• 건설관리
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• 제18권1호
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• pp.37-39
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• 2017

• 산학경영연구
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• 제15권
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• pp.133-152
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• 2002

본 연구에서는 원산지가 소비자의 제품 선호도에 미치는 영향을 규명하고 이를 소비자의 정보처리 관점에서 상표원산지와 생산원산지 정보의 일치성(congruity)으로 설명하고자 하였다. 이를 위하여 상표는 같지만 국가를 달리한 제품을 사진으로 나타낸 실험자극을 개발하여 응답자에게 제시하고 제품의 선호도를 측정하였다. 제품은 관여도, 이성-감성, 사적-공적 개념 특성을 반영하여 녹음기, 스포츠화, 화장품, 휴지를 선정하였으며, 원산지로는 선진국(미국, 일본, 프랑스), 한국, 후진국(말레이시아)를 선정하였다. 원산지간 선호도 차이를 분석하기 위하여 다변량 반복측정방법을 선택하였으며, 두 제품간의 선호도 차이를 위하여 paired-t 검증이 사용되었다. 실증분석 결과 저관여이면서 사적 제품으로 판단되는 휴지를 제외하고 모든 제품에서 선진국 상표와 제품이 선호되었다. 즉, 다양한 제품특성을 반영한 제품군에서 원산지 효과가 있음을 보여 주었다. 그리고 제품선호도에서 상표원산지와 생산원산지 간에 정보 일치성(congruity)에 차이가 있는 지를 규명하였는데 상표원산지와 생산원산지간에 정보일치성이 있는 경우가 그렇지 않은 경우에 비하여 보다 선호성이 높은 것으로 나타나 원산지의 정보 일치성이 제품선호도에 있어 중요한 영향요인임을 보여주었다. 본 연구는 다양한 제품특성의 반영과 정보 일치성으로 원산지효과를 이해하게 하는 데 기여하여 원산지효과의 일반화 가능성을 높여 줄 수 있다고 판단된다.

• 마케팅과학연구
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• 제16권2호
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• pp.1-26
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• 2006

This article presents the results of a survey of 209 Chinese male consumers. In this study, consumer evaluations and attitude towards products made in industrialized and newly industrialized countries were obtained along with measures of consumer shopping behavior. The results indicate that industrialized countries were perceived as manufacturing products that are more reliable, technologically advanced, stylistic, and costly than newly industrialized countries. A duster analysis using moderating variables related to shopping for refrigerators, cameras, and t shirts revealed that the Chinese respondents could be grouped into four segments identified as Durables Enthusiasts, Duraoles Uninvolved, Inexperienced Shoppers, and Apparels Involved. Country attitudes and evaluations were fairly consistent across the newly industrialized countries but varied for industrialized countries across the four segments. Similar results also emerged from a correlation analysis of made in attitude scales (based on moderating shopping variables) with country evaluations. It was found that Chinese consumers' involvement with durable products was positively related to the evaluation of industrialized countries. Consumers belonging to the Durable Enthusiasts and Apparels Involved segments evaluated industrialized countries more favorably and believed to a greater extent that products made in these countries are reliable, technologically advanced, and stylistic than consumers belonging to the Durables Uninvolved and Inexperienced Shopper segments. Managerial and research implications are derived from these results.

• 인터넷정보학회논문지
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• 제7권4호
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• pp.1-10
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• 2006

소프트웨어 품질 평가와 관련하여 국제 표준에 대한 연구가 활발히 진행되어지고 있다. 소프트웨어 품질은 사용자와 개발자에 있어서 더욱더 중요해 지고 있다. 본 논문에서는 첫째, 소프트웨어 품질을 객관적이고 정량적으로 평가하기 위해서 소프트웨어 품질 평가에 대한 국내외 표준 동향을 조사 연구 한다. 둘째, 소프트웨어 품질 평가를 위한 국내외 표준의 새로운 연구 방향에 대해서 제시하고 셋째, 소프트웨어 품질 평가 중 신뢰성 분야에 대한 평가 방안을 소프트웨어 신뢰성 성장 모델에 적용하여 평가할 수 있도록 제시한다. 넷째, 소프트웨어 품질 평가 국제 표준의 보급 방안에 대해서 연구하고 다섯째, 소프트웨어 품질 평가와 관련해서 ISO/IEC 9126과 ISO/IEC 25000 시리즈의 소프트웨어 품질 평가 국제 표준 내용을 통한 적용방안에 대해서 연구한다.

• 한국의류산업학회지
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• 제13권1호
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• pp.44-54
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• 2011

This study aims to clarify the asset evaluation attributes of imported brands exclusively by department stores based on qualitative study. For the qualitative research, hands-on staff of the branch office who had at least 5 years experience in PB-related positions at one of the four domestic department stores(Lotte, Shinsegae, Hyundai, Galleria), and at least 20 years old adults who had purchased imported brand items exclusively by a certain department store(Shinsegae, Lotte) were included. The asset evaluation attributes of department store-exclusively imported brands were drawn up through the one-to-one in-depth interview method. As a result of qualitative study on the asset evaluation attributes of department store-exclusive importation brands, it turned out that there were 4 factors in view of business entity - stability, profitability, growth potential, and relationship, and that there were 6 factors in view of consumers - product quality, recognition, country of origin, image, preference, and reliability. In comparison with the existing preliminary study, it was notable that relationship in view of business entity, and country of origin in view of consumers were added to the asset elements.

• 유통과학연구
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• 제11권7호
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• pp.47-56
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• 2013

Purpose - In the academic literature, the researches on a comparative study on purchase behaviors of the consumers from emerging and mature markets remain limited. Therefore, this empirical study is attempted to examine the effects of country of origin (COO), brand image and corporate image on the purchase behavior of Chinese consumers (as from emerging market) and Korean consumers (as from mature market). Research Design, data, methodology - In total, 615 valid questionnaires were collected from the main cities of China and Korea respectively, and a multiple group analysis was conducted to test the hypotheses with SPSS 16.0 and AMOS18.0. Results - Chinese consumers are not influenced by country-of-origin effect, whereas Korean consumers are sensitive to it. Both Chinese and Korean consumers are sensitive to brand image, whereas corporate image does appear to influence Chinese consumers but not Korean consumers. The effects of country-of-origin are not more influential in less developed market (China) than more developed market (Korea). Conclusions - According to the results of this empirical study, the country-of-origin effect does impact Korean consumers but not Chinese consumers' purchase behavior. Therefore, multinational companies are relatively free to make the decision, if Chinese consumers are the marketing targets, when choosing manufacturing sites.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2018년도 춘계 학술논문 발표대회
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• pp.286-287
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• 2018

The purpose of this study is to provide basic data of government policy by evaluating the competitiveness of construction infrastructures by country. The results of this study are as follows: Among the 20 countries, Korea ranked the 10th in the construction market stability, 12th in the construction system, and 10th in the infrastructure, 12th in the overall construction infrastructure competitiveness.

• 지역연구
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• 제34권2호
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• pp.65-77
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• 2018

본 연구의 목적은 캄보디아와 베트남의 국가위험도와 영향요인들을 비교 분석하는 것이다. OECD와 한국수출입은행 모두 베트남보다는 캄보디아의 국가위험도를 더 높게 평가하고 있다. 국가위험도 분류에 따른 각각의 평가요소들에 대해 모수검정을 실시한 결과, 정치 사회적 위험 지표인 부패지수, 경제적 위험 중 국내경제 지표인 경제성장률, 경제적 위험 지표 중 대외거래 지표들, 경제적 위험 중 외채 관련 지표가 두 국가 간의 국가위험도 차이에 통계적으로 유의한 영향을 미쳤다. 국가위험도 분류에 따른 평가요소별 모수검정 결과를 토대로 판별요인 분석을 통해 두 국가 간의 국가위험도를 가장 잘 나타내는 요인들을 추가로 추정한 결과, 정치 사회적 위험 지표인 부패지수, 경제적 위험 중 국내경제 지표인 경제성장률, 경제적 위험 중 외채 관련 지표인 외환보유액/월평균수입이 캄보디아와 베트남 간의 국가위험도 차이를 잘 대변하는 것으로 나타났다. 결론적으로 캄보디아가 국가위험도를 베트남 수준으로 낮추기 위해서는 무엇보다도 부패척결, 수출증대 등 대외거래 확대가 필요하다고 할 것이다. 베트남 또한 지속적인 경제성장 달성과 외환보유고 증대에 주력할 필요가 있을 것이다.

• Toxicological Research
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• 제17권
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• pp.237-239
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• 2001

China is an Asia country with population more than 1,200 millions. According to the national registration, the number Q[ chemicals commonly used in China reaches 80,000, and the number of chemicals produced in China is more than 30,000, about 10% of which has been evaluated for safety and has the toxicological data. Most of the chemicals still need safety evaluation and a part of chemicals need a renewed evaluation. At present. the information techniques and telecommunication network are develop-ing widely and intensively. It is used not only in different institutions and enterprises, but also in many governmental sectors in my country. Here is the introduction of the situation of information network on chemical safety with toxicological data and the work done by different institutions and governmental sectors in China.

• 마케팅과학연구
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• 제16권1호
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• pp.143-160
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• 2006

The objective of this paper is to examine the country of origin effect of products made in the Republic of Korea. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories. It reports on the findings of a survey conducted in which 244 responses were obtained. The most common product information source was found to be through advertisements in television and radio.. Products made in Korea had been rated highly for its product style. Consumer electronics were generally found to be the popular preference of product category by Malaysian consumers. The managerial implications of our study are discussed and the limitations of the study are also examined.