Journal of Koreanology Reviews (한류연구)

Korea Koreanology Association (한국한류학회)
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A Study on the Art Management and Cultural Activities in China from the K-Wave Case

  • Jia Ning LI (School of Arts, Shandong University) ;
  • Su SHUAI (Business School, Shandong University of Political Science and Law) ;
  • Zhang FAN (Business School, Shandong University of Political Science and Law)
  • Received : 2023.05.12
  • Accepted : 2023.06.30
  • Published : 2023.06.30
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Abstract

The purpose of this paper is to study the relationship between Art management and Cultural activities in China from the K-wave case. Research design, data, and methodology: This study used the method of the cases study survey, with the K-wave case in as the survey objects, 3 valid survey sample case were collected in this paper. Results: The two dimensions of art management and cultural activities differently influences from the K-wave, and the influence of availability on customer satisfaction is not significant. Conclusion: The results of this study will provide useful reference for the Art management and Cultural activities in China from the K-wave case. And improve the development of art management and cultural activities in China by improving the K-wave of service quality. Art management can shape urban commercial space in a beneficial way, create a good consumption atmosphere, and enhance the attractiveness and competitiveness of the city. The introduction of art elements into urban commercial space can create a strong cultural atmosphere, so that the city presents a smart look. Art management has a positive impact on K-Wave production and operation activities, which can promote the shaping of art commercial space, the promotion of urban cultural atmosphere.

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