The Semiotic Meaning of Myth of Family and Gender Through the Corporate Advertisement: Focusing on the SK Advertisement (기업광고를 통해 본 가족신화와 젠더의 기호학적 의미: SK기업광고를 중심으로)
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- Journal of the Korean Home Economics Association
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- v.48 no.9
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- pp.27-40
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- 2010