• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.5
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• pp.1097-1104
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• 2011

In this paper, we propose a semantic web approach for personalized book recommendation. Our approach takes advantage of the content-based recommendation and improves its disadvantage that users should input their interesting fields into all book search systems they use. Our approach provides the sharing of users' profile with their interesting fields by enabling user's interesting fields to be described over each book classification ontology of various book information providers. We also provide a middleware that manages users' profiles written in RDF and analizes similarity between user's interesting field and each concept over the book classification ontology. Our approach provide better performance than traditional keyword-based search by sharing the user's profile among book recommendation systems.

• Journal of the Korean Society for information Management
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• v.29 no.3
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• pp.61-77
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• 2012

This study investigated what web users share on a health website and how the demographic characteristics of users reflect health information sharing behavior. By using a content analysis method, this study analyzed 1,042 randomly chosen messages in the discussion board of a health website. The results revealed that the health website users emotionally supported other users, provided health information, and built relationships between them. Two third of the health website users shared his/her thoughts or feelings about ALS (Lou Gehrig's Disease) on the health website and one fourth of the health website users connected with others who had ALS. A half of the users actively provided information as a direct response to a question. No significant differences were discerned with regard to total posting frequency by age and gender effect. However, the male users in the 50s answered questions to others more actively and tried to manage their life better than the other age groups.

• Journal of the Korea Society of Computer and Information
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• v.22 no.4
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• pp.75-82
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• 2017

While the internet has evolved in terms of information sharing and efficiency, it is still prone to security attacks and remains vulnerable even when equipped with a security mechanism. Repeated patching against hacks involves excessive wear of system equipment and high costs. Methods of improving network security include the introduction of security equipment and network partitions, but they have not been fully effective. A fundamental solution is the Operation Content Network (OCN), which enables the strengthening of authentication. In this paper, Instead of following the existing TCP/IP system, OCN establishes an immunity-based security system through content-centric communications. Data transmission occurs over a Content Centric Network (CCN), which is provided with a protocol verified by the CCNx group. Areas protected by OCN rely only on CCN for communication without using any IP. As such, it defends the system against unknown attacks, including zero-day attacks.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.5
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• pp.2319-2337
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• 2019

In this paper, we study the distributed cooperative caching for Internet content providers in a small cell of heterogeneous network (HetNet). A general framework based on bankruptcy game model is put forth for finding the optimal caching policy. In this framework, the small cell and different content providers are modeled as bankrupt company and players, respectively. By introducing strategic decisions into the bankruptcy game, we propose a caching value assessment algorithm based on analytic hierarchy process in the framework of bankruptcy game theory to optimize the caching strategy and increase cache hit ratio. Our analysis shows that resource utilization can be improved through cooperative sharing while considering content providers' satisfaction. When the cache value is measured by multiple factors, not just popularity, the cache hit rate for user access is also increased. Simulation results show that our approach can improve the cache hit rate while ensuring the fairness of the distribution.

• Science of Emotion and Sensibility
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• v.24 no.4
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• Journal of Communications and Networks
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• v.10 no.4
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• pp.422-429
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• 2008

Mobile peer-to-peer (P2P) systems have recently got in the limelight of the research community that is striving to build efficient and effective mobile content addressable networks. Along this line of research, we propose a new peer-to-peer file sharing protocol suited to mobile ad hoc networks (MANET). The main ingredients of our protocol are network coding and mobility assisted data propagation, i.e., single-hop communication. We argue that network coding in combination with single-hop communication allows P2P file sharing systems in MANET to operate in a more efficient manner and helps the systems to deal with typical MANET issues such as dynamic topology and intermittent connectivity as well as various other issues that have been disregarded in previous MANET P2P researches such as addressing, node/user density, non-cooperativeness, and unreliable channel. Via simulation, we show that our P2P protocol based on network coding and single-hop communication allows shorter file downloading delays compared to an existing MANET P2P protocol.

• Journal of Korean Society of Disaster and Security
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• v.6 no.3
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• pp.29-34
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• 2013

This study is to provide the implementation plan for standard code to efficiently manage curriculum information in disaster and safety education programs across domestic and foreign institutions, and to encourage active information sharing. Projects regarding disaster safety education have been progressed and developed since the opening of NDMI on March 2006. Efficient management and systematic operation for the existing disaster safety education contents are also required. It is essential for both domestic and foreign disaster management organizations to share and utilize their educational contents each other prior to the effect of the Framework Act on the Management of Disaster and Safety starting from February 7th, 2014. As disaster gets more complex and diverse in its types and sizes, the share of information on advanced disaster and safety education system between each countries is becoming more necessary than they ever did before. Therefore, the standard code of disaster safety education curriculum is resulted based on the flexibility that accommodates the change of education environment and extended applications in both domestic and foreign education institutions. The effective application of standard code will be a possible way to improve the disaster safety education system and help to set its correct definition.

• Journal of Korea Multimedia Society
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• v.15 no.9
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• pp.1126-1132
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• 2012

To enhance network efficiency, CCN allow intermediate network nodes between a content consumer and a content publisher to temporarily cache transmitted contents. Then the network nodes immediately return back the cached contents to another consumers when the nodes receives relevant contents request messages from the consumers. For that, CCN utilizes hierarchical content names to forward a request message as well as a response message. However, such content names semantically contain much information about domain/user as well as content itself. So it is possible to invade users' privacy. In this paper, we first review both the problem of CCN name in the view point of privacy and proposed schemes. Then we propose an improved name management scheme for users' privacy preservation.

• Journal of Korean Elementary Science Education
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• v.34 no.1
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• pp.123-130
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• 2015

For effective science learning, teachers need to rearrange scientific language so that students can understand the contents with their incomplete language resources. Interlanguage is the interplay between everyday language and scientific language. The purpose of the study was to analyze the patterns of interlanguage during 4th grade science class to learn "Heat and Temperature" and to find the features of meaning sharing inside classroom in which a teacher and students participated. The data analysis shows that elementary students' interlanguage has different features compared to scientific language that involves passive voice and content-specialized nouns. Students' interlanguage implied the quality of class community's knowledge-sharing, according to the degree of how students can connect scientific language and everyday language in more effective ways. The implication to elementary science education was discussed.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.443-448
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• 2003

Ministry of Information and Communication(MIC) requires telecompanys to be base station sharing in order to prevent the duplicated investment and environmental destruction due to indiscreet constructions of a basestations for enlarging its own service area among telecompanys. This paper discussed the troubles of mobile communication services to be generated in common-basestation at the subway, such as factors of power obstacles, communication equipment and establishment obstacles. The content of this paper is helpful in organizing the basestation sharing of IMT-2000 and the 4th generation mobile system, and provides the basic of a higher quality service for common-service communication.