• Journal of Korea Port Economic Association
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• v.27 no.4
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• pp.109-127
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• 2011

The purpose of this study was to promote the growth and development of South Korea's cruise tourism industry by pointing out current issue and presenting solutions in South Korea's cruise tourism industry. The study analyzed issues such as status, the advantages and disadvantages of cruise tourism industry to Korea, the capacity of cruise ships and port facilities, the immigration procedures for cruise passengers, and presented effective solutions. This study propose 8 futuristic strategies for cruise tourism industry in Korea that include the establishment of mid-and long-term master plan, the expansion of cruise expert wharf, the composition of the foundation for development of domestic cruise companies, simplification of immigration. Moreover, Korea has to strengthen its promotional activities for cruise companies, the expansion of cruise routes and development of linking tourism belt, activation of cruise specialists training program, and development of associated cruise product with China and Japan.

• Asia-Pacific Journal of Business
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• v.2 no.2
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• pp.101-118
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• 2011

The cruise tourism industry is viewed as a promising growth industry in the 21st century. But legislative framework to allow the cruise tourism industry to develop in China have not yet been fully prepared. Therefore, this study is intended to propose a industry policy for Chinese cruise tourism industry. The policies that Chinese central government implements that should drive growth for development of the cruise tourism industry are as follows: First, government must establish industry policy to slow cruise infrastructure construction. second, government must improve industry policy for attracting visits by cruise vessels. Third, the government must take steps to support cruise product development. Fourth, the government must take steps to support cruise business and social groups. Last, government must intensify the out abroad tourist screening system and cruise casino management.

• Journal of Navigation and Port Research
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• v.37 no.2
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• pp.211-219
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• 2013

The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.

• Journal of Korea Port Economic Association
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• v.39 no.1
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• pp.1-16
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• 2023

As the transfer of cargo functions to Gwangyang Port is completed, Yeosu Port has established a vision to become a hub for maritime tourism in Korea. Revitalization of the marine tourism industry through cruise development is recognized as a major strategy. Major domestic cruise tourism ports (Busan Port, Jeju Port, Incheon Port) have established a basic plan for fostering port cruises in response to the "Basic Plan for the Promotion of the Cruise Industry" established in 2016. However, the plan for Yeosu Port is insufficient. The cruise tourism industry, which is in recession due to Corona 19, is expected to recover due to with-Corona and Post-Corona. Therefore, Yeosu Port needs to take the lead in promoting the cruise industry to prepare for this. Accordingly, this study intends to derive evaluation items for the fostering of the Yeosu Port cruise industry through prior research and the gathering of expert opinions. An IPA (Importance Performance Analysis) analysis is conducted to identify problems and suggest promoting policies for the Yeosu Port cruise industry. According to the IPA analysis results, in the major categories, the creation of cruise infrastructure, and the establishment of a support system were evaluated as weak items (high importance but low satisfaction), and sub-categories corresponding to the two major categories were identified as weak points. Based on the results of this analysis, measures to promote the cruise industry in Yeosu Port were presented as cruise infrastructure, route expansion, tourism product development, and support system. This study is expected to be utilized when establishing policies for constructing Yeosu Port as the hub port of maritime tourism in Korea.