• IEIE Transactions on Smart Processing and Computing
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• v.5 no.4
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• pp.283-288
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• 2016

Optimizing the number of ad clicks is a large-scale learning problem that is central to the multi-billion-dollar mobile advertising industry. There are currently several optimization methods being used, including ad mediation and ad positioning. Recently, researchers have recommended using ad refresh interval as a new method for optimizing mobile advertising. This paper applies that new method to optimize content duration for mobile ads. The result achieved from this optimization study could further increase revenue for mobile advertisers and publishers. This research has high applicability for the growing mobile advertising industry. It also lays out a solid background for future research in this promising area.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.06a
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• pp.192-195
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• 2001

MPEG-4 content is streaming media that are composed of different types of media objects, organized in a hierarchical fashion. This paper proposes scene composition model for authoring MPEG-4 contents which can support object based interactions. And we have developed MPEG-4 contents authoring tool applied the proposed scene composition model as intermediate data structure. Particularly, for supporting interoperability between multimedia contents, the scene composition model should be used independent of file format. So visual scene composed of media objects on the from of scene composition tree can be transformed variable data format including BIFS, scene description from proposed by MPEG-4 standard and also support the extension of capability.

• Journal of Families and Better Life
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• v.19 no.6
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• pp.207-220
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• 2001

This paper analyzed some financial counseling cases on the internet and suggested a framework for the improved financial counseling. Data of 392 financial counseling cases were gathered from the site bulletin board whose members were mostly housewives. The largely demanded contents of counseling were about 1) general financial procedures and the evaluation of household financial condition, 2) saving and investment, 3) buying and canceling insurance, and 4) debt repayment and debt availability. Based on the data analysis, a special format which requires on the personal and financial information of consumers was developed. In a way to help counselors and clients far questions asked often, FAQs is also suggested. Finally the arrangement and development of financial planning related softwares were investigated.

• Journal of Broadcast Engineering
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• v.5 no.2
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• pp.176-187
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• 2000

MPEG-4 is a digital bit stream format and associated protocols for representing multimedia content consisting of natural and synthetic audio, video and object data. This paper describes an application where multiple audio/visual data stream are combined in MPEG-4 and transported via MPTG-2 transport streams(TS). Also, this paper describes how to convert MPEG-4 Over MPEG-2 TS bit streams into MP4 file which Is designed to contain the media information of an MPEG-4 presentation in a flexible, extensible format. MPEG-4 is presented in the form of audio-visual objects that are arranged into an audio-visual scene by means of a scene descriptor and is composed of the audio-visual objects by means of an object descriptor. These descriptor streams are not defined MPEG-2 TS. So. this paper focuses on handling of these descriptors and parsing TS streams to get MPEG-4 data. The MPEG-4 Over MPEG-2 TS to MP4 format converter is implemented in the demonstrated systems.

• Journal of Broadcast Engineering
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• v.10 no.3
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• pp.436-450
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• 2005

In this paper we propose an integrated media format for a photo album including media resources and corresponding meta-data The main purpose of the integrated media is to be more reusable meta-data and to facilitate constructing a photo album from a large number of photo images as well. The proposed media format is based on MAF(multimedia Application Format) which is recently going on progress in MPEG standards. In this paper, we propose the integrated media consisting of JPEG data and content-based meta-data based on MPEG-7 MDS. We verified the usefulness of the proposed media through experiments with implementation of encoder and photo MAF player for the MAF-based media format.

• Science of Emotion and Sensibility
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• v.24 no.4
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.198-201
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• 2003

Changes in internet and network environment make it possible to provide high-quality content services in real time. As demand for digital content is increased, problems related to intellectual property rights are getting more important. Streaming service like video-on-demand solved this problem by preventing content from being saved. But, as the advent of several tools able to save streamed content, the streamed content is not free from these problems any more. So, with security countermeasure like access control, new technologies to control and manage rights for content are needed. One of the solutions is DRM In this paper, we describe a DRM-based streaming service that can send the ASF stream which is the multimedia file format of Microsoft.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.1-7
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• 2021

Purpose: This study started with an interest in sports culture-related content and aims to comprehend the application of traditional and contemporary cultural content to sport business. Research design, data, and methodology: The current study reviews related-documents, research papers, media reports, and a secondary data. The collected data were multiple reviewed via content analysis. Results: Findings are as follow. First, the study found that sports is born in religious rituals which are associated with human needs for survival and prosperity. Second, sports is sort of official format that inherent desire of human could be satisfied, representing play and game. Third, the current study discovered that sports could be cultural products such as literature and film. This is because sport has often been used as major themes in contemporary art production. Finally, this study included important cultural content categories, but could not cover all categories due to the limitations of the study. Conclusions: this study reviewed multiple literature to decode historical and anthropological meanings of sport. The finding presents the cultural traits and meaning of contemporary sport. Further implications were discussed.

• Journal of Information Processing Systems
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• v.19 no.3
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• pp.334-346
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• 2023

An electronic document based on PDF has been widely used in customer communication between an enterprise and a customer to deliver personalized content. However, electronic documents based on PDF in the form of paper layouts are not suitable for mobile environments because of low readability and lack of interactive interaction. Even though HTML is an essential language in a mobile environment, electronic document based on PDF is still used as it has a content integrity verification feature with a digital signature. It means that a user is sacrificing user experience in a mobile environment for content integrity and using paper-layout electronic documents. In this research, we design the Document HTML specification by setting the Document HTML conformance, adding the extended meta tags, and signing the message digest with a digital signature based on public key infrastructure (PKI). Furthermore, we implemented the Document HTML system, which has REST API services to generate and verify the Document HTML, and did experimental verification of the theory. As a result, we have confirmed that the Document HTML has both content integrity and user experience on mobile. Furthermore, the Document HTML is expected to be an alternative document format to deliver personalized content from an enterprise to a customer in a mobile environment instead of the paper layout electronic document such as PDF.

• Journal of Broadcast Engineering
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• v.11 no.4 s.33
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• pp.458-470
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• 2006

This paper describes issues and consideration on authoring of interactive multi-view visual content based on MPEG-4. The issues include types of multi-view visual content; scene composition for rendering; functionalities for user-interaction; and multi-view visual content file format. The MPEG-4 standard, which aims to provide an object based audiovisual coding tool, has been developed to address the emerging needs from communications, interactive broadcasting as well as from mixed service models resulting from technological convergence. Due to the feature of object based coding, the use of MPEG-4 can resolve the format diversity problem of multi-view visual contents while providing high interactivity to users. Throughout this paper, we will present which issues need to be determined and how they can be realized by means of MPEG-4 Systems.