• 한국의류학회지
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• 제26권8호
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• pp.1196-1204
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• 2002

This research was to see if the fashion product ads are standardized or differentiated, and to find what were the determinants if any differentiation existed. The purpose of this study was to identify cultural characteristics significant on marketing fashion produce. In addition, the relative importance of product appeals between rational and emotional in the fashion ads was examined. Hofstede's(l991) three cultural characteristics dimensions such as individualism-collectivism, power distance, masculinity-femininity were used. Content analysis was applied in the study. Magazine ads of apparel, cosmetics and accessories were collected from France, Japan, Korea and the US in 1999-2000. Cultural characteristics of the fashion ads were evaluated and compared in terms of country, product type and product involvement. Also ten consumption appeals were examined for county and product type. ANOVA, Duncan test and $X^2$ test were applied to analyze data. The results were shown as follows: First, all the cultural characteristics such as individualism-collectivism, power distance, and femininity-masculinity were different among countries. Second, two product appeals were significantly different among countries. Hedonic appeals were dominant fur France and the US while those were not for Korea and Japan. Third, product involvement level had significant impact on power distance characteristic and product appeals. Ads of high involvement fashion goods showed larger power distance and more emotional appeals. In conclusion, global fashion ads should be differentiated in terms of some cultural characteristics and product appeals.

• 유통과학연구
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• 제19권4호
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• pp.37-51
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• 2021

Purpose: The purpose of this study is to provide a basis for establishing a policy to promote the export of Korean goods through the economic ripple effect of the Korean Wave. From 2001 to 2017, cultural goods exports and consumer goods exports data to 102 countries were used to estimate the effect of cultural goods exports on domestic consumer goods exports. Research design, data and methodology: Based on the Gravity Model, we analyzed the effects of domestic film, publishing, music, broadcasting, clothing, cosmetics, processed food, IT products, and automobiles on the export of consumer goods. Results: The empirical analysis estimated the trade creation effect of exports of cultural products driving exports of consumer goods and found that a 1% increase in exports of cultural products increased 0.136% in exports of consumer goods. Conclusions: The average rate of change in consumer goods exports due to changes in cultural product exports was 22.44, which could be interpreted as an increase of $2,244 in exports of consumer goods such as IT products, cosmetics, clothing, and processed foods. According to the analysis of export-driven effects of each consumer item by dividing cultural products by sector, the effects of export of processed foods, clothing, cosmetics, IT products, and film, music, publishing exports were statistically significant.

• 한류연구
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• 제2권1호
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• pp.27-31
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• 2023

The purpose of this paper is to study the relationship between Art management and Cultural activities in China from the K-wave case. Research design, data, and methodology: This study used the method of the cases study survey, with the K-wave case in as the survey objects, 3 valid survey sample case were collected in this paper. Results: The two dimensions of art management and cultural activities differently influences from the K-wave, and the influence of availability on customer satisfaction is not significant. Conclusion: The results of this study will provide useful reference for the Art management and Cultural activities in China from the K-wave case. And improve the development of art management and cultural activities in China by improving the K-wave of service quality. Art management can shape urban commercial space in a beneficial way, create a good consumption atmosphere, and enhance the attractiveness and competitiveness of the city. The introduction of art elements into urban commercial space can create a strong cultural atmosphere, so that the city presents a smart look. Art management has a positive impact on K-Wave production and operation activities, which can promote the shaping of art commercial space, the promotion of urban cultural atmosphere.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.89-107
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• 2021

본 연구는 지역의 관광스토리텔링을 통해 지역의 정체성을 확립하고, 경제·문화적인 회복이 필요하다는 문제 의식에서 시작하였다. 이에, 관광객이 인지하는 관광스토리텔링의 속성, 관광지에서의 체험을 통한 진정성(authenticity), 그리고 행동의도 간의 구조적 관계와 변수 간 인과관계를 분석하였다. 연구결과, 관광스토리텔링의 감성, 교육성, 이해용이성, 흥미성, 테마성의 속성이 관광객의 진정성 체험에 유의미한 영향을 미친다는 것을 확인할 수 있었다. 그리고 관광객의 진정성 체험은 관광객들의 방문의도나 구전의도 등 관광객들의 행동의도에 긍정적인 영향을 미친다는 것을 확인할 수 있었다. 본 연구는 기존의 언어학 및 인문 분야에서 연구되어 오던 스토리텔링의 속성을 국내의 대표적인 문화관광 지인 '남원' 지역에 접목하여 연구를 진행한 점에 학문적으로 높은 의의가 있다. 또한, 남원 지역이 세계적인 문화관광지로 성장하기 위해서는 고유의 스토리텔링 속성과 지역의 자원들을 적극적으로 활용한 관광스토리텔링 개발이 필요하며, 더 나아가 이를 바탕으로 한 다양한 콘텐츠 및 서비스 개발이 선행되어야 한다는 점을 제시함에 있어 실무적인 의의가 있다.

• Human Ecology Research
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• 제59권2호
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• pp.185-197
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• 2021

This study examined the impact of job demand and organizational culture on new task difficulties, burnout, and job satisfaction using a survey data of 145 family specialists in Healthy Family and Multicultural Family Support during the COVID-19 pandemic. We used the job demand-resources model and the competing values model to categorize the four dimensions of organizational culture as a conceptual framework for this study. We found that the mean of work overload was higher than the means of job conflict and job ambiguity. Our latent profile analysis proposed four profiles of organizational culture: cultural absence type, authoritative culture type, middle cultural balance type, and high cultural balance type. The results of multiple regression analyses showed that work overload was positively associated with difficulties in new task performance and burnout, job ambiguity was positively related to burnout, and job conflict and ambiguity were negatively related to job satisfaction. These findings imply that the higher the job demands reported by family specialists, the higher the level of burnout and the lower the job satisfaction. In addition, organizational culture was a unique predictor of burnout and lower level of job satisfaction. Family specialists in the groups with a high cultural balance were Family specialists in the groups with a high cultural balance were more likely to have lower levels of burnout than those in the culture absence and in the middle culture balance, and higher job satisfaction than the other groups. The results suggest that management strategies to build a creative workplace culture can prevent burnout and improve job satisfaction.

• 디지털융복합연구
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• 제14권12호
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• pp.345-355
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• 2016

다문화 사회에서 문화적 역량은 간호제공자에게 필수적으로 요구되는 능력으로, 본 연구는 간호대학생의 자아성찰, 비판적 사고성향 및 다문화 경험이 문화적 역량에 미치는 영향을 확인하고자 시도되었다. 연구 대상은 경기도에 소재한 일개 간호대학생 148명이며 문화적 역량에 미치는 영향을 확인하기 위해 상관관계 및 다중회귀분석을 실시하였다. 연구결과 자아성찰, 비판적 사고성향 및 다문화 경험과 문화적 역량 간에 정적 상관관계가 있었고, 비판적 사고성향(${\beta}=0.27$, p=.005)과 자아성찰(${\beta}=0.21$, p=.040)이 문화적 역량에 주요한 영향 요인으로 문화적 역량의 26%를 설명하는 것으로 확인되었다. 따라서 간호대학생의 문화적 역량 향상을 위해서 자아성찰과 비판적 사고성향을 향상시킬 수 있는 내용과 방법들을 융합적으로 다문화 교육 프로그램 개발 및 개선 시 포함할 것과 문화적 역량에 영향을 미치는 다양한 요인을 좀 더 탐색하여 이론적 모델을 수립하는 연구 수행을 제언하고자 한다.

• 예술경영연구
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• 제55호
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• pp.5-38
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• 2020

본 연구는 문화예술생태계에 출현한 새로운 종(種, species)으로서 생태계의 선순환 구조에 새로운 역동을 만들어내고 있는 '하비프러너'라는 존재에 주목하고, 그들의 활동이 함의하는 개인적, 사회적, 경제적 가치와 문화예술생태계 구조에 끼치는 영향을 고찰하였다. 하비프러너는 자신이 좋아하는 취미를 전문적인 일로 기획하여 사업으로 확장, 발전시켜 나가는 사람으로서, 취미나 여가 활동이 지속적 노력을 통해 전문화될 수 있으며 이를 통해 직업적 경력으로 개발될 수 있다는 새로운 가능성을 제시한다. 본 연구는 취미나 여가 활동 중에서도 큰 비중을 차지하는 문화예술교육분야에 초점을 맞추고, 문화예술 관련 취미 활동이 전문성을 획득하며 직업화되는 현상을 5인의 하비프러너를 통해 탐색하고, 그들의 활동이 문화예술 생태계 구조에 끼치는 영향을 현상학적 연구 방법을 통해 고찰하였다. 하비프러너의 활동은 공공 생활의 질을 향상하고 활력을 불어넣는 중요한 사회적 자본으로 기능하며, 문화예술계의 새로운 동력이 되어 문화예술 시장(marketplace) 속의 수요와 공급에 지대한 영향을 미치고 있음을 본 연구를 통해 확인하였다. 아울러, 하비프러너는 전문 예술가가 예술 소비자에게 직접 전달할 수 없는 다양한 가치들을 보충하는 역할을 하면서, 문화예술생태계의 선순환 구조에 주요한 매개체로 기능한다는 것을 확인할 수 있었다.

• Asian review of World Histories
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• 제3권1호
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• pp.59-80
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• 2015

The paper is oriented towards a reflection on the epistemological extension of world history. This discipline is currently opening up for new subjects and new foci of interest, with environmental history being one of them. The paper debates the interaction between the global and the local as one of the main issues of world history. It analyses the impacts of the interconnectivity of diverse regions as well as different geographical and cultural complexes, during the period between 1500 and 1800. Assuming that the sea in its economic, cultural and environmental dimensions contributed actively to world history, and is, in itself, a major factor of globalization, the paper intends to highlight interdependencies which fostered connections between the local and the global. It further submits to discussion which was the impact of an on-going globalization process, based on maritime dynamics, on the environment. Through an analysis centered on the impact of European overseas expansion, some environmental impacts will be analyzed. The paper aims at questioning environmental history as an emergent theme of world history, based on the historical experience of connecting worlds developed in the First Global Age (1500-1800).

• 유통과학연구
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• 제18권11호
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• pp.69-77
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• 2020

Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

• 수완나부미
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• 제13권1호
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• pp.65-87
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• 2021

This study attempted to investigate the effects of collectivism as an individual cultural value and leadership practices on employees' organizational commitment of six commercial banks in Vietnam. The study used collectivism and the implementation of five leadership practices as the independent variables, the three components of organizational commitment as the dependent variables and employees' personal factors served as controlling variables. The study utilized a quantitative method of research with questionnaires as the main data collection instrument. The findings of the study have revealed that the individual cultural value of collectivism positively, but to a marginal degree, affected the level of employees' organizational commitment. Among five leadership practices, only the implementation of encourage the heart, positively, but to a marginal degree, influenced employees' affective and normative commitment. The leadership practice of challenge the process had a negative impact on the employees' affective commitment. The personal factors of employees did not have an impact on organizational commitment. The findings and conclusions of this study may be used by the leaders to create the favorable working environment, improve the relationship between leaders and followers and to increase organizational commitment.