• Title/Summary/Keyword: Convergence Research

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The impact of influencer characteristics on consumer behavior through coexistence of buyers (인플루언서의 특성이 구매자의 공존성을 통해 소비자 행동에 미치는 영향)

  • Kim Do-Eui;Ku Yeong-Ae;Lee Sin-Bok
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.193-204
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    • 2023
  • In recent years, the concept of influencer marketing has experienced rapid growth in both academia and industry, leading to its emergence as a crucial consideration in the marketing strategies of many businesses. Despite the significance and expansion of the influencer market, however, research on the topic has not kept pace with its growth. Thus, this study seeks to address this gap by empirically analyzing the impact of influencer characteristics on consumer behavior through the coexistence of buyers and providing an empirical contribution to expand the relevant literature. To accomplish this, a survey was conducted with a sample of 400 individuals who had purchased a product through an influencer, and 384 responses were ultimately utilized in the analysis. The results revealed that the attractiveness and empathy of influencers had a positive impact on satisfaction among coexisting buyers, while also having a negative impact on dissatisfaction. In contrast, expertise had no impact on satisfaction, but a positive impact on dissatisfaction. Moreover, satisfaction was found to have a positive impact on brand image and recommendation intention, whereas dissatisfaction had a negative impact on both. Overall, this study adds to the growing body of literature on influencer marketing by providing empirical evidence of the impact of influencer characteristics on consumer behavior, specifically through the lens of coexistence with buyers. These findings hold important implications for businesses looking to develop effective influencer marketing strategies that can enhance their brand image and recommendation intention among consumers.

A Study on the Educational Methods of Self-Narrative Writing for University Students (대학생 자기 서사 글쓰기의 교육 방안 연구)

  • Hyun-ju Kim;Young-ha Yang
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.357-366
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    • 2023
  • In the purpose of this study, the college textbooks of self-narrative writing and examples of classroom practice are analyzed to find a way to educate it. The self- narrative writing subject with a learning of recognization, expression, and communication with oneself, emphasizes the necessity when they become college students through entrance exam-oriented education. The research methods are as follows. Firstly, three university textbooks which include a section on self-narrative writing were compared and analyzed. The analysis highlights the needs for a textbook covering self-narrative writing more extensively and comprehensively as what is offered by the existing textbooks is limited in facilitating students to fully develop the ability of self-reflection, which should be dealt as a long-term goal. Secondly, the current discussion on self-narrative writing and examples of real classroom practice were analyzed. It shows that a step-by-step approach is required to encourage the practice of deep self-reflection to be incorporated into writing. In addition, during the writing process, various correction and feedback activities should be carried out on a macro level and gradually while the communication and feedback should take place not only between a teacher and students, but also among students. As a result, it is expected that this study will help establish a teaching model of self-narrative writing by seeking complementary points and educational directions for self-narrative writing.

The Effect of Other Behaviors and Lecture Satisfaction on Lecture Flow in Online Classes of Nursing Students' (간호대학생의 온라인 수업에서 딴짓과 강의만족도가 수업몰입에 미치는 영향)

  • Hyun-hee Ma;Hwa-Young Kim;Eun-Su Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.471-480
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    • 2023
  • The purpose of this study is to confirm the effect of recording online classes and real-time video classes on other behaviors, lecture satisfaction, and lecture flow in during the COVID-19 period. Data were collected and analysis using a structured questionnaire from May 20th to June 4th in 2021 for 550 nursing students in the D University. As a result of the study, it was found that there were more others behaviors in record online classes than in real-time online classes (t=-2.00, p=.046), lecture satisfaction(t=-1.54, p=.124) and lecture flow in real-time online classes it was higher in the record online classes (t=-.63, p=.529), but it was not statistically significant. However, the 2nd year students who participated in the two types of online classes showed statistically significantly higher lecture satisfaction (t=13.55, p=.000) and lecture flow(t=4.48, p=.004). And 4 th grade students of others behaviors was statistically significantly lower (t=4.68, p=.003). In the multiple regression analysis, the main factor affecting lecture flow was lecture satisfaction, and the explanatory power of the model was 55.1% in record online classes (F=128.49, p <.01), and in real-time classes 47.2%(F=77.24, p<.01). In the future, research should be conducted to confirm the difference between the two types of online classes of the same instructor and the difference in other things, lecture satisfaction, and class commitment that appear after applying learner-centered learning.

Analysis of the Ripple Effect of COVID-19 on Art Auction Using Artificial Neural Network (인공신경망 모형을 활용한 미술품 경매에 대한 COVID-19의 파급효과 분석)

  • Lee, Ji In;Song, Jeong Seok
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.533-543
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    • 2023
  • This study explores the influence of the COVID-19 pandemic on the Korean art market and contrasts the classic hedonic method of art price prediction with the Artificial Neural Network technique. The empirical analysis of this paper utilizes 14,639 observations of Korean art auction data from 2015 to 2021. There are three types of variables in this study: artist-related, artwork-related, and sales-related. Previous studies have suggested that these three types of variables influence art prices. The empirical findings in this research are in twofold. First, in terms of RMSE and R2, the Artificial Neural Network outperforms the hedonic model. Both techniques discover that sales and artwork variables have a greater impact than artist-related attributes. Second, when the primary factors of art price are controlled, Korean art prices are found to fall dramatically in 2020, shortly following the onset of COVID-19, but to rebound in 2021. The main lesson in this study is that the Artificial Neural Network enhances art price prediction and reduces information asymmetry in the Korean art market even in the face of unanticipated turmoil such as the COVID-19 outbreak.

Moderating Effect of Population Drop in the Relationship Between Demographic Changes and Crime Decline (인구통계학적 구조 변화와 범죄 감소 간의 관계에 있어서 인구 감소의 조절 효과 검증)

  • Soo-Chang Lee;Dae-Chan, Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.95-102
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    • 2023
  • This study aims to empirically verify the moderating effect of population drop on the relationship between demographic changes and crime decline in local cities facing population decline in Korea. The study employs changes in the population of young adults, men, elderly, foreign residents, and population movement as factors of demographic changes, including types of the city as a control variable in the research model. The rate of change in population drop is used as a moderator variable and the rate of change in crime decline as a dependent variable. Data are collected from 155 cities with declining populations from 2010 to 2022 through KOSIS, the National Statistics Portal, and information disclosure requests. Data collected are analyzed using moderated regression analysis. In the first and second stages of the analysis, they show that changes in the population of young adults, population movement, foreign people, population drop, and the type of city affect the change in crime. Moderated regression analysis shows that only the interaction terms among changes in the population of young adults, changes in population movement, and changes in the population of foreigners and the population drop affects change in crime significantly.

Study on Shift of Innovation and Manufacturing Hubs to the United States (혁신 및 제조 허브의 미국으로 이동에 관한 연구)

  • Seo, Daesung
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.553-560
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    • 2023
  • The study is about domestic industries following the migration of hubs (innovation, manufacturing) to other countries and the hub-oriented US industries (batteries, semiconductors, electric vehicles). Additionally, the ongoing trade tensions between the United States and China may have also played a role in companies moving their operations to the United States. The result of such a move could potentially include job creation in the United States, as well as increased investment in the U.S. manufacturing sector. However, it is also possible that there could be negative consequences, such as higher prices for consumers or disruptions to supply chains during the relocation process. However, such IRA, Chips Act scenario would likely also have negative consequences (Inflation in the home country) for the countries whose industries moved to the US, as they would lose jobs, investment, and possibly face economic difficulties as a result. As the result of the empirical analysis of the export scale of Korea and the United States, changes in the movement of global supply hubs are related to factors such as geopolitical price increases and consumption declines. In order to respond to these changes, this paper emphasizes the need to prevent the result of de-advantage by moving the production area of the scale.

A Study on the Stage Costume of Pansori Ballet Theater 'Dokkaeba! Dokkaeba!' Based on Storytelling (스토리텔링에 의한 판소리 발레극 '도깨바! 도깨바!'의 무대의상 연구)

  • Ryu Jinyoung
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.399-406
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    • 2023
  • Due to the increasing influence of the Korean Wave, traditional themes are emerging to the forefront of performance content development, emphasizing the necessity of applying the art of storytelling to the creative process. The purpose of this research is to examine the differentiated costume design of the Pansori ballet "Dokkaeba! Dokkaeba!," developed through the implementation of storytelling in its performance creation process. Choreographers, writers, and costume designer collaborated throughout the storytelling process from planning to content creation. This resulted in a clarified depiction of the Dokkaebi as divine beings with transcendental powers who are simultaneously friendly and familiar entities, often appearing in the form of humans and objects. Accordingly, the costume design based on this collaborative storytelling deliberately avoided the appearance of Dokkaebi reminiscent of 'Kwimyeonwa' or Japanese 'Oni', typically expressed with horns or decorations, and instead implemented novel design elements, such as fusion Hanbok with a variety of dimensionally aesthetic accessories, meaningful color contrast in modern clothing, textural elements indirectly expressing character and transmogrification, and daily clothing attire to illustrate the humanized Dokkaebi. Therefore, this study seeks to contribute to the production of new performance art showcasing the Dokkaebi by identifying the diversity of expression and direction within costume design.

An Analysis on Climate Change and Military Response Strategies (기후변화와 군 대응전략에 관한 연구)

  • Park Chan-Young;Kim Chang-Jun
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.171-179
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    • 2023
  • Due to man-made climate change, global abnormal weather phenomena have occurred, increasing disasters. Major developed countries(military) are preparing for disasters caused by extreme weather appearances. However, currently, disaster prevention plans and facilities have been implemented based on the frequency and intensity method based on statistical data, it is not enough to prepare for disasters caused by frequent extreme weather based on probability basis. The U.S. and British forces have been the fastest to take research and policy approaches related to climate change and the threat of disaster change, and are considering both climate change mitigation and adaptation. The South Korean military regards the perception of disasters to be storm and flood damage, and there is a lack of discussion on extreme weather and disasters due to climate change. In this study, the process of establishing disaster management systems in developed countries(the United States and the United Kingdom) was examined, and the response policies of each country(military) were analyzed using literature analysis techniques. In order to maintain tight security, our military should establish a response policy focusing on sustainability and resilience, and the following three policy approaches are needed. First, it is necessary to analyze the future operational environment of the Korean Peninsula in preparation for the environment that will change due to climate change. Second, it is necessary to discuss climate change 'adaptation policy' for sustainability. Third, it is necessary to prepare for future disasters that may occur due to climate change.

Design and Implementation of IEC62541-based Industry-Internet of Things Simulator for Meta-Factory (메타팩토리를 위한 IEC62541기반 IIoT·시뮬레이터 설계 및 구현)

  • Chae-Young Lim;Chae-Eun Yeo;Woo-jin Cho;Jae-Hoi Gu;Sang-Hyun Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.789-795
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    • 2023
  • Digital-Twin are recognized as an important core technology for the realization of Smart Factories by simulating and optimizing the monitoring and predictive maintenance of manufacturing equipment and the operation of production lines in a digital space. To implement this system, we adopt the IEC62541-based OPC-UA (Open Platform Communications Unified-Architecture) Protocol, which has strengths in interoperability and connectivity between heterogeneous platforms. Therefore, In this paper, We designed and implemented an IIoT(Industry Internet of Things) system that connects heterogeneous platforms, and developed an OPC-UA simulator based on IEC 62541. We will present whether the data will be applied to the Digital-Twin Platform and whether it will work, and proceed with performance tests and evaluations. We evaluate the operation performance and OPC-UA performance of the Digital-Twin platform lightened by the proposed device, and present the optimal IEC62514-based simulator system. We proceeded with the performance evaluation of sending and receiving data with OPC-UA wrapping with the proposed simulator, and found that a lightweight Digital-Twin platform can be operated. This research can apply the OPC-UA protocol for implementing smart factory and meta-factory in the manufacturing shop floor with limited resources, avoiding the waste of time and space on the shop floor through the OPC-UA simulator. We expect that this will contribute to a significant improvement in efficiency by minimizing.

21Century of Combat Aspects of North Korean Attack Drones Through the War of the Century (21세기 전쟁을 통해 본 북한 공격 드론의 전투 양상 전망)

  • Kang-Il Seo;Sang-Keun Cho;Jong-Hoon Kim;Ki-Won Kim;Sang-Hyuk Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.299-304
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    • 2023
  • Recently, drones have been used as a major means of attack drones in major wars around the world, and it seems likely that they will evolve into game changers in the future. Recently, drones have been used as a major means of attack drones in major wars around the world, and it seems likely that they will evolve into game changers in the future. In the major wars of the 21century, attack drones are used for precision fire-guided or self-destruct attacks, For the purpose of cognitive warfare, its territory is expanding not only to land and air, but also to sea and water. These attack drones will perform multi-domain operations, and for this purpose, the level of autonomy will be improved and High-Low Mix We will continue to develop by strengthening concept-based scalability. North Korea has also been making considerable efforts to operate attack drones for a long time, and activities such as third-country-level self-explosive drones, artificial intelligence-based clustered self-explosive drones, and self-destructive stealth unmanned semi-submersible are expected. In addition to North Korea's provocations and attacks, it is hoped that there will be a need for active follow-up research on our military's countermeasures and utilization plans.