• 복식문화연구
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• 제19권3호
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• pp.565-578
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• 2011

The purpose of this study was to examine the emotional experience dimension on the brand of the low price cosmetics and to empirically investigate the effect of emotional experience on the relationship between customers and brand. Data were collected for 10 days starting on March $2^{nd}$ 2009. Questionnaires were distributed to 517 female college students who experienced to purchase the products of the low price cosmetic brand and answers were collected. The results of analysis on collected data showed that the emotional experience was classified into sense, spatial environmental emotion, sales promotion emotion, salesperson emotion and visual/verbal identity, and emotional experience on low price cosmetic brand had a positive effect on the relationship between customer and brand. Specifically, it was showed that emotional experience on low price cosmetic brand significantly affected the customer satisfaction, brand trust and brand attachment. In terms of effect of emotional experience on customer satisfaction, the orders in the degree of influence were following: the sense, spatial environmental emotion, sale promotion emotion and salesperson emotions. In terms of effect of emotional experience on brand trust, the orders in the degree of influence were following: the sense, salesperson emotions, sale promotion emotion and spatial environmental emotion. In terms of effect of emotional experience on brand attachment, the orders in the degree of influence were following: the sense, spatial environmental emotion, salesperson emotions, visual/verbal identity and sale promotion emotion.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.239-248
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• 2017

중국 경제의 급속한 성장은 국민 소득의 증가와 함께 중국 화장품 산업을 거대한 시장잠재력을 지닌 분야로 성장을 이끌어 왔다. 그러나 국내 화장품 시장은 대부분 외자기업이 독점하고 있으며, 로컬 화장품 생산업체의 대부분은 전문화된 생산설비는 생각조차 못하는 실정이다. 이에 본 논문은 중국 화장품은 낮은 품질, 연구 개발 부족, 빈약한 브랜드, 불명확한 시장 포지셔닝, 무역 기술 장벽 등의 문제를 얻고 있다. 따라서 본 논문은 중국 화장품의 수출 증대 방안을 수립하는데 목적이 있으며, 이를 위해 화장품 산업과 관련 연구논문, 통계, 서적, 연구보고서 및 인터넷 사이트 등을 중심으로 자료 분석을 하였다. 분석 결과 중국 화장품의 수출 증대를 위해서는 화장품 제조기술의 강화, 독창적인 브랜드 개발, 불법 복제품의 근절, 유통경로의 다양화, 홍보수단의 다양화, 온라인 시장 활용 및 화장품 기술 장벽 및 규제완화 등 방안이 필요하다. 본 논문은 중국 화장품의 수출 증대 방안을 제시하여 다른 상품의 수출 증대 방안 연구에 많은 시사점을 구였으며 국가별, 지역별 구체적인 방안을 방대한 자료가 연구 둔바 추측연구 과제로 남겨둔다.

• 대한본초학회지
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• 제30권4호
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• pp.95-100
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• 2015

Objectives : The purpose of this study was to research the whitening effects and developing by cosmetics of the extract fromDioscoreae Rhizoma, which is one of the most popular health-promoting herb in herbal medications.Methods : We performed tyrosinase inhibition assay, reverse transcription-polymerase chain reaction (RT-PCR) and western blot for whitening effects. Also we measured MTT assay for cell viability.Results : The results were obtained as follows : For whitening effect, tyrosinase inhibition rate of extract fromDioscoreae Rhizomashowed more than 42.28% at 1,000 ㎍/㎖ concentration. Cell toxicity effect on melanoma cells (B16F10) of extract fromDioscoreae Rhizomashowed 81.97% with toxicity at 50 ㎍/㎖ concentration. So we were measured at a concentrations of 5, 10 and 50 ㎍/㎖ in all experiments involving cell. In addition, whitening related mRNAs including microphthalmia associated transcription factor (MITF), tyrosinase related protein-1 (TRP-1), tyrosinase related protein-2 (TRP-2), tyrosinase were reduced byDioscoreae Rhizoma. We also foundDioscoreae Rhizomatransiently decreased protein kinase A (PKA) which is known to be upstream to the down regulation of MITF and tyrosinase. But phosphorylation of extracellular signal related kinase (pERK) were increased byDioscoreae Rhizoma. These results imply thatDioscoreae Rhizomadecrease melanogenesis via ERK activation and subsequent down regulation of MITF and tyrosinase.Conclusions : Therefore, all these findings suggested the potent usage ofDioscoreae Rhizomaas materials of functional cosmetics by confirming whitening activity related with melanin content.

• 한국의상디자인학회지
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• 제16권1호
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• pp.153-167
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• 2014

The purpose of this study is to compare and analyze about the Telecasters's appearance management, external image & awareness on Self-Efficacy. The method of this study is carried out form 2 January 2013 until 20 January. with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self-efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, make up, cosmetic surgery, the higher self-efficacy of the new image making, the confidence, task efficiency improvement, etc... For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self-expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self-efficacy of the task efficiency improvement, the self-expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actor> announcers> gagmen appear after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.

• 복식문화연구
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• 제24권6호
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• pp.756-776
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• 2016

The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master's theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.

• 한국의류학회지
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• 제28권11호
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• pp.1372-1383
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• 2004

The purpose of this study was to analyze the differences in cosmetic purchase behavior according to clothing involvement, age, and face satisfaction. Subjects of this study were the females in Seoul and Kyonggi, who were 20's and 40$.$50's. Questionnaire was used as major method of gathering data. The data were collected from Sep. to Oct., 2003 and analyzed by using SPSS 10.0 with various techniques such as the factor analysis, reliability analysis, mean, percentage, cluster analysis, ANOYA, Duncan test, t-test. Cronbach's $\alpha$ and X$^2$-test. The results of this study were as follows: 1. The cosmetic purchase behaviors were categorized in 4 different factors by the factor analysis;'fashion pursuit' purchase, 'conspicuous pursuit' purchase, 'brand pursuit' purchase and 'rational pursuit' purchase. 2. The consumers were classified into four groups by clothing involvement; 'high clothing involvement' group, 'low fashion involvement' group, 'middle clothing involvement' group and 'low clothing involvement' group. 3.'High clothing involvement' group was the highest in 'fashion pursuit' and 'conspicuous pursuit' purchase factors, 'Low fashion involvement' group was the lowest in 'fashion pursuit' purchase factor. Conclusionally, 'fashion pursuit' and 'conspicuous pursuit' purchase behaviors were setting more aggressive as clothing involvement was getting higher. 4. The differences in cosmetic purchase behavior according to the age revealed that 40'$.$50s' basic cosmetic purchase behavior was more 'brand pursuit' oriented than 20's. 5. The result of differences in cosmetics purchase behavior according to the face satisfaction was no noticeable difference.

• 대한두개안면성형외과학회지
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• 제20권6호
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• pp.382-387
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• 2019

Background: Defects of the nasal ala and tip have a complex three-dimensional structure that makes them challenging to reconstruct. Many reconstructive options have been described for nasal ala and tip defects, ranging from primary closure to local flaps and skin grafts. However, it is difficult to determine which method will yield the best cosmetic results in each individual case. Thus, the purpose of this study was to determine which surgical procedures for reconstructing defects of the nasal ala and tip have better cosmetic results. Methods: From 2008 to 2018, 111 patients underwent surgery to reconstruct skin defects after resection of skin cancer in the nasal ala or tip. Their charts were reviewed to obtain data on age, sex, surgical location, size of the defect, surgical method, and cosmetic results using a visual analog scale (VAS). Results: For nasal ala reconstruction, the most commonly used surgical technique was the nasolabial flap (n= 42). This method also had the highest VAS score (7/10). The most commonly selected surgical method for nasal tip reconstruction was the bilobed flap (n= 13), and bilobed flaps and primary closure had the highest VAS score (7/10). Conclusion: Nasolabial flaps showed excellent cosmetic results for the reconstruction of nasal ala defects, while primary closure and bilobed flaps yielded excellent cosmetic results for the reconstruction of nasal tip defects.

• 한국의류학회지
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• 제32권8호
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• pp.1202-1212
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• 2008

As increasing the rates of purchasing cosmetic in internet shopping mall, the relationship marketing between purchaser and shopping mall service providers has become more important. At this point, the purpose of this study was to investigate factors of relational benefits and commitment, and to analyze the effects of relational benefits and commitment on word-of-mouth intention and repurchase intention for cosmetic purchaser in internet shopping mall. With convenience sampling, the research was surveyed to 20’s to 30’s female and male who had purchased cosmetics in internet shopping mall. The 308 responses were analyzed by frequency analysis, factor analysis, reliability test, and multi-regression analysis. The results were as follows. First, the factors of relational benefits were divided into psychological benefits, social benefits, and economic benefits. Also the factors of commitment were divided into calculative commitment and affective commitment. Second, only psychological benefits affected to calculative commitment, and all three factors of relational benefits affected to affective commitment. Third, the word-of-mouth intention for cosmetic purchaser in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment and affective commitment. Lastly, the repurchase intention of cosmetic in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment, affective commitment and the word-of-mouth intention.

• 한국콘텐츠학회논문지
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• 제20권6호
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• pp.342-353
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• 2020

본 연구는 Kano 모델의 이원적 품질분류와 잠재적 고객만족 개선 지수(PCSI Index)를 기반으로 드럭스토어와 백화점 내 화장품 매장의 서비스 품질을 비교, 분석하여 서비스 품질 개선 우선순위 요소들을 파악하고, 제시함으로써 화장품 매장의 서비스 품질 개선을 위한 기초자료 제공을 목적으로 하였다. Kano 모델 분석의 평가이원 표에 대입하여 품질 특성을 분류하고, 고객만족 계수(CSC)와 PCSI 지수를 이용해 화장품 서비스 품질 요소들의 개선 우선순위를 진행하였다. 그 결과, Kano 모델을 활용한 분석에서 드럭스토어와 백화점 화장품 매장 서비스 품질 요소에 대한 대부분의 항목이 매력적 품질 요소로 평가되었다. PCSI 지수 비교 결과, 드럭스토어 화장품 매장의 경우 '신뢰성', '반응성', '공감성' 항목이, 백화점 내 화장품 매장의 경우 '공감성', '신뢰성' 항목의 품질 요소들이 개선 우선순위가 높은 것으로 나타나, 해당 요소가 개선될 경우 고객 만족도가 향상될 잠재력이 높은 것으로 나타났다. 본 연구를 통해 드럭스토어와 백화점 화장품 매장의 서비스 품질 분류 및 고객 만족도 향상을 위한 개선 우선순위가 파악됨으로써 실무적인 시사점이 제공되어, 향후 고객 만족도 향상을 위한 지침 수립에 기여할 것으로 사료된다.

• 무역학회지
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• 제43권6호
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• pp.113-138
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• 2018

본 연구는 중국의 화장품 인증제도가 한국의 수출업체들에게 중국시장 진출에 있어 비관세장벽으로서 어떻게 작동하는지 분석하는데 목적이 있다. 중국은 한국 화장품 수출의 최대 시장으로서 중국의 자국 산업 보호 정책은 대중(對中)화장품 수출업체에게 진입장벽이 되고 있다. 이에 본 연구는 중국 수입화장품 인증제도의 규정에 대한 분석을 통해 ①정보유출 ②중복검사 ③시간지연의 문제점이 있음을 밝혀내었다. 아울러 대중(對中)화장품 수출업체를 대상으로 설문조사 및 인터뷰를 시행함으로 도출된 문제점을 실증하였다. 결론적으로 중국의 화장품 인증제도는 중국 화장품 산업을 보호할 뿐만 아니라, 산업의 육성을 위해 수입화장품의 시장진입을 방해하는 비관세장벽으로 활용되고 있다.