• Journal of the Korea Society of Computer and Information
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• v.28 no.12
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• pp.249-257
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• 2023

In this paper, we propose ways how portal site POI(Point-of-Interest) contents by analyzing the effect of portal site POI contents attributes on favorability, satisfaction, and visit intention, and to propose a strategic marketing plan using portal site POI contents in restaurants. In this study, a survey was conducted on 300 people who had experience using portal site POI contents. Through prior research, the portal site POI contents attributes were classified into accuracy, authority, aesthetics, and currency. To verify the research hypothesis, single regression analysis and multiple regression analysis were conducted to confirm the relationship between variables. To summarize the core research results, first, the portal site POI contents attribute showed a positive relationship with favorability. Second, it was found that the portal site POI contents attribute had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability had an effect on the visit intention. Fifth, satisfaction was found to have an effect on the visit intention. Based on the analysis results, in order to induce customer visits in restaurants, it is necessary to make good use of portal site POI contents to increase user favorability and to allow users to visit stores.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.1024-1035
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• 2013

The purpose of this study was to investigate on the effects of volunteering, self-esteem and job-esteem on major satisfaction among the nursing students. This study used a descriptive research design. The participants of this study were 339 nursing students at 2 university in south and north Jeolla-do. 34.8% of the respondents have done volunteer work. Self-esteem was significantly affected by sex, religion, economic status, satisfaction of school life and Job-esteem was significantly affected by religion, satisfaction of school life. Major satisfaction was significantly affected by grade, economic status, satisfaction of school life. Satisfaction on the volunteering work had significant effect on the self-esteem statistically and volunteering experience and the number of volunteering has significant effect on the job-esteem. Major satisfaction was significantly affected by the number of volunteering work, days of volunteering and satisfaction in volunteering work. Related factors affecting major satisfaction was satisfaction of school life, self-esteem and job-esteem. Through this result, it could be suggested that is a need for a strategies to increase satisfaction of school life, self-esteem and job-esteem in order to improve major satisfaction among nursing students.

• Journal of the Korean Society for information Management
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• v.20 no.2
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• pp.263-283
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• 2003

This study explores a user as a customer and analyzed a customer centered contents service based on the customer value and customer satisfaction. This study showed that revisit of the site and content purchase are strongly affected by contents quality, service, and cost. Especially, the ratio of satisfaction of the complaint-response time and customer support system in comparison to the quality and cost factors was low. Therefore, library and information center need to improve the contents service in terms of customer relation.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.235-244
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• 2009

The object of this research is to analyze the impact of the four dimensions of on-line game attributes, challenge, social interaction, entertainment and actuality, on customer satisfaction and loyalty. At the same time, mediating effects of switching barriers, such as switching cost and attractiveness of alternatives on the relationships between customer satisfaction and customer loyalty are also analyzed. The results showed that the challenge, social interaction, entertainment had significant effects on customer satisfaction. Customer satisfaction also effected customer loyalty. Another important result is that switching cost and attractiveness of alternatives played an intermediating role between customer satisfaction and customer loyalty.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.525-532
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• 2017

The purpose of this study is to investigate the effect of mobile payment service quality(system quality, service quality) on the formation of trust(cognitive trust, affective trust) and the effect of trust on satisfaction. In addition, we examined gender differences in the process of trust affecting satisfaction. The 188 sets of data collected, those were tested against the model using PLS. The results showed that system quality affected cognitive trust, service quality affected cognitive trust and affective trust, and both cognitive trust and emotional trust had an effect on satisfaction. In addition, the influence of cognitive trust on satisfaction was stronger for males, and affective trust had more influence on satisfaction for females.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.179-190
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• 2007

This paper examines fast food restaurant users consequent attitude and customer satisfaction. For this purpose, fast food restaurant user's trust and commitment is proposed to influence customer satisfaction. This study, which used data from customers of fast food restaurant, showed satisfactory data fit the proposed model and supported three of the three research hypotheses. The empirical results indicated that trust and commitment take significant effect on customer satisfaction, and the trust and commitment in turn have strong indirected influence on customer satisfaction. It was confirmed that commitment variables are effective mediator linking fast food restaurant user's customer satisfaction.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.209-217
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• 2007

This study was done to find out how social recognitions to affect hotel employees' self-confidence in their job and job satisfaction. For the purpose of the study, literatures on job satisfaction and occupational self-confidence were reviewed and empirical analysis were carried out with the hotel employees in Daejeon area. Through the study we found that hotel employees with family members who showed a positive attitude for the hoteliers showed higher degree of occupational confidence and job satisfaction for their job. The study also found that there was a significant relations between social recognitions and job satisfaction. In addition, the study showd that job confidence and job satisfaction were significantly correlated.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.428-439
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• 2011

This study show the service value and the service quality influence on the satisfaction of the participants in exhibition. Previous studies, from the general service quality to customer satisfaction research, begin to focus on the importance of service quality and customer satisfaction, so focus on the service value that explains revisiting behavior and loyalty as an important variable. This study mainly attempted integrated approach of various concepts between relationship. This point the service value did not sufficiently consider tries to evaluate the role of customer value in existing service quality and satisfaction. As a result, service quality and service value were identified to causal relationships that service value rather than service quality has an effect on satisfaction.

• Journal of Korea Multimedia Society
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• v.19 no.8
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• pp.1574-1586
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• 2016

The aims of this research is to build Customer Delight index contents model for measuring the influential factors - Customer Delight and identify the relationship among Customer Delight, Customer Satisfaction and Customer Loyalty. Customer Delight hypothesis model was proposed by Catering Service Industry of Starbucks and validate the final questionnaire; 7 point Likert scale was used in the questionnaire, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) are used to analyze the reliability. And path analysis was used to evaluating the final hypothesis model. The results of this research was that the customer Self-involvement can lead to high awakening level and it also bring positive emotion to the customer. Awakening Level and positive emotion were the key factors for the Customer Delight. Instead of customer expectation, Customer Delight is based on customer awakening level and positive emotion which is different from Customer Satisfaction model. It is clearly to see the discrepancies between Customer Delight and Customer Satisfaction.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.173-181
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• 2018

The purpose of this study is to observe the influencing factors of elderly users of senior citizen centers' life satisfaction from an integrative perspecrive. In order to do so, 25 senior citizen centers located in the city of Seoul were selected as a sample on which a direct survey was conducted. A total of 448 were chosen as the final study subjects. The following are the study results. Firstly, although program satisfaction did not affect the life satisfaction of elderly users of senior citizen centers, senior citizen center user satisfaction and service quality had a positive influence on life satisfaction. Secondly, welfare satisfaction and self-worth had a positive influence on life satisfaction. Thirdly, existentiality, certainty and responsiveness had a positive influence on life satisfaction. In conclusion, this study aims to contribute to discussions for policies and the development of active programs that can improve the self-worth of elderly users by fulfillling leisure welfare satisfaction and achieving facility expansion, as well as vitalizing communication among elderly users.