• Journal of Digital Convergence
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• v.12 no.10
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• pp.541-556
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• 2014

study on Storytelling advertisement, this study examined its own characteristics and distinctive qualities, compared to other advertisements. For this purpose, not only previous discussions about Storytelling genre and theoretical system about its narrative are examined; but also, from actual advertisements, its classification and the distinction of their characteristics are established. According to the Storytelling advertisements, it is also examined that each impact on the field of consumer's response of sympathy, perception, and emotion; and on the process of advertising effect. Below is the results of each research. Through the comparison of Storytelling advertisement's clarification, the following was suggested: there are distinctive advertising strategies, the relationship between advertising strategies and advertisement forms, and the consideration for causing the consumer's response, depending on the advertisement form. Also, the concept of explaining how consumers perceive, in the process of advertising effect, the main concept of the drama advertisement, that is the constituents of drama genre, such as characters, plot, conflict, transition, helps achieve the deeper understanding toward advertising.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.531-534
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• 2011

It can be said that film and game industries take core parts of the comtemporary cultural industry. For consumers in modern industry, cultural industry is immensely significant as much as other industries. Because consumers are spending proportionally more money on experiential and emotional needs and less on basics such as food, housing, and clothes. Cultural industry is the one that can give us 'cultural satisfaction'. Some may say the film industry is different from the game industry in genre. However, we have no difficulty in finding many common characteristics between them since we are living in the world where any content or genre cannot stand alone and contents' boundaries diversify themselves to meet consumers' demand in daily basis. The purpose of this study is to look into the impact of the film industry on the game industry and to show how these different industries can coexist successfully by creating a synergy effect.

• Journal of English Language & Literature
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• v.56 no.6
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• pp.1211-1234
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• 2010

Mule Bone (1931), Zora Neale Hurston's collaboration with Langston Hughes, has been credited as the 'first' attempted by African Americans to create black folk comedy. The proposed research is driven from a question to the recent scholarship's tacit consent on such historic importance imposed on the play. This paper suggests a possibility that De Turkey and De Law (1930), Hurston's edition of the collaboration work, could be the truly first attempt in the tradition of American black folk comedy. By illuminating a series of historical moments in which Hurston first expressed her dream for writing a real black folk comedy that would be a really new departure in the African American drama, then collaborated with Hughes on the dream play project, and eventually quit the collaborationship due to artistic dispute with Hughes, this paper explains why Hughes edition Mule Bone came to remain 'unfinished' and, more importantly, fall short of Hurston's original goal and expectation from the collaboration. On the other hand, this paper sheds light on the significance of often-ignored Hurston's edition De Turkey and De Law by demonstrating how this play, compared to Mule Bone, fulfills her original idea of black folk comedy in terms of contents and themes compared with Mule Bone. Adding to the knowledge about little known behind story related to the Mule Bone controversy and the subsequent birth of the two different editions of the Hurston-Hushes collaboration project, supplementing the dearth of the related research with a critical comparison of the two editions, and discussing the validity of Hurston's edition as the real sense of black folk comedy, this paper argues for the necessity of reconsidering the origin of the mentioned genre. This paper finally concludes that De Turkey and De Law, replacing Mule Bone, deserves a right to be truly the first American black folk comedy genre in the sense that it was completed and copyrighted three months earlier than Mule Bone and that, more importantly, it cherished the original aim and artistic vision of black folk comedy Hurston first planned and expected through the collaboration with Hughes.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.169-179
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• 2017

The historical film is complex genre that give various messages of directors besides a historical fact. Shin Sangok and Lee Joonik are important historical film directors. Their films show director's style by various method of historical reproduction. Sin Sangok and Lee Joonik portrayed same person Yeonsan, in and . They described identical person and historical fact in a different way. This is due to director's view of history, time of reinterpretation of history, and so forth. Therefore this paper is going to analysis the method of representation on history.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.144-154
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• 2011

As the cinematographic works are familiar to us, the infringement of the cinematographic works is also increasing. Because we are always able to be closely accessible to the cinematographic works through the Internet, this phenomenon easily occurs across the genre of the cinematographic works or the borders. The case is typical that the Music Video "Sonata of Temptation" infringes the copyrights of the Japanese Animation "Final Fantasy 7". When the two works are compared and analyzed, a considerable portion of similarity is found; we can even express that no new scene is exist except it that the singer sings in the Music Video "Sonata of Temptation". Because this situation is not only a dishonor to the indivisual but also a great loss to the nation, we should thoroughly prepare not to infringe others' copyright even unconsciously.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.207-214
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• 2012

Today, museum exhibition can be divided into two sub-categories: a. informative exhibition with various useful auxiliary media to convey knowledge and b. appreciative exhibition considering aesthetic conveyance and visual/perceptual environment. In addition to this, the concept of memorial exhibition as a field that tangible and intangible memories are transmitted and reproduced is creating another genre of exhibition. As an example of such a memorial exhibition above, the work of de-constructive architect Daniel Libeskind was selected. Jewish Museum and Imperial War Museum North both of which maximized the exhibition space by grafting architectural language to exhibition narrative were analyzed and compared to see if the same architectural language can be displayed differently in another form of exhibition after being drawn into the exhibition space depending on the changes in time and perspective. Therefore, in the narrative display combining the selection of exhibition contents and storytelling, the formative language of space can confirm that exhibition narrative as an ending structure changed into a retelling story with more extended meanings through interactive factors. Eventually, in this formative narrative, when the display of historical facts and exhibition themes is combined with the architectural language in an exhibition hall according to the approach direction, the memorial exhibition can create a formative language stimulating sensibility in the memories of space and a differentiated formative exhibition space where one is truly moved by oneness of contents.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.503-515
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• 2018

This paper reevaluates the influence and value of Shakespeare inherent in the history of music, focusing on the works of playwright William Shakespeare who have had an absolute influence on the history of music and various musical works derived from his work. To consider ways referred to the original work of Shakespeare, and at the same time to analyze the different musical pieces with his same material, and also about the musical implementation according to theatrical devices provided by Shakespeare through the four aspects of 'Shakespeare's musical descriptions and texts', 'Configuration model and its variants', 'Portrayal of person and human character' and 'Genre diversity and Creative possibility'.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.618-632
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• 2016

In Korea's drama industry, a production factor has several prices, not one, bucking the general economic theory. The price changes depending upon the broadcaster, the producer, and even the genre. The price gets determined by such factors as the scarcity, the substitutability, the overall budget size, and so on. For star actors, the price stands for their popularity and ego, which makes them strive so desperately for a higher pay than competitors. The rise of the production factor price has outpaced that of the production budget, to cause undesirable structural problems. It is deemed that the running guarantee could be a way to rationalize the pricing system for production factors in Korea.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.34-43
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• 2007

2002 was the first year that the export of Korean TV programs exceeded the import. Particularly, there is no doubt that dramas, as for a genre, dominated the market, from 64.3% in 2001 to 93.6% in 2003. Especially, the increasing demand from the Chinese block such as Taiwan, China and the neighbor countries like Vietnam, Indonesia, Malaysia, and the preference of Korean drama in Japan shows the continuation of booming Korean wave. Questions frequently asked in this current circumstance may be what kind of dramas are better to be exported and to which country Korean dramas are exported. Based upon those needs, this paper examines the determining factors of Korean drama exports to foreign countries. Especially, this study examines the internal factors to the drama influencing export by countries. For this study, 594 Korean dramas aired on MBC and exported between 2002 and 2005 will be analysed by chi-square analysis.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.667-671
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• 2007

Moebius' L,INCAL Analysis of 'self' and 'self-consciousness' in philosophic viewpoint. In this research, I studies and analyzed Mobius' L,INCAL who had affected revitalization of Europe and America's genre cartoon and graphic novel. Among the L,INCAL. I selected some parts which are related to 'self' and 'self-consciousness' of 융(Jung), 라캉(Lacan), chaos theory Because it is too extensive for me to do this. Cartoons filled with philosophy is likely to have a possibility to be seen by adults. The goal of this study is to make a coner stone which all the classes can enjoy various cultures with.