• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국정보통신학회 2016년도 춘계학술대회
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• pp.120-122
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• 2016

While smart learning have been introduced for more learning effect, this study is to understand students' smart learning acceptance using TAM model. Through using the result of the study, it is to provide suggestions for the improvement of smart learning effect and the acceptance using various multi media on thew view of students.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국정보통신학회 2016년도 춘계학술대회
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• pp.131-133
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• 2016

While smart learning have been introduced for more learning effect, this study is to understand teacher's smart learning acceptance using TAM model. Through using the result of the study, it is to provide suggestions for the improvement of smart learning effect and the acceptance using various multi media on thew view of teachers.

• Journal of Digital Convergence
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• 제14권12호
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• pp.105-110
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• 2016

As smart devices have proliferated and network speed and accessibility of mobile have accelerated, mobile cloud services that can do the same tasks by various devices are promoted. This paper explores the analysis of use intention of mobile cloud services and influencing factors. We develop and apply a convergence technology acceptance model which combines TAM, VAM and UTAUT. The proposed model verifies some hypotheses to aware the significant factors of use intention of mobile cloud services with TAM, VAM and UTAUT including additional mobile cloud service characteristics such as mobility, high availability, easy accessibility and scalability. Eventually, this research can not only help users gain insights into mobile cloud service use intention, but also help mobile cloud service providers to develop more effective mobile cloud service and their business strategy in the future.

• Journal of Digital Convergence
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• 제7권3호
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• pp.13-24
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• 2009

Technology Acceptance Model (TAM) has been a basis model for testing technology use. Post researches of TAM have been conducted with the updating the TAM by adding new independent variables in order to increase the explanatory power of the model. However, the problem is that different independent variables have to be required to keep the explanatory power whenever adopting particular technology. This might reduce the generality of the research model. Thus in order to increase the generality of the model, this study reviewed the previous researches and collected the independent variables used, and regrouped them into three basic independent constructs. New research model was designed with three basic independent constructs with three constructs selected for the involuntary information technology usage environment. Finally, this study concluded that new technology acceptance model could be used to explain the use of new technology without any adding new particular independent variables.

• Journal of the Korea Institute of Information and Communication Engineering
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• 제20권6호
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• pp.1081-1086
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• 2016

While smart learning have been introduced for more learning effect, this study is to understand instructor's smart learning acceptance using technology acceptance model(TAM). This study developed the extended TAM model, including external pressure for smart learning and smart self efficacy for smart devices as study variables and attempted to examine the research model through the empirical analysis. The research model has the 7 variables including smart self-efficacy and external pressure. For the empirical study, the survey was conducted for the one month, March, 2016, and the total 143 data among the collected 167 responses were used for the empirical analysis. As the result of the analysis through the structural equation model, the 9 paths among the total 10 paths show the significant relationships between the variables. Through using the result of this study, it is to provide suggestions for the improvement of smart learning environments.

• Journal of the Korea Convergence Society
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• 제10권1호
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• pp.141-148
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• 2019

In this study, the Technology Acceptance Model (TAM) was applied to explore the process of using card news. Card news users are found to be active in searching and selecting appropriate news for themselves, information seeking style and news literacy were established as antecedent variables that can influence card news usage. A survey of 400 university students with experience of using card news was conducted. For statistical analysis, SEM was conducted. The analysis showed that information seeking style significantly affects perceived ease of use (PEU) and that news literacy influences neither PEU nor PU. PEU was found to have a significant effect on PU, and both PEU and PU had a significant effect on recommendation intention.

• Journal of Digital Convergence
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• 제11권1호
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• pp.89-97
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• 2013

After introducing iPhone in Korea, the craze for iPhone was perceived to be extraordinaire phenomenon and the mobile businesses and researchers paid attention to it. This research purposes to explore more predictive model that explain to adopt the smartphones in Korea. This research show that all of models, TPB, TAM and the integrated model, are significant to explain intention to use the smartphones. TPB explains the higher than TAM, and the integrated model explains the slightly higher than TPB. These results suggest that researcher explore and build the more predictive model that comprise social influences and personal attributes than TAM that is employed broad to study new information communication systems and devices.

• Journal of Korea Society of Industrial Information Systems
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• 제14권4호
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• pp.101-115
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• 2009

This study analyzed the diffusion process of digital convergence products focused on camera phon to compare the traditional adoption-diffusion model with use-diffusion model proposed by Shih and Venkatesh(2004). The results suggested that observability, perceived usefulness, innovativeness, relative advantage have effects on the intention of repurchase in the adoption-diffusion model. On the other hand, the intention of repurchase has been affected by technological sophistication, satisfaction, innovativeness, relative advantage in the use-diffusion model. These results imply that the traditional adoption-diffusion model could be applied to the cases of the digital convergence products. In addition, the results also show that the use-diffusion model is superior to the traditional model in analyzing the diffusion of digital convergence products.

• Journal of Digital Convergence
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• 제11권12호
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• pp.155-160
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• 2013

The global recession circumstances, cloud computing has emerged as a new paradigm in the business IT sector. This paper explores the analysis of cloud service adoption Intension of Korean firms. Especially, we focus on Infrastructure as a Service (IaaS) among cloud services and apply TAM (Technology Acceptance Model) and VAM (Value-based Adoption Model) to analyze cloud service adoption intension The proposed exploratory model tests a number of hypotheses to understand the importance factors of IaaS adoption intension with TAM and VAM included additional cloud service characteristics such as scalability, agility, security, efficiency and reliability. Eventually, the findings of this study can not only help company users gain insights into IaaS adoption, but also help cloud service providers to develop their service effectively and improve marketing strategy in B2B cloud service market.

• Journal of Digital Convergence
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• 제10권3호
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• pp.191-196
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• 2012

The importance of hi-tech communications technology including mobile or ubiquitous system and the related business field is currently expanding. In terms of wellness for enhancing quality of individual life, ICT technology became a requirement, not an option. The first purpose of this study is to identify factors that influence user's perceived usefulness & perceived ease of use related to the acceptance of TAM focused on ubiquitous fitness service through multiple regression analysis, thereby discovering important factors influencing consumer behavior. In conjunction with the result, the second purpose of this study has also its implication on the u-Healthcare system development using QFD. That is, this research is to propose the possibility of combining the external variables of TAM to u-Healthcare system service characteristics with user requirement reflected by using QFD method. Based on these results, the suitable system may be constructed and developed.