• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.197-224
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• 2020

Mobile games have become one of the most important driving forces of the game industry. We focus on the continuous intention to use Chinese mobile games from the perspective of experiential marketing and network externalities. We integrate user experience, network externalities and flow theory into expectation confirmation model and explore the influencing factors of continuous usage intention of Chinese mobile game and propose a research model. Game experience, service experience, perceived enjoyment, social interaction, challenge, perceived number of users and perceived number of peers were employed as independent variables, while flow, perceived value and satisfaction as mediating variables and continuous intention as the dependent variable. After surveying 426 samples, the model is tested with structural equation model. The results reveal that perceived enjoyment significantly positively influences perceived value, flow, satisfaction, and continuous intention. The greater the enjoyment of the game, the greater the satisfaction of the game and the greater the willingness to use it continuously. Game experience has a significant direct effect on continuous intention, which indicates that a better game experience can retain more users. Service experience and perceive number of peers positively influence satisfaction. Another finding is that social interaction and perceived number of users positively influence perceived value and flow, which indicate that social attributes are critical roles for retaining users. Game challenge also positively influences flow. The proper level of challenge is more likely to cause users to enter the state of flow. Flow indirectly influences continuous usage intention through the satisfaction of the game, which indicates that satisfaction is driven by flow experience and further retaining users. Empirical results implied that mobile game companies need to focus on improving user experience, expectation satisfaction and extending network externalities to improve the continuous intention of using mobile game.

• 디지털콘텐츠학회 논문지
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• 제19권6호
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• pp.1081-1090
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• 2018

이 연구는 문서24시스템의 지속사용의도에 영향을 미치는 요인들을 분석하였다. 문서24시스템 서비스를 사용하거나 경험한 사용자들을 대상으로 설문을 실시하였으며, 총 236부를 분석에 사용하였다. 분석결과, 각각의 가설별로 실증분석 내용을 살펴보면 첫째, 정확성, 편리성, 보안성은 사용 용이성에 정(+)의 영향을 미치는 것으로 나타났다. 하지만 호환성, 혁신성은 사용 용이성에 정(+)이 영향을 미치지 못하는 것으로 나타났다. 둘째, 정확성, 편리성, 보안성, 혁신성은 지각된 유용성에 정(+)의 영향을 주는 것으로 보였다. 하지만 호환성은 정(+)의 영향을 미치지 못하는 것으로 나타났다. 셋째, 행동적비용은 지속사용의도에 정(+)의 영향을 미치는 것으로 확인되었으며, 지각된 사용 용이성은 지각된 유용성, 지속사용의도에 긍정적 영향을 주는 것으로 나타났다. 최종적으로 지각된 유용성 또한 지속사용의도에 긍정적인 영향을 미치는 것으로 나타났다.

• 품질경영학회지
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• 제47권2호
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• pp.237-254
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• 2019

Purpose: The purpose of this study is to analyze correlation of perceived cosmetics brand apps attributes and use intentions, mediating role of customer satisfaction, and relationship between customer satisfaction and continuous usage intention. Then provide basic data for development management strategy of beauty industry and enhancement of competitiveness corresponding to smart era. Methods: The questionnaires were surveyed by an online company(EMBRAIN). After data collection, frequency analysis was performed on the general attributes of questionnaire survey using SPSS 22.0, and data conclusions were derived by verifying reliability and validity of data and hypotheses. Results: First, perceived cosmetic brand app attributes have a positive effect on customer satisfaction, Second, perceived cosmetic brand app attributes have a positive effect on continuous usage intention. Third, customer satisfaction was found to have a mediating role in the effect of perceived cosmetic brand app attributes on continuous usage intention. Fourth, involvement proved to control the relationship between perceived cosmetic brand app attributes perceived interactivity and customer satisfaction. Finally, Involvement has proven to control the relationship between cosmetic brand app attributes perceived interactivity and continuous usage intention. Conclusion: Consumers buying products from cosmetics brand apps will be more likely to use cosmetics brand apps if they feel comfortable with calculation process, search, booking confirmation and payment methods.

• 산업경영시스템학회지
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• 제42권3호
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• pp.131-141
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• 2019

Recently the business environment surrounding the financial investment industry is changing rapidly, and the demands of customers (diversity and the cycle of change etc.) are getting shorter. In this context, it can be said that companies are forced to adopt an agile management environment. In particular, non-face-to-face channels, including MTS, is adopting the agile system into the digital finance sector from a company-wide and strategic perspective. This study analyzed the effects of MTS services' environment quality on customer satisfaction and continuous intention to use for MTS users who are rapidly increasing under the agile management environment in the financial investment industry. This study surveyed the quality of service environment (accessibility, convenience, design, security), customer satisfaction, and continuous intention to use for 350 MTS users. First, accessibility, convenience, and security of MTS service environment quality had a positive effect on customer satisfaction, and design was rejected Second, customer satisfaction has a positive effect on continuous intention to use. Third, convenience and security of MTS service environment quality have positive effects on continuous intention to use, and accessibility and design were rejected. The results of this study, together with demographic analysis, are expected to provide useful implications for MTS activation studies and securities firms' strategies.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.7-18
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• 2019

Purpose: This study identifies the relative importance of the sub - factors of initial services and continuous services using AHP (Analytic Hierarchy Process) method, and calculates the competitive index for the detailed factors. The purpose of this paper is to propose the establishment of long - term and short - term management strategy for expansion of business of food service franchise, franchisors, long - term and win - win relationship with franchisees, and rationalization of operating system. Research design, data, and methodology: The population for the survey is 92 franchisees in 46 foreign brands and 46 domestic brands in the Seoul metropolitan area (Seoul / Gyeonggi / Incheon). The survey was conducted from July 1 to August 31, 2018 through the survey agency with a telephone interview and a surveyor's direct visit. A total of 100 questionnaires were collected, but a total of 92 parts were used for analysis except 8 parts that were considered to contain false information. Using the AHP method, relative importance and competitiveness index were calculated for the details of initial services and continuous services. Results: The results shows continuous services were significantly higher for both foreign brand franchises, domestic brand franchises, and overall than initial services, This suggests that the continuous services of the affiliated franchisors has a higher relative importance than the initial services. Among the continuous services, brand reinforcement and promotion were significantly higher for both foreign brand merchants and domestic brand franchises. This can be regarded as the most important factor in brand reinforcement and promotion when selecting a food service franchisors. Conclusions: In the Standard Terms and Conditions governed by the Fair Trade Commission, the franchisors should increase the fairness by creating manuals for supporting services, especially after opening, and regularly checking whether the supporting services have been carried out like manuals since the establishment of franchisees. In addition, the Brand Strengthening and Public Relations Committee (tentative name) jointly participated by the franchisors and franchisees for the purpose of strengthening and promoting the brand, suggesting a system for transparent and efficient execution of the brand reinforcement and promotion budget and monitoring afterwards.

• 한국약용작물학회지
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• 제15권3호
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• pp.157-161
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• 2007

인삼 연작장해 원인과 경감대책을 수립하고자 2004년에는 2005년까지 작물과학원 증평시험지 연작토양에서 인삼 수확경 과년수와 예정지관리 유무에 따른 시험을 수행한 결과를 요약하면 다음과 같다. 인삼 연작지 수확경과년수가 짧을수록 생존율이 낮아지며 3${\sim}$4년 경과구 81${\sim}$95%의 뿌리썩음 이병주율을 보였다. 예정지 관리구는 미관리구보다 생존율이 다소 높으며 뿌리 썩음병 피해도 예정지 미관리와 같은 경향으로 예정지 관리효과는 크지 않다. 수확경과년수가 10년이상의 연작지에서도 연작장해를 일으키는 병원균 (C. destructans)이 분리되므로 재작 또는 연작시는 이점을 고려하여 재배지를 재선정하거나 예정지 토양관리대책을 수립해야 할 것으로 판단된다.

• 한국조리학회지
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• 제23권5호
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• pp.187-198
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• 2017

The purpose of the study was to investigate the relationships among leadership, organizational commitment and management performance of restaurant workers from the Busan Haeundae area. Normally, each leadership type(transactional leadership, transformational leadership, servant leadership) effected organizational commitment and management result. For the field test and verification, 200 staffs of the Haeundae restaurant participated in the survey from April 1st to May 30th, 2017. The research result was summarized as follows. First, all leadership types(transformational leadership, transformational leadership, servant leadership) of Haeundae restaurant staffs had a positive impact on affective involvement. Second, transformational leadership and transactional leadership of restaurant staffs had a positive influence on continuous commitment. Lastly, continuous commitment of restaurant staffs in Haeundae affected management result. In conclusion, precedent study explained only hotel investigation.

• 통상정보연구
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• 제8권1호
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• pp.15-31
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• 2006

There is no overdoing of enforcement of the importance of strategical mind which indicates future direction when management environment around organizations are variously changing. This document describers preceding and comparison research about competition strategy, competitive advantage and IT centered on organizations' common issue "Guarantee of Continuous Competitive Advantage" and researched various factors to determined if Information Technology is functioning properly through the cases of excellent organizations operating continuous competitive advantage Continuous competitive advantage's source is evaluating positively about resource based view which is described by innovation of business process. However, reality of operating continuous competitive advantage with difficult imitation of business process' "Time" "Complexity" is insufficient. Confirm how continuous competitive advantage is operated in reality by accepting easy application of "Simple Concise" business process. Confirm existence of information technology capability creating difficult imitation is functioning as a source of continuous competitive advantage, not Information Technology resource supporting business process.

• Asia pacific journal of information systems
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• 제32권2호
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• pp.354-380
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• 2022

This study proposed a novel model to investigate influential factors affecting the intention to continue using increasingly popular food delivery apps (FDAs). The proposed theoretical model is developed and validated to extend traditional technology acceptance and adoption theories by identifying several determinant factors that capture the unique context of FDAs continuous usage. Hypotheses were tested using a partial least square structural equation modeling approach (PLS-SEM) on data collected from 331 actual FDAs users during the COVID-19 pandemic. The results reveal that convenience, perceived compatibility, delivery experience, and online reviews significantly influence the continuous usage of FDAs. The findings also confirm the importance of continuous intention on the actual use of FDAs. The research model of this study explains 65% of variance in continuous intention and 47% in actual use. The insights provided by this study suggest fruitful directions for future research. They can also help FDAs companies, developers and marketers with strategies and tips for further development and growth by ensuring users' continuous usage of these platforms.

• 디지털산업정보학회논문지
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• 제13권4호
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• pp.247-261
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• 2017

O2O service that combine online with offline service has been rapidly increasing and O2O service is the new trend that merges online commerce with traditional markets in various fields. The purpose of this study is to investigate influences of University Student's Perceived O2O application characteristics on O2O services satisfaction and continuous use intention. For this purpose, questionnaires including O2O application characteristics scale, customer perceived O2O satisfaction scale and O2O use intention scale were administered to 241 college students in Seoul. Regression analysis revealed that O2O application Characteristics showed influences of O2O service satisfaction. The O2O application charac*teristics showed influences of continuous use of intention of O2O services, O2O services satisfaction showed partial influence continuous use intention of O2O service. The result of this study is expected to provide implication as an initial study O2O service which is spreading with the growth of mobile ICT. Ultimately, the results of this study provide a number of theoretical and practical implications.