• Asia Marketing Journal
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• v.16 no.2
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• pp.1-14
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• 2014

This study applies the job-demands resource (JD-R) model to investigate the interactive effect of job demands and job resources in predicting the development of service employee work engagement and customer-oriented attitude. This paper proposed a theoretical model that suggests that the service employee's work engagement is the consequence of the employee's perceived support from the organization and its customers (customer participation) and leads to a customer-oriented attitude. However, the effect of organizational support is somewhat hindered by job insecurity, demonstrating the inability of an organizationally provided job resource to overcome the job demand of job insecurity. As a type of job demand from customer's perspective, customer crowding is suggested as a negative moderator in the link between customer participation and work engagement. As such, this article proposes how different elements of a service employee's work environment interact to ultimately influence the service employee's customer-oriented attitude. Specifically, the current research focuses on how the negative contextual elements of job insecurity and job crowding (i.e., job demands) interact with the potentially positive elements of organizational support and customer participation (i.e., job resources), as well as with an employee's customer orientation, to ultimately develop a customer-oriented attitude. This study concludes with some propositions for potential causal relationships among key constructs that can be empirically tested in future research, as well as implications of the current study for both managers and researchers.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.

• Journal of the Korean Society of Marine Environment & Safety
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• v.29 no.7
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• pp.828-835
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• 2023

Vessel traffic service operators (VTSOs) need to quickly and accurately analyze the maritime traffic situation in the vessel traffic service (VTS) area and provide information to the vessels. However, if traf ic increases rapidly, the workload of VTSOs increases, and they may not be able to provide adequate information. Therefore, it is essential to develop VTSO support technologies that can reduce their workload and provide consistent information. In this paper, we propose a model for automatically detecting abnormal vessels in the VTS area. The proposed model consists of a positional model and a contextual model and is specifically optimized for the traffic characteristics of the target area. The implemented model was tested by using real-world data collected at a test center (Daesan Port VTS). Our experiments confirmed that the model could automatically detect various abnormal situations, and the results were validated through expert evaluation.

• MALSORI
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• v.68
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• pp.49-63
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• 2008

This paper describes the development and assessment of a hidden Markov model (HMM) based Tagalog speech synthesis system, where Tagalog is the most widely spoken indigenous language of the Philippines. Several aspects of the design process are discussed here. In order to build the synthesizer a speech database is recorded and phonetically segmented. The constructed speech corpus contains approximately 89 minutes of Tagalog speech organized in 596 spoken utterances. Furthermore, contextual information is determined. The quality of the synthesized speech is assessed by subjective tests employing 25 native Tagalog speakers as respondents. Experimental results show that the new system is able to obtain a 3.29 MOS which indicates that the developed system is able to produce highly intelligible neutral Tagalog speech with stable quality even when a small amount of speech data is used for HMM training.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.195-218
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• 2017

The paper tests the above socio-cognitive model with four empirical case studies of leading Korean science and technology research and technology transfer organizations. The case studies demonstrate clear differences in individuals' frames about the technology transfer process and arising conflicts. As a result, technology transfer process is not fully controllable and is highly contextual. We argue, whereas public policy in countries approaching technology frontier provides essential support for defining and exploiting best practices (routines/pathways) for technology transfer at organizational level, they have not matured enough to support the timely identification and resolution of conflicts between individual actors, hence the inefficiencies. Therefore, among others, public policy for technology transfer could consider allowing an inclusive approach to recognition of best practices for technology transfer and innovation processes, increased social interactions between technology transfer actors, and their training on resolution of individual level cognitive conflicts.

• Journal of the Korean Home Economics Association
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• v.39 no.3
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• pp.11-23
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• 2001

Parental attitudes and mediation of children's television viewing has focused primarily on broadcast television, although recent developments in technology have greatly expanded the availability of VCRs in home environment. To build a more comprehensive model of parental mediation of TV Viewing in the new video environment, this article analyzed parental attitudes toward children's video viewing and factors associated with parental mediation of children's video viewing using questionnaire responses from 659 mothers of four to six-year-old children. Both restrictive and evaluative parental mediation were associated with not only parental factors but also contextual factors. Descriptive data on parental attitudes and mediation of children's video viewing were also presented.

• Proceedings of the Korean Information Science Society Conference
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• 2006.10b
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• pp.189-193
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• 2006

문맥광고 또는 컨텍스트 기반 광고란 사용자들이 선택한 웹 콘텐츠 내용을 기반으로 하여 연관성 있는 광고를 자동으로 선택하여 사용자에게 제공하는 광고기법이다. 즉, 웹 사이트를 방문하는 고객을 타겟으로 하여 그들이 찾고자 하는 것과 관련된 광고를 내보냄으로써 효과적인 광고가 이루어지도록 하는 것이다. 그러나 기존의 문맥광고는 사용자가 관심을 가지는 키워드가 아닌 광고주가 선택한 키워드를 중심으로 광고 내용을 선택하기 때문에 사용자의 실제적인 관심이 반영되지 않아 광고의 효과가 떨어지는 문제점을 가지고 있다. 이러한 문제를 해결하기 위해 본 논문에서는 사용자가 웹 콘텐츠를 선택할 때 마다 사용자의 선호도를 동적으로 학습하고, 학습된 선호도를 문맥광고에 활용하는 개인화된 문맥광고를 제안한다. 실험을 위해서 제안한 방법으로 광고를 생성해서 보여주는 웹 브라우저를 구현하여 기존의 문맥광고와 개인화된 문맥광고에 대한 사용자의 평가를 비교하였다. 실험 결과 본 논문에서 제안한 개인화된 문맥광고가 ‘콘텐츠의 내용과의 연관성’, ‘사용자의 클릭여부’ 등의 항목에서 기존의 문맥광고에 비해 우수하다는 결과를 얻을 수 있었다.

• Asia pacific journal of information systems
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• v.5 no.1
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• pp.86-111
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• 1995

This study investigates a special class of Inter-Organizational Systems, Electronic Data Interchange (EDI) systems. The major objective of this research is to identify the factors that facilitate or inhibit the adoption of an EDI system. A research model is developed to investigate the research questions identified. The adoption of EDI systems is assumed to be affected by four contextual factors: 1. general characteristics of the industry in which a firm operates, 2. EDI-related industry characteristics, 3. general characteristics of the firm, and 4. information technology (IT) related firm characteristics. The findings of this study provide strong supporting evidence that most of the variables proposed and tested in the study are important factors affecting the adoption of EDI systems.

• Lingua Humanitatis
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• v.5
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• pp.265-289
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• 2003

This paper deals with the polysemous phenomenon of perception verbs in terms of metaphor and metonymy and suggest a model of cognitive semantic structure for them. English perception verbs are often used for representing a mental, cognitive activity as well as representing a physical, perceptive activity. This paper looks for a basis for the polysemous use in the creative system of metaphor and metonymy, especially in the meaning extension function of mind-as-body metaphor. English perception verbs show a good example of a metaphor of domain transfer from physical domain to mental or cognitive domain. This paper suggests the conceptual chain and the semantic structure for the perception verb to show the possibility of polysemy and contextual modulation.

• Journal of Korea Technology Innovation Society
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• v.6 no.2
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• pp.137-158
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• 2003

This paper examines theoretical trends and policy issues concerning science and public. The dominant perspective about it was changed from “popularization of science” to “public understanding of science (PUS)”. PUS pays attention to active roles of public in the understanding of science based on the contextual model. And recently various concepts are attempted to complement PUS such as “heterogeneous PUS”, “quantitative PUS”, “public understanding of research”, and “public participation in science”. PUS related activities in Korea can be analyzed using the concept of “science and technology culture system”. The characteristics of science and technology culture system in Korea can be summarized as follows: Its purpose is confined to support existing national innovation system; Its constituents have been unevenly and separately developed; Its material and institutional infrastructure is not sufficiently prepared; Its organizing mechanism is strongly influenced by government's execution power.