• 제목/요약/키워드: Continuity Data Analysis

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백화점 의류판매원과 고객 관계유지에 관한 연구 (A Study on Evaluation toward Salesperson Attributes and Consumer's Relationship Continuity)

  • 정윤영;이은숙
    • 한국의류산업학회지
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    • 제10권3호
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    • pp.298-306
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    • 2008
  • The purpose of this study was to consumer's evaluation toward salesperson attributes, satisfaction of salesperson and apparel store on relationship continuity. To this end, a total of 500 questionnaires were distributed to men and women university students and 443 samples were used for the final analysis. Data were analyzed by using frequency, percentage, factor analysis, cluster analysis, One-way ANOVA, crosstabs, Pearson's correlation analysis, regression analysis. The results of this study were as follows; Looking at the effects of evaluation toward salesperson attributes, satisfaction of salesperson on relationship continuity, they showed satisfaction of salesperson had direct influence on relationship continuity extremely when men and women university students are purchasing their clothing. Uniformity, customer orientation, expertise, kindness were as follows. Looking at the effects of evaluation toward salesperson attributes, satisfaction of apparel store on relationship continuity, it showed uniformity has direct influence on maintaining relations extremely when men and women university students are purchasing their clothing. Customer orientation, satisfaction of apparel store, expertise, kindness were as follows. Through this study, it will be applied into program development data for consumer management and education, and salesperson's efficient consumer response as well.

A Study on Factors Influencing AI Learning Continuity : Focused on Business Major Students

  • 박소현
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권4호
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    • pp.189-210
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    • 2023
  • Purpose This study aims to investigate factors that positively influence the continuous Artificial Intelligence(AI) Learning Continuity of business major students. Design/methodology/approach To evaluate the impact of AI education, a survey was conducted among 119 business-related majors who completed a software/AI course. Frequency analysis was employed to examine the general characteristics of the sample. Furthermore, factor analysis using Varimax rotation was conducted to validate the derived variables from the survey items, and Cronbach's α coefficient was used to measure the reliability of the variables. Findings Positive correlations were observed between business major students' AI Learning Continuity and their AI Interest, AI Awareness, and Data Analysis Capability related to their majors. Additionally, the study identified that AI Project Awareness and AI Literacy Capability play pivotal roles as mediators in fostering AI Learning Continuity. Students who acquired problem-solving skills and related technologies through AI Projects Awareness showed increased motivation for AI Learning Continuity. Lastly, AI Self-Efficacy significantly influences students' AI Learning Continuity.

의류 대여 점포의 서비스 품질, 관계의 질, 관계지속의도 (A Study on the Service Quality, Quality of Relationship, and Relationship Continuity Intention of Rental Clothing Store)

  • 김용숙
    • 복식
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    • 제55권2호
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    • pp.105-115
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    • 2005
  • The purposes of this study were to identify the service quality, quality of relationship, and relationship continuity intention of rental clothing store. Questionnaires developed by researcher were collected from 212 consumers who experienced rental clothing. Data was analysed by use of factor analysis, path analysis, and covariance structure analysis. The results were; 1. Factors of service quality of clothing rental store were tangibility & promotion, shop assistant & store atmosphere, customer empathy, customer reliability strategy, customer management, and customer convenience. And factors of relationship quality were satisfaction, trust, emotional involvement, and calculational involvement, and factors of relationship continuity intention were longitudinal relationship propensity & word-of-mouth and rerental intention. 2. Service quality of rental store affected significantly on relationship quality, and relationship quality affected significantly on relationship continuity intention. And service qualify of rental store affected significantly on relationship continuity intention through relationship qualify.

패턴의 변화를 가지는 연속성 데이터를 위한 스트리밍 의사결정나무 (Streaming Decision Tree for Continuity Data with Changed Pattern)

  • 윤태복;심학준;이지형;최영미
    • 한국지능시스템학회논문지
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    • 제20권1호
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    • pp.94-100
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    • 2010
  • 데이터 마이닝(Data Mining)은 환경으로부터 수집된 데이터에서 패턴을 추출하고 의미 있는 정보를 발견하기 위하여 주로 사용된다. 하지만, 기존의 방법은 데이터의 수집이 완료된 상태에서 분석하는 것을 기반으로 하고 있으며, 시간의 흐름에 따른 패턴의 변화를 반영하기 어렵다. 본 논문은 연속성(Continuity data), 대량성(Large scale) 그리고 패턴의 가변성(Changed pattern)과 같은 특성을 가지는 스트림 데이터(Stream Data)의 분석을 위한 스트리밍 의사결정 나무(Streaming Decision Tree : SDT) 방법을 소개한다. SDT는 연속적으로 발생하는 데이터를 블록으로 정의하고, 각 블록은 의사결정나무 학습 방법을 이용하여 규칙을 추출한다. 추출된 규칙은 발생 시간, 빈도 그리고 모순 등을 고려하여 결합하였다. 실험에서는 시계열 데이터를 이용하여 분석하였고, 적절한 결과를 확인하였다.

중국 에스테틱샵의 감성마케팅이 브랜드 인지도 및 관계지속성에 미치는 영향 (The Influence of Emotional Marketing on Brand Awareness and Relationship Continuity in Aesthetic Salons in China)

  • 뤼신팅;나윤영
    • 한국의류산업학회지
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    • 제25권5호
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    • pp.643-650
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    • 2023
  • This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

Continuity of Care in Chronic Diseases: A Concept Analysis by Literature Review

  • Hu, Jingjing;Wang, Yuexia;Li, Xiaoxi
    • 대한간호학회지
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    • 제50권4호
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    • pp.513-522
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    • 2020
  • Purpose: This study aimed to utilize concept analysis to obtain a better understanding of the concept of "continuity of care" in chronic diseases. Methods: The concept of continuity of care was analyzed using the Walker and Avant method. Covering literature in English from 1930 to 2018, the data sources included CINAHL Complete, Academic Search Complete, MEDLINE, PsyARTICLES, Health Source: Nursing/Academic Edition, Google Scholar, Science Direct, and the Cochrane Library. Results: A comprehensive definition of concept of continuity of care was developed based on a systematic search and synthesis. The key defining attributes were identified as (a) care over time, (b) the relationship between an individual patient and a care team, (c) information transfer, (d) coordination, and (e) meeting changing needs. The antecedents of continuity of care were having a chronic disease, inexperienced with disease management, a poorly coordinated healthcare system, and medical care limitations. The consequences of continuity of care were decreasing hospital admissions, reducing costs, reducing emergency room visits, improving the quality of life, improving patient satisfaction, and delivering good healthcare. Conclusion: The thorough concept analysis provides insight into the nature of "continuity of care" in chronic diseases and also helps ground the concept in healthcare.

우리나라 당뇨병 환자의 지료 지속성 및 이에 영향을 미치는 요인 (Continuity of Care of Patient with Diabetes and Its Affecting Factors in Korea)

  • 윤채현;이신재;주수영;문옥륜;박재현
    • Journal of Preventive Medicine and Public Health
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    • 제40권1호
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    • pp.51-58
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    • 2007
  • Objectives : The objectives of this study were to estimate the continuity of care for all Koreans with diabetes and to identify factors affecting the continuity of care. Methods : We obtained National Health Insurance claims data for patients with diabetes who visited health-care providers during the year 2004. A total of 1,498,327 patients were included as study subjects. Most Frequent Provider Continuity (MFPC) and Modified, Modified Continuity Index (MMCI) were used as indexes of continuity of care. A multiple linear regression analysis was used to identify factors affecting continuity of care. Results : The average continuity of care in the entire population of 1,498,327 patients was $0.89{\pm}0.17$ as calculated by MFPC and $0.92{\pm}0.16$ by MMCI. In a multiple linear regression analysis, both MFPC and MMCI were lower for females than males, disabled than non-disabled, Medicaid beneficiaries than health insurance beneficiaries, patients with low monthly insurance contributions, patients in rural residential areas, and patients whose most frequently visited provider is the hospital. Conclusions : The continuity of care for patients with diabetes is high in Korea. However, women, the disabled and people of low socio-economic status have relatively low continuity of care. Therefore, our first priority is to promote a diabetes management program for these patients.

백화점의 로열티 프로그램이 소비자의 관계품질 및 관계지속의도에 미치는 영향 (The Effects of Department Store Loyalty Programs on Consumer Relationship Quality and Relationship Continuity Intention)

  • 홍병숙;이은진;박성희;유승희
    • 한국의류학회지
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    • 제34권10호
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    • pp.1621-1631
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    • 2010
  • This study analyzes the effects of department store loyalty programs on consumer relationship quality and the effects of consumer relationship quality on relationship continuity intention in department stores. The survey was conducted on women consumer patrons of department stores in October 2009; 381 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. As a result, the loyalty programs of department stores were classified by the conformity, shared values, benefit of use, psychological availability, and convenience. The relationship quality of consumers was classified by trust and satisfaction, and the relationship continuity intention of consumers was classified by the continual use intention and word of mouth intention in department stores. The conformity, psychological availability, and convenience of loyalty program influenced the trust of consumers; in addition, the psychological availability influenced the satisfaction of consumers in department stores. The trust and satisfaction of consumers influenced the continual use intention and the satisfaction of consumers influenced the word of mouth intention in department stores.

의류상품 구매고객과 판매원간 관계효익과 신뢰 및 관계몰입이 관계지속의도에 미치는 영향 (The Effect of Relationship Benefit, Trust and Commitment on Relationship Continuity Intention Between Apparel Purchaser and Salesperson)

  • 홍병숙
    • 대한가정학회지
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    • 제46권4호
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    • pp.37-45
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    • 2008
  • The purpose of this study is to investigate how relationship benefit affect trust and commitment, and how trust and commitment affect relationship continuity intention between apparel purchaser and salesperson. For the research, it was surveyed to 230 females in their 20's, who lives in Seoul and Kyeonggi on Feb 10th to 15th in 2007. With SPSS 11.0 program, the data was analysed by frequency analysis, reliability analysis, factor analysis and multiple regression analysis. The results are as follows: First, regarding to the results of factor analysis on relationship benefit, trust and commitment, the relationship benefit factor was divided into the social, psychological and economic benefits. The trust factor was divided into the professional and considerable trust, and the commitment factor was divided into the emotional and calculative commitment. Second, as investigating how relationship benefit affect trust and commitment during purchasing apparel, social and psychological benefits affected professional trust. The psychological benefit only affected to considerable trust. Also social and psychological benefit were statically affected to emotional commitment, economic benefit and psychological benefit were affected to calculative commitment. Third, relationship continuity intention was affected to professional and considerable trust, and emotional commitment.

예비교사들의 교육봉사지속성에 미치는 영향 탐색: 자아효능감, 친사회성, 작업선호도를 중심으로 (Exploring the effects of pre-service teachers' educational service continuity: Focusing on self-efficacy, pro-sociality, and work preference)

  • 박신희;진상우;최미정
    • 문화기술의 융합
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    • 제9권6호
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    • pp.57-66
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    • 2023
  • 이 연구는 예비교사들의 교육봉사지속성에 미치는 요인을 확인하기 위한 서술적 조사연구이다. 연구방법: 자료수집 기간은 2023년 3월 1일부터 30일까지 이루어졌다. G광역시 2개 대학 교직이수자 90명을 대상으로 자아효능감, 친사회성, 작업선호도, 교육봉사지속성을 조사하였다. 수집된 자료의 분석은 IBM SPSS/Win 26.0을 이용하였으며, 서술통계, ANOVA, Pearson 상관관계와 다중회귀분석을 하였다. 결과: 연구결과 연령과 전공에 따라 교육봉사지속성에 차이가 있음을 알 수 있었다(p<.05). 작업선호도, 자아효능감, 친사회성, 교육봉사지속성의 상관관계를 살펴본 결과 네 개 변인 모두 양의 상관관계를 갖고 있었다(p<.05). 어떤 변인이 교육봉사지속성에 영향을 끼쳤는지 알아보기 위해 다중회귀분석을 실시한 결과, 외적동기와 친사회성이 유의한 결과가 나타났으며 두 변인이 교육봉사지속성을 설명하는 설명력은 57.4%로 나타났다. 논의: 이 연구결과를 바탕으로 교육봉사지속성을 증가시키기 위해 외적동기와 친사회성을 강화할 수 있는 다양한 프로그램의 개발 및 적용방안이 마련되어야 할 것으로 생각된다.