• Title/Summary/Keyword: Consumption experiences

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Development of the Job Mapping Diagram for a Service Design (서비스 설계를 위한 Job Mapping Diagram 개발)

  • Oh, Hyung-Sool;Yoo, Jung-Sang
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.2
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    • pp.165-174
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    • 2013
  • Depending on point of view, a service can be defined as interactions between customers and service providers or service delivery processes or customer's experiences. To develop and design a new service, the most of approaches presented in the previous researches represent a service mainly by the interactive activities or functions between customers and providers. The critical features of services which differentiate services from physical products are the inseparability that production and consumption occur at the same time and the heterogeneity that each customer ask their requirements to providers. To reflect the characteristics on the service model, we have to include contextual features in the service model. For the purpose, we define a service as the process of solving the customer's problems and a service is structured into three components: contacts, informations, and activities. We suggest the job mapping diagram to model a service process by the three components and then apply it to a hotel service process and compare the result with it of a blueprint.

A Study on the rural Tourism Image Types based Segmentation on Preference Activities : A case of Rural village in Jeju Province (제주도의 농촌관광 이미지 유형별 선호 체험활동에 관한 연구)

  • Kang, Ha-Na;Lee, Jin-hee
    • Journal of Korean Society of Rural Planning
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    • v.22 no.2
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    • pp.141-152
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    • 2016
  • The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

A Study on the Consumption Patterns of Soybean curd and Processed Soybean Products of Residents in the Kwangwon Area of Korea (강원지역 주민들의 두부 및 대두가공품 이용실태)

  • 김은실;정복미
    • Korean journal of food and cookery science
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    • v.20 no.1
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    • pp.17-25
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    • 2004
  • This study was carried out to investigate the frequency of use, knowledge, purchasing, and degree of perception of processed soybean by residents in the Kwangwon area of Korea. The frequency of use of soybean curd was once per 4∼6 days(37.9%), once per 2∼3 days(31.9%), once per ten days(25.3%) and everyday(4.9%). The degrees of knowledge about soybean curd were a little(56.0%), interest(16.5%), much(14.8%) and no interest(12.7%). 73.9% of respondents had no experience of preparation soybean curd. The frequency of places for the intake of soybean curd were home(83.5%), restaurant(8.8%), tofu restaurant(5.6%) and the others(2.1%). The frequency of places for purchasing of soybean curd were supermarket(59.5%), market(25.0%), the others(9.9%) and department store(5.6%). The degrees of perception of soybean curd types were soybean curd(100%), uncurdled soybean curd(93.7%), soft soybean curd(64.7%), bun soybean curd(15.7%) and seaweed soybean curd(5.2%). The experience on the use of processed soybean of the respondents was highest for soybean curd(98.6%), followed by bean sprouts, soybean paste, soy sauce, soybean oil, soy flour, residue of soybean curd, soy milk, in that order. The most frequent intake experiences of soybean processed products of the subjects were beanpaste pot stew(96.8%), followed by tofu pot stew, tofu and kimchi pot stew, uncurdled bean curd pot stew, bean mixed rice, grilled tofu, in that order.

Antecedents of Customer Loyalty in the Context of Sharing Accommodation: Analysis of Structural Equation Modelling and Topic Modelling (공유숙박업에서 고객 충성도에 영향을 미치는 요인: 구조 방정식 모형과 토픽 모델링 분석)

  • Kim, Seon ju;Kim, Byoungsoo
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.55-73
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    • 2021
  • The sharing economy is considered as a collaborative consumption which enables customers to share unused resources. This study investigated the key factors affecting consumer loyalty in the context of sharing accommodation. Emotions, perceived value and self-image consistency were posited as key antecedents of enhancing customer loyalty. Authentic experience, home amenities, and price fairness were also considered as Airbnb's selection attributes. Airbnb was selected a survey target because it is the largest company in the domain of shared accommodation market. The research model was analyzed for 294 Airbnb customer through structural equation models. Additionally, this paper examine Airbnb customers' experiences by topic modelling method posted on the Naver blog. Based on the understanding of the key factors affecting customer loyalty to sharing accommodation, the analysis results contribute to establish effective marketing and operation strategies by enhancing customer experience.

The ABC in Chick Lit: the Consumption of Asian America in The Dim Sum of All Things

  • Chung, Hyeyurn
    • English & American cultural studies
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    • v.18 no.1
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    • pp.53-92
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    • 2018
  • This essay aims to examine chick lit written within the Asian American context. For the most part, the chick lit genre has been typically regarded as a site to study contemporary white women's experiences and to debate the genres' credentials as feminist literature. Though some may disagree, there is general consensus that chick lit has fallen out of vogue after reaching its peak in the first decade of the new millenium.; nevertheless, it is being revisited by readers and critics alike as it has recently re-emerged as a location upon which to examine how race and gender inform notions of national belonging and female subject formation in the twenty-first century. To this end, this essay reads Kim Wong Keltner's The Dim Sum of All Things (2004). Keltner's protagonist Lindsey Owyang is yet another twentysomething "chick" looking for love, self, independence, and success in the huge megalopolis of San Francisco. What sets Lindsey apart from the chick prototype is that she is a third-generation ABC (American-born Chinese) and issues relevant to Asian America frequently make their way into Lindsey's narrative. Though it is generally considered as standing a "few notches above the standard chick-lit fare" (Stover n. pag), I would argue that meaningful reflections on many of the major pillars of Asian American literature, history, and cultural politics are glossed over in favor of cursory musings about the daily vicissitudes of Lindsey's life. This essay thus takes to task Ferriss's claim that a "serious" consideration of chick lit "brings into focus many of the issues facing contemporary women and contemporary culture - issues of identity, of race and class, of femininity and feminism, of consumerism and self-image" (2). I contend that a close examination of Keltner's The Dim Sum of All Things discloses that the chick lit format undermines a "serious consideration" of Asian American issues by presenting in particular a highly problematic representation of race and of Asian American femininity.

Relationship Between Shift Intensity and Insomnia Among Hospital Nurses in Korea: A Cross-sectional Study

  • Chung, Yuhjin;Kim, Hyunjoo;Koh, Dong-Hee;Park, Ju-Hyun;Yoon, Seohyun
    • Journal of Preventive Medicine and Public Health
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    • v.54 no.1
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    • pp.46-54
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    • 2021
  • Objectives: This study explored the relationship between shift intensity and insomnia among hospital nurses. Methods: The participants were 386 female hospital nurses who underwent a special health examination for night workers in 2015. The Korean Insomnia Severity Index (ISI), indices of shift work intensity, and other covariates such as amount of exercise, level of alcohol consumption, employment duration, and hours worked were extracted from the health examination data. The indices for shift intensity were (1) number of 3 consecutive night shifts and (2) number of short recovery periods after a previous shift, both assessed over the prior 3 months. Multiple logistic regression analysis adjusted for the aforementioned covariates was performed to evaluate the association of shift intensity with insomnia, defined as an ISI score of ≥8. Results: The nurses with insomnia tended to be younger (p=0.029), to have worked 3 consecutive night shifts more frequently (p<0.001), to have experienced a greater number of short recovery periods after the previous shift (p=0.021), and to have worked for more hours (p=0.006) than the nurses without insomnia. Among the other variables, no statistically significant differences between groups were observed. Experiences of 3 or more consecutive night shifts (odds ratio [OR], 2.33; 95% confidence interval [CI], 1.29 to 4.20) and 3 or more short recovery periods (OR, 2.01; 95% CI, 1.08 to 3.73) were associated with increased odds of insomnia. Conclusions: The results suggest that decreasing the shift intensity may reduce insomnia among hospital nurses working rotating shifts.

Development of Mixed Reality based Baekje Neungsa Cultural Heritage On-Site Guide System for Smart Tourism (스마트 관광을 위한 혼합 현실 기반 백제 능사 문화유산 현장 가이드 시스템 개발)

  • Park, Kyoung Shin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.4
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    • pp.481-488
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    • 2020
  • In recent years, realistic contents technology such as virtual reality, augmented reality, and mixed reality has been spreading in travel and tourism industries, and hence there have been various smart tourism AR, VR contents developed. In the past, people mainly used books and Internet for travel, but the use of VR, AR and MR technologies will be used more for consumption of cultural leisure contents in the future. This study describes the Mixed Reality based Baekje Neungsa Cultural Heritage On-Site Guide System to accelerate smart tourism. In this study, the immersive mixed reality HMD was used to provide visitors with more intuitive and effective information about the historical, cultural and architectural values of Baekje Neungsa through virtual experiences. The cultural heritage on-site guide system module supports various Meta Data services and can be easily used for mixed reality content development by designating Meta Data scripts. This research can make contributions to the development of mixed reality based smart tourism contents.

Influence of Parent-child Travel Push-pull Motivation, Experience on Behavioral Intention (자녀 동반 가족여행에서의 Push-pull 동기, 경험이 행동의도에 미치는 영향)

  • Wei, Yuqian;Park, KeunSoo;Liu, Hengyu;Zhao, Yizu
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.462-473
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    • 2021
  • With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

Predictors of Suicide Attempts in Out of School Youths (학교 밖 청소년의 자살시도 영향요인)

  • Lee, Yoonjeong;Park, Moonkyoung;Jeong, Younghee
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.541-552
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    • 2022
  • This study is a secondary data analysis study using the 1st Panel Survey of School Dropouts in Korea for investigating predictors of suicide attempts in out-of-school youths (OSYs). Data analysis were performed using the SPSS 26.0 statistical program. Suicide attempts were reported in 62 (8%) of the 776 participants included in the study. Logistic regression analysis revealed that suicide attempts before school dropout (OR=10.66), experience of violence victimization (OR=6.97), alcohol consumption (OR=3.73), depression (OR=2.62), parental attachment (OR=0.47), peer relationships (OR=0.63) before school dropout were significant predictors of suicide attempts. Prevention of suicide attempts by OSYs should be preceded by confirmation of their experience in suicide attempts before school dropout. In addition, it is required to establish a suicide prevention program considering psychological situations, interpersonal relationships, and violence experiences.

A Study on Technological Innovation Efficiency of Listed Companies in China's Digital Cultural Industry (중국 디지털 문화산업 상장기업의 기술혁신 효율성에 관한 연구)

  • Dong, Hao;Bae, Ki-Hyung;Zhang, Mengze
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.369-379
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    • 2022
  • With the deepening integration of technology and cultural industries, China's digital cultural industry has begun to rise. The digital culture industry has met new demands for cultural consumption and brought new experiences to consumers in the digital economy era. This paper uses the public data of 36 Chinese A-share listed companies in digital culture from 2018 to 2019 to construct a technical innovation efficiency evaluation index system for listed companies in China's digital cultural industry. Through the use of data envelopment analysis (DEA) method, the technical innovation efficiency of 36 listed companies in China's digital cultural industry was evaluated. The research results show that: (1) China's 36 listed companies have low technological innovation efficiency; (2) the allocation of R&D resources of listed companies is unreasonable; (3) there is a large difference in technological innovation efficiency among listed companies. Therefore, it is necessary to increase the efficiency of technology innovation of listed companies in China's digital culture industry by investing more R&D funds, distributing R&D resources, establishing effective dynamic incentive mechanism, promoting government-industrial-academic research.