• Title/Summary/Keyword: Core Consumer

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A Study on the Development of Representative Education Program for Healthy Family Support Center (건강가정지원센터의 브랜드 교육 프로그램 개발에 관한 연구)

  • Jeong, Young-Keum;Kang, Ki-Jung;Park, Jeong-Yun;Jeong, Jee-Young;Cho, Seung-Eun
    • Journal of Family Resource Management and Policy Review
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    • v.13 no.1
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    • pp.83-98
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    • 2009
  • The purpose of this study is to develop the education program for a healthy family support center. This will be a representative program which will differ from the education programs of other welfare centers. This study suggests 11 themes based on the elements of a healthy family. These programs aim to prevent and solve family problems. The 11 themes are as follows: family values, family relations 1 and 2 (couple/parent-children), parent coaching 1 and 2, family culture, resource management, multi-cultural families, working families, family volunteerism, and family consulting. This study focuses on creating a frame for this program which is integrated, systematic, and flexible. It also develops both family diagnosis sheets and educational content about various aspects of family life. Thus, this can be a core program which allows networking with other programs.

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Relationships among the Country Image, Product Image and Purchase Intention (국가이미지, 제품이미지 및 구매의도의 관계)

  • Xiong, Jian-Yong;Wu, Yan-Yan;Kim, Won-Kyum
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.267-273
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    • 2010
  • This study is about to reveal the connections and the importance of China's country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country's national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country's product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China's product image increase. In summary, consumers' purchase intention can obtain the best positive result, when a country's national image is set as the core factor, which combines and improves concurrently with one's product image.

Suggestions for Counterplans in the area of Industrial Safely for the Product Liability Act (제조물책임법에 대비한 산업안전분야의 대응방안)

  • 임현교;이동하
    • Journal of the Korean Society of Safety
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    • v.16 no.4
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    • pp.188-193
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    • 2001
  • From July 1st 2002, the Product Liability Act will be efficacious in Korea, and its influence will be prevalent over all industrial folds. However, little attention has been paid to the Act and its influence in the area of Industrial Safety. Therefore, this paper aimed to call the people's attention to them, and to suggest some points for counterplans in that n As for counterplans to the Product Liability, there are two different approaches - Product Liability Prevention (PLP) and Product Liability Defense(PLD). Between them, PLP is more safety-oriented approach, and especially Product Safety(PS) will be the core of it. Related with this, it was noted that productive goods which are utilized as productive materials or tools in the later process or industries could be troublesome when the Act is efficacious. As a solution, the necessity of cooperation among manufacturing plants belong to the similar industry, and of development of qualitative techniques applicable to analyses of consumers behavior was emphasized. Ant the interest and participation of Human Behavioral Scientists, Ergonomists as well as Consumer Psychologists were called upon. Also, it was suggested that an integrative approach including administrative or governmental management system for industrial goods should be developed.

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A Study on the Development of a Gateway where energy efficiency network based on Internet of Things (에너지 정보 수집을 위한 IoT 기반 통합게이트웨이 개발에 관한 연구)

  • Kim, Beom-Joo;Han, Jeong-Hoon;Kim, Yong-Bae;Kim, Dae-Hwan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.10a
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    • pp.265-267
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    • 2018
  • This paper addresses the study of wired and wireless gateway with IoT Standard. The gateway that we develop through this study is designed to be utilized for collection energy information among various serveces. It is aimed at the role as an Advanced Metering Infrastructure which is a core infrastructure for Smargrid services. To this end, the gateway has a structure that can apply the IoT standard and the network technology used in the Smartgrid. These gateway can be applied with small and medium energy consumer that require energy information collection.

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A Grounded Theory Approach on the User‘s Experience with Consulting the Internet for Health Problems (건강문제 해결을 위한 인터넷 사용에 관한 근거이론 연구 - 30대 성인 소비자를 대상으로 -)

  • Lee, Sook-Kyung
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.2
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    • pp.244-254
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    • 2009
  • Purpose: This research was conducted to explore the experience of using Internet to solve health problems and to develope a grounded theory. Method: There were 15 subjects in their 30s who had experience using Internet to solve health problems for themselves and their families. Results: 114 concepts, 31 subcategories, and 9 categories were derived from the analysis by using approaches by Strauss & Corbin. Central phenomenon was "Primary healthcare information" and the core category was "Selecting ways to solve health problems". The participants' experiences were conceptualized into two perspectives: reliability of the information and tendency of preference among the sites. Conclusion: All of the processes found on Internet that solved health problems required the assistance of a health professional such as a nurse. It was judged that there are some differences in the degree of usage regarding health-related information, which was primarily in accordance with the confidence and attitude of the user with respect to Internet information. We presented a strategy that could operate with professionals and nonprofessionals. Therefore, we can be satisfied by the fact that this study suggests a complimentary nursing strategy to the healthcare on Internet.

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SW Convergence Strategy in Manufacturing/Service Industry : Software and Systems Product Line(SSPL) (제조/서비스 산업의 소프트웨어 융복합 전략 : 소프트웨어 및 시스템 프로덕트라인(SSPL))

  • Lee, Jihyun;Kee, Chang Jin;Kim, Deogtae;Kim, Changsun;Choi, Jongsup;Lee, Danhyung
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.295-308
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    • 2012
  • Software and Systems Product Line(SSPL) is a paradigm that has been developed and applied by European Union(EU) to achieve the productivity and competitiveness of EU industries on the world market. It is not just a simple system or software development methodology, but a sophisticated technology requiring capabilities for a high level of mass customization, platforms, processes and convergence of software and systems. EU has applied SSPL for the five selected industrial sectors including aerospace, automobile, medical equipment, consumer electronics and telecommunication equipment since 1990s and led the way to other industry sectors to stimulate the application of SSPL from 2006. In order for Korea to secure competitiveness in the manufacturing and service industries in the competitive borderless market, it is essential to gain the high level of capabilities for software development and convergence of software and systems. SSPL can be a powerful means to achieve this end. This paper discusses the paradigmatic concept of SSPL, how EU's major industries and companies have secured competitiveness through SSPL, key capabilities that are necessary for successful institutionalization of SSPL in Korea, and finally suggestions on core strategies to materialize the benefits of SSPL for Korea.

Comprehensive Survey on Internet of Things, Architecture, Security Aspects, Applications, Related Technologies, Economic Perspective, and Future Directions

  • Gafurov, Khusanbek;Chung, Tai-Myoung
    • Journal of Information Processing Systems
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    • v.15 no.4
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    • pp.797-819
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    • 2019
  • Internet of Things (IoT) is the paradigm of network of Internet-connected things as objects that constantly sense the physical world and share the data for further processing. At the core of IoT lies the early technology of radio frequency identification (RFID), which provides accurate location tracking of real-world objects. With its small size and convenience, RFID tags can be attached to everyday items such as books, clothes, furniture and the like as well as to animals, plants, and even humans. This phenomenon is the beginning of new applications and services for the industry and consumer market. IoT is regarded as a fourth industrial revolution because of its massive coverage of services around the world from smart homes to artificial intelligence-enabled smart driving cars, Internet-enabled medical equipment, etc. It is estimated that there will be several dozens of billions of IoT devices ready and operating until 2020 around the world. Despite the growing statistics, however, IoT has security vulnerabilities that must be addressed appropriately to avoid causing damage in the future. As such, we mention some fields of study as a future topic at the end of the survey. Consequently, in this comprehensive survey of IoT, we will cover the architecture of IoT with various layered models, security characteristics, potential applications, and related supporting technologies of IoT such as 5G, MEC, cloud, WSN, etc., including the economic perspective of IoT and its future directions.

Value Structure of Experiential Rental Hanbok Companies Based on Means-end Chain Theory (수단-목적 사슬이론에 따른 체험용 대여한복업체의 가치구조)

  • Kim, Min Ji;Kim, Soon-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.2
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    • pp.331-348
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    • 2022
  • This study explores the value structure of experiential rental Hanbok companies using the means-end chain theory. For this, soft laddering was conducted for nine experiential rental Hanbok companies located in Jeonju Hanok Village. Next, the value structure was created. The results are as follows. First, the elicited values are in the following order: "creation of wealth," "promotion of Korean culture," "aesthetic value," "self-actualization," "community development," and "transmission of tradition." Second, most attributes are connected to "creation of wealth." Third, "promotion of Korean culture" and "community development" are similar to Holden's instrumental values. Fourth, some attributes linked to "aesthetic value" express what the experiential rental Hanbok companies consider to be beautiful. Fifth, the companies pursue "company satisfaction" through "consumer satisfaction" and "company differentiation," which leads to "self-actualization" and "aesthetic value." Sixth, it seems that "transmission of tradition" can be achieved through "expertise/expert training," indicating that some companies think expertise is necessary for the transmission of Hanbok and do it. This study is significant because it is a new attempt to understand the core values of experiential rental Hanbok companies and provides insights into their growth.

An Application of TAM and TRI on the Factors Affecting Internet Banking Adoption in Bangladesh

  • AMIN, Md. Iftekharul;ERFAN, Nafis;NAVID, Mashrur;KHAN, Mohammed Shafiul Alam;ISLAM, Md. Shariful
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.9
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    • pp.75-91
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    • 2022
  • This study assesses the Internet banking adoption tendency by existing bank customers of Bangladesh. Currently, almost all the leading banks in the country have implemented Internet banking platforms. However, the active user count remains relatively low and there hasn't been any conclusive research on the drivers and inhibitors of Internet banking. This study evaluates the reasons and quantitatively establishes the factors leading to the adoption and usage continuance of internet banking by existing bank customers. Responses from 460 bank account holders were collected via online questionnaires using a purposive sampling approach, and a core conceptual framework based on Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) was used. The study concluded that internet banking adoption is significantly impacted by the ease of use, customer service, and technology familiarity. Similarly, customer satisfaction is affected by the perceived value and the perceived risk. Through regression analysis, it was found that usage continuance is 89% explained by adoption and customer satisfaction. Multi-group moderation showed significant impact by groups divided based on usage frequency, income level, and age. Perceived risk weakened the impact of perceived value and technology familiarity on usage adoption. Additionally, perceived risk reduced the impact of consumer satisfaction and usage continuance.

Taoist Aesthetics Reflected in Ma Ke's Works (Ma Ke(馬可)의 작업에 반영된 도가미학 사상)

  • Hongyan, Li;Eunhyuk, Yim
    • Fashion & Textile Research Journal
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    • v.24 no.6
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    • pp.686-693
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    • 2022
  • The rapid development of the fashion industry in contemporary society has also caused various problems such as environmental pollution, material excess, and spiritual poverty. Accordingly, traditional Chinese Taoist aesthetics can solve the spiritual poverty that people are facing today, and the spiritual pursuit of returning to innocence. This study focuses on the works of first generation Chinese designer Ma Ke as an example to discuss the embodiment and application of Taoist aesthetics. The results are as follows: First, Ma Ke's works emphasize the value of handicraft through traditional handcrafting and natural fibers, which reflect the beauty of simplicity and the non-action of Taoist aesthetics. Second, the works acknowledge nature by using natural materials and retaining their original appearance, which embodies Taoist aesthetics of the beauty in non-action and living in harmony with nature. Third, the collections reflect a critical attitude toward the fashion industry and consumer culture by rethinking consumerism and advocating environmental protection, thus propagating the beauty in simplicity and the harmonious life with nature in Taoism aesthetics. In conclusion, Ma Ke's designs incorporating sustainability and handicraft exhibit the core features of Taoist aesthetics, including the beauty in simplicity, non-action, and living in harmony with nature while exploring the relationship between modernity and tradition, man and nature, and handicraft and fashion. This research can contribute to understanding Ma Ke's works in promoting critical thinking about the fashion industry through Taoist aesthetics.