• Title/Summary/Keyword: Content Diversity

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How Are the Direction and the Intensity of Indirect Social Information such as Likes and Dislikes Related to the Deliberative Quality of Online News Content Comments? A Topic Diversity Analysis Using Topic Modeling ('좋아요'와 '싫어요'같은 간접적 사회적 정보의 방향과 강도는 온라인 뉴스 콘텐츠 댓글의 숙의의 질과 어떤 관련이 있는가? 토픽 모델링을 이용한 토픽 다양성 분석)

  • Min, Jin Young;Lee, Ae Ri
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.303-327
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    • 2021
  • Purpose The online comments on news content have become social information and are understood based on deliberative democracy. Although the related research has focused on the relationship between online comments and their deliberative quality, the social information provided by online comments consists of not only direct information such as comments themselves but also indirect information such as 'likes' and 'dislikes'. Therefore, the research on online comments and deliberative quality should study this direct and indirect information together, and the direction and the degree of the indirect information should be also considered with them. Design/methodology/approach This study distinguishes comments by the attached 'likes' and 'dislikes', identifies highly supported and highly unsupported comments by the intensity of 'likes' and 'dislikes', and investigates the relationship between their existence and the deliberative quality measured as the topic diversity. Then, we applied topic modeling to the 2,390 news articles and their 74,385 comments collected from five news sites. Findings The topic diversities of the supported and unsupported comments are related to the topic diversity of all comments but the degree of the relationship is higher in the case of supported comments. Furthermore, the existence of highly supported and unsupported comments is led to less diversity of all comments compared to the case where those comments are absent. Particularly, when only highly supported comments are present, topic diversity was lower than in the opposite case.

Biochemical Characterization and Genetic Diversity of Pongamia pinnata (L.) Pierre in Eastern India

  • Kumari, Kanchan;Sinha, Amrita;Singh, Sanjay;Divakara, B.N.
    • Journal of Forest and Environmental Science
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    • v.29 no.3
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    • pp.200-210
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    • 2013
  • Biochemical characteristics of 24 Pongamia pinnata genotypes (candidate plus trees) from three agroclimatic zones were estimated and molecular characterization through RAPD markers was done. Various biochemical characters viz. seed oil, total carbohydrates, protein, acid value and Iodine number recorded significant variation among different genotypes. The highest seed oil content was 41.87% while seeds of 14 genotypes recorded above average (32.11%) for the trait. Seed oil and protein content exhibited a significant positive correlation and moderate heritability. Out of the initially selected twenty-five random primers, twenty-two RAPD primers were found to be highly reproducible and produced a total of 183 loci of which 147 (80.32%) loci were polymorphic. Percentage of polymorphism varied from 44% to 100% with an average of 80.62%. High level of genetic variation was found among different genotypes of P. pinnata. Both molecular and oil content (biochemical) markers appeared useful in analyzing the extent of genetic diversity in Pongamia and the result of these analyses will help to better understand the genetic diversity and relationship among populations. Overall, the Pongamia genotypes included in the study showed a correlation with their geographical origins such that genotypes from the same region tend to have higher genetic similarity as compared to those from different regions. However, in UPGMA based Nei's analysis, some genotypes were found not to be grouped based on geographical origins possibly due to the exchange of germplasm over time between farmers across the regions. The results from oil content analyses showed that several genotypes in 'Central and Western Plateau' agroclimatic zone of Jharkhand displayed a good potential for high oil content. The study provides insight about P. pinnata populations in Jharkhand (India) and constitutes a set of useful background information that can be used as a basis for future breeding strategy and improvement of the species.

A Study on the Precedent Factors of WOM Intention in the Context of OTT Service: Focusing on Emotional Factors (OTT 서비스 이용자의 구전의도에 영향을 미치는 요인에 관한 연구: 감정요인을 중심으로)

  • Kim, Yoo Jung
    • The Journal of Information Systems
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    • v.32 no.2
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    • pp.63-85
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    • 2023
  • Purpose According to a recent survey, more than 90% of customers make purchase or use decisions for their products and services, primarily based on word-of-mouth(WOM) information (reviews, recommendations, ratings, etc.). However, few studies have explored what factors influence user's WOM intention in the context of OTT service. To address this gap, this study investigates the antecedent factors of WOM intention by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical basis. Design/methodology/approach The research model consists of stimulus factors (diversity of original content, aesthetics, interactivity, personalization quality), emotional factors (pleasure, excitement, dominance), and behavioral factor (WOM intention). The research hypothesis was tested using the survey data collected from OTT service users of 305. Findings The result reveals that diversity of original content significantly affects on pleasure and arousal whereas it is not associated with dominance. Findings indicate that aesthetics positively influences pleasure, and interactivity is not associated with arousal. It is also proven that personalization quality has a positive effect on dominance. In addition, pleasure, arousal, and domination are proven to be positively and significantly related to WOM intention.

A Study on Switching Intention of Broadcasting Service to MCN Service by Migration Theory (새로운 방송 서비스로의 이전 : 이주 이론을 통한 MCN으로 전환의도 연구)

  • Kim, Yonghee
    • The Journal of Industrial Distribution & Business
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    • v.10 no.1
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    • pp.59-67
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    • 2019
  • Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.

Genetic diversity and phenotype variation analysis among rice mutant lines (Oryza sativa L.)

  • Truong, Thi Tu Anh;Do, Tan Khang;Phung, Thi Tuyen;Pham, Thi Thu Ha;Tran, Dang Xuan
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2017.06a
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    • pp.22-22
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    • 2017
  • Genetic diversity is one of fundamental parameters for rice cultivar improvement. Rice mutants are also a new source for rice breeding innovation. In this study, ninety-three SSR markers were applied to evaluate the genetic variation among nineteen rice mutant lines. The results showed that a total of 169 alleles from 56 polymorphism markers was recorded with an average of 3.02 alleles per locus. The values of polymorphism information content (PIC) varied from 0.09 to 0.79. The maximum number of alleles was 7, whereas the minimum number of alleles was 2. The heterozygosity values ranged from 0.10 to 0.81. Four clusters were generated using the unweighted pair group method with arithmetic mean (UPGMA) clustering. Fourteen phenotype characteristics were also evaluated. The correlation coefficient values among these phenotye characteristics were obtained in this study. Genetic diversity information of rice mutant lines can support rice breeders in releasing new rice varieties with elite characterisitics.

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Relationship between Diversity and Productivity at Ratargul Fresh Water Swamp Forest in Bangladesh

  • Sharmin, Mahmuda;Dey, Sunanda;Chowdhury, Sangita
    • Journal of Forest and Environmental Science
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    • v.32 no.3
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    • pp.291-301
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    • 2016
  • One of the most concerned topics in ecology is the relationship between biodiversity and ecosystem functioning. However, there are few field studies, carried out in forests, although many studies have been done in controlled experiments in grasslands. In this paper, we describe the relationship pattern between three facets of diversity and productivity at Ratargul Fresh Water Swamp Forest (RFWSF) in Bangladesh, which is the only remaining fresh water swamp forest of the country. Sixty sample plots were selected from RFWSF and included six functional traits including leaf area (LA), specific leaf area (SLA), leaf dry matter content (LDMC), tree height, bark thickness and wood density. In analyzing TD, we used Shannon diversity and richness indices, functional diversity was measured by Rao's quadratic entropy (Rao 1982) and Faith's (1992) index was used for phylogenetic diversity (PD). It was found that, TD, FD and PD were positively related with productivity (basal area) due to resource use complementarity but surprisingly the best predictor of tree productivity was FD. The results contribute to the understanding the effects of biodiversity loss and it is essential for conservation decision-making and policy-making of Ratargul Fresh Water Swamp Forest.

Genetic Diversity of Magra Sheep from India Using Microsatellite Analysis

  • Arora, R.;Bhatia, S.
    • Asian-Australasian Journal of Animal Sciences
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    • v.19 no.7
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    • pp.938-942
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    • 2006
  • Genetic diversity of Magra - a lustrous carpet wool breed of India, was investigated by means of 25 ovine microsatellite markers proposed by the Food and Agriculture Organization and the International Society for Animal Genetics (FAO-ISAG). All used microsatellites amplified well and exhibited polymorphisms. A wide range of genetic variability was observed as allele number from 3 (BM6506, OarCP20) to 10 (CSSM31), observed heterozygosity from 0.200 (BM6506) to 0.947 (OarHH35), expected heterozygosity from 0.368 (CSSM47) to 0.864 (BM1314) and Polymorphism Information Content (PIC) from 0.347 (CSSM47) to 0.849 (BM1314). This supported the utility of these microsatellite loci in the measurement of genetic diversity indices in Indian sheep too. Various average genetic variability measures viz., allele diversity (5.7), observed heterozygosity (0.597), expected heterozygosity (0.694) and mean PIC (0.648) values showed high genetic variability despite accumulated inbreeding as reflected by the high average inbreeding coefficient ($F_{IS}=0.159$) due to the unequal sex ratio of the breeding animals.

A Case Study on the Diversity of International Co-produced Drama

  • Kim, Youn-Sung;Kim, Tae-Yang
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.3
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    • pp.64-73
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    • 2020
  • The importance of international co-production that enables content production, diversification of overseas markets, and diversification has been highlighted as demand for content has soared due to intensifying competition between media outlets, while contents provision has become easier due to changes in media environment such as convergence of broadcasting and communication and the spread of mobile Internet. In particular, the boom in Korean dramas, called the Korean Wave in China, opened up a new market after "My Love from the Star" in 2014, and in 2016, Netflix's entry into Korea served as an opportunity for local broadcasters and producers to seek international co-production. In addition, "Good Doctor" which was aired on American Broadcasting Co. (ABC) in 2017, has topped the same time slot for the first time in 29 years, and is set to air season 4 this fall. Accordingly, overseas broadcasters and production companies wanted to collaborate with domestic broadcasters and producers, and since 2011, they have conducted a total of 12 co-produced dramas until 2019. Unfortunately, however, there are few studies related to international co-production dramas in the domestic industry and academia. In this paper, we present to help Korea, which used to be a powerhouse in complete export-type content, move toward becoming a powerhouse in international co-produced dramas. In addition, it is meaningful that the research focused on the current status and achievements of international co-production dramas, which have not been studied much, and the diversity of international co-production dramas in the future through the analysis of the form and structure of international co-production.

Assessment of Genetic Diversity and Fatty acid Composition of Perilla (Perilla frutescens var. frutescens) Germplasm

  • Song, Jae-Young;Lee, Jung-Ro;Oh, Sejong;Kim, Chang-Yung;Bae, Chang-Hyu;Lee, Gi-An;Ma, Kyung-Ho;Choi, Yu-Mi;Park, Hong-Jae;Lee, Myung-Chul
    • Korean Journal of Plant Resources
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    • v.25 no.6
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    • pp.762-772
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    • 2012
  • The objective of this study was to analyze the genetic diversity using SSR marker and investigate the fatty acid composition of perilla (P. frutescens var. frutescens) germplasm. Genetic diversity among 95 accessions, which consisted of 29 weedy types and 66 landrace accessions, was evaluated based on 12 SSR markers carrying 91 alleles. The mean values of observed ($H_O$) and expected heterozygosities ($H_E$) were 0.574 and 0.640, respectively, indicating a considerable amount of polymorphism within this collection. A genetic distance-based phylogeny grouped into two distinct groups, which were the landrace, moderate and weedy type, genetic distance (GD) value was 0.609. The physicochemical traits about crude oil contents and fatty acid compositions were analyzed using GC. Among tested germplasm, the total average oil contents (%) showed a range from 28.57 to 49.67 %. Five fatty acids and their contents in the crude oils are as follows: ${\alpha}$-linolenic acid (41.12%-51.81%), linoleic acid (15.38%-16.43%), oleic acid (18.93%-27.28%), stearic acid (2.56%-4.01%), and palmitic acid (7.38%-10.77%). The average oil content of wild types was lower than landrace, and the oil content of middle genotype accessions was higher than other germplasm, but no significant variation between landrace and wild types was shown. Nevertheless, IT117174, landrace of Korea, was highest in crude oil content (47.11%) and linolenic acid composition (64.58%) among the used germplasm. These traits of the selected accessions will be helped for new functional plant breeding in perilla crop.

Utilization of Elite Korean Japonica Rice Varieties for Association Mapping of Heading Time, Culm Length, and Amylose and Protein Content

  • Mo, Youngjun;Jeong, Jong-Min;Kim, Bo-Kyeong;Kwon, Soon-Wook;Jeung, Ji-Ung
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.65 no.1
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    • pp.1-21
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    • 2020
  • Association mapping is widely used in rice and other crops to identify genes underlying important agronomic traits. Most association mapping studies use diversity panels comprising accessions with various geographical origins to exploit their wide genetic variation. While locally adapted breeding lines are rarely used in association mapping owing to limited genetic diversity, genes/alleles identified from elite germplasm are practically valuable as they can be directly utilized in breeding programs. In this study, we analyzed genetic diversity of 179 rice varieties (161 japonica and 18 Tongil-type) released in Korea from 1970 to 2006 using 192 microsatellite markers evenly distributed across the genome. The 161 japonica rice varieties were genetically very close to each other with limited diversity as they were developed mainly through elite-by-elite crosses to meet the specific local demands for high quality japonica rice in Korea. Despite the narrow genetic background, abundant phenotypic variation was observed in heading time, culm length, and amylose and protein content in the 161 japonica rice varieties. Using these varieties in association mapping, we identified six, seven, ten, and four loci significantly associated with heading time, culm length, and amylose and protein content, respectively. The sums of allelic effects of these loci showed highly significant positive correlation with the observed phenotypic values for each trait, indicating that the allelic variation at these loci can be useful when designing cross combinations and predicting progeny performance in local breeding programs.