• 한국의류학회지
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• 제32권2호
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• pp.179-189
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• 2008

The purposes of this study were to segment surrogate internet shopping mall consumers by fashion leadership and to find the differences among the segmented groups in regard to surrogate internet shopping perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. The subjects of this study were female consumers who were users of surrogate internet shopping malls. The data were collected during October, 2005. The respondents returned the questionnaires and 283 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, ANOVA, Duncan test, and $X^2$-test. The results showed that consumers were segmented by four groups: fashion dual leaders, fashion leaders, fashion followers, and fashion laggards. These segmented groups were significantly different in regard to surrogate internet shopping mall perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. Generally, fashion dual leaders had less perceived risks, considered diverse selection criteria important, and were less dissatisfied with surrogate shopping malls. Also, the fashion dual leaders had a higher purchase frequency and paid a higher price on surrogate internet shopping malls.

• 한국생활과학회지
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• 제13권6호
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• pp.935-941
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• 2004

The purpose of this study is to survey fabric knowledge about apparel products, and to identify not only clothing purchase criteria but the impact of fabrics on the decision-making process in clothing purchase. The 234 questionnaires were distributed to university students(120 males, 114 females), and were analyzed by frequencies, t-test, $x^{2}$ and ANOVA. The results are as follows: 1) The students had apparel fabrics knowledge above the average, and there were partially significant differences in the knowledge by genders. 2) They put a higher priority, in purchasing apparel products, on factors such as design, size, color, fabric, and price of clothing than those including ease of care, sewing, and fashion trend. 3) The consideration of fabrics influenced a post-purchase process. 4) Male students showed less concern, except information search process, with the fabric than females in the decision-making process for clothing purchase.

• 패션비즈니스
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• 제16권4호
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• pp.1-12
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• 2012

This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials. A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.

• 한국의류학회지
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• 제19권3호
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• pp.416-425
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• 1995

The purposes of this study were to identify buyers' need criteria on product/vendor selection criteria of apparel buyers in department store and to investigate the relatonships among buyers' need criteria, information search behavior, types of buying task and influential factors on buying behavior of buyers(individual characteristics, organizational characteristics, and customer perception characteristics). A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 159 apparel buyers of 11 department stores in Seoul. The results of empirical studies were summarized as follows. 1. The need criteria of buyers on product/vendor selection criteria were classified into five types : vendor characteristics; quality characteristics; price characteristics; brand characteristics; product characteristics and the need criteria differed significantly by influencing factors on buying behavior of buyers. 2. There were no relationships between information types and amounts of information search but information types differed significantly by need criteria and individual characteristics 3. Types of buying task were significantly different according to need criteria of buyers and organizational characteristics. 4. Buying policy of department store was significantly different according to organizational characteristics.

• 복식문화연구
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• 제13권5호
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

• 한국산학기술학회논문지
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• 제12권10호
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• pp.4337-4347
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• 2011

본 연구는 골프웨어 소비자의 구매선택기준이 의복추구혜택과 구매만족도에 관한 연구를 분석하기 위하여 강원도 지역에 소재한 각 시 군 골프경기 및 골프연습장 이용객 중 총206명을 대상으로 선정하여 편의추출법(convenience sampling)을 사용하여 조사하였으며, 수집된 자료는 SPSS 13.0 프로그램을 이용하여 빈도와 백분율, 신뢰도 분석, 상관관계 및 다중회귀분석을 실시하였다. 결과는 다음과 같다. 첫째, 인구사회학적 특성분석에 대한 결과 성별로 남자가 51.0%, 여자가 49.0%로 비슷한 분포를 보였다. 연령별로 40대에서 50대의 연령대가 가장 많게 나타났으며, 결혼 유무는 기혼이 57.3%로 미혼 42.7%로 조금 높게 나타났다. 건강상태별로는 건강한 편이 79.4% 가장 많음을 알 수 있다. 둘째, 골프웨어 소비자의 구매선택기준이, 의복추구혜택, 만족도의 상관관계에서 모두 양의 상관관계를 보였다. 셋째, 골프웨어 구매선택기준이 의복추구혜택의 관계에 대한 분석결과 구매선택기준이 의복추구혜택인 이상적 추구, 유행과 브랜드, 편안함 추구, 젊음과 개성 추구에 영향을 미치는 것으로 나타났다. 넷째, 골프웨어 구매선택기준이 구매만족도의 관계에 대한 분석결과는 소비자들의 골프웨어 구매만족도에서 유의한 영향을 미치는 것으로 나타났다.

• 패션비즈니스
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• 제20권3호
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• pp.89-103
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• 2016

This study examines female new seniors' clothing consumption behaviors, such as their information sources, clothing store selection criteria, and perceived importance of sales associates' attributes, based on their level of clothing involvement. A face-to-face survey was conducted through a market research firm. The subjects of this study were female adults in their 50s and 60s residing in the Seoul metro area (N=197). Significant differences were found in the clothing consuming behaviors of new seniors depending on their clothing involvement(CI). High-CI new seniors tended to place more importance on both personal and non-personal information sources than low-CI new seniors. High-CI new seniors place importance both "merchandise assortment and store atmosphere" and "sales associates and service" when they select stores for clothing than low-CI new seniors. In terms of sales associates' attributes, high-CI new seniors tend to place more importance on customer-orientation than medium- and low-CI groups. Medium- and high-CI new seniors tend to place more importance on appearance than low-CI groups. However, there were no significant statistical differences for professional expertise among the three different CI groups.

• 한국의류학회지
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• 제26권6호
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• pp.889-900
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• 2002

The purpose of this study was; to investigate consumers'selection criteria for their trade area when purchasing apparel products; to study whether there is a difference on the importance of the selection criteria; to examine consumers'willingness to visit specific trade area according to the types of apparel products. Four hundred sixty-nine female consumers who lived in the two new towns, Bundang and Ilsan participated in the study by completing questionnaires. Data were analyzed using factor analyses, t-tests, paired t-teats and chi-square analyses. The results indicated that consumer selected trade area based on shop variety within trade areas and range of products, customer services, environment of trade area, price level, entertaining features of the trade area, and the convenience of location and shopping time. In addition, the importance of these criteria varied according to the types of apparel products(i.e. formal wears and casual wears). The types of apparel products had influence on consumers'willingness to visit specific trade area. Consumers preferred the trade areas in the new towns for purchasing formal wears, whereas they frequented the trade areas in Seoul for purchasing casual wears.

• 한국의상디자인학회지
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• 제15권3호
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• pp.51-67
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• 2013

This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

• 복식문화연구
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• 제3권2호
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• pp.393-408
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• 1995

The purpose of this study was to segment the female college apparel market based on fashion lifestyle and to develop a profile of each segment regard to fashion information sources, clothing benefits sought, and store selection criteria. The data were collected through questionnaire by random sample of 522 female college students. By cluster analysis of lifestyle factors, three groups were identified. (fashion leaders, fashion followers and fashion aversion), Three groups were then compared through multivariate analysis of variance on 11 fashion sources, 10 clothing benefits sought and 90 store selective criteria. Significant difference were found among the three groups on all these variables which indicate that fashion lifestyle can be a useful base for segmenting female apparel market and these groups are unique in terms of fashion information sources, clothing benefits sought and store selective criterias.