• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.170-181
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• 2022

We live in a digital age. Smartphones are used by everyone from children to the elderly. And many smart devices are pouring out and changing our daily life a lot. However, even in the development of this digital age, there are some marginalized groups. There are also those who are reluctant to expose their information in the digital age. They have difficulty making reservations on their smartphones, using payment systems, logging into the site using various authentication and verification procedures, and entering and leaving buildings. We still carry most IDs, seals, certificates, etc. in physical form. Those who use smartphones are enjoying the convenience of the times. However, among the underprivileged, the desire to pass everything with only one device is growing. In this study, the most suitable smart band model was proposed by collecting the Delphi survey and the opinions of the general public. Future research is required to improve practical usability and utility by developing cheaper and more convenient models.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.3
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• pp.1-6
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• 2005

This study tried to identify factors influencing on customer's trust in Mobile Commerce Sites. Four factors were found ; transaction security, site image, navigation usability, payment convenience. These factors showed strong correlations with customer's trust. Implications of the study and further research issues are discussed.

• Journal of Industrial Convergence
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• v.2 no.2
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• pp.173-195
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• 2004

The purpose of this study is to analyze satisfaction factors that consumers perceive during purchasing products and using services on Internet Shopping Mall. Consumers' purchase process on Internet Shopping Mall is examined by finding the relation between overall satisfaction and intention. The study results show that consumers' higher appraisal degree on satisfaction means their higher purchase intention. In the process of service encounter, many factors affect customer's evaluation for overall satisfaction. They are categorized as five factors; information provision, merchandising, ordering convenience, payment risk, after services.

• The Journal of Information Systems
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• v.15 no.1
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• pp.121-144
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• 2006

For constructing the purchasing decision-making model to maximize customer value on the electronic commerce, Means-Ends Network model was used for identifying means and fundamental objectives and their relationships were analyzed by the structural equation. A questionnaire survey of 481 customers in their internet shopping experiences was conducted to extract valid means and fundamental objectives' factors. As a result, 6 means objectives shopping travel, shipping errors, vendor trust, online payment, product choice, and recommender systems and 3 fundamental objectives-shopping convenience, internet ecology, and customer support were founded. Using these 9 factors, structural equation was analyzed 4 times to ensure statistical validities and to establish new interrelationships among them. The results showed that fundamental objectives are affected by the strong relationships within means objectives. This interrelationship with mens and fundamental objectives is interpreted as the purchasing decision-making model to maximize customer value on the electronic commerce in this paper.

• Health Policy and Management
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• v.29 no.2
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• pp.112-129
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• 2019

Currently, the South Korean Government does not provide sickness benefits from the National Health Insurance, which is different from most other Organization for Economic Cooperation and Development countries. The sickness benefit guarantees a part of lost income due to injuries or diseases. The purpose of this study is to propose a sickness benefit scheme for South Korea. To this end, we compare health care systems, sickness benefit schemes, and delivery systems of those in Germany, Japan, and Sweden, focusing on the seven categories: management authority, object, level of payment, duration of payment, qualification requirements, connection with paid sick leave of workplace, and financial resources, and as to delivery system, the six categories: the number of procedures, transferring document between institutions, whether or not utilizing electronic reporting system, applicant, and administrative convenience. Based on the implications derived from the case study, we propose the sickness benefit scheme and its delivery pathway and other details for South Korea. This study is first to propose the sickness benefit for health insurance in Korea with its level of details. More studies should follow with case studies of other countries, as well as productive debates to build a feasible and sustainable sickness benefit system in South Korea.

• Human Ecology Research
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• v.55 no.4
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• pp.399-417
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• 2017

The recent globalization of the consumer market has highlighted the importance of a brand; subsequently, brand extension is strategically used to launch of various products and services. Especially, various and new services based on information and communication technology for the convenience of consumers have been provided continuously. This study examined consumer's evaluation for brand extension centered on the brand extension as a mobile payment service through consumer propensity and familiarity as well as attitude toward a brand. The research is as follows. First, it shows that self-efficacy and implicit theories among consumer characteristics positively influence familiarity and attitude toward a brand. Second, it shows that the planned consumption tendency among consumption characteristics of a consumer positively affect familiarity toward a brand. Third, it is confirmed that the brand extension on parents brand affects the attitude towards brand extension, and the attitude towards brand extension is connected to a willingness to recommend through the purchase intention. This study empirically confirms the importance of consumer propensity, the consumer's perception, and evaluation towards the brand extension of the company as well as the continuous efforts and required company activities to build and form a positive attitude and familiarity of consumers for the brand. This study can be used as basic data for the strategy development of brand extensions in service companies.

• Journal of Korean Society of Transportation
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• v.24 no.4 s.90
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• pp.19-29
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• 2006

As the rapid increase of highway investments from Private sector the organizations of highway operator became diversified, and thus causing various unexpected problems. Highways invested by private capitals have different fare rates and managing systems. It is desirable to reduce drivers' inconvenience using more than two sections of highways spread over different jurisdictions. The main purposes of this research are i) data survey and problem statements ii) prediction of future problems and preparing appropriate countermeasures. This research are divided into two parts. They are management system and fare collection system. Major investigations of this study are as follows, optimum toll operation models depend on charging systems and interchange shapes of two interconnecting expressways. Assuming that the current payment and the new electronic payment system aye used concurrently for a while, some alternatives for the inter-operation to collect tolls ate suggested focusing on the efficiency to tollway corporations as well as convenience to drivers. The advantages and disadvantages of the alternatives, including their characteristics, are compared.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.5
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• pp.181-195
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• 2011

There's a controversy about an invasion of privacy which includes a leakage of private information and linking of user's behavior on internet. Although many solutions for this problem are proposed, we think anonymous authentication, authorization, and payment mechanism is the best solution for this problem. In this paper, we propose an effective anonymity-based method that achieves not only authentication but also authorization. Our proposed method uses anonymous qualification certificate and group signature method as an underlying primitive, and combines anonymous authentication and qualification information. An eligible user is legitimately issued a group member key pair through key issuing process and issued some qualification certificates anonymously, and then, he can take the safe and convenience web service which supplies anonymous authentication and authorization. The qualification certificate can be expanded according to application environment and it can be used as payment token.

• Journal of Venture Innovation
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• v.1 no.1
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• pp.15-27
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• 2018

Interest in Fintech is extremely growing as O2O which means the binding of online and offline appears. The scale of private consumption in South korea reached about 700 trillion won, however, the online trading is only about 60 trillion won, which means 640 trillion won is still trading in offline. The reason the Fintech industry comes into the spotlight is because the foundation of related industries such as the rise of mobile traffic and the fast growth of the financial transaction through the mobile channel is forming. Especially, the introduction of payment systems among these Fintech industries offers convenience to the consumer. Mobile payment has been generalized in daily life such as utility bills and taxi fares. Use of O2O service in various industrial fields in commerce gives convenience to consumers and increase in sales to business in recent commercial transaction which is moving to on-demand channel services. People in smartphone life are supposed to find more convenient services for saving time using their phone, and this kind of environment makes the ordering goods and services through Fintech payments increase. The emergence of O2O services influences the development of Fintech industry and the emergence of convenient and reliable Fintech service through the deregulation of Fintech also affects the activation of O2O services. The complementary relationships between O2O services and Fintech would contribute to economic activation. From the standpoint of the researchers, I would like to further study the methods that can lead to a new paradigm of the financial payments industry through the development of Fintech and the drafts for the market expansion of the current offline commerce making it online in the advent of O2O services in variety industries.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.570-572
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• 2015

NFC (Near Field Communication) is an area of the RFID technology is a kind of short-range wireless communication. NFC technology is to utilize the data transfer, the access control system is usefully employed in many fields, such as mobile payment. Recently smartphone application development using NFC is activated, recognition of the convenience of the current NFC tag is insignificant state. In this paper, it is the content of the Application that was created in order to provide the knowledge of convenience food to the customer to visit the mart. Users with Mart, using smartphones, at a NFC tag that is attached to the food display stand food information, purchasing tips, keeping method, data such efficacy is provided over the screen of the smartphone. If you purchased the food is placed in the refrigerator "moves to the food list of application to click the button, through the food list screen their food list in the refrigerator, and by providing information such as expiration date, the user There is help me to be able to buy the more convenient food.