• International Area Studies Review
• /
• v.21 no.2
• /
• pp.121-141
• /
• 2017

The world whitening cosmetics market is fast being taken in 'complex functional cosmetics' including complex function. And highly functional cosmetics market that call cosmeceutical market is growing up with highly functional cosmetics market. In addition, natural cosmetics market including whitening function is growing up in the world in complex functional cosmetics. Distribution channel of the world functional cosmetics is digital communication through beauty and digital. Global companies are adding relationship in new space between customer and brand. So worldwide change phenomenon of whitening cosmetics distribution channel will suggest importance that it should be able to communication with customer in non-traditional space. Domestic whitening cosmetics market is decreasing to reference compound annual growth rate -3.61%. While complex type market is increasing to annual growth rate 33.28%. Since 2008, domestic whitening cosmetics market was changed in distribution channel of center of traditional door-to-door sales. Especially, online channel is about 1/6 level of offline, but since 2014, year-on-year increase rate of online showed 27.1%. In the future, it is anticipated that ratio of online sales is above offline. Whitening cosmetics distribution is being changed, and online channel is growing up, so domestic companies will need tragedy targeting new whitening cosmetics distribution channel and traditional offline channel at the same time. If new company go into whitening cosmetics market, the new company will have to consider natural cosmetics in complex functional cosmetics than whitening cosmetics market. To secure domestic competitiveness whitening cosmetics market, securing differentiation of brand or pursuing change of distribution channel, and we need to seek a method that company and customer can forge communication in new space.

• Korean Journal of Korean Medical Institute of Dermatology and Aesthetics
• /
• v.1 no.1
• /
• pp.158-175
• /
• 2005

The research and development of oriental cosmetics should be the national strategic industry because the oriental cosmetics have competitive power. To activate the industry of oriental cosmetics the support of government is needed. The governments should know the value of oriental cosmetic industry and invest the research and development. The prolonged investment on research and marketing of company and support of government will make the oriental cosmetics progress.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.6
• /
• pp.29-34
• /
• 2024

In this study, we sought to investigate the impact of cosmetics companies' ESG management on brand image and intention to continue the relationship. For this purpose, a total of 273 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using SPSS 27.0. As a result of the study, first, environment, society, and governance, which are components of ESG management, were found to have a significant impact on brand image. Second, ESG management was found to have a significant impact on intention to continue the relationship. Third, the brand image of a cosmetics company was found to have a significant impact on the intention to continue the relationship, and all hypotheses were accepted. Accordingly, in order to improve the brand image and intention to continue the relationship of cosmetics companies, efforts must be made to improve the environment, promote social contribution activities, and establish a transparent and ethical governance structure. If research on ESG management of cosmetics companies is conducted through other variables in the future, it is expected to serve as useful basic data for the cosmetics industry.

• Knowledge Management Research
• /
• v.21 no.3
• /
• pp.215-228
• /
• 2020

This study introduces the case of a company that newly jumped into the competitive cosmetics market with a brand concept developed through big data analysis. Skin Reverse Lab, which possesses anti-aging material technology, launched a new brand in the skincare cosmetics market. Using a big data analysis program called Luminoso, SNS data was analyzed in four areas, which were consumer attitudes toward overall cosmetics, skincare products, competitors, and consumers' experiences of product use. The age groups and competitors were analyzed through the emotional analysis technique including context, which is the strength of Luminoso, and insights on consumers were derived through the related word analysis and word cloud techniques. Based on the analysis results, Logically Skin have won various awards in famous magazines and apps, and have been recognized as products that meet global trend standards. Besides, it has entered six countries including the United States and Hong Kong. The Logically Skin case is a case in which a new company entered the market with a new brand by deriving consumer insights only from external data, and it is significant as a case of applying AI-based sentiment analysis.

• Proceedings of the Safety Management and Science Conference
• /
• 2008.04a
• /
• pp.489-503
• /
• 2008

This study was various sensitive to a customer requirement and sensitive to the market environment of cosmetics with the manufacture company the low. Consequently we arrange the making line properly and are there even though we make a productivity enhance with the personnel expenses reduction to the quality enhance. We do the supplementation with existing U-line the defect of Cell-line of the making method. We try we substitute and to present the improvement direction to apply at the characteristic of the making company so that we are soft.

• Journal of Convergence for Information Technology
• /
• v.10 no.4
• /
• pp.168-174
• /
• 2020

This study studied the influence of beauty influencers, who act as supporters of cosmetics companies, on the purchase intention of cosmetics by consumers using Instagram content. To this end, we focused on the influence of demographic characteristics of consumers exposed to product evaluation contents of beauty influencers acting as cosmetics company supporters on purchase intention. The research data questionnaire surveyed a total of 15 items in 237 parts. Frequency analysis, factor analysis, independent t test, ANOVA, and multiple regression analysis were used for data analysis, and SPSS 23.0 was used for analysis. As a result of researching purchase intention according to product introduction through Instagram contents of a specific account HAJIN_21 Beauty Influencer, gender did not have a statistically significant positive effect, and final education was statistically influenced on purchase intention. It was found to have a significant positive (+) effect. As a result, it was found that final education was an important factor in purchase intention. Furthermore, it is expected that this study can be used as a basic data in the direction of promotion using cosmetics companies supporters.

• Journal of the Korea Safety Management & Science
• /
• v.10 no.2
• /
• pp.123-132
• /
• 2008

This study try introduce a cell manufacturing form and to make the productivity in a conveyor line manufacture for the customer requirement and market change. The case research from JIT theory that made the model to make a productivity enhance through the cell line in a conveyor line and U-line. This research was subject with a cosmetics manufacture company, therefor we can raise the quality enhance, personnel expenses and reduction of delivery effectiveness in a stroke types of industry consequently.

• Korea Trade Review
• /
• v.41 no.4
• /
• pp.185-219
• /
• 2016

The Chinese cosmetics market is rapidly expanding, but various problems have also emerged, including exaggerated advertisement, lack of accurate information on product usage and the emergence of imitation products. For this reason, cosmetics companies have been making efforts to convince Chinese consumers of their brand authenticity and trust. In particular, Korean cosmetics firms have been using Hallyu stars who are largely popular among Chinese consumers as a means to raise their brand authenticity and trust. The aim of this study was to view Hallyu stars as human brands in the Chinese cosmetics market and verify whether the Chinese consumers' attachment toward Korean celebrities help the consumers perceive the authenticity of the brands advertised by the stars, and whether such brand authenticity affects the Chinese consumers' trust in Korean cosmetics brands. Furthermore, based on the fact that brand authenticity is defined and classified differently according to the type of product, this study observed the authenticity of Korean cosmetics brands from the aspect of product, employee and company based on previous research conducted on cosmetics brand authenticity. To this end, this study surveyed Chinese consumers for a month by using a representative survey website (http://www.sojump.com) that actively shares information related to cosmetics. A total of 394 surveys were used in the empirical analysis. The results of empirical analysis indicated that Chinese consumers' attachment toward Hallyu stars spreads to the Korean cosmetics brands advertised by the celebrities to have a positive effect on the brand authenticity perceived by Chinese consumers, including the authenticity of product, employee and company. Results also showed that the authenticity of Korean cosmetics brands, including product, employee and company, affected Chinese consumers' trust in the brands. The results of this study can provide implications regarding advertising or marketing strategies using Hallyu stars that can be utilized by Korean cosmetics companies to improve brand authenticity and reliability perceived by Chinese consumers in the Chinese cosmetics market, where brand authenticity and reliability are important.

• Korean Journal of Human Ecology
• /
• v.23 no.3
• /
• pp.545-556
• /
• 2014

The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.

• Information Systems Review
• /
• v.20 no.1
• /
• pp.81-98
• /
• 2018

ERP supports the automation and integration of business processes of enterprises and records voluminous data about the business activities of enterprises. The academe and business enterprises are focusing on process mining, which improves the performance of business processes and strengthens compliance. However, these studies focused on analysis of the business process of large companies, which adopts foreign ERP, such as SAP ERP or Oracle ERP. In comparison with foreign ERP, domestic ERP lags behind in terms of logging and managing of event data. Therefore, the application of process mining to domestic ERP is a challenging task. The present study aims to analyze domestic ERP based on process mining to overcome this challenge. This study discusses the lessons learned from a case study in a Korean cosmetics manufacturing company. Our results are expected to strengthen the competitiveness of Korean small and medium-sized enterprises that adopt domestic ERP and realize the outcomes of the large investment of the Korean government on the ERP implementation of enterprises.