• Title/Summary/Keyword: Continuous Acceptance

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Practical Limitations of Theoretical Acceptance Sampling (이론 샘플링 검사의 실무적 한계)

  • Choe, Seong-Un
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.205-211
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    • 2011
  • The papaer reviews four theoretical acceptance sampling plans as OC(Operating Characteristics) curve based inspection, rectifying inspection, switching inspection, and continuous inspection. In addition, the study presents practical limitations of theoretical acceptance sampling by attribute and by variable. Finally, following research also recommends the sampling inspection based on production technology. However, the inspection method requires quality expertise with various experience and implicit knowledge of the field.

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Effect of Perceived Value of OTT Platform on Consumer's Technology Acceptance, Continuous Use Intention, and WOM

  • Byoung-Jo HWANG;Hee-Young CHO
    • The Journal of Economics, Marketing and Management
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    • v.11 no.5
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    • pp.29-44
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    • 2023
  • Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

The Effect of Environmental and Organizational Characteristics of the Fashion Companies on Continuous Acceptance Intention and Performance of the Internet Business (패션 기업의 환경특성 및 조직특성이 지속적인 인터넷 비즈니스 수용의도 및 성과에 미치는 영향)

  • Lee, Eun-Jin
    • Fashion & Textile Research Journal
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    • v.11 no.3
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    • pp.427-436
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    • 2009
  • The purpose of this study is to analyze whether environmental and organizational characteristics have an effect on continuous acceptance intention and performance of the internet business in fashion companies. A survey was conducted from January 15 to February 15 in 2009, among members of fashion companies carrying out internet business. The data was collected with 288 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; First, environment characteristics(internal pressure, external pressure) and organizational characteristics(chief executive officer, capacity of the organization and future directivity) of the fashion companies had an effect on continuous acceptance intention of the internet business. Second, environment characteristics and organizational characteristics of the fashion companies had an partially effect on performance of the internet business. Third, elevation of the business, customer relationship improvement and raise the market reactivity in performance factors of the fashion companies had an effect on continuous acceptance intention of the internet business.

Structural relationship analysis between perceived ease of use, acceptance attitude, user satisfaction, and intention to continue using the electronic attendance-absence recording systems (전자출결시스템에 대한 지각된 용이성, 수용태도, 사용자 만족, 지속 사용 의도 간의 구조관계분석)

  • Park, Hyejin;Kwon, Youngae
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.1
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    • pp.115-124
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    • 2022
  • This study analyzed the intention of continuous use of the electronic attendance-absence system. Perceived ease of use, acceptance attitude, and user satisfaction variables were selected to analyze the factors affecting the intention of continuous use. To achieve the purpose of this study, a survey was conducted targeting students who had experience in using the electronic attendance-absence system at K University located in Chungcheongbuk-do. The use environment of the electronic attendance-absence system was non-face-to-face, and the questionnaires answered by 921 students were analyzed. The study results are as follows. First, perceived ease of use and acceptance of the electronic attendance-absence system were found to have a positive effect on user satisfaction. Second, it was found that the learner's perceptual ease, acceptance attitude, and user satisfaction for the electronic attendance-absence system had a positive effect on the intention of continuous use. This study is meaningful in that it identified the intention of continuous use based on the experience of the electronic attendance-absence system in a non-face-to-face environment.

Relationship Between Perceived Risk and Continuous Use Intention of Internet Primary Banks : Moderating Effects of Acceptance Factors (인터넷전문은행의 지속적 이용의도에 있어서 지각된 위험의 영향력 : 수용요인의 조절효과 분석)

  • Jung, Joowon;Cho, SO Yeon
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.133-149
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    • 2020
  • The purpose of this study was to investigate the effect of perceived risk on continuous usage intention of Internet primary banks and to verify moderating effects of acceptance factors affecting customers' acceptance of Internet primary banks on the relationship between perceived risk and continuous usage intention. The study aims to find ways to cope with perceived risk and strategic measures of intention in order to increase the intention to continuous usage intention of Internet primary banks. For the analysis, interaction effect were conducted among a total of 457 surveys. As a results, First, perceived risks, acceptance factors and continuous usage intention of the customers of Internet primary banks were significantly correlated. Second, the types of perceived risks which have a significant effect on continued usage intention of Internet primary banks were found to be perceived financial and functional risks. Third, respect to moderating effects of moderator variables, usefulness was found to have a significant moderating effect on the relationship between perceived security risk and continuous usage intention. In addition, ease of use was shown to have a significant moderating effect on the relationship between each type of perceived risks and continuous usage intention. This study attempted to explore and seek strategies to reduce perceived risks and strategic plans for acceptance factors to increase continuous usage intention of Internet primary banks.

Revised KS Standards for Acceptance Sampling By Attribute Based On Continuous Sampling Plan (CSP를 응용한 연속생산형 계수이산 샘플링 검사)

  • Choi, Sung-Oon
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.161-165
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    • 2008
  • This paper introduces three continuous sampling plans by attribute. Revised KS standards for acceptance samplings such as KSA ISO 2859-3, 4 : 2001 and 21247 : 2007 are presented. These plans are based on skip-lot, DQL(Declared Quality Level) and VL (Verification Level).

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Design and Operation of Acceptance Control Chart Using Variable Acceptance Sampling Scheme Based on Operating Characteristics(OC) Curve (계량 규준형 샘플링 검사 스킴을 이용한 합격판정 관리도의 설계 및 운영)

  • Choi, Sung-Woon
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.443-450
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    • 2008
  • This paper is to present design principle and operation strategy of acceptance control chart by the use of OC-Based sampling inspection for continuous data. The unified control limits for acceptance control chart when considering both APL(Acceptable Process Level) and RPL(Rejectable Process Level) are proposed. The control limits can be also extended to the acceptance control chart with unknown process standard deviation.

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A Study on Continuous Acceptance Factors of Smart Banking Service (스마트뱅킹 서비스의 지속적 수용요인에 관한 연구)

  • YAO, YING;You, Jae-Hyun;Park, Cheol
    • Journal of Service Research and Studies
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    • v.3 no.1
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    • pp.33-53
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    • 2013
  • In the 1st half of 2009, Hana Bank was first to launch the smart banking service in Korea and thereafter, the smart banking system spread rapidly within Korea. Until 2010, the users have reached about 2,610,000. So, for more profit, how to make the smart banking early-adopters continually use the service has became the key issue. But, there are only few researches on continuous acceptance of smart banking service now. The aim of this study is to find out factors influncing continuous acceptance of smart banking service and the appropriate model for it. After analyzing the market status of smart banking service, Security, Service Scalability and UI convenience were chosen to be the most important independent variables. And research model was designed based on Expectancy Disconfirmation Theory and Post Acceptance Model. To verify the model, a survey targeting at smart banking service users was implemented.

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A Study on the Effects of BSC System Acceptance Factors on the Intention for Continuous Use (BSC 시스템 수용요인이 지속적 사용의도에 미치는 영향에 관한 연구)

  • Kwon, Oh-Jun;Seo, Hyun-Sik;Oh, Jay-In
    • Asia pacific journal of information systems
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    • v.19 no.3
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    • pp.151-179
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    • 2009
  • The purpose of this study is to make an empirical analysis on the factors affecting the intention for the continuous use of the BSC system, which has been recently spread in the public sector. Because the object of acceptance is the performance management system based on BSC (Balanced Scorecard) implemented in the form of information systems, this study proposes a research model by applying TAM (Technology Acceptance Model). Independent variables are factors affecting the acceptance of BSC system such as training, communication, IS support, CEO support and personal innovativeness, and we examine their effects on the dependent variable, namely, intention on continuous use via mediating variables: perceived usefulness and perceived ease of use. A questionnaire survey was conducted with public institutions(firms) that had introduced and were operating the BSC system; 264 valid questionnaires are adopted. Collected data are analyzed using SPSS 16.0 and AMOS 7.0. Results of reliability test show that all analyzed data are reliable. In validity test, one item regarding communication was excluded; 9 latent variables and 34 observed variables are used in the final analysis. Based on the results of the hypothesis test through path analysis using a structural equation model, 10 out of 16 hypotheses are accepted. Factors affecting perceived usefulness are training and IS(Information System) support. The analysis results indicate that perceived ease of use is mainly affected by IS support, CEO support, and personal innovativeness among the factors related to the acceptance of the BSC system. This suggests that, contrary to the expectation that the BSC system may be used without difficulty, the management's active support is required in order to attain expected improvement in productivity and work efficiency. This was also pointed out in case studies on the construction of the BSC system in public sectors. On the other hand, perceived ease of use is found to affect perceived usefulness. This supports the results of previous researches on TAM. Perceived ease of use and perceived usefulness are found to affect the attitude towards the use of the system. The intention on continuous use is affected more by perceived usefulness than by the attitude towards the use of system. This result supports the results of previous researches on TAM, showing that the BSC system is utilized substantially in worksites. This study is considered meaningful in that it was actually performed on users at public institutions(firms) that had introduced the BSC system and that it empirically tested hypotheses on the acceptance of the BSC system by applying TAM to the research model.

Understanding and Predicting Online Service Continuance: A Theoretical Integration of User Satisfaction and Technology Acceptance

  • Gang, Yeong-Sik;Lee, Hui-Seok
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.453-466
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    • 2006
  • The increasing popularity of the Internet has led to the emergence of online service delivered by websites. Given large investments in these websites, it is important to retain existing customers in online service contexts. In order to understand how website information and system attributes may influence perceived usefulness of using the websites, customer satisfaction, and ultimate continuous usage behaviors, we develop a model to integrate user satisfaction with technology acceptance. Furthermore, this integration is sharpened through the synthesis with research on continuous usage of online service based on customer satisfaction. We then test the model using a sample of 236 respondents who have used one of the most popular Internet blog and community service in South Korea within the last three months. The analysis results suggest that website information and system attributes play key roles in forming continuous intention of the service and perceived playfulness serves as an important moderator toward customer satisfaction. Our model is more likely to help link website design and invesment decisions to the strategy for retaining existing customers in the context of online service.

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