• 제목/요약/키워드: Contest Exhibition

검색결과 12건 처리시간 0.024초

공모전이 기업이미지와 행동의도에 미치는 실증연구 (The Study of the Contest Exhibition on Corporate Image and Behavior Intention)

  • 김윤희
    • 한국콘텐츠학회논문지
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    • 제17권12호
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    • pp.590-599
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    • 2017
  • 본 연구는 공모전에 참여하는 소비자들과 이를 주관하는 기업과 기관들이 꾸준히 증가하고 있는 현황을 비추어 공모전의 실제적인 효과를 검증하기 위해 진행하였다. 이에 공모전 실행 전 후에 따른 기업이미지 및 행동의도에 차이가 나타나는지를 알아보고 더 나아가 공모전 실행 후의 만족도에 따라 기업이미지에 차이가 나타나는지를 검증하였다. 이를 위해 공공기관이 실시하는 공모전에 직접 참여한 전국 7개 대학의 광고홍보학과 대학생 139명을 분석하였다. 분석결과, 공모전 실행 전 후의 기업이미지(전문이미지, 신뢰이미지, 사회공헌이미지)와 행동의도에 차이가 나타났다. 또한 공모전 실행 후의 만족도(고/저)에 따른 기업이미지(전문이미지, 신뢰이미지, 사회공헌이미지)를 검증한 결과, 전문이미지와 신뢰이미지에는 유의미한 결과가 나타났으나 사회공헌이미지에서는 나타나지 않았다. 이러한 연구결과를 토대로 공모전의 가치와 효과를 입증하였다.

Museografia를 이용한 조각 전기 연출에 관한 연구-유물의 역사적 근거에 기인한 전시연출을 중심으로- (A Study on the Sculpture Display Expression of using Museografia-Suggesting a Display expression being based on historical Authority of Relics-)

  • 오선애;임채진
    • 한국실내디자인학회논문집
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    • 제5호
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    • pp.17-23
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    • 1995
  • Placing itself in position of spectators, museum should be able to explain to them what meaning the medium of exhibi-tion has and what role it has to paly. For that, it is an indispensable process to plan an archite-ctural environment and exhibition presentation suitable to the exhibition which are main objects of museum, but as a result of its being reglected by this time, it has been recog-nized as a tigid and formal place closed and estranged from the general public. The authoritarian aspect of museum resulted from its sys-tem negative to the people of our country, while its services have been developed as a place in which one understand a country most quicky. Recently, however, as a movement of participating in the newly changing general trend, the contest of design of the new National Museum was announced publicaly worldwide introducing the Museografia method of planning exhibition presentation after thorough analysis of exhibition, which made it known that an importance is intensely put on the en-vironment of relics and their exhibition. The purpose of the study is to analogize the planning prin-ciple of the interior design of the exhibition room of sculp-tures, placing emphasis on the exhibition presentation intro-ducing Museografia as a way of examining the problems and solving them concerning the existing standardized uni-form method of displaying exhibition. The way of conducting the study are as follows.

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태백산 눈 축제 방문객 만족연구: 눈 조각전을 중심으로 (Visitors' Satisfaction about Snow Sculptures of the Mt. Taebeck Snow Festival)

  • 노봉호;정강환;노용호
    • 디자인학연구
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    • 제18권2호
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    • pp.91-100
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    • 2005
  • 국내 문화관광 축제 연구 중 방문객과 주민을 대상으로 눈을 활용한 조각 예술 축제 만족도 연구는 매우 부족하다. 이에 본 연구는 눈 조각을 주제로 한 축제인 2004년 태백산 눈 축제 방문객을 대상으로 방문객들의 축제 프로그램 만족도를 밝히고, 축제 실무 기획자들에게는 시사점을 제시하였다. 본 축제 연구의 주요 결과는 다음을 포함한다. 첫째, 방문객들이 만족한 프로그램으로는 전국 눈 조각 경연대회, 국제 눈 조각가 초청 전시회 그리고 신비의 세계문명 특별 눈 조각 전이었다. 그리고 불만족한 프로그램으로는 기네스 눈사람 만들기, 우리가족 눈 조각 그리고 겨울 탈거리체험이었다. 둘째, 지역민들은 국제 눈 조각가 초청 전시회, 신비의 세계문명 특별 눈 조각 전 그리고 전국 눈 조각 경연대회에 만족 하였다. 그러나 지역민들은 우리가족 눈 조각 그리고 겨울 탈거리 체험에 불만족 하였다. 보다 나은 축제를 위해, 방문객들을 위한 체험 프로그램들의 시설과 체험프로그램의 기획이 필요하다.

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안드로이드 플랫폼 기반의 경력관리시스템 구축 (An Implementation of the Career Management System Based on the Android Platform)

  • 이원주;주치운
    • 한국컴퓨터정보학회논문지
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    • 제16권9호
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    • pp.145-153
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    • 2011
  • 본 논문에서는 MBTI, 적성검사 결과와 외국어(TOEIC, 회화, 작문) 능력 등을 관리하고, 재학기간 동안 현장실습, 인턴십, 프로젝트 참여, 졸업작품전, 공모전 수상 등의 실적을 관리할 수 있는 안드로이드 플랫폼 기반의 경력관리시스템을 설계하고 구현한다. 이 경력관리시스템은 서버와 클라이언트 모듈로 나누어진다. 첫 번째 서버 모듈은 경력관리시스템의 웹 사이트를 구축한다. 이 웹 사이트는 학생 개인의 경력 관련 데이터를 저장하는 기능을 한다. 두 번째 클라이언트 모듈은 안드로이드 플랫폼 기반의 앱을 개발 한다.이 앱은 학생 개인의 경력 관련 정보에 쉽게 접근하여 항상 새로운 데이터를 유지 관리할 수 있는 기능을 제공한다. 본 논문에서 제안하는 경력관리시스템을 활용한다면 대학의 관련 부서들이 학생 서비스 기능을 활성화 할 수 있고, 학생들의 부가가치를 높임으로써 취업 경쟁력을 향상시킬 수 있다.

농업혁신도시의 표준 프레임워크 도출에 관한 연구 (A Study on the Planning of Agropolis Framework)

  • 최수명;김영주
    • 농촌계획
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    • 제11권4호
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    • pp.17-24
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    • 2005
  • The sustainable development of local communities is faced with limitation due to poor infrastructure and lack of cooperation among stake-holders. To overcome such circumstances and thus to ensure balanced development of the local communities, the central government is driving construction of innovative cities mainly through transfer of public institutions to local cities. In this study, to contribute to the development of plans for the future agropolis' associated with the transfer of public institutions, efficient organization mechanisms of the agropolis such as basic structure and spatial allocation was examined through analyses of advanced cases(Sophia Antipolis, St. Hyacinthe Science Part Food Valley, Stoneleigh Park) of foreign countries. The analyses showed that the organization of agropolis were consisted of three main components; 1) agricultural and food industry complex conducting R&D, 2) service facilities(information, trade, consulting and advertisement) supporting agricultural and food industries and rural enterprise center in charge of a variety of events including exhibition, rural experience, education, and contest, 3) silver facilities such as hospital and town providing medical service and residence. Based on the results, inventories of facilities which are necessary in 'the future agropolis' and their spatial allocation were suggested.

한국적 요소를 활용만 아트마케팅 현황 고찰 (A Study of Art Marketing Using Korean Features)

  • 홍정영;박은경
    • 복식
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    • 제59권7호
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    • pp.140-153
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    • 2009
  • In the 21st century called an age of culture and art beyond the information and technology, many companies are developing various art marketings. Cases of the art marketing especially utilizing Korean features among art marketings are being increased recently. It is creating new values as a characteristic based on the cultures value of Korea. This thesis examined cooperative product development focusing on collaborative trends between designers, artists and companies through research on product and art marketing using Korean features. Additionally, by studying features of culture promotional event including exhibition and contest sponsorship, advertisement and packaging and the meaning of futures art marketing were discussed. Though, to date, academic researches have not been thoroughgoing enough in this field, it is considered that cultural product commercializing cultural particularity can strengthen the national image with acknowledgement of the global value as the art marketing using Korean features can contribute to improve recognition and the national image. Based upon this study, the value of Korean features on which custom culture of Korea dwells will be able to give a help to the designer and artist for progressing collaboration with companies as well as the companies for introducing new cultural characteristic to marketing, in the future-proof point of view. Additionally, it will be able to help the government planning the policy for intensifying the national image as a reference.

근대화시기 주거공간을 통해 본 아동관과 아동공간의 고찰 - 1920년대~1960년대까지 - (Attitudes toward Children and Spaces for Children During Korea's Modernization Period as Explored through Housing Cultures and Floor Plans : From the 1920s to the 1960s.)

  • 은난순
    • 가정과삶의질연구
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    • 제23권5호
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    • pp.63-77
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    • 2005
  • The purpose of this study was to examine the changes and the characteristics of the attitudes toward children and spaces provided for them. by analyzing people's daily lives in housing spaces and architects' floor plans between the 1920s and the 1960s. Different kinds of data were obtained from a variety of early literature, research reports, newspaper articles, historical documents, and magazines from the period. Findings of this study are as follows: 1. Before modernization in Korea, children had been regarded as immature persons. Confucian ideas of children viewed them as 'small adults' or 'immature adults.' Thus spaces for children's daily lives were neither differentiated from those of the adults' nor deemed important. However, since the Western invasions and colonization by Japan, a remarkable change in the attitudes toward children took place. Children began to be considered a hope for the future as well as members of modem families. In addition, the introduction of the new word, 'eorini (children),' by Mr. Bang Jeonghwan, brought about a significant change in social consciousness of children. 2. The appearance of 'adongshil (children's room)' on architects' floor plans, which was a result of the social critique against androcentrism during the l930s and 1940s, was highly meaningful. The new floor plans not only emphasized rationalization of the space but also upgraded the children's status in the family. 3. Since the liberation (1945), children's space was differentiated from parental spare by the introduction of private rooms and shared spaces. The privacy of each generation was expressed by the division, and the generations were considered equal in this space distribution. In conclusion, the appearance of children's rooms required conflict-laden changes of social ideals and of the family system. It also was a symbol of modernization.

마켓 KU 프로젝트 (Market KU Project)

  • 김인경
    • 한국의상디자인학회지
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    • 제12권3호
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    • pp.83-92
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    • 2010
  • The current design paradigm shift which has been in progress around the world would be a good opportunity for Korea, which has led the age of information, to build design competence and gain international competitiveness. In addition, it would be a good idea for colleges as well as firms to develop a new educational system and create academia-industry-research synergy. This paper researches the market KU project promoted by Design Venture KU which has been established by the College of Artand Design of Konkuk University as a part of differentiation strategy. The methods to improve the competitiveness of Korean fashion design by uniting college creativity and market practicality are as follows: First, for convergence of creativity and practicality, it is necessary to come up with a systematic design-based educational system. In other words, the undergraduate program needs to gradually expand courses by focusing on creativity instead of functions while the graduate program should be able to develop design pattern, textile and marketing products and secure the market to gain competitiveness as a business incubator. Second, the working-level engineers as well as professors will be encouraged to participate in special lectures or seminars and take necessary lessons. In addition, academia-industry cooperation courses will be further strengthened. It is also important to actively participate in an official contest or exhibition and receive a prize. Third, to elicit creativity from students, it is necessary to help them think in a flexible and experimental way with voluntary and interesting programs. As mentioned above, it is expected that 'Market KU Project' would help students build expertise by offering them a chance to experience the real world and become the world's leading designers in Korean fashion design.

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2008 한일만화페스티벌 결과보고 (2008 Korea-Japan Cartoon Festival Report)

  • 송낙웅
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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    • pp.961-966
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    • 2009
  • <2008한일만화페스티벌>은 한 일 해협연안에 있는 8개 시 도 현 지사 회의체에서 제안된 사업으로 2007년에는 일본 후쿠오카현에서 개최되었으며 2008년에는 부산시에서 개최하고 사단법인 한국캐릭터디자이너협회와 부산전시컨벤션센터 (주)벡스코에서 공동주관하였다. 최근 지방자치단체에서는 다양한 페스티벌을 주최하고 있으나 <2008한일만화페스티벌>은 주최의 성격이 매우 특이한 양상을 갖고 있어 논문으로 다루기에 매우 적합하다고 판단된다. 한국의 경우 부산시, 전라남도, 경상남도, 제주도 이상 4개 시 도이고 일본의 경우 후쿠오카현, 사가현, 나가사키현, 야마구치현 이상 4개 현이 공동으로 주최하였다. 또한 2년만 행사를 하자고 결의한 것과 동아시아 젊은이들의 우호를 돈독히 하자는 게 특이한 점이라 할 수 있겠다. <2008한일만화페스티벌>은 8개 시 도 현에서의 공동 감성과 가치관을 공감할 수 있는 만화를 소재로 한 콘테스트, 교환전시, 세미나, 체험행사를 개최하였으며 차세대 젊은이들 간 상호이해와 만화분야 교류의 폭을 넓히는 한편 캐릭터, 애니메이션, 게임산업 발전에 밑거름이 되었다고 확신한다.

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A Brief Research on the Ten Years of China Fashion Week

  • Luo, Yuexi;Lu, Yue;Geum, Key-Sook
    • International Journal of Costume and Fashion
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    • 제6권2호
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    • pp.55-61
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    • 2006
  • China became the largest costume industry and export country since 1994. The fashion market in China has been changed from seller's market to buyer's market. During this period, brand has taken an important part. The fashion industry in China is developing on outlook, function, materials and categories. I want to do this brief research on the ten years of China Fashion Week to review the development of China Fashion Week, which is the symbol of China fashion industry. I hope it can be reference for being comprehended by Chinese and other foreign countries. In 1997, China Fashion Week was called Fashion Design exhibition. The title was modified to be China Fashion Week in 2000. In 2003. the title was developed to China Fashion Week (Spring/Summer Collection) and China Fashion Week (Autumn/Winter Collection). In the past ten years, there have been 300 fashion collections, with 600 fashion designers who joined in the competitions, and thousands of models, reporters and photographers, who took part in China Fashion Week. Recently 200 login fashion brands, 300 fashion designers, more than 500 reporters and 50 model management companies have made a relationship with China Fashion Week. The first moment of China Fashion Week- "famous designer project": paying attention to the relationship between the level of fashion designers and the style of brands. Quite a good deal of fashion design became more practical. The second moment of China Fashion Week- "improving Chinese fashion brands ": fashion show was not a kind of stage art but the business dealing for brand during that period. The situation of China Fashion Week now: Chinese Haute Couture is showed wonderfully during China Fashion Week. Fashion contest became the character of China Fashion Week. The contests were for adult fashion designers, new designers, models, and photographers. According to the development between different countries on fashion, the international communication of China Fashion Week became more and more popular and wide. Fashion designers from France, Italy, New York, Korea and Japan had fashion shows in China Fashion Week. The Chinese top fashion designers were showing their work during Paris, Milan and New York fashion shows.