The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of previous researches on beauty attitude

뷰티 태도 관련 기존 연구의 분석

  • Received : 2016.10.25
  • Accepted : 2016.12.21
  • Published : 2016.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master's theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.

Keywords

References

  1. Baek, K.-J., & Kim, M.-Y. (2009). The analysis of study trend on journal of the Korean society of cosmetology. Journal of the Korean Fashion & Costume Design Association, 11(1), 17-27.
  2. Barng, K.-J., Rhee, I.-A., & Kim, J.-D. (2009). A study on attitude and practice on health of the skin care of broadcasting program master: MC, announcer, reporter. Journal of the Korean Society of Cosmetology, 15(3), 937-952.
  3. Cho, B.-S. (2007). Personality and attitude of hair style on hair thickness.form. Unpublished master's thesis, Seokyeong University, Seoul, Korea.
  4. Cho, N. H., & Park, S. K. (2015). The influence of female consumer's media utilization and attitude toward plastics surgery on experience and intention toward plastics surgery. Journal of the Korean Society of Cosmetology, 21(2), 322-327.
  5. Choe, J. H., & Kim, M. Y. (2014). The difference in beauty involvement, hair attitude and cognitive age based on people's interest in celebrities. Journal of the Korean Society of Costume, 64(7), 68-81. doi:10.7233/jksc.2014.64.7.068
  6. Choi, J. I. (2010). A study on athletes' knowledge, attitude and habit regarding skin care. Journal of Investigative Cosmetology, 6(4), 363-370. https://doi.org/10.15810/jic.2010.6.4.007
  7. Choi, S. K. (2007). A study on the relevant factors of the psychological expecter effects of make-up according to body cathexis and make-up attitude. Korean Journal of Human Ecology, 16(4), 885-897. https://doi.org/10.5934/KJHE.2007.16.4.885
  8. Choi, S.-J., & Park, H.-W. (2008). The attitude of hair cut, permanent wave, coloring by age in women's customer. Journal of Fashion Business, 12(4), 28-45.
  9. Choi, S.-K., & Kang, K.-J. (2006). A study of Maslow need and make-up behavior of women by body cathexis and make-up attitude. The Research Journal of the Costume Culture, 14(3), 497-513.
  10. Chung, M. S. (2012). The effects of attitudes toward cosmetic surgery, body value inclination and sociocultural attitudes toward appearance on clothing behavior. Journal of the Korean Society of Clothing and Textiles, 36(10), 1125-1136. doi:10.5850/JKSCT.2012.36.10.1125
  11. Chung, M. S. (2013). The study of the relationship among make-up attitude, body-related value, and clothing behavior. Korean Journal of Human Ecology, 22(4), 677-691. doi:10.5934/kjhe.2013.22.4.677
  12. Chung, M. S., & Lee, K. S. (2007). The influence of aesthetic surgery attitude, self-esteem and body image on clothing behavior. Family and Environment Research, 45(7), 131-140.
  13. Chung, M.-S. (2007). The effect of make-up attitude, self-esteem, and body satisfaction on clothing behavior. Journal of Korean Home Economics Education Association, 19(1), 35-45.
  14. Gong, S. M. (2012). Study on how awareness and attitude towards hair style effect awareness level, preference level and service accomplishments of online hair shopping malls. Unpublished master's thesis, Seokyeong University, Seoul, Korea.
  15. Ha, C.-Y., Koh, A. R., & Chung, M. S. (2005). Female adolescents' clothing behavior and hair style attitude as related to sensation seeking and body image. Journal of the Korean Society of Clothing and Textiles, 29(5), 715-726.
  16. Ha, K.-Y. (2011). An effect of demographic characteristic & sensation-seeking on the attitude of hair style in adolescence. The Journal of the Korean Society of Knit Design, 9(1), 97-106.
  17. Ha, M. H., & Kang, M. J. (2009). A study on college students' knowledge and perception about skin health management. Journal of the Korean Society of Esthetics & Cosmeceutics, 4(4), 63-74.
  18. Han, G.-Y. (2012). A study on women's awareness of and attitude to men's makeup. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  19. Huh, E. J., & Lee, A. R. (2011). Impacts of mass media and personal factors on attitudes towards plastic surgery and plastic surgery behavior of college students. Korean Journal of Human Ecology, 20(3), 625-636. doi:10.5934/KJHE.2011.20.3.625
  20. Hyun, K.-H., & Youn, C. S. (2006). Perception analysis of knowledge and behavior on woman's skin management. Journal of Beauty Industry, 1(1), 81-96.
  21. Ichinkhorloo, D. (2014). Study on facial skin care attitude of Korean and Mongolian women: Focused on those aged 20s to 40s. Unpublished master's thesis, Hansung University, Seoul, Korea.
  22. Im, D.-Y. (2013). Retro phenomenon of 1960 and 1980's in make-up trend since 2000. Asian Journal of Beauty and Cosmetology, 11(1), 35-42.
  23. Jegal, M., & Kim, J.-D. (2003). Attitudes & perceptions on the professional skin care among working women. Journal of the Korean Society of Cosmetology, 9(2), 122-136.
  24. Jeon, J.-S. (2003). A study on the attitude and behavior of silver generation women toward makeup and cosmetics. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
  25. Jeon, K. R., & Lee, E. H. (2005). The effect of need on aesthetic surgery attitude on clothing attitude of adolescents. Korean Journal of Human Ecology, 14(1), 119-132.
  26. Jeon, K.-R., & Lee, M.-H. (2002). A study on the need, self-esteem, and aesthetic surgery attitude of female. Journal of the Korean Society of Costume, 52(6), 71-83.
  27. Jeong, H.-Y. (2011). Difference of the hair involvement level depending on the hair attitude group of the women in twenties. Journal of the Korean Society of Cosmetology, 17(2), 355-362.
  28. Jeong, K.-S., & Suh, K.-H. (2009). The relationship between the attitude toward hairdressing and wellbeing among female college students. Journal of the Korean Society of Cosmetology, 15(2), 534-543.
  29. Jeong, S. J., & Choi, S. K. (2008). The influence of make-up behavior and clothing value on an enlarged self-confidence and diversion: Focusing on body cathexis and make-up attitude. Journal of the Korean Society of Design Culture, 14(2), 428-441.
  30. Jo, E. J. (2016). A study on the awareness of attitude toward hair style depending on the level of interest in TV soap opera hairstyling. Unpublished master's thesis, SungKyul University, Gyeonggi-do, Korea.
  31. Jo, S.-Y., & Kim, J.-D. (2009). A study on the attitude and purchase behaviors for silver generation toward makeup and cosmetics. Journal of the Korean Society of Cosmetology, 15(4), 1477-1492.
  32. Jun, Y.-S. (2009). A study on beauty high school student's make-up actual condition and attitude. Journal of the Korea Beauty Design Society, 5(2), 139-154.
  33. Kang, T.-I. (2009). A study on women's psychological variations depending on their hair styles. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  34. Kim, B. I. (1999). An attitude and practical behavior for middle-aged women's skin health care. Journal of the Korean Society of Cosmetology, 5(1), 123-166.
  35. Kim, H. S. (2014). A study on the effort attribution of appearance and perceived justification of cosmetic surgery gains affecting attitude toward cosmetic surgery: Focused on double standards to the self and the others. Journal of the Korean Society of Design Culture, 20(4), 153-163.
  36. Kim, H.-H., & Kim, Y.-S. (2007). A study on the make-up benefits sought and attitudes according to fashion lifestyles of silver women. Journal of the Korean Society Costume, 57(9), 136-148.
  37. Kim, H.-J., & Shin, J.-K. (2007). A study of metrosexuality and skin health managing attitude of men. Journal of the Korea Beauty Design Society, 3(2), 63-77.
  38. Kim, I.-L. (2013). A study on awareness of and attitude to man's makeup among female college students. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  39. Kim, J. I., Kim, Y. M., & Seo, D. K. (2007). The study regarding the toilet rack knowledge and attitude. Journal of the Korea Beauty Design Society, 3(1), 35-47.
  40. Kim, J.-H., & Youn, C.-S. (2013). The effect of women in twenties and forties' life-style and make-up behavior differences on store choice attributes. Journal of Beauty Industry, 7(2), 75-93.
  41. Kim, K. H. (2006). A study on the attitude of elderly female make-up. Journal of the Korean Society of Design Culture, 12(4), 25-36.
  42. Kim, M. H. (2006). Individual characteristics on cosmetic attitude and degree. Unpublished master's thesis, Konkuk University, Seoul, Korea.
  43. Kim, M.-S. (2011). Research on the effects of individual factors and hair attitudes on hair style decisions. Unpublished doctoral dissertation, Chosun University, Gwangju, Korea.
  44. Kim, N.-K. (2007). A study on attitude of cosmetic & tendency to make-up: Of housewives who are in their twenties or thirties mainly. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  45. Kim, N.-Y., Oh, Y.-K., Moon, D.-H., & Woo, M.-O. (2013). Knowledge, attitude and performance regarding skin health care among female high school students in the Chang-won area. The Korean Society of Beauty and Art, 14(4), 61-75.
  46. Kim, S. J. (2006). Attitude to and recognition of skin care of some elderly women in Busan city. Unpublished master's thesis, Kosin University, Busan, Korea.
  47. Kim, S.-A. (2008). Knowledge and attitude towards skin health care based on the lifestyle of women. Unpublished master's thesis, Konkuk University, Seoul, Korea.
  48. Kim, Y. H. (2013). A study on knowledge, attitude and training needs for skin health care of male university students. Unpublished master's thesis, Seokyeong University, Seoul, Korea.
  49. Kwon, S.-B. (2010). Research on the correlation among physical satisfaction, physical management behaviors, and skin care behaviors of university students in the twenties. Unpublished master's thesis, Kyungil University, Gyeongsangbuk-do, Korea.
  50. Lee, B.-S. (2009). Study on the understanding and attitudes concerning the scalp and hair. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  51. Lee, E. Y. (2005). The analysis of skin condition of women in their twenties and thirties and a study on their attitudes toward skin care. Unpublished master's thesis, Hansung University, Seoul, Korea.
  52. Lee, E.-S. (2011). Satisfaction and management attitude for skin according to age and skin type. Asian Journal of Beauty and Cosmetology, 9(3), 269-279.
  53. Lee, H. J. (2011). A study on the college women's fashion leadership according to the hair attitude. Unpublished master's thesis, Seokyeong University, Seoul, Korea.
  54. Lee, H. S. (1997). An attitude study on the makeup of the aged. Journal of the Korean Society of Cosmetology, 3(1), 165-183.
  55. Lee, H. W., & Kim, M. Y. (2007a). A study on hairdo attitude and hairdo involvement. Journal of the Korean Society of Clothing and Textiles, 31(9/10), 1384-1395. doi:10.5850/JKSCT.2007.31.9_10.1384
  56. Lee, H. W., & Kim, M. Y. (2007b). Hairdo attitude. hairdo involvement importances and differences depending on age. The Research Journal of the Costume Culture, 15(6), 917-928. https://doi.org/10.29049/rjcc.2007.15.6.917
  57. Lee, H.-W., & Kim, M.-Y. (2007c). Hairdo involvement. hairdo attitude differences depending on clothing involvement and actual conditions of hairdo. Journal of the Korea Fashion & Costume Design Association, 9(2), 69-83.
  58. Lee, J.-Y. (2014). The effect of self-consciousness and self-monitoring on their skincare attitude, skincare subjective norm, skincare perceived behavioral control. Asian Journal of Beauty and Cosmetology, 12(5), 669-675.
  59. Lee, J.-Y., & Kuh, J.-M. (2007). A study about attitudes toward make-up and purchasing behavior of cosmetics of the preteen generation. Journal of the Korean Society of Fashion & Beauty, 5(2), 56-67.
  60. Lee, J.-Y., & Park, K.-S. (2011). The effect of selfmonitoring and self-consciousness to cosmetic attitude. The Research Journal of the Costume Culture, 19(4), 766-779. https://doi.org/10.29049/rjcc.2011.19.4.766
  61. Lee, J.-Y., & Park, K.-S. (2013). A study on the relationship between skin care of attitudes and behavior. The Research Journal of the Costume Culture, 21(5), 629-638. doi:10.7741/rjcc.2013.21.5.629
  62. Lee, M.-S., & Song, K.-J. (2009). The effects of attitudinal body image and plastic surgery attitude on clothing behaviors. Korean Journal of Human Ecology, 18(2), 441-449. doi:10.5934/KJHE.2009.18.2.441
  63. Lee, O.-S. (2009). A comparative study of women's hairstyle in big cities and small and medium cities. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  64. Lee, S.-J., Jeon, Y.-S., Kim, J.-S., Lee, J.-Y., & Park, C.-M. (2001). A study on women's make-up state and knowledge and attitude toward make-up. Journal of the Korean Society of Cosmetology, 7(3), 39-53.
  65. Lim, M. J. (2012). A study of the comparison on the attitude towards the hair and on the level of attention on the hair among women before and after marriage. Unpublished master's thesis, Seokyeong University, Seoul, Korea.
  66. Mo, J.-H., Gao, I. & Chung, J.-I. (2012). The effect of Chinese college women's skin care knowledge and attitudes on their behavior. The Korean Society of Beauty and Art, 13(3), 101-113.
  67. Moon, H.-J. (2010). A study of the intention of appearance and the appearance valuation and the attitude of skin health care. Unpublished master's thesis, Chungnam National University, Daejeon, Korea.
  68. Myagmarkhand. (2016). A study on dietary habits and skin care behavior according to skin types in Mongolian women. Unpublished master's thesis, Kwangju Women's University, Gwangju, Korea.
  69. Na, E.-Y. (1994). A review of current research on attitudes and attitude change: 1985-1994. The Korean Journal of Social and Personality Psychology, 8(2), 3-33.
  70. Oh, S.-J. (2015). A study of married immigrant women's skin care attitude and knowledge and their interest in appearance. The Korean Society of Beauty and Art, 16(1), 7-22. https://doi.org/10.18693/jksba.2015.16.4.7
  71. Oh, S.-J., & Kang, S.-K. (2010). Comparison of skin type and skin care attitude by male and female college students. Asian Journal of Beauty and Cosmetology, 8(3), 201-210.
  72. Pae, H.-S. (2011). Influence of lifestyle, skin care management knowledge & attitudes to psychological well-being of the university student. Journal of Beauty Industry, 2(2), 27-39.
  73. Park, E. H., & Cho, H. J. (2014). Attitude toward plastic surgery and clothing behavior according to females' appearance concerns. Journal of Fashion Business, 18(2), 132-147. doi:10.12940/jfb.2014.18.2.132
  74. Park, H.-Y., Baek, J.-W., & Shen, Y.-L. (2015). Hair attitudes and hairstyle preferences in accordance with the demographic characteristics of the female. The Research Journal of Korean Society Beauty Art, 9(3), 121-128.
  75. Park, M.-S. (2008). A study on the current conditions of beauty education. The Research Journal of Korean Society Beauty Art, 2(2), 81-86.
  76. Park, O.-H. (1991). Studies of attitude-behavior relationship:Changes and new trends since 1970s. Korean Journal of Sociology, 25(SM), 143-159.
  77. Park, S. K. (2014). The effect of media involvement and appearance satisfaction on plastic surgery related attitudes and intentions: Focusing on gender and age. Korean Society of Fashion Design, 14(4), 101-116.
  78. Park, S.-H., & Park, H.-J. (2011). A comparative study of beauty involvement by age groups according to conspicuous consumption tendency. The Korean Society of Beauty and Art, 12(4), 67-81.
  79. Park, S.-J., & Park, K.-S. (2008). Male attitude and recognition for appearance management behavior. The Research Journal of the Costume Culture, 16(3), 533-546. https://doi.org/10.29049/rjcc.2008.16.3.533
  80. Seo, R. S. (2012). A study of preferred tattoo images, makeup attitude, and body image attitudes according to the lifestyle of college women. Journal of the Korean Society of Cosmetology, 18(6), 1246-1255.
  81. Seo, R.-S. (2006). Research about preferable color of colored cosmetic according to makeup attitude. Journal of the Korean Society of Cosmetology, 12(3), 28-38.
  82. Shin, D.-J.(2004). A study on the curriculum development for beauty related departments at the graduate level. Unpublished master's thesis, Dongduk Women's University, Seoul, Korea.
  83. Shin, E.-J., Jeon, M.-J., & Sakong, J. (2009). Knowledge, attitude and practice on skin health care of high school girls. Journal of the Korean Society of Cosmetology, 15(1), 200-212.
  84. Shou, H., Kim, E.-H., & Kim, S.-H. (2015). A study of correlations between Chinese college women's preference of Hallyu (the growing popularity of Korean pop culture) and their makeup attitude. The Korean Society of Beauty and Art, 16(1), 45-60. https://doi.org/10.18693/jksba.2015.16.4.45
  85. Sin, H.-S., & Rhee, Y. S. (2012). A study on the typological analysis of consumer groups by makeup attitudes: Focus on the relationship analysis between make-up experience and impulse buying. Journal of the Korean Society of Cosmetology, 18(5), 1029-1037.
  86. Song, K. H. (2013). A study on the hair designer level of requirement for the knowledge, attitude and education of skin health care. Unpublished master's thesis, Nambu University, Gwangju, Korea.
  87. Song, M.-J., Song, Y.-S., Lee, K.-O,, & Lee, K.-K. (2013). A study on the characteristics of skin and attitudes of skin care according to occupational cluster. Journal of the Korean Society of Beauty Cultural Arts, 2(2), 43-52.
  88. Sung, M.-A. (2005). Attitude & acknowledgement about skin care for male salespersons. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  89. Yoo, H. (2010). The professional image and strategic appearance management in workplace. Unpublished doctoral dissertation, Catholic University, Gyeonggido, Korea.
  90. Yun, G.-S. (2010). Study on skin care behaviors of working men in Daegu and Gyeongsangbuk-do. Unpublished master's thesis, Kyungil University, Gyeongsangbuk-do, Korea.

Cited by

  1. 언어 네트워크 분석을 통한 화장행동 연구동향 분석 vol.27, pp.3, 2019, https://doi.org/10.29049/rjcc.2019.27.3.274