• Title/Summary/Keyword: Cost-effect

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A Study on the Impact of Customer Equity on Customer Loyalty in the Korean Retail Industry: Mediation of Customer Satisfaction and Switching Costs (고객가치가 고객충성도에 미치는 영향에 관한 연구: 고객만족과 전환장벽을 매개변수로)

  • Kim, Soon-Hong
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.79-88
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    • 2012
  • Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

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Influence of Private Tutoring on Middle School Student's Achievement According to the Experience of Gifted Education (사교육과 영재교육 참여경험이 중학생의 수학성취도에 미치는 영향)

  • Park, Sun Heung;Han, Ki-Soon
    • Journal of Gifted/Talented Education
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    • v.23 no.1
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    • pp.49-65
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    • 2013
  • The purpose of this study is to investigate the longitudinal impact of the engagement of private tutoring on student achievement and the influence of the engagement of gifted education on the effect of private tutoring by applying hierarchical linear growth modeling technique on the KELS (Korean Education Longitudinal Study) data. For the analysis, we used KELS data including the score of Mathematics achievement from 2005 to 2007 in order to get useful variables like whether or not to engage private tutoring, weekly time and monthly cost of private tutoring, the experience of gifted education, gender, prior achievement of 6th grade, parents' monthly income, internal motivation and self-efficacy. The sample consisted of 4,435 7th graders from Korean middle schools who were included in the KELS and have the data available to a significant dataset having no missing values include. The result suggest that the private tutoring experience predicted students' high Mathematics achievement and the interaction between grade and private tutoring time and cost has negative impact on the mathematics achievement. In contrast, it was found that the experience of gifted education has negative impact on the growth of mathematics achievement, but positive impact on the effect of private tutoring cost on the mathematics achievement. In other words, the experience of gifted education shows affirmative impact on the effect of private tutoring cost on the mathematics achievement indirectly. On the basis of this results, we discussed deeply the effect of private tutoring on the Mathematics achievement and the influence and its meaning of the experience of gifted education on the effect of private tutoring.

Reliability-Optimal Design Method of High-Speed Railway Bridges Based upon Expected Life-Cycle Cost (기대생애주기비용에 기초한 고속철도교량의 신뢰성-최적설계 방안)

  • Lee, Woo-Sang;Bang, Myung-Seok;Han, Sung-Ho;Lee, Chin-Ok
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.14 no.4
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    • pp.102-110
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    • 2010
  • The reliability evaluation may be a efficient method for estimating of the quantitative structural safety considering the effect of uncertainties included in high-speed railway bridges. The expected life-cycle cost(LCC) based upon the reliability evaluation will reasonably offer the safety level and design criteria of high-speed railway bridges. Therefore, this study determined the expected life-cycle cost and optimal design method of high-speed railway bridges on the basis of the result of the numerical analysis and reliability evaluation. For this, after creating various design method based upon the standard design of high-speed railway bridges, the numerical analysis is conducted on each of the alternative design methods. The reliability evaluation by the design strength limit state function is conducted considering the effect of external uncertainties on the basis of the numerical analysis result. The expected life-cycle cost of high-speed railway bridges is calculated on the basis of the reliability evaluation result by each of the alternative design methods. Also, the optimal design method is determined using the calculated expected life-cycle cost. In addition, The result of reliability evaluation and expected life-cycle cost of optimal design method are examined considering the effect of internal uncertainties. It is expected that the result of this study can be used as a basic information for the systematic safety evaluation and optimal structure design of high-speed railway bridges.

Analysis of Cost Saving Effect on Stakeholders according to Performance Improvement of Harbor Cranes - The Yeosu Bulk Terminal (항만 양하 크레인의 성능 개선에 따른 이해관계자들의 비용 절감 효과 분석 - 여수 벌크 터미널 중심으로 -)

  • Park, Sang-Kook
    • Journal of Korea Port Economic Association
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    • v.33 no.2
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    • pp.97-109
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    • 2017
  • The Terminal Operating Company (TOC) decides to replace the harbor cranes in order to increase revenue and profit through the improvement of unloading efficiency. To achieve this goal, substantial costs and efforts are necessary. However, the conative participation of harbor stakeholders is needed, because they will certainly be passionate enough when expected effects are obvious. The purpose of this study is to analyze the effect on stakeholders on direct and indirect cost saving when the cargo handling equipment is replaced. According to the analysis, a total cost saving of 6,561.8 million won will arise including a vessel chartering fee of 3,649.6 million won, a port facility fee of 1,528.8 million won, and fuel costs of 1,383.4 million won as direct effects. As indirect cost effects, a total cost saving of 3,107.0 million won will emerge including an environmental pollution cost of 2,134.8 million won and a freight inventory cost of 972.2 million won. Consequently, the replacement of harbor cranes in the TOC has positive effects on shipping companies, shippers, and the government in terms of costs and other aspects. The results of this study can be utilized as a basis to draw a conative cooperation of stakeholders on TOC's promotion of the harbor cranes replacement.

Application of the Stimulus-Organism-Response Model on Consumer's Continued Intention to Use Mobile Payment Services : Multiple Mediation Model (S-O-R 모델을 활용한 모바일 간편 결제 서비스 지속 사용 의도에 대한 연구 : 소비자 감정의 다중 매개 효과 분석)

  • Kim, Hyo Jung;Rha, Jong Youn
    • Journal of Families and Better Life
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    • v.34 no.4
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    • pp.139-156
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    • 2016
  • This study uses S-O-R framework to examine the relationships among consumers' perception of economic benefits, usefulness, privacy risks, switching cost, and emotions and continued intention usage. Results from an online survey of 324 qualified respondents were analyzed using the structural equation model. The results of the survey showed that first, perceived economic benefits and perceived usefulness has a positively effect on consumers' positive emotions. Second, perceived privacy risks have a negative effect on consumers' positive emotions. Third, perceived usefulness has a negative effect on consumers' negative emotions. Fourth, perceived switching cost has a positive effect on consumers' negative emotions. Fifth, consumers' positive and negative emotions have an effect on continuous usage intention. Sixth, consumers' positive and negative emotions have a mediating effect. The S-O-R model can explain consumer's continued intention to use mobile payment services. The study analyzed the emotional elements of mobile payment services. Emotional elements through mobile payment services can be applied to other financial services. Therefore, this study can guide emotional related practices with various future consumer electronic services.

The Effect of Absorptive Capacity on Technology Collaboration Performance: Focusing on the Moderating Roles of Innovation Intermediaries

  • Hyungju Lee;Geonil Ko;Namjae Cho
    • Journal of Information Technology Applications and Management
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    • v.31 no.2
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    • pp.15-34
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    • 2024
  • This study aims to analyze the effect of absorptive capacity on technology collaboration performance and the moderating effect of innovation intermediaries. We set absorptive capacity (potential, realized) as independent variables and technology collaboration performance (relative technology level, development period, cost savings, new product development, collaboration satisfaction) as dependent variables, with innovation intermediaries as a moderating variable. We conducted a survey of 145 ICT companies that experienced technology collaboration and analyzed the data using 101 valid responses. The results show that potential absorptive capacity has a significant effect on new product development and collaboration satisfaction, while realized absorptive capacity has a significant effect on relative technology level, cost savings, and new product development. Furthermore, innovation intermediaries have a moderating effect between realized absorptive capacity and new product development. The contribution of this study to academia and industry is that it highlights absorptive capacity as a key factor influencing technology collaboration performance. The limitations of this study include the lack of accurate measurement of absorptive capacity and innovation intermediaries, as well as a lack of control over external factors. These limitations should be addressed through more in-depth research by systematically defining and measuring them in future follow-up studies.

The Effect of Hopper-type Container for Through Transit (호퍼형 일관수송용기 도입 효과)

  • Kim, Kyoung-Tae;Kim, Young-Joo;Lee, Suk;Kwon, Yong-Jang
    • Proceedings of the KSR Conference
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    • 2011.05a
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    • pp.263-268
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    • 2011
  • There are many exclusive freight cars in railway freight transportation system. Gondola is one kind of freight cars. Gondolas have a role to carry bulk-type cargo such as coals and ores. A few problems are occurring due to exclusive freight cars. Operation company has redundant freight cars because exclusive freight cars can carry limited items. And purchasing cost of freight cars is higher and higher because of irregular bid. Operation efficiency of gondola is very low because return time of gondola is much longer than that of container car. In this study, we analysed the introduction effect of hopper-type container for through transit. First, we identified the characteristics of spatial distribution on freight stations. And we provided the effect of hopper-type container in terms of operation efficiency, cost reduction, new demand excavation and image enhancement of eco-friendly railroad.

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Study on short period effect of Marginal Loss Factor(MLF) in Cost Based Pool (CBP시장에서 한계손실계수(MLF)의 적용에 따른 단기적 영향분석)

  • Lee, Jae-Gul;Yoon, Yong-Beum;Ahn, Nam-Sung
    • Proceedings of the KIEE Conference
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    • 2006.11a
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    • pp.43-45
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    • 2006
  • Because Cost Based Pool(CBP) has any locational signals for electricity price, there are any locational incentives for construction of new power plant high efficient. in case of Korean electricity power market, this incentives are very important to reduce loss and congestion. This Paper represent the effect of MLF(Marginal Loss Factor) as locational price signal in short period. we investigate mathematically loss reduced effect of MLF and prove to reduce transmission loss using 3bus test system.

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System Dynamics Modeling for FDA Regulation Effect of Pharmaceutical Industry (제약산업에서 FDA규제 영향에 관한 시스템 다이내믹스 모델링: FDA규제가 R&D비용에 미치는 영향을 중심으로)

  • Ko, Seong-Pil;Choi, Jeong-Hwan;Nam, Dong-Wok;Lee, Jeong-Dong
    • Korean System Dynamics Review
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    • v.13 no.4
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    • pp.57-80
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    • 2012
  • This research studies effect of FDA regulations in pharmaceutical industry on new drug development. System dynamics is implemented to demonstrate dynamic relationship between FDA regulations and R&D costs, firm's profits, sales. This research is focused on clinical trials of new medical entity process 50~60% portion of total development cost. Simulation results say that firm's profit is more sensitive to increasing the regulation than alleviating the regulation and effect of regulation policy make different result depending on the intensity of regulation and policy direction. Our simulation model provides the instrumental means for the policy makers and strategic decision in pharmaceutical industry.

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An Analysis of Economy Improvement Method and Power Demand Effect when the Battery is Applied to the Building Based on the Measured Energy Consumption (전기저장장치의 건물수용가 적용에 따른 Demand영향 및 경제성 향상방안)

  • Yang, Seung-Kwon
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.29 no.5
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    • pp.86-93
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    • 2015
  • Recently, ESS became efficient device to stabilize electric power supply system with the development SG related technology. In fact. there are some constraints to supply ESS, because of the high cost and required space, but rapid technology development for ESS will make it more useful soon. So, through this paper, we analyzed the benefit and demand effect when the battery is applied the building based on the measured energy consumption. After that, we got the conclusion that there is a volume limit in ESS application, in a benefit view point. And we realized that there is a demand violation, and the Cost-based BEMS is the best solution to enhance the effect of ESS application.