• Title/Summary/Keyword: Cruise Industry

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An Exploratory Study on the Developing Strategy of Korean Cruise Ports (우리나라 크루즈항별 발전방향에 대한 탐색적 연구)

  • Kim, Kitae
    • Journal of Korea Port Economic Association
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    • v.30 no.2
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    • pp.51-75
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    • 2014
  • Cruise industry is a continually growing high value industry despite of economic recession. As Chinese cruise tourists increase, the cruise industry in Northeast Asia has been attracting attention. Korean ports have constructed cruise terminals with vision of becoming a cruise home port. Asian leading cruise country, Singapore has cruise industry strategy linked with Singaporean tourism strategy. Based on the Singaporean cruise industry, several strategies for Korean cruise industry development are suggested. Analyzing the economic effect of cruise home port and call-port and Korean cruise industry environment shows that Busan port is fit for home port, Incheon port is fit for sub home port, and Jeju port is fit for call-port. Korean cruise ports are playing a role in call-port in Northeast Asia cruise market, an introduction of Korean cruise company and home port by the company are needed to develop the Korean cruise industry.

The Impact of Cruise Lines' Program on Tourism Industry in Incheon

  • KIM, Kyungmi;PARK, Hyunjun
    • The Journal of Economics, Marketing and Management
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    • v.8 no.1
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    • pp.20-28
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    • 2020
  • Purpose: This research explores possibilities for unique tourism programs in the Port of Incheon that would bring tourism benefits from the cruise line industry to Incheon. This research also tries to find practical strategies and principles for the cruise line industry by reviewing the current itinerary in the cruise line industry. Research design, data, and methodology: Because this study is exploratory research, it first reviews trends in global tourism, ocean tourism, and the cruise line industry. Then, this study compares the current status of cruise line industry in South Korea with those in Japan. Lastly, existing cruise itineraries are reviewed for practical strategies and principles. Results: Based on reviewing the example of a cruise ship itinerary from the cruise ship company, possible cruise line programs at stopover places are suggested for the Port of Incheon and if the program is planted, it will boost Incheon's economy and tourism industry. Conclusion: Basic data about tourism in coastal regions and data analyses are lacking. Therefore, this study not only recommends further research in itinerary development or evaluation of cruise stopover programs, but also future research should explore the impact of the cruise industry from many different perspectives.

A Study on Cruise Tourism Industry Policy in China (중국 크루즈관광 산업정책에 관한 연구)

  • Liu, Huanqing;Wang, Mingming
    • Asia-Pacific Journal of Business
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    • v.2 no.2
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    • pp.101-118
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    • 2011
  • The cruise tourism industry is viewed as a promising growth industry in the 21st century. But legislative framework to allow the cruise tourism industry to develop in China have not yet been fully prepared. Therefore, this study is intended to propose a industry policy for Chinese cruise tourism industry. The policies that Chinese central government implements that should drive growth for development of the cruise tourism industry are as follows: First, government must establish industry policy to slow cruise infrastructure construction. second, government must improve industry policy for attracting visits by cruise vessels. Third, the government must take steps to support cruise product development. Fourth, the government must take steps to support cruise business and social groups. Last, government must intensify the out abroad tourist screening system and cruise casino management.

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Status and Futuristic Strategy of Cruise Tourism Industry in Korea (한국 크루즈관광의 현황과 미래전략)

  • Jang, Jun-Ho;Huh, Bum-Young;Chung, Ik-Joon
    • Journal of Korea Port Economic Association
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    • v.27 no.4
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    • pp.109-127
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    • 2011
  • The purpose of this study was to promote the growth and development of South Korea's cruise tourism industry by pointing out current issue and presenting solutions in South Korea's cruise tourism industry. The study analyzed issues such as status, the advantages and disadvantages of cruise tourism industry to Korea, the capacity of cruise ships and port facilities, the immigration procedures for cruise passengers, and presented effective solutions. This study propose 8 futuristic strategies for cruise tourism industry in Korea that include the establishment of mid-and long-term master plan, the expansion of cruise expert wharf, the composition of the foundation for development of domestic cruise companies, simplification of immigration. Moreover, Korea has to strengthen its promotional activities for cruise companies, the expansion of cruise routes and development of linking tourism belt, activation of cruise specialists training program, and development of associated cruise product with China and Japan.

A Study on the Marketing Strategies for the activation of Cruise Industry : a Case of Incheon Port (크루즈(Cruise)산업의 활성화를 위한 마케팅 전략에 관한 연구 - 인천항의 경우 -)

  • Kim, Hong-Seop
    • Journal of Korea Port Economic Association
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    • v.24 no.4
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    • pp.407-441
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    • 2008
  • The interest of Cruise has been increased because of economic development and income growth in the world during last several decades. In Asian area the Cruise service also has been enlarged, especially in East Asia countries such as Korea, Japan, Singapore, Hongkong, Taiwan and China. This paper reviewed previous researches and clarify its concept and characteristics of Cruise Industry. And This paper aims to study the correct concepts and characteristics of Cruise marketing and investigate the current status and trend of Cruise Industry of the world and Korea. And it has groped and suggested various countermeasures, strategies and tactics in the 4Ps perspectives, considering the problems and conditions of Cruise service of Incheon Port.

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Status and development policy of cruise industry in North-East Asia (동북아 크루즈산업의 현황과 발전방안)

  • Ha, Myung-Shin;Park, Geong-Hee
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.127-148
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    • 2007
  • Cruise industry in the world has been one of the most prosperous industries for the past 30 years and thus its effect is classified by both economic side incurred from its own tourism industry directly and indirectly, and another economic one from development of related-industries such as shipbuilding, heavy industries, and so on. Under these circumstances, it is evaluated that Korea will have good circumstances of activating the highly value-added cruise industries. In order to do it, this country will have to meet as follows: the significant investment in cruise infrastructure, the organization of North-East Asia cruise council, the building-up of cooperation between government and private, the improvement of cruise-related law and institution, the simplification of entry procedure for cruise tourists, the active development and public relation of cruise tourism industry, and so on.

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A Study on the Classification Type Approval Certificate of Cruise Ship Equipment (크루즈선박 기자재의 선급형식승인에 관한 검토)

  • Kim, Ki-Pyoung;Kang, Ho-Keun;MA, Suk-In
    • Proceedings of the Korean Society of Marine Engineers Conference
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    • 2011.06a
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    • pp.250-253
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    • 2011
  • The cruise industry is one of the world's fastest growing device industry which is structural construction coasts are expensive. Cruise out-fittings are thirty times compare with general large vessels. According to the characteristics of materials or equipments, most equipments are imported from europe. At present domestic shipbuilding industries and minor enterprises have a hard times therefore enhancing technology for the cruise industry could be infused vitality on the industries. If domestic small and midium industries have high technology for the cruise ship, domestic small and midium industries can have global competitiveness compare with european equipment suppliers which has small-scale and high technology. Therefore on this study, cruise ship's new equipment development and a study for the performance assessment and classification type approval certificate was carried out.

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A Study on the Promoting Policies for Cruise Industry in Yeosu Port (여수항 크루즈산업 육성 방안에 관한 연구)

  • Maowei Chen;Hyangsook Lee;Kyongjun Yun
    • Journal of Korea Port Economic Association
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    • v.39 no.1
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    • pp.1-16
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    • 2023
  • As the transfer of cargo functions to Gwangyang Port is completed, Yeosu Port has established a vision to become a hub for maritime tourism in Korea. Revitalization of the marine tourism industry through cruise development is recognized as a major strategy. Major domestic cruise tourism ports (Busan Port, Jeju Port, Incheon Port) have established a basic plan for fostering port cruises in response to the "Basic Plan for the Promotion of the Cruise Industry" established in 2016. However, the plan for Yeosu Port is insufficient. The cruise tourism industry, which is in recession due to Corona 19, is expected to recover due to with-Corona and Post-Corona. Therefore, Yeosu Port needs to take the lead in promoting the cruise industry to prepare for this. Accordingly, this study intends to derive evaluation items for the fostering of the Yeosu Port cruise industry through prior research and the gathering of expert opinions. An IPA (Importance Performance Analysis) analysis is conducted to identify problems and suggest promoting policies for the Yeosu Port cruise industry. According to the IPA analysis results, in the major categories, the creation of cruise infrastructure, and the establishment of a support system were evaluated as weak items (high importance but low satisfaction), and sub-categories corresponding to the two major categories were identified as weak points. Based on the results of this analysis, measures to promote the cruise industry in Yeosu Port were presented as cruise infrastructure, route expansion, tourism product development, and support system. This study is expected to be utilized when establishing policies for constructing Yeosu Port as the hub port of maritime tourism in Korea.

Analysis on Development Strategy Alternatives of Jeju Cruise Tourism Industry (제주 크루즈 관광산업의 발전 전략 대안 분석)

  • Kim, Mincheol;Boo, Chang-San;Kim, Joon-Taek;Kang, Sook-Young;Yang, Hyei-Sun
    • Journal of Fisheries and Marine Sciences Education
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    • v.26 no.4
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    • pp.838-845
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    • 2014
  • The objective of this study was to propose the priorities among the possible development strategies that can activate the industry while the market potential of cruise tourism industry has been increasing. To achieve the research aim, the A'WOT (SWOT-AHP) method was adopted in this study focusing on Jeju cruise industry. As a result of analysis, the strength factor (0.421) was the most important thing among the proposed factors. And, opportunity (0.348), weakness (0.135), and threat (0.096) factors were calculated in turn. Based on the A'WOT analysis, the most urgent thing among the strategy alternatives was 'Installation of dedicated department for Jeju cruise industry'. Accordingly, this result can be utilized as the fundamental data in order to make an optimal decision following by the environmental changes in Jeju cruise industry.

Optimal Dual Pricing and Passenger Safety Level for Cruise Revenue Management

  • Cho, Seong-Cheol;Zhang, Mengfei
    • Journal of Navigation and Port Research
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    • v.41 no.2
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    • pp.63-70
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    • 2017
  • Despite the remarkable continual growth of the world cruise industry, studies have yet to be attempted on many revenue management problems in cruise operations. This paper suggests two schemes that can be easily applied to cruise revenue management: optimal dual pricing and passenger safety level. In optimal dual pricing, a pair of higher and lower prices is applied to cabin reservation through market segmentation. This scheme can be executed with a linear price-response function for the current unreserved cabins. A cruise line could benefit from this scheme to maximize reservation revenue while attaining full occupancy. The dual pricing scheme is also devised to produce only integer demands to suit real management practices. The life boat capacity is an additional service capacity unique to the cruise industry, catering to passengers' safety. The concept of passenger safety level is defined and computed for any passenger life boat capacity of a cruise ship. It can be used to evaluate the passenger safety of a cruise ship in operation, as well as to determine the number of life boat seats required for a new cruise ship. Hypothetical examples are used to illustrate the operation of these two schemes.