted to searching information usefully over the intelligent Digital Library. However the tension between new technologies and daily information needs was never resolved but was significantly noted by many researches. Recent findings show us to gain some feeling for the balancing act in information systems between technological and sociological factors. They shows that consideration in sociology is needed for the sound deployment after installation of digital library systems. This study focused on the importance of effects of non-technical factors for the new DL service period. Experiences and documents in the first generation DL period were scrutinized and analysed systematically. As a result, we find new idea, socio-technical approaches to the new DL services.

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.5 s.112
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• pp.31-42
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• 2005

This study has been conducted in order to better understand a concrete and evidential disagreement that resulted from a conflict caused by the exploitation of folk village for tourism purposes. The purpose of this study was to analyze more realistically the phenomenon of the disagreement that originated from sightseeing in the hahoe folk villages by focusing on the problem between the ive groups as a potential and continual impediment to tourism. Two groups, residents and tourists, were compared in order to determine the underlying factors of the disagreement regarding exploitation of folk villages for tourism The two groups were clearly split: inhabitants of the village considered such exploitation negative, while tourists accepted it as positive. The two groups showed different understandings of the topic residents were in favor of the preservation of the physical resources, but against exposure of their private lives to the public, while tourists strongly respected the preservation of the resources of the village. A comparison of the common phenomena of disagreement between the two groups was performed, Variables that showed different responses between the two groups were loss of privacy of individual houses, verbal aggression and physical conflicts between the groups, and lack of administration. In most of the cases of disagreement, residents considered the disagreement phenomena to be more serious than tourists did except in one case: tourists placed a greater importance on the ugly view of the street market. Finally, in order to analyze the factors that impacted the level of the disagreement, a multiple regression analysis was conducted. Disagreement factors affecting tourists were verbal aggression between the groups, complaints about lodging and dining facilities, complaints about tourist facilities, and negligence of the administration in responding to requests. Among these, the most influential factor was verbal aggression between the groups. In fact, individual feelings between tourists and residents proved to be the biggest influence on the level of disagreement.